Santa Clara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yucatán, Mexico
Is Airbnb profitable in Santa Clara in 2025? Explore comprehensive Airbnb analytics for Santa Clara, Yucatán, Mexico to uncover income potential. This 2025 STR market report for Santa Clara, based on AirROI data from March 2024 to February 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Santa Clara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Clara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Clara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Clara (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Clara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Clara is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Clara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $289 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $120, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Clara
Santa Clara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Clara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Clara:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Clara
Average Daily Rate (ADR) Airbnb Trends in Santa Clara (2025)
Effective short term rental pricing strategy in Santa Clara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Clara typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Santa Clara
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Airbnb Seasonality Analysis & Trends in Santa Clara (2025)
Peak Season (May, November, April)
- Revenue averages $3,271 per month
- Occupancy rates average 27.4%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,551 per month
- Occupancy maintains around 21.6%
- Daily rates hold near $156
Low Season (January, February, September)
- Revenue drops to average $397 per month
- Occupancy decreases to average 13.5%
- Daily rates adjust to average $150
Seasonality Insights for Santa Clara
- The Airbnb seasonality in Santa Clara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Clara's highest earning potential, with monthly revenues capable of climbing to $3,768, occupancy reaching a high of 35.5%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $192, occupancy could drop to 10.8%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Clara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Clara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Clara (2025)
Exploring the top neighborhoods for short-term rentals in Santa Clara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Santa Clara, filled with cultural landmarks, colonial architecture, and vibrant markets. It's a prime location for tourists exploring the local heritage and traditions. | Santa Clara Church, Artisan Market, Regional Museum, Plaza Principal, Traditional Cuisine Restaurants |
| Cenote Ik Kil | A popular cenote located just outside of Santa Clara, known for its stunning blue waters and natural beauty. This area attracts travelers looking for unique swimming and relaxing experiences. | Cenote Ik Kil Swimming, Guided Tours, Nature Trails, Photography Spots |
| Las Coloradas | Famous for its pink lakes and spectacular natural scenery, this area draws visitors for its unique landscapes and great photo opportunities. Ideal for nature lovers and adventurers. | Pink Lakes, Photography Tours, Wildlife Viewing, Sunset Views |
| Laguna de Bacalar | Although a bit further away, the lagoon is a beautiful and serene destination known for its stunning blue waters and eco-tourism experiences. Attracts visitors seeking a peaceful getaway. | Kayaking, Boat Tours, Relaxing Beaches, Eco Tours |
| Merida | Nearby Merida, the capital of Yucatán, is cultural and historical with vibrant markets, colonial architecture, and plenty of activities. Great for guests who want to explore an urban environment. | Plaza Grande, Paseo de Montejo, Merida's Museums, Local Festivals, Cultural Events |
| Chichen Itza | A world-renowned archaeological site that draws thousands of tourists. Hosting Airbnb nearby offers easy access to this UNESCO World Heritage Site, perfect for history enthusiasts. | Pyramid of Kukulcan, Templo de los Guerreros, Cenote Ik Kil, Guided Tours |
| Río Lagartos | A nature lover's paradise known for its rich wildlife and beautiful landscapes. Offers unique experiences such as bird watching and visiting flamingo colonies. | Flamingo Watching, Boat Tours, Natural Reserves, Ecological Tours |
| Progreso | A coastal town with beautiful beaches, ideal for tourism and relaxation. Guests looking for a beach getaway will find Progreso appealing and accessible. | Progreso Beach, Boardwalk, Local Seafood Restaurants, Relaxing Atmosphere |
Understanding Airbnb License Requirements & STR Laws in Santa Clara (2025)
While Santa Clara, Yucatán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Clara to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Clara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Clarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Simply Paradise. Escape To The Yucatan. 8BR/8.5 BA
Entire Place • 8 bedrooms
Beautiful Oceanfront Cottage with Pool. 8 persons.
Entire Place • 3 bedrooms
Casa Zazil-Ha
Entire Place • 2 bedrooms
Gorgeous Oceanfront Villa La Solana I & II w/ Pool
Entire Place • 5 bedrooms
Villa paradis plage bord de mer
Entire Place • 2 bedrooms
SAN BRUNO Beach House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Clara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Clara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anne | 3 | $150,280 | 94 | 4.98/5.0 |
| Host #249395459 | 1 | $10,405 | 2 | 0.00/5.0 |
| Deysy | 8 | $9,583 | 280 | 4.06/5.0 |
| Host #92670892 | 1 | $7,968 | 1 | 0.00/5.0 |
| Jonathan | 1 | $7,895 | 20 | 4.35/5.0 |
| Terry | 1 | $5,665 | 77 | 4.84/5.0 |
| Anel | 1 | $1,445 | 3 | 5.00/5.0 |
| Jesús | 1 | $511 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Clara.
Dive Deeper: Advanced Santa Clara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Clara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Clara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Clara
- The Santa Clara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.9% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Clara, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Santa Clara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Clara
- The dominant room capacity in Santa Clara is 3 bedrooms listings, making up 17.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 35.2% of the active Airbnb listings in Santa Clara, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Clara.
Santa Clara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Clara
- The most common guest capacity trend in Santa Clara vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Santa Clara STR market, accounting for 35.3% of listings.
- 41.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Clara.
- On average, properties in Santa Clara are equipped to host 3.9 guests.
Santa Clara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Clara
- The most common availability pattern in Santa Clara falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Clara (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Clara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
9 listings
52.9% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Clara is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the Santa Clara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Santa Clara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Clara.
Santa Clara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
57.1% of total
Moderate
3 listings
21.4% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Santa Clara
- The prevailing Airbnb cancellation policy trend in Santa Clara is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 78.5% of listings offering Flexible or Moderate policies. This suggests guests in Santa Clara may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Santa Clara.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Clara.
Santa Clara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Clara
- The overall average booking lead time for vacation rentals in Santa Clara is 35 days.
- Guests book furthest in advance for stays during October (average 176 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (72 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Santa Clara.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 176 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Santa Clara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Clara (2025)
Amenity Prevalence
Amenity Insights for Santa Clara
- Essential amenities in Santa Clara that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Patio or balcony, Beach access are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Clara: Free parking on premises, Wifi.
- Consider adding popular differentiators like Essentials or Patio or balcony to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Clara to stay competitive.
Santa Clara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Clara
- The typical guest profile for Airbnb in Santa Clara consists of a mix of domestic (62%) and international guests, often arriving from nearby Cancún, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 61.9% of guests.
- Key international markets include Mexico (61.9%) and United States (21.4%).
- Top languages spoken are English (38.3%) followed by Spanish (36.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cancún and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Clara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 18 | $2,990 | $267.80 | 38% |
| Dzemul | 15 | $2,314 | $206.14 | 38% |
| Chuburná | 43 | $1,647 | $165.51 | 41% |
| Playa Uaymitun | 12 | $1,577 | $384.27 | 29% |
| San Benito | 25 | $1,574 | $223.51 | 33% |
| Chicxulub | 50 | $1,564 | $207.22 | 32% |
| Hunucmá | 104 | $1,516 | $166.07 | 32% |
| San Crisanto | 35 | $1,463 | $170.89 | 31% |
| Chicxulub Puerto | 332 | $1,382 | $199.92 | 31% |
| San Antonio Hool | 16 | $1,333 | $360.45 | 31% |