Calne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Calne in 2025? Explore comprehensive Airbnb analytics for Calne, England, United Kingdom to uncover income potential. This 2025 STR market report for Calne, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Calne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Calne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Calne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Calne (2025)
Understanding the monthly revenue variations for Airbnb listings in Calne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Calne is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Calne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,409+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,676 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $997 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $393, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Calne
Calne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Calne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Calne:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Calne
Average Daily Rate (ADR) Airbnb Trends in Calne (2025)
Effective short term rental pricing strategy in Calne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Calne typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Calne
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Airbnb Seasonality Analysis & Trends in Calne (2025)
Peak Season (July, August, September)
- Revenue averages $1,604 per month
- Occupancy rates average 43.8%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,169 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $130
Low Season (February, October, November)
- Revenue drops to average $659 per month
- Occupancy decreases to average 21.6%
- Daily rates adjust to average $134
Seasonality Insights for Calne
- The Airbnb seasonality in Calne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Calne's highest earning potential, with monthly revenues capable of climbing to $1,891, occupancy reaching a high of 49.5%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $529, occupancy could drop to 19.6%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Calne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Calne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Calne (2025)
Exploring the top neighborhoods for short-term rentals in Calne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Calne Town Centre | The heart of Calne, bustling with shops, restaurants, and local attractions. Ideal for visitors wanting to experience the local culture and amenities. | Calne Heritage Centre, The White Horse Trail, John Gaze Memorial Garden, The weekly market, Local dining options |
| Bowood | Home to the stunning Bowood House and gardens, this area is perfect for nature lovers and those looking for a relaxing retreat. | Bowood House and Gardens, Golf courses, Walking trails, Family activities in the grounds |
| Cherhill | Famous for its iconic White Horse and stunning views, this area attracts walkers and history enthusiasts. | Cherhill White Horse, Avebury Stone Circle, Long Barrow, Walking and hiking trails |
| Bremhill | A picturesque village that offers a serene countryside experience, perfect for those looking to escape the city. | Bremhill Church, Scenic countryside, Local nature walks |
| Stockley | A quaint area known for its rural charm and close-knit community, ideal for visitors wanting peace and quiet. | Local pubs, Countryside walks, Friendly village atmosphere |
| Derry Hill | With easy access to the nearby Bowood estate, this area is great for both relaxation and outdoor activities. | Bowood House, Nature trails, Stunning countryside views |
| Calne Nature Park | A local park perfect for families and nature enthusiasts, great for guests looking for outdoor activities and relaxation. | Walking paths, Picnic areas, Local flora and fauna |
| Heddington | An idyllic village offering beautiful views and a taste of traditional village life, appealing to tourists looking for authenticity. | Heddington Hill, Village charm, Local history |
Understanding Airbnb License Requirements & STR Laws in Calne (2025)
While Calne, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Calne to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Calne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Calnebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cosy Quirky Cottage
Entire Place • 2 bedrooms
Self Contained Studio in Country House
Entire Place • 1 bedroom
Tiny Cottage in a Big County!
Entire Place • 2 bedrooms
White horse Loft
Entire Place • 1 bedroom
Self-contained unit with small kitchen & bathroom
Private Room • N/A
The Cabin
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Calne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Calne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dave & Susie | 2 | $40,552 | 676 | 4.94/5.0 |
| Tracy | 1 | $28,462 | 81 | 4.93/5.0 |
| Liberty | 1 | $19,404 | 28 | 4.82/5.0 |
| Ellen | 1 | $18,319 | 122 | 4.81/5.0 |
| Sue | 1 | $16,121 | 202 | 4.90/5.0 |
| Joel | 5 | $15,152 | 15 | 4.30/5.0 |
| Jane | 1 | $11,552 | 79 | 4.84/5.0 |
| Keri | 1 | $10,292 | 44 | 4.86/5.0 |
| Cottages | 1 | $5,349 | 7 | 4.43/5.0 |
| Judith | 2 | $4,863 | 141 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Calne.
Dive Deeper: Advanced Calne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Calne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCalne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Calne
- The Calne Airbnb market composition is heavily skewed towards Private Room listings, which make up 50% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Calne, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Calne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Calne
- The dominant room capacity in Calne is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.8% of the active Airbnb listings in Calne, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Calne is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Calne.
Calne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Calne
- The most common guest capacity trend in Calne vacation rentals is listings accommodating 2 guests (55.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Calne STR market, accounting for 72.3% of listings.
- A significant 61.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Calne.
- On average, properties in Calne are equipped to host 2.3 guests.
Calne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Calne
- The most common availability pattern in Calne falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Calne (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Calne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
52.9% of total
2 Nights
4 listings
23.5% of total
3 Nights
2 listings
11.8% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Calne is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.4%) of the Calne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Calne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Calne.
Calne Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
7 listings
38.9% of total
Moderate
7 listings
38.9% of total
Firm
2 listings
11.1% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Calne
- The prevailing Airbnb cancellation policy trend in Calne is Flexible, used by 38.9% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Calne may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Calne.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Calne.
Calne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Calne
- The overall average booking lead time for vacation rentals in Calne is 61 days.
- Guests book furthest in advance for stays during May (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (77 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Calne.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Calne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Calne (2025)
Amenity Prevalence
Amenity Insights for Calne
- Popular amenities like Essentials, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Calne to stay competitive.
Calne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Calne
- The typical guest profile for Airbnb in Calne consists of primarily domestic travelers (80%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 79.7% of guests.
- Key international markets include United Kingdom (79.7%) and Australia (4.5%).
- Top languages spoken are English (70.7%) followed by German (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Calne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,297 | $433.02 | 45% |
| Long Sutton | 16 | $6,524 | $420.72 | 42% |
| Englishcombe | 15 | $6,504 | $537.31 | 51% |
| Lambourn | 12 | $6,211 | $675.37 | 32% |
| Dinton | 10 | $5,384 | $274.24 | 60% |
| Ashley | 13 | $5,244 | $366.62 | 53% |
| Kintbury | 10 | $5,121 | $265.58 | 55% |
| Southerndown | 14 | $5,070 | $398.27 | 47% |
| Freshford | 13 | $4,676 | $291.62 | 54% |
| Oldland Common | 14 | $4,494 | $422.38 | 37% |