Brighton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Otago, New Zealand
Is Airbnb profitable in Brighton in 2025? Explore comprehensive Airbnb analytics for Brighton, Otago, New Zealand to uncover income potential. This 2025 STR market report for Brighton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Brighton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brighton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brighton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brighton (2025)
Understanding the monthly revenue variations for Airbnb listings in Brighton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brighton is typically February, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brighton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,846+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,995 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,286 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $741, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brighton
Brighton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brighton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brighton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brighton
Average Daily Rate (ADR) Airbnb Trends in Brighton (2025)
Effective short term rental pricing strategy in Brighton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brighton typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Brighton
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Airbnb Seasonality Analysis & Trends in Brighton (2025)
Peak Season (February, January, March)
- Revenue averages $2,076 per month
- Occupancy rates average 62.3%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,361 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $109
Low Season (July, September, November)
- Revenue drops to average $1,109 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $101
Seasonality Insights for Brighton
- The Airbnb seasonality in Brighton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brighton's highest earning potential, with monthly revenues capable of climbing to $2,180, occupancy reaching a high of 64.7%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,010, occupancy could drop to 32.0%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brighton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brighton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brighton (2025)
Exploring the top neighborhoods for short-term rentals in Brighton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Brighton | The heart of Brighton with a vibrant local community, shops, and restaurants. It's a popular choice for tourists due to its proximity to the beach and attractions. | Brighton Pier, Brighton Beach, Clyde Street, Marine Parade, Brighton Mall |
| Sandy Point | A scenic coastal area ideal for beach lovers and families. Offers access to watersports and nature, making it attractive for a relaxed holiday experience. | Sandy Point Beach, Otago Harbour, Adelaide Road Beach, wildlife watching, walking trails |
| Brighton Domain | A lush area with parks and recreational activities, attractive to families and nature enthusiasts. A peaceful retreat with community events and outdoor facilities. | Brighton Domain Park, local markets, children's playground, community events |
| St Kilda | A charming seaside suburb known for its beach and relaxed atmosphere. Close to recreational facilities, appealing to both tourists and locals. | St Kilda Beach, St Kilda Golf Club, local cafes and restaurants, walking paths along the beach, cricket grounds |
| Green Island | A coastal escape known for its natural beauty and laid-back vibe. It's a short drive to central attractions, making it a good base for travelers. | Green Island Beach, nature walks, fishing spots, local parks, water activities |
| Waihola | A lakeside village that offers serene environments and outdoor activities. Ideal for guests looking for adventure and relaxation in nature. | Waihola Lake, boating activities, picnic spots, nature walks, fishing spots |
| Puketeraki | This area offers stunning views and direct access to outdoor activities including hiking and fishing, appealing to the adventurous traveler. | Puketeraki Lookout, hiking trails, Otago Peninsula, local wildlife, scenic views |
| South Brighton | A peaceful suburb with beautiful beaches and parks, perfect for families and those looking for a quieter stay close to the coast. | South Brighton Beach, local parks, playgrounds, walking tracks, community events |
Understanding Airbnb License Requirements & STR Laws in Brighton (2025)
While Brighton, Otago, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brighton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brighton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brightonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Classic Kiwi bach with a modern touch
Entire Place • 3 bedrooms
Ocean View Cottage
Entire Place • 3 bedrooms
Beach Loft with Ocean View. No Cleaning fee. SkyTV
Entire Place • N/A
Ranui at the Beach - Your home away from home.
Entire Place • 3 bedrooms
Seabreeze Cottage, by the ocean in Brighton, Otago
Entire Place • 2 bedrooms
Bungalow by the Sea
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brighton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brighton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stan | 1 | $36,060 | 276 | 4.91/5.0 |
| Janne | 2 | $33,118 | 580 | 4.96/5.0 |
| Raewyn | 1 | $27,449 | 115 | 4.90/5.0 |
| Theresa Marie | 1 | $23,147 | 142 | 4.94/5.0 |
| Lauren | 1 | $22,130 | 38 | 4.87/5.0 |
| Janet | 1 | $21,822 | 104 | 4.95/5.0 |
| Loveday | 1 | $20,630 | 171 | 4.95/5.0 |
| Beach House | 1 | $20,445 | 110 | 4.88/5.0 |
| Nicky | 1 | $13,784 | 113 | 4.89/5.0 |
| Jacqueline And Kevin | 1 | $13,536 | 31 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brighton.
Dive Deeper: Advanced Brighton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brighton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrighton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brighton
- The Brighton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brighton, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- The presence of 16% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.0%) offer potential for unique stay experiences.
Brighton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brighton
- The dominant room capacity in Brighton is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Brighton, indicating a high concentration in these sizes.
- With over half the market (52%) consisting of studios or 1-bedroom units, Brighton is particularly well-suited for individuals or couples.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brighton.
Brighton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brighton
- The most common guest capacity trend in Brighton vacation rentals is listings accommodating 2 guests (44%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brighton STR market, accounting for 60.0% of listings.
- A significant 44.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Brighton.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brighton.
- On average, properties in Brighton are equipped to host 3.9 guests.
Brighton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brighton
- The most common availability pattern in Brighton falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brighton (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brighton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
33.3% of total
2 Nights
10 listings
41.7% of total
30+ Nights
6 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Brighton is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Brighton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Brighton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.7% of Brighton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brighton.
Brighton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
43.5% of total
Moderate
9 listings
39.1% of total
Firm
2 listings
8.7% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Brighton
- The prevailing Airbnb cancellation policy trend in Brighton is Flexible, used by 43.5% of listings.
- The market strongly favors guest-friendly terms, with 82.6% of listings offering Flexible or Moderate policies. This suggests guests in Brighton may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.5% market standard in Brighton.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brighton.
Brighton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brighton
- The overall average booking lead time for vacation rentals in Brighton is 53 days.
- Guests book furthest in advance for stays during December (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (73 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Brighton.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Brighton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brighton (2025)
Amenity Prevalence
Amenity Insights for Brighton
- Essential amenities in Brighton that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brighton: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brighton to stay competitive.
Brighton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brighton
- The typical guest profile for Airbnb in Brighton consists of a mix of domestic (47%) and international guests, with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 47.0% of guests.
- Key international markets include New Zealand (47%) and Australia (15.3%).
- Top languages spoken are English (58.1%) followed by German (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brighton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Tekapo | 379 | $4,956 | $304.74 | 61% |
| Ben Ohau | 11 | $4,739 | $212.30 | 71% |
| Wānaka | 1,042 | $2,751 | $292.79 | 46% |
| Twizel | 246 | $2,364 | $181.29 | 50% |
| Burkes Pass | 18 | $2,143 | $160.24 | 48% |
| Lake Hāwea | 104 | $2,010 | $205.75 | 52% |
| Fairlie | 50 | $1,826 | $111.23 | 57% |
| Albert Town | 117 | $1,770 | $190.72 | 48% |
| Cardrona | 45 | $1,660 | $207.25 | 40% |
| Owaka | 17 | $1,659 | $140.62 | 44% |