Butleigh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-11-01

Is Airbnb profitable in Butleigh in 2025? Explore comprehensive Airbnb analytics for Butleigh, England, United Kingdom to uncover income potential. This 2025 STR market report for Butleigh, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Butleigh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Butleigh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Butleigh Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$147
The average rental revenue earned for an occupied room per day in Butleigh.
Occupancy Rate(?)
41.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,871
Typical annual income for an Airbnb listing in Butleigh. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.6%
Positive growth (7.6%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Butleigh.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Butleigh.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Butleigh (2025)

Understanding the monthly revenue variations for Airbnb listings in Butleigh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Butleigh is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Butleigh across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,464+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,226 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,926 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,034, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Butleigh

Butleigh Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Butleigh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Butleigh:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Butleigh

Average Daily Rate (ADR) Airbnb Trends in Butleigh (2025)

Effective short term rental pricing strategy in Butleigh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Butleigh typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in Butleigh

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Airbnb Seasonality Analysis & Trends in Butleigh (2025)

Peak Season (December, August, May)
  • Revenue averages $2,903 per month
  • Occupancy rates average 54.1%
  • Daily rates average $148
Shoulder Season
  • Revenue averages $2,237 per month
  • Occupancy maintains around 44.2%
  • Daily rates hold near $150
Low Season (January, February, November)
  • Revenue drops to average $1,905 per month
  • Occupancy decreases to average 44.3%
  • Daily rates adjust to average $138

Seasonality Insights for Butleigh

  • The Airbnb seasonality in Butleigh shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Butleigh's highest earning potential, with monthly revenues capable of climbing to $3,113, occupancy reaching a high of 57.5%, and ADRs peaking at $161.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,798, occupancy could drop to 31.9%, and ADRs may adjust down to $136.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Butleigh.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Butleigh seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Butleigh (2025)

Exploring the top neighborhoods for short-term rentals in Butleigh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Butleigh Village
Charming village atmosphere with historic buildings and a close-knit community feel. Ideal for guests seeking a quiet retreat in the Somerset countryside, yet close to local attractions.
Butleigh Church, Village Hall, Historic Pubs, Local Walking Trails
Glastonbury
Famous for its mystical history and the Glastonbury Festival. Attracts visitors all year round for its unique culture and festivals, making it a prime spot for Airbnb hosts.
Glastonbury Abbey, Tor Hill, Chalice Well, Glastonbury Festival, Shopping in the High Street
Street
Nearby town with good shopping facilities and access to the Clarks Village designer outlet. Offers a mix of local culture and convenience for tourists.
Clarks Village, Westhay Nature Reserve, Street Parish Church, Local Markets
Shepton Mallet
Historic market town with beautiful surroundings and attractions like the Bath and West Showground. Perfect for visitors to the surrounding countryside.
Shepton Mallet Prison, Kilver Court, Bath & West Showground, Local Festivals
Wells
The smallest city in England with a stunning cathedral and rich history. Wells attracts tourists interested in historical sites and charming streets.
Wells Cathedral, Bishop's Palace, Wells Market Place, Vicar's Close
Castle Cary
Picturesque market town known for its beautiful streets and antique shops, appealing to visitors looking for a quaint local experience.
Castle Cary Town Hall, Local Antiques, The Market House, Nearby countryside walks
Mendip Hills
An Area of Outstanding Natural Beauty, perfect for outdoor enthusiasts and those looking to connect with nature. Attracts visitors interested in hiking and exploring rural England.
Mendip Hills Trails, Cheddar Gorge, Cycling Routes, Nature Reserves
Somerton
A historic town with medieval architecture and a serene atmosphere. Great for guests looking for a peaceful stay with a local touch.
Somerton's Historic Market Square, Civic Centre, Local Parks and Gardens

Understanding Airbnb License Requirements & STR Laws in Butleigh (2025)

While Butleigh, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Butleigh to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Butleigh (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Butleighbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chic retreat hot tub+pool nr Millfield Glastonbury

Chic retreat hot tub+pool nr Millfield Glastonbury

Entire Place • 1 bedroom

$56,904
Revenue
65.0%
Occupancy
$235.09
Daily Rate
Big Barn at The Apothecary Garden

Big Barn at The Apothecary Garden

Entire Place • 2 bedrooms

$54,225
Revenue
52.5%
Occupancy
$261.53
Daily Rate
🌳 Forest Lodge🌲 Family Friendly Woodland Cottage 🐔

