Slaley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Slaley in 2025? Explore comprehensive Airbnb analytics for Slaley, England, United Kingdom to uncover income potential. This 2025 STR market report for Slaley, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Slaley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Slaley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Slaley Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$180
The average rental revenue earned for an occupied room per day in Slaley.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,514
Typical annual income for an Airbnb listing in Slaley. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.0%
Positive growth (7.0%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Slaley.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Slaley.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Slaley (2025)

Understanding the monthly revenue variations for Airbnb listings in Slaley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Slaley is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Slaley across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,453+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,415 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,799 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $798, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Slaley

Slaley Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Slaley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Slaley:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Slaley

Average Daily Rate (ADR) Airbnb Trends in Slaley (2025)

Effective short term rental pricing strategy in Slaley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Slaley typically peaks in August and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Slaley

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Airbnb Seasonality Analysis & Trends in Slaley (2025)

Peak Season (October, November, July)
  • Revenue averages $3,399 per month
  • Occupancy rates average 45.9%
  • Daily rates average $183
Shoulder Season
  • Revenue averages $2,261 per month
  • Occupancy maintains around 43.4%
  • Daily rates hold near $179
Low Season (January, March, August)
  • Revenue drops to average $1,774 per month
  • Occupancy decreases to average 34.6%
  • Daily rates adjust to average $184

Seasonality Insights for Slaley

  • The Airbnb seasonality in Slaley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Slaley's highest earning potential, with monthly revenues capable of climbing to $4,275, occupancy reaching a high of 55.2%, and ADRs peaking at $195.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,693, occupancy could drop to 31.5%, and ADRs may adjust down to $176.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Slaley.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Slaley seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Slaley (2025)

Exploring the top neighborhoods for short-term rentals in Slaley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Slaley Village
A picturesque village that offers a tranquil retreat with scenic views of nature. Perfect for guests seeking relaxation and outdoor activities.
Slaley Hall Golf Course, Hexham Abbey, Northumberland National Park, Hadrian's Wall, Corbridge Roman Town
Hexham
A historic market town that's rich in heritage and close to attractions. Ideal for guests interested in culture and history.
Hexham Abbey, Hexham Market, Old Gaol, Corbridge, Tyne Green Park
Northumberland National Park
Expansive natural park known for its stunning landscapes and walking trails. Attracts nature lovers and adventure seekers.
High Street, Cheviot Hills, Hadrian's Wall Path, Kielder Water, Simonside Hills
Corbridge
A charming village with Roman history and beautiful architecture. Great for guests who enjoy quaint villages and history.
Corbridge Roman Town, Bridge over the Tyne, Corbridge Market, St. Andrew's Church, Tyne Valley
Rothbury
Nestled in the Northumberland countryside, Rothbury offers a combination of river views and forest walks. Perfect for outdoor enthusiasts.
Cragside, Rothbury Golf Club, Thropton Village, Simonside Hills, Coquetdale
Bellingham
A small town offering access to the Northumberland National Park and great hiking trails. Appeals to adventurous guests.
Kielder Water, Northumberland Heritage Trust, Bellingham Golf Club, Wildlife Watching, Hiking Trails
Alston
The highest market town in England, Alston is surrounded by stunning scenery and is ideal for guests looking for a remote getaway.
South Tyne Railway, Alston Moor, North Pennines Area of Outstanding Natural Beauty, Historic Town Centre, Alston Craft Centre
Prudhoe
A small town with a castle and great parks. Close to the River Tyne, it offers a mix of history and nature.
Prudhoe Castle, Tyne Green Park, Ovingham Bridge, Duke's Walk, Local Parks

Understanding Airbnb License Requirements & STR Laws in Slaley (2025)

While Slaley, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Slaley to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Slaley (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Slaleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cheerful, comfortable 3 bedroom cottage

Cheerful, comfortable 3 bedroom cottage

Entire Place • 3 bedrooms

$64,282
Revenue
76.6%
Occupancy
$224.18
Daily Rate
Lakewood Courtyard :  Bright, Light  Airy Cottage

