São Roque do Pico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azores, Portugal
Is Airbnb profitable in São Roque do Pico in 2025? Explore comprehensive Airbnb analytics for São Roque do Pico, Azores, Portugal to uncover income potential. This 2025 STR market report for São Roque do Pico, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 203 active listings.
Whether you're considering an Airbnb investment in São Roque do Pico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Roque do Pico Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Roque do Pico Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Roque do Pico (2025)
Understanding the monthly revenue variations for Airbnb listings in São Roque do Pico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Roque do Pico is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Roque do Pico across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,688+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,258 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,274 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $657, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Roque do Pico
São Roque do Pico Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Roque do Pico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Roque do Pico:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Roque do Pico
Average Daily Rate (ADR) Airbnb Trends in São Roque do Pico (2025)
Effective short term rental pricing strategy in São Roque do Pico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Roque do Pico typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in São Roque do Pico
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Airbnb Seasonality Analysis & Trends in São Roque do Pico (2025)
Peak Season (August, July, September)
- Revenue averages $2,977 per month
- Occupancy rates average 60.0%
- Daily rates average $172
Shoulder Season
- Revenue averages $1,457 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $154
Low Season (January, February, December)
- Revenue drops to average $849 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $145
Seasonality Insights for São Roque do Pico
- The Airbnb seasonality in São Roque do Pico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Roque do Pico's highest earning potential, with monthly revenues capable of climbing to $3,541, occupancy reaching a high of 67.1%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $732, occupancy could drop to 17.1%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Roque do Pico.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Roque do Pico seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Roque do Pico (2025)
Exploring the top neighborhoods for short-term rentals in São Roque do Pico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| São Roque Village | The charming village known for its scenic views of Mount Pico and the Atlantic Ocean. Ideal for tourists seeking tranquility and natural beauty, with access to local culture and wines. | Pico Island Wine Museum, Whale Watching Tours, Local Hiking Trails, Cultural Festivals, Church of São Roque |
| Pico Mountain Base | A prime location for adventure seekers looking to hike Europe’s highest peak. Attracts outdoor enthusiasts and nature lovers, providing opportunities for unique experiences. | Pico Mountain, Hiking Trails, Natural Parks, Scenic Lookouts, Nature Photography |
| Lajes do Pico | This picturesque coastal town is known for its historical significance and whale watching opportunities. Perfect for those wanting an authentic Azorean experience with easy access to marine adventures. | Whale Museum, Whale Watching Tours, Beaches, Historic Sites, Local Cuisine |
| Madalena | A lively town on the island that serves as a gateway to various tourist attractions, with ferry connections to Faial. Known for its vibrant local life and cultural events. | Madalena Beaches, Whale Watching, Local Restaurants, Pico Wine Cellars, Cultural Events |
| Caminho do Mar | A serene coastal area offering beautiful ocean views and a variety of outdoor activities. Attracts travelers looking for relaxation and nature excursions. | Coastal Walking Trails, Lighthouses, Scenic Beaches, Photography Spots, Water Sports |
| São Mateus | A lesser-known area with rich agricultural landscapes and lovely viewpoints. Ideal for eco-tourism and visitors looking to explore the quieter side of Pico. | Agricultural Tours, Rural Landscapes, Hiking Trails, Local Artisan Shops, Cultural Experiences |
| Criação Velha | Famous for its vineyards and stunning coastal landscapes, this area is perfect for wine lovers and those looking to enjoy local gastronomy. | Vineyards, Wine Tasting Tours, Beautiful Coastline, Local Restaurants, Cultural Heritage |
| Piedade | A quaint village with beautiful landscapes, known for its tranquility and authentic Azorean culture. It's great for those wanting a peaceful retreat. | Church of Piedade, Local Trails, Natural Beauty, Cultural Events, Historical Sites |
Understanding Airbnb License Requirements & STR Laws in São Roque do Pico (2025)
Yes, São Roque do Pico, Azores, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Roque do Pico to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in São Roque do Pico (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Roque do Picobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House of the Blacksmith, Pico Island
Entire Place • 3 bedrooms
Casa da Terralta
Entire Place • 3 bedrooms
Casa da Colina
Entire Place • 2 bedrooms
Casa do Caisinho Pico - Heated pool near sea
Entire Place • 1 bedroom
Casa da Archinha
Entire Place • 2 bedrooms
Casa da Queijaria
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Roque do Pico (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Roque do Pico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benedita | 14 | $405,110 | 196 | 4.95/5.0 |
| Maria | 10 | $154,719 | 116 | 4.90/5.0 |
| Pedro | 6 | $128,003 | 19 | 4.95/5.0 |
| Luis | 9 | $78,066 | 92 | 4.39/5.0 |
| Casas | 8 | $77,889 | 392 | 4.84/5.0 |
| Miguel | 5 | $73,655 | 50 | 4.82/5.0 |
| Beatriz | 3 | $70,493 | 268 | 4.99/5.0 |
| Bruno | 3 | $68,604 | 66 | 4.91/5.0 |
| Ana | 3 | $67,810 | 110 | 4.52/5.0 |
| Atlantic | 1 | $60,887 | 59 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Roque do Pico.
