Top 22 Best Places in Bay Of Plenty, New Zealand to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Bay Of Plenty, New Zealand‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Bay Of Plenty, New Zealand. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Bay Of Plenty, New Zealand for 2025.

Top Short-Term Rental Markets in Bay Of Plenty, New Zealand

Rank:#1Market:TaurangaCountry:New ZealandProperties:1,335Monthly Revenue:$1610.57Daily Rate (ADR):$201.04Occupancy:41.09%Regulation:Low
Rank:#2Market:RotoruaCountry:New ZealandProperties:685Monthly Revenue:$2070.43Daily Rate (ADR):$164.72Occupancy:49.36%Regulation:Low
Rank:#3Market:PapamoaCountry:New ZealandProperties:240Monthly Revenue:$1864.70Daily Rate (ADR):$227.88Occupancy:41.42%Regulation:Low
Rank:#4Market:Waihi BeachCountry:New ZealandProperties:138Monthly Revenue:$1744.37Daily Rate (ADR):$235.29Occupancy:37.95%Regulation:Low
Rank:#5Market:ŌhopeCountry:New ZealandProperties:117Monthly Revenue:$1411.13Daily Rate (ADR):$197.89Occupancy:37.62%Regulation:Low
Rank:#6Market:NgongotahāCountry:New ZealandProperties:80Monthly Revenue:$2329.32Daily Rate (ADR):$193.51Occupancy:47.24%Regulation:Low
Rank:#7Market:Pukehina BeachCountry:New ZealandProperties:62Monthly Revenue:$1552.53Daily Rate (ADR):$224.52Occupancy:32.78%Regulation:Low
Rank:#8Market:WhakatāneCountry:New ZealandProperties:59Monthly Revenue:$1058.01Daily Rate (ADR):$134.23Occupancy:39.27%Regulation:Low
Rank:#9Market:Lake TaraweraCountry:New ZealandProperties:39Monthly Revenue:$2795.33Daily Rate (ADR):$330.59Occupancy:38.54%Regulation:Low
Rank:#10Market:WhakamāramaCountry:New ZealandProperties:39Monthly Revenue:$1054.83Daily Rate (ADR):$204.41Occupancy:29.90%Regulation:Low
Rank:#11Market:Lake OkarekaCountry:New ZealandProperties:35Monthly Revenue:$1753.52Daily Rate (ADR):$192.36Occupancy:46.42%Regulation:Low
Rank:#12Market:Okere FallsCountry:New ZealandProperties:31Monthly Revenue:$2357.52Daily Rate (ADR):$243.07Occupancy:42.86%Regulation:Low
Rank:#13Market:Ōmokoroa BeachCountry:New ZealandProperties:31Monthly Revenue:$1319.96Daily Rate (ADR):$182.87Occupancy:35.45%Regulation:Low
Rank:#14Market:KatikatiCountry:New ZealandProperties:30Monthly Revenue:$963.56Daily Rate (ADR):$128.53Occupancy:28.97%Regulation:Low
Rank:#15Market:HamuranaCountry:New ZealandProperties:27Monthly Revenue:$2529.68Daily Rate (ADR):$178.06Occupancy:46.22%Regulation:Low
Rank:#16Market:Island ViewCountry:New ZealandProperties:27Monthly Revenue:$2151.52Daily Rate (ADR):$208.62Occupancy:39.74%Regulation:Low
Rank:#17Market:ŌpōtikiCountry:New ZealandProperties:27Monthly Revenue:$659.03Daily Rate (ADR):$100.12Occupancy:31.69%Regulation:Low
Rank:#18Market:Bay of PlentyCountry:New ZealandProperties:24Monthly Revenue:$1180.75Daily Rate (ADR):$197.46Occupancy:37.00%Regulation:Low
Rank:#19Market:Pios BeachCountry:New ZealandProperties:23Monthly Revenue:$1798.75Daily Rate (ADR):$246.90Occupancy:34.93%Regulation:Low
Rank:#20Market:WaiotaheCountry:New ZealandProperties:23Monthly Revenue:$990.17Daily Rate (ADR):$160.54Occupancy:30.13%Regulation:Low
Rank:#21Market:Te PukeCountry:New ZealandProperties:19Monthly Revenue:$613.33Daily Rate (ADR):$110.96Occupancy:34.00%Regulation:Low
Rank:#22Market:AongateteCountry:New ZealandProperties:18Monthly Revenue:$779.42Daily Rate (ADR):$180.94Occupancy:29.34%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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