Sollentuna kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Sollentuna kommun in 2025? Explore comprehensive Airbnb analytics for Sollentuna kommun, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Sollentuna kommun, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 176 active listings.
Whether you're considering an Airbnb investment in Sollentuna kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sollentuna kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sollentuna kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sollentuna kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Sollentuna kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sollentuna kommun is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sollentuna kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,222+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,939 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $971 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sollentuna kommun
Sollentuna kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sollentuna kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sollentuna kommun:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sollentuna kommun
Average Daily Rate (ADR) Airbnb Trends in Sollentuna kommun (2025)
Effective short term rental pricing strategy in Sollentuna kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sollentuna kommun typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Sollentuna kommun
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Airbnb Seasonality Analysis & Trends in Sollentuna kommun (2025)
Peak Season (July, June, August)
- Revenue averages $2,539 per month
- Occupancy rates average 45.2%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,556 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $150
Low Season (February, October, November)
- Revenue drops to average $1,130 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $145
Seasonality Insights for Sollentuna kommun
- The Airbnb seasonality in Sollentuna kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sollentuna kommun's highest earning potential, with monthly revenues capable of climbing to $2,582, occupancy reaching a high of 47.3%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $939, occupancy could drop to 32.7%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sollentuna kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sollentuna kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sollentuna kommun (2025)
Exploring the top neighborhoods for short-term rentals in Sollentuna kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tureberg | Tureberg is a charming suburb of Sollentuna known for its proximity to nature and excellent transport links to Stockholm. It attracts families and nature lovers, offering a peaceful environment with shopping and dining options nearby. | Turebergsparken, Sollentuna Centrum, Norrvikens naturreservat, Lake Edsviken, Sörskogens naturreservat |
| Sollentuna Centrum | As the commercial heart of Sollentuna, the Centrum area is bustling with activity, shopping, and dining. It is easily accessible by public transport and attracts both business travelers and tourists looking for convenience. | Sollentuna Centrum, Frescati Sports Stadium, Café Sola, Surahammars Blommor |
| Edsviken | The area around Lake Edsviken is ideal for those who enjoy water activities and beautiful scenery. This lakeside location is perfect for leisure travelers and families looking for a tranquil escape close to the city. | Edsviken lake, Café Torggården, Rösjöbadens strandbad, Lötens badplats, Turebergs villaområde |
| Viby | Viby is a quieter residential area known for its community feel. It offers a mix of local dining and small shops, making it perfect for guests looking for an authentic suburban experience. | Viby Centrum, Lundby Park, Sörsjöns Naturreservat, Kärrtorps Golfklubb |
| Norrviken | This picturesque neighborhood offers beautiful parks and is close to several recreational areas. It attracts visitors looking for outdoor activities and a family-friendly atmosphere. | Norrviken beach, Norrvikens Trädgårdar, Lillsjöbadet, Norrvikens naturreservat |
| Kista | Although technically in neighboring Stockholm, Kista is a major technology hub attracting business professionals and tech enthusiasts. It offers a vibrant mix of work and entertainment options. | Kista Galleria, Kista Science City, Multicultural Center, Kista Sports Center |
| Sörskogen | Sörskogen offers an immersive nature experience with local trails and recreational opportunities, appealing to nature lovers and those seeking a getaway from the urban environment. | Sörskogens naturreservat, Rösjöbadet, Norrvikens Trädgårdar, Nature trails |
| Hagsätra | Hagsätra is a calm residential area known for its affordable housing and family-friendly environment, attracting long-term stays from families and workers in the nearby areas. | Hagsätra Park, Hagsätra Shopping Center, Hagsätra lake, Local community events |
Understanding Airbnb License Requirements & STR Laws in Sollentuna kommun (2025)
While Sollentuna kommun, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sollentuna kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Sollentuna kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sollentuna kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa
Entire Place • 6 bedrooms
High standard living close to Stockholm!
