Val-de-Ruz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Neuchâtel, Switzerland

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Val-de-Ruz in 2025? Explore comprehensive Airbnb analytics for Val-de-Ruz, Neuchâtel, Switzerland to uncover income potential. This 2025 STR market report for Val-de-Ruz, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Val-de-Ruz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Val-de-Ruz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Val-de-Ruz Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$123
The average rental revenue earned for an occupied room per day in Val-de-Ruz.
Occupancy Rate(?)
39.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,875
Typical annual income for an Airbnb listing in Val-de-Ruz. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.2%
Significant decrease (-17.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Val-de-Ruz.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Val-de-Ruz.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Val-de-Ruz (2025)

Understanding the monthly revenue variations for Airbnb listings in Val-de-Ruz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Val-de-Ruz is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Val-de-Ruz across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,540+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,390 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,402 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $774, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Val-de-Ruz

Val-de-Ruz Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Val-de-Ruz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Val-de-Ruz:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Val-de-Ruz

Average Daily Rate (ADR) Airbnb Trends in Val-de-Ruz (2025)

Effective short term rental pricing strategy in Val-de-Ruz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Val-de-Ruz typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
  • Typical properties (Median) charge around $100 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Val-de-Ruz

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Airbnb Seasonality Analysis & Trends in Val-de-Ruz (2025)

Peak Season (August, July, October)
  • Revenue averages $2,231 per month
  • Occupancy rates average 54.2%
  • Daily rates average $107
Shoulder Season
  • Revenue averages $1,778 per month
  • Occupancy maintains around 39.2%
  • Daily rates hold near $119
Low Season (June, November, December)
  • Revenue drops to average $1,341 per month
  • Occupancy decreases to average 39.3%
  • Daily rates adjust to average $106

Seasonality Insights for Val-de-Ruz

  • The Airbnb seasonality in Val-de-Ruz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Val-de-Ruz's highest earning potential, with monthly revenues capable of climbing to $2,418, occupancy reaching a high of 57.6%, and ADRs peaking at $128.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,198, occupancy could drop to 33.6%, and ADRs may adjust down to $105.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Val-de-Ruz.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Val-de-Ruz seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Val-de-Ruz (2025)

Exploring the top neighborhoods for short-term rentals in Val-de-Ruz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Neuchâtel
Historic city known for its beautiful lakeside views, old town charm, and vibrant cultural scene. Ideal for tourists interested in Swiss heritage, lakeside activities, and local cuisine.
Neuchâtel Lake, Castle of Neuchâtel, Laténium Archaeological Museum, Neuchâtel Botanical Garden, Old Town
Areuse Gorge
A nature lover's paradise with stunning landscapes, hiking trails, and picturesque gorges. Attracts outdoor enthusiasts looking for adventure and natural beauty.
Areuse River, Les Planchettes, Gorges de l'Areuse, Hiking Trails, Nature Parks
La Chaux-de-Fonds
Renowned for its watchmaking heritage, this city offers a blend of culture and history. Great for those interested in industrial tourism and unique architecture.
Watch Museum, The International Watchmaking Museum, Architecture of La Chaux-de-Fonds, Cemeteries of the Watchmakers
Yverdon-les-Bains
Famous for its thermal spas and historic sites, this area attracts visitors seeking relaxation and wellness.
Yverdon Thermal Center, Castle of Yverdon, The Roman Ruins, Lakeside Promenade
Val-de-Ruz
A quaint and serene area close to Neuchâtel, ideal for visitors looking for peace, nature, and outdoor activities such as skiing and hiking.
Val-de-Ruz ski resorts, Hiking trails, Scenic viewpoints
Les Ponts-de-Martel
A small but beautiful village with access to nature and outdoor sports. Ideal for families and nature enthusiasts.
Local hiking trails, Nature parks, Traditional Swiss architecture
Cernier
Offers a mix of cultural experiences and outdoor activities, perfect for visitors exploring the region's history and natural beauty.
Cernier Castle, World's Narrowest Railway Station
Boudry
A charming small town with a mix of vineyards and lakes, attracting visitors who enjoy wine tourism and beautiful landscapes.
Cave de Boudry, Vineyards tours, Neuchâtel Wine Museum

Understanding Airbnb License Requirements & STR Laws in Val-de-Ruz (2025)

While Val-de-Ruz, Neuchâtel, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Val-de-Ruz to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Val-de-Ruz (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Val-de-Ruzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Altitude910 Natural and relaxing stay

Altitude910 Natural and relaxing stay

Entire Place • 1 bedroom

$52,178
Revenue
71.4%
Occupancy
$216.63
Daily Rate
Chalet de La Vue des Alpes

Chalet de La Vue des Alpes

Entire Place • 3 bedrooms

$28,969
Revenue
53.4%
Occupancy
$137.40
Daily Rate
Le Solier
Studio with free parking

