Ōhope Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Ōhope in 2025? Explore comprehensive Airbnb analytics for Ōhope, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Ōhope, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 113 active listings.
Whether you're considering an Airbnb investment in Ōhope, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōhope Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōhope Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōhope (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōhope is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōhope is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōhope across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,382+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,803 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,471 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $797, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōhope
Ōhope Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōhope STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōhope:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōhope
Average Daily Rate (ADR) Airbnb Trends in Ōhope (2025)
Effective short term rental pricing strategy in Ōhope involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōhope typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $364+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $255 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Ōhope
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Airbnb Seasonality Analysis & Trends in Ōhope (2025)
Peak Season (January, December, February)
- Revenue averages $3,445 per month
- Occupancy rates average 52.4%
- Daily rates average $205
Shoulder Season
- Revenue averages $1,739 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $192
Low Season (June, July, August)
- Revenue drops to average $1,202 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $189
Seasonality Insights for Ōhope
- The Airbnb seasonality in Ōhope shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōhope's highest earning potential, with monthly revenues capable of climbing to $3,927, occupancy reaching a high of 56.1%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,028, occupancy could drop to 24.7%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōhope.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōhope seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōhope (2025)
Exploring the top neighborhoods for short-term rentals in Ōhope? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ohope Beach | Stunning beach known for its peaceful surroundings and family-friendly atmosphere. Ideal for families and beachgoers looking for a relaxing getaway. | Ohope Beach, Ohiwa Harbour, Ohope Scenic Reserve, Whakatane Heads, White Island Tours, Fishing Charters |
| Wairaka | Known for its beautiful views and proximity to the beach, Wairaka attracts visitors looking for a serene escape while still being close to amenities. | Ohope Beach, Wairaka Beach, Ohope Golf Club, Whakatane District Museum, Bush Walks, Nature Reserves |
| Ohiwa | A hidden gem with stunning coastal views and outdoor activities. Popular with nature lovers and adventure seekers. | Ohiwa Harbour, Kayaking, Cycling Trails, Fishing, Bird Watching, Ohiwa Domain |
| Whakatane | The nearest major town with cultural experiences and amenities, great for tourists exploring the region, rich in Maori culture and history. | Whakatane River, Māori Cultural Tours, Great Walks, Explore the Whakatane town centre, Local seafood restaurants, Fishing and boating adventures |
| Murupara | Known for its unique landscapes and access to natural attractions. Popular with visitors looking for hiking and outdoor adventures. | Te Urewera National Park, Hiking Trails, Fishing, Native Wildlife Tours, Scenic Drives, Cultural experiences |
| Thornton | A quiet area known for its beaches and relaxation opportunities. Attractive for those seeking a peaceful getaway. | Thornton Beach, Scenic Walking Trails, Local Fishing Spots, Nature Reserves, Relaxing Beachside Cafes, Historical Sites |
| Ōhope Scenic Reserve | A nature reserve with beautiful walking tracks, perfect for visitors who appreciate outdoor adventures and tranquility. | Bush Walks, Wildlife Watching, Picnic Areas, Beach Access, Scenic Views, Natural Landscapes |
| Ramblers Road | A peaceful location with proximity to Ohope, ideal for those seeking a private retreat near the coast. | Nature Trails, Beach Access, Fishing Spots, Scenic Views, Local Wildlife, Relaxation |
Understanding Airbnb License Requirements & STR Laws in Ōhope (2025)
While Ōhope, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōhope to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Ōhope (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōhopebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jimmy’s Paradise
Entire Place • 5 bedrooms
The Hamptons meets West End
Entire Place • 5 bedrooms
Oceanside Bliss in Ōhope
Entire Place • 6 bedrooms
Relax with Stunning Views over Ohope Beach
Entire Place • 4 bedrooms
Tropical Beach Retreat
Entire Place • 4 bedrooms
West End Beauty
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōhope (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōhope based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liana | 18 | $265,562 | 261 | 4.80/5.0 |
| Janet | 6 | $92,016 | 38 | 4.57/5.0 |
| Clare | 1 | $56,539 | 81 | 4.96/5.0 |
| Stephanie | 1 | $55,178 | 17 | 5.00/5.0 |
| Bachcare | 6 | $55,173 | 42 | 4.65/5.0 |
| Joanne | 1 | $53,904 | 22 | 4.86/5.0 |
| Char | 1 | $51,727 | 76 | 4.99/5.0 |
| Rebecca | 1 | $44,362 | 18 | 5.00/5.0 |
| Tamara | 2 | $44,251 | 54 | 4.81/5.0 |
| Liz | 1 | $43,211 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōhope.