Dive Deeper: Advanced São Roque do Pico STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Roque do Pico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Roque do Pico Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Roque do Pico
- The São Roque do Pico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 203 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Roque do Pico, House properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 78.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 4.4%) offer potential for unique stay experiences.
São Roque do Pico Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Roque do Pico
- The dominant room capacity in São Roque do Pico is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.4% of the active Airbnb listings in São Roque do Pico, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Roque do Pico.
São Roque do Pico Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Roque do Pico
- The most common guest capacity trend in São Roque do Pico vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the São Roque do Pico STR market, accounting for 58.6% of listings.
- 26.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Roque do Pico.
- On average, properties in São Roque do Pico are equipped to host 4.1 guests.
São Roque do Pico Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Roque do Pico
- The most common availability pattern in São Roque do Pico falls within the 271-366 days range, representing 55.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in São Roque do Pico (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São Roque do Pico Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
8.4% of total
2 Nights
52 listings
25.7% of total
3 Nights
60 listings
29.7% of total
4-6 Nights
29 listings
14.4% of total
30+ Nights
44 listings
21.8% of total
Key Insights
- The most prevalent minimum stay requirement in São Roque do Pico is 3 Nights, adopted by 29.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.8%) caters to monthly stays (30+ nights) in São Roque do Pico, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29.7% of São Roque do Pico hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Roque do Pico.
São Roque do Pico Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.6% of total
Super Strict 60 Days
7 listings
3.6% of total
Flexible
17 listings
8.9% of total
Moderate
30 listings
15.6% of total
Firm
57 listings
29.7% of total
Strict
78 listings
40.6% of total
Cancellation Policy Insights for São Roque do Pico
- The prevailing Airbnb cancellation policy trend in São Roque do Pico is Strict, used by 40.6% of listings.
- A majority (70.3%) of hosts in São Roque do Pico utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.6% market standard in São Roque do Pico.
- With 40.6% using Strict terms, this is a viable option in São Roque do Pico, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in São Roque do Pico.
São Roque do Pico STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Roque do Pico
- The overall average booking lead time for vacation rentals in São Roque do Pico is 79 days.
- Guests book furthest in advance for stays during August (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in São Roque do Pico.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these São Roque do Pico averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Roque do Pico (2025)
Amenity Prevalence
Amenity Insights for São Roque do Pico
- Popular amenities like Kitchen, Fire extinguisher, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Roque do Pico to stay competitive.
São Roque do Pico Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Roque do Pico
- The typical guest profile for Airbnb in São Roque do Pico consists of predominantly international visitors (94%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.3% of guests.
- Key international markets include Germany (19.6%) and United States (15.6%).
- Top languages spoken are English (40.6%) followed by German (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Roque do Pico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Judeu | 18 | $2,223 | $273.34 | 48% |
| Angra (Santa Luzia) | 27 | $1,337 | $104.75 | 50% |
| Serreta | 10 | $1,294 | $130.97 | 46% |
| Biscoitos | 41 | $1,240 | $153.28 | 38% |
| Madalena | 131 | $1,214 | $129.27 | 46% |
| Angra (Nossa Senhora da Conceição) | 28 | $1,179 | $114.22 | 43% |
| Calheta | 34 | $1,084 | $124.53 | 40% |
| Pedro Miguel | 10 | $1,055 | $125.99 | 53% |
| Porto Martins | 16 | $1,043 | $101.45 | 51% |
| Horta | 36 | $993 | $96.90 | 46% |