Le Solier Studio with free parking

Entire Place • 1 bedroom

$19,847
Revenue
54.0%
Occupancy
$101.43
Daily Rate
La Chambre-Haute

La Chambre-Haute

Private Room • 1 bedroom

$19,612
Revenue
65.8%
Occupancy
$82.02
Daily Rate
Chez José Entire Home Val de Ruz Neuchatel

Chez José Entire Home Val de Ruz Neuchatel

Entire Place • 1 bedroom

$14,474
Revenue
35.1%
Occupancy
$136.59
Daily Rate
Apartment Le Havre de Paix

Apartment Le Havre de Paix

Entire Place • 1 bedroom

$13,198
Revenue
25.9%
Occupancy
$157.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Val-de-Ruz (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Val-de-Ruz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jacqueline1$52,178204.95/5.0
Francois3$48,4352254.93/5.0
Philipp1$28,969195.00/5.0
Sandrine2$15,15045.00/5.0
José1$14,474954.95/5.0
Jean-François1$13,19855.00/5.0
Françoise1$12,762564.98/5.0
Catherine1$11,714204.95/5.0
Sylvian + Brigitte1$10,595254.92/5.0
Nadia - Interhome Group1$10,49774.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Val-de-Ruz.

Dive Deeper: Advanced Val-de-Ruz STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Val-de-Ruz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Val-de-Ruz Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Val-de-Ruz

  • The Val-de-Ruz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Val-de-Ruz, House properties are the most common (47.4%), reflecting the local real estate landscape.
  • Houses represent a significant 47.4% portion, catering likely to families or larger groups.
  • The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Val-de-Ruz Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Val-de-Ruz

  • The dominant room capacity in Val-de-Ruz is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 68.5% of the active Airbnb listings in Val-de-Ruz, indicating a high concentration in these sizes.
  • A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Val-de-Ruz.

Val-de-Ruz Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Val-de-Ruz

  • The most common guest capacity trend in Val-de-Ruz vacation rentals is listings accommodating 2 guests (52.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Val-de-Ruz STR market, accounting for 63.1% of listings.
  • A significant 52.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Val-de-Ruz.
  • 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Val-de-Ruz.
  • On average, properties in Val-de-Ruz are equipped to host 3.0 guests.

Val-de-Ruz Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Val-de-Ruz

  • The most common availability pattern in Val-de-Ruz falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Val-de-Ruz (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Val-de-Ruz Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.1%)

1 Night

4 listings

21.1% of total

2 Nights (36.8%)

2 Nights

7 listings

36.8% of total

3 Nights (26.3%)

3 Nights

5 listings

26.3% of total

4-6 Nights (5.3%)

4-6 Nights

1 listings

5.3% of total

30+ Nights (10.5%)

30+ Nights

2 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Val-de-Ruz is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (10.5%) caters to monthly stays (30+ nights) in Val-de-Ruz, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.8% of Val-de-Ruz hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Val-de-Ruz.

Val-de-Ruz Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (41.2%)

Flexible

7 listings

41.2% of total

Moderate (23.5%)

Moderate

4 listings

23.5% of total

Firm (17.6%)

Firm

3 listings

17.6% of total

Strict (17.6%)

Strict

3 listings

17.6% of total

Cancellation Policy Insights for Val-de-Ruz

  • The prevailing Airbnb cancellation policy trend in Val-de-Ruz is Flexible, used by 41.2% of listings.
  • There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 41.2% market standard in Val-de-Ruz.
  • Regularly review your cancellation policy against competitors and market demand shifts in Val-de-Ruz.

Val-de-Ruz STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Val-de-Ruz

  • The overall average booking lead time for vacation rentals in Val-de-Ruz is 41 days.
  • Guests book furthest in advance for stays during April (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Val-de-Ruz.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
  • Monitor your own booking lead times against these Val-de-Ruz averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Val-de-Ruz (2025)

Amenity Prevalence

Amenity Insights for Val-de-Ruz

  • Popular amenities like Wifi, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Val-de-Ruz to stay competitive.

Val-de-Ruz Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Val-de-Ruz

  • The typical guest profile for Airbnb in Val-de-Ruz consists of a mix of domestic (43%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 42.9% of guests.
  • Key international markets include Switzerland (42.9%) and France (29.7%).
  • Top languages spoken are English (32.5%) followed by French (23.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Val-de-Ruz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Rivière-Enverse16$6,903$667.8740%
Lauterbrunnen532$6,565$539.4353%
Habkern13$5,060$351.7846%
Zermatt745$4,917$483.8447%
Matten bei Interlaken57$4,695$307.5758%
Interlaken303$4,480$314.4054%
Iseltwald18$4,374$337.3151%
Bönigen31$4,009$256.4263%
Sigriswil102$3,885$268.2557%
Wilderswil89$3,720$263.0653%

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