Entire Place • 4 bedrooms
New and modern villa with heated pool
Entire Place • 4 bedrooms
Exclusive housing - Gym, Comfort and Luxury
Entire Place • 4 bedrooms
Fantastic family house outside Stockholm
Entire Place • 4 bedrooms
Magical view. 15 min from Stockholm
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sollentuna kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sollentuna kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Magnolia | 17 | $88,771 | 82 | 4.73/5.0 |
| Christian | 1 | $87,761 | 42 | 4.95/5.0 |
| Louis | 3 | $87,200 | 70 | 4.77/5.0 |
| Michael | 4 | $69,539 | 393 | 4.62/5.0 |
| Mimmi | 1 | $64,590 | 2 | Not Rated |
| Carl | 1 | $64,575 | 9 | 5.00/5.0 |
| Maria | 1 | $51,864 | 10 | 4.70/5.0 |
| Amelie | 1 | $46,740 | 23 | 4.87/5.0 |
| Louisa | 1 | $44,864 | 5 | 5.00/5.0 |
| Linda | 1 | $44,383 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sollentuna kommun.
Dive Deeper: Advanced Sollentuna kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sollentuna kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSollentuna kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sollentuna kommun
- The Sollentuna kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 176 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sollentuna kommun, House properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 49.4% portion, catering likely to families or larger groups.
- The presence of 11.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.9%) offer potential for unique stay experiences.
Sollentuna kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sollentuna kommun
- The dominant room capacity in Sollentuna kommun is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.5% of the active Airbnb listings in Sollentuna kommun, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sollentuna kommun.
Sollentuna kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sollentuna kommun
- The most common guest capacity trend in Sollentuna kommun vacation rentals is listings accommodating 2 guests (24.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sollentuna kommun STR market, accounting for 42.0% of listings.
- 30.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sollentuna kommun.
- On average, properties in Sollentuna kommun are equipped to host 3.8 guests.
Sollentuna kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sollentuna kommun
- The most common availability pattern in Sollentuna kommun falls within the 271-366 days range, representing 64.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sollentuna kommun (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sollentuna kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
29.7% of total
2 Nights
24 listings
13.7% of total
3 Nights
16 listings
9.1% of total
4-6 Nights
21 listings
12% of total
7-29 Nights
11 listings
6.3% of total
30+ Nights
51 listings
29.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sollentuna kommun is 1 Night, adopted by 29.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.1%) caters to monthly stays (30+ nights) in Sollentuna kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.7% of Sollentuna kommun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sollentuna kommun.
Sollentuna kommun Airbnb Cancellation Policy Trends Analysis (2025)
Limited
3 listings
1.7% of total
Flexible
76 listings
44.2% of total
Moderate
47 listings
27.3% of total
Firm
41 listings
23.8% of total
Strict
5 listings
2.9% of total
Cancellation Policy Insights for Sollentuna kommun
- The prevailing Airbnb cancellation policy trend in Sollentuna kommun is Flexible, used by 44.2% of listings.
- The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Sollentuna kommun may expect booking flexibility.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.2% market standard in Sollentuna kommun.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sollentuna kommun.
Sollentuna kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sollentuna kommun
- The overall average booking lead time for vacation rentals in Sollentuna kommun is 47 days.
- Guests book furthest in advance for stays during August (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Sollentuna kommun.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Sollentuna kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sollentuna kommun (2025)
Amenity Prevalence
Amenity Insights for Sollentuna kommun
- Essential amenities in Sollentuna kommun that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Washer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sollentuna kommun: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sollentuna kommun to stay competitive.
Sollentuna kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sollentuna kommun
- The typical guest profile for Airbnb in Sollentuna kommun consists of predominantly international visitors (85%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 14.7% of guests.
- Key international markets include Sweden (14.7%) and United States (11%).
- Top languages spoken are English (42%) followed by German (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sollentuna kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 37 | $2,558 | $371.67 | 43% |
| Skärmarö | 15 | $2,332 | $350.09 | 31% |
| Brevik | 15 | $2,291 | $232.01 | 39% |
| Brevikshalvön | 12 | $2,280 | $182.19 | 52% |
| Vaxholms kommun | 17 | $2,192 | $333.55 | 41% |
| Björkås | 13 | $2,168 | $318.76 | 36% |
| Sandhamn | 14 | $2,138 | $332.71 | 45% |
| Norra Lagnö | 10 | $2,134 | $441.95 | 32% |
| Hemmesta | 24 | $2,011 | $269.63 | 46% |
| Tyresö kommun | 49 | $1,975 | $251.80 | 42% |