Lakewood Courtyard : Bright, Light Airy Cottage

Entire Place • 3 bedrooms

$44,196
Revenue
41.5%
Occupancy
$314.72
Daily Rate
The Old Chapel

The Old Chapel

Entire Place • 4 bedrooms

$43,793
Revenue
20.6%
Occupancy
$504.96
Daily Rate
Farmhouse annex in Northumberland village

Farmhouse annex in Northumberland village

Entire Place • 1 bedroom

$27,484
Revenue
77.4%
Occupancy
$124.22
Daily Rate
The Ascot by North Shacks

The Ascot by North Shacks

Entire Place • 2 bedrooms

$21,958
Revenue
55.0%
Occupancy
$118.55
Daily Rate
Country Cabana

Country Cabana

Entire Place • N/A

$21,558
Revenue
48.7%
Occupancy
$167.29
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Slaley (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Slaley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Georgina1$64,282854.99/5.0
Hoseasons4$60,041134.42/5.0
Ady1$44,196564.89/5.0
Cottages1$43,7931Not Rated
Liz1$27,4841454.98/5.0
Ashley1$21,958264.88/5.0
Helen1$13,803754.91/5.0
Karen1$11,895344.38/5.0
Teri1$10,301494.73/5.0
David1$4,4451Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Slaley.

Dive Deeper: Advanced Slaley STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Slaley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Slaley Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Slaley

  • The Slaley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Slaley, House properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 66.7% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Slaley Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Slaley

  • The dominant room capacity in Slaley is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Slaley, indicating a high concentration in these sizes.
  • A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Slaley.

Slaley Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Slaley

  • The most common guest capacity trend in Slaley vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Slaley STR market, accounting for 66.6% of listings.
  • 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Slaley.
  • On average, properties in Slaley are equipped to host 4.8 guests.

Slaley Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Slaley

  • The most common availability pattern in Slaley falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Slaley (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Slaley Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.3%)

1 Night

6 listings

35.3% of total

2 Nights (29.4%)

2 Nights

5 listings

29.4% of total

3 Nights (11.8%)

3 Nights

2 listings

11.8% of total

30+ Nights (23.5%)

30+ Nights

4 listings

23.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Slaley is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.7%) of the Slaley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (23.5%) caters to monthly stays (30+ nights) in Slaley, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 35.3% of Slaley hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Slaley.

Slaley Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (29.4%)

Super Strict 60 Days

5 listings

29.4% of total

Flexible (23.5%)

Flexible

4 listings

23.5% of total

Moderate (17.6%)

Moderate

3 listings

17.6% of total

Firm (11.8%)

Firm

2 listings

11.8% of total

Strict (17.6%)

Strict

3 listings

17.6% of total

Cancellation Policy Insights for Slaley

  • The prevailing Airbnb cancellation policy trend in Slaley is Super Strict 60 Days, used by 29.4% of listings.
  • There's a relatively balanced mix between guest-friendly (41.1%) and stricter (29.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 29.4% market standard in Slaley.
  • Regularly review your cancellation policy against competitors and market demand shifts in Slaley.

Slaley STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Slaley

  • The overall average booking lead time for vacation rentals in Slaley is 63 days.
  • Guests book furthest in advance for stays during August (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Slaley.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Slaley averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Slaley (2025)

Amenity Prevalence

Amenity Insights for Slaley

  • Popular amenities like Smoke alarm, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Slaley to stay competitive.

Slaley Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Slaley

  • The typical guest profile for Airbnb in Slaley consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 93.9% of guests.
  • Key international markets include United Kingdom (93.9%) and United States (3%).
  • Top languages spoken are English (78.9%) followed by German (15.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Slaley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bishop Monkton11$5,103$302.0851%
Llanbedr Dyffryn Clwyd10$4,884$437.5127%
Buttermere13$4,763$437.6954%
Dalkeith10$4,575$466.7956%
Grinton13$4,493$340.4647%
High Newton by the Sea19$4,311$497.7838%
City of Edinburgh4,572$4,302$286.6258%
Ellingham12$4,251$270.4662%
Kettlewell19$4,192$383.7844%
Carlton10$4,036$372.3143%

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