🌳 Forest Lodge🌲 Family Friendly Woodland Cottage 🐔

Entire Place • 2 bedrooms

$42,408
Revenue
77.7%
Occupancy
$140.46
Daily Rate
The Old Nursery close to Glastonbury & Street

The Old Nursery close to Glastonbury & Street

Entire Place • 2 bedrooms

$29,273
Revenue
48.0%
Occupancy
$166.37
Daily Rate
Starlight Cabin at The Apothecary Garden

Starlight Cabin at The Apothecary Garden

Entire Place • 1 bedroom

$28,601
Revenue
38.1%
Occupancy
$202.84
Daily Rate
Butleigh, Glastonbury nr Millfield  Entire Annexe

Butleigh, Glastonbury nr Millfield Entire Annexe

Entire Place • 1 bedroom

$28,551
Revenue
42.3%
Occupancy
$185.64
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Butleigh (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Butleigh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marcella5$120,9271674.87/5.0
Nikki1$56,9043064.90/5.0
Jo1$42,4081934.94/5.0
Chris1$29,273764.96/5.0
Nikki1$28,5511754.90/5.0
Annette1$22,783764.95/5.0
Hannah1$21,911754.75/5.0
Emma1$14,733994.66/5.0
Steven1$6,8603764.97/5.0
Sue1$4,500514.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Butleigh.

Dive Deeper: Advanced Butleigh STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Butleigh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Butleigh Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Butleigh

  • The Butleigh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Butleigh, House properties are the most common (35.3%), reflecting the local real estate landscape.
  • Houses represent a significant 35.3% portion, catering likely to families or larger groups.
  • The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Butleigh Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Butleigh

  • The dominant room capacity in Butleigh is 1 bedroom listings, making up 70.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 94.1% of the active Airbnb listings in Butleigh, indicating a high concentration in these sizes.
  • With over half the market (70.6%) consisting of studios or 1-bedroom units, Butleigh is particularly well-suited for individuals or couples.

Butleigh Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Butleigh

  • The most common guest capacity trend in Butleigh vacation rentals is listings accommodating 2 guests (41.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Butleigh STR market, accounting for 64.7% of listings.
  • A significant 41.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Butleigh.
  • On average, properties in Butleigh are equipped to host 2.9 guests.

Butleigh Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Butleigh

  • The most common availability pattern in Butleigh falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Butleigh (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Butleigh Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.8%)

1 Night

2 listings

11.8% of total

2 Nights (41.2%)

2 Nights

7 listings

41.2% of total

30+ Nights (47.1%)

30+ Nights

8 listings

47.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Butleigh is 30+ Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (47.1%) caters to monthly stays (30+ nights) in Butleigh, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 47.1% of Butleigh hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
  • A 2-night minimum appears standard (41.2%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 47.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Butleigh.

Butleigh Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.6%)

Flexible

3 listings

17.6% of total

Moderate (29.4%)

Moderate

5 listings

29.4% of total

Firm (35.3%)

Firm

6 listings

35.3% of total

Strict (17.6%)

Strict

3 listings

17.6% of total

Cancellation Policy Insights for Butleigh

  • The prevailing Airbnb cancellation policy trend in Butleigh is Firm, used by 35.3% of listings.
  • A majority (52.9%) of hosts in Butleigh utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.3% market standard in Butleigh.
  • Regularly review your cancellation policy against competitors and market demand shifts in Butleigh.

Butleigh STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Butleigh

  • The overall average booking lead time for vacation rentals in Butleigh is 65 days.
  • Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Butleigh.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
  • Monitor your own booking lead times against these Butleigh averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Butleigh (2025)

Amenity Prevalence

Amenity Insights for Butleigh

  • Popular amenities like Wifi, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Butleigh to stay competitive.

Butleigh Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Butleigh

  • The typical guest profile for Airbnb in Butleigh consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 86.8% of guests.
  • Key international markets include United Kingdom (86.8%) and United States (3.6%).
  • Top languages spoken are English (59%) followed by French (14.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Butleigh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Chew Magna13$7,170$435.5544%
Englishcombe15$6,713$544.7751%
Long Sutton16$6,625$433.2244%
Lambourn12$6,309$684.9931%
Bont-dolgadfan10$5,979$297.3062%
Ashley13$5,503$369.5955%
Southerndown14$5,482$426.9546%
Grosmont11$5,232$477.4553%
Dinton11$5,179$295.9553%
Crai31$4,931$569.2539%

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