Dive Deeper: Advanced Ōhope STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōhope. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌhope Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōhope
- The Ōhope Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōhope, House properties are the most common (75.2%), reflecting the local real estate landscape.
- Houses represent a significant 75.2% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.9%) offer potential for unique stay experiences.
Ōhope Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōhope
- The dominant room capacity in Ōhope is 3 bedrooms listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 53.1% of the active Airbnb listings in Ōhope, indicating a high concentration in these sizes.
- A significant 58.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōhope.
Ōhope Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōhope
- The most common guest capacity trend in Ōhope vacation rentals is listings accommodating 8+ guests (31.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ōhope STR market, accounting for 53.1% of listings.
- 59.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōhope.
- On average, properties in Ōhope are equipped to host 5.5 guests.
Ōhope Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōhope
- The most common availability pattern in Ōhope falls within the 271-366 days range, representing 56.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ōhope (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōhope Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
14.2% of total
2 Nights
42 listings
37.2% of total
3 Nights
5 listings
4.4% of total
4-6 Nights
7 listings
6.2% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
42 listings
37.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ōhope is 2 Nights, adopted by 37.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (37.2%) caters to monthly stays (30+ nights) in Ōhope, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.2% of Ōhope hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.2% currently do.
- A 2-night minimum appears standard (37.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 37.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōhope.
Ōhope Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
16.8% of total
Moderate
35 listings
31% of total
Firm
23 listings
20.4% of total
Strict
36 listings
31.9% of total
Cancellation Policy Insights for Ōhope
- The prevailing Airbnb cancellation policy trend in Ōhope is Strict, used by 31.9% of listings.
- A majority (52.3%) of hosts in Ōhope utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.9% market standard in Ōhope.
- With 31.9% using Strict terms, this is a viable option in Ōhope, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōhope.
Ōhope STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōhope
- The overall average booking lead time for vacation rentals in Ōhope is 54 days.
- Guests book furthest in advance for stays during December (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (75 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Ōhope.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Ōhope averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōhope (2025)
Amenity Prevalence
Amenity Insights for Ōhope
- Essential amenities in Ōhope that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōhope: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōhope to stay competitive.
Ōhope Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōhope
- The typical guest profile for Airbnb in Ōhope consists of primarily domestic travelers (82%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 81.6% of guests.
- Key international markets include New Zealand (81.6%) and Australia (5.6%).
- Top languages spoken are English (72.7%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōhope Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Tarawera | 36 | $2,933 | $319.02 | 40% |
| Hamurana | 28 | $2,461 | $170.92 | 50% |
| Okere Falls | 31 | $2,287 | $227.01 | 43% |
| Tikitere | 18 | $2,267 | $224.40 | 46% |
| Ngongotahā | 81 | $2,220 | $190.45 | 47% |
| Taupō | 1,041 | $2,164 | $215.05 | 44% |
| Rotorua | 689 | $2,065 | $159.03 | 50% |
| Mourea | 15 | $2,010 | $204.47 | 41% |
| Hatepe | 10 | $1,989 | $298.63 | 30% |
| Rotoiti | 12 | $1,807 | $233.92 | 38% |