Ards and North Down Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Ards and North Down in 2026? Explore comprehensive Airbnb analytics for Ards and North Down, Northern Ireland, United Kingdom to uncover income potential. This 2026 STR market report for Ards and North Down, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Ards and North Down, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ards and North Down Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ards and North Down Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ards and North Down (2026)
Understanding the monthly revenue variations for Airbnb listings in Ards and North Down is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ards and North Down is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ards and North Down across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,134+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,969 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,877 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,128, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ards and North Down
Ards and North Down Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Ards and North Down STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ards and North Down:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ards and North Down
Average Daily Rate (ADR) Airbnb Trends in Ards and North Down (2026)
Effective short term rental pricing strategy in Ards and North Down involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ards and North Down typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $171 per night.
- Entry-level properties (Bottom 25%) earn around $144 per night.
Average Daily Rate (ADR) Trend by Month in Ards and North Down
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Airbnb Seasonality Analysis & Trends in Ards and North Down (2026)
Peak Season (August, July, June)
- Revenue averages $3,640 per month
- Occupancy rates average 52.1%
- Daily rates average $224
Shoulder Season
- Revenue averages $2,295 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $216
Low Season (January, February, March)
- Revenue drops to average $1,208 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $215
Seasonality Insights for Ards and North Down
- The Airbnb seasonality in Ards and North Down shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ards and North Down's highest earning potential, with monthly revenues capable of climbing to $3,891, occupancy reaching a high of 61.8%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $986, occupancy could drop to 18.0%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ards and North Down.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ards and North Down seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ards and North Down (2026)
Exploring the top neighborhoods for short-term rentals in Ards and North Down? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bangor | A popular seaside town known for its waterfront attractions and marina. It's a family-friendly destination with beautiful parks and beaches, making it a favorite for summer visitors. | Bangor Marina, Bangor Abbey, Pickie Fun Park, Exploris Aquarium, Priory Church |
| Newtownards | A historic market town with a vibrant local community. It serves as a gateway to the scenic Ards Peninsula and is popular for its local events and attractions. | Greyabbey Ruins, Mount Stewart House and Gardens, Ards Peninsula, Newtownards Market, The Old Mill |
| Holywood | A charming coastal town known for its picturesque streets and stunning views of Belfast Lough. It attracts visitors looking for a relaxed yet upscale atmosphere. | Holywood Hills, Cultra Manor, Holywood Golf Club, The Old Town Hall, Crawfordsburn Country Park |
| Portaferry | A beautiful village located on the shores of Strangford Lough, known for its scenic views and ferry access to nearby areas. Perfect for nature lovers and those seeking tranquility. | Exploris Aquarium, Portaferry Castle, Strangford Lough, The Ferry, Scenic coastal walks |
| Bangor Marina | A bustling area within Bangor, known for its marina, restaurants, and cafes. It attracts tourists and locals alike, perfect for dining and waterfront activities. | Bangor Marina, Coastal Cycle Path, Pier Pavilion, Yacht Clubs, Local eateries and shops |
| Killyleagh | A picturesque village known for its charming streets and historic castle. It's a quiet but attractive spot for visitors exploring the countryside. | Killyleagh Castle, The Village Square, Strangford Lough, Local crafts and shops |
| Strangford | A scenic village situated at the mouth of Strangford Lough. It's ideal for those looking to enjoy nature and outdoor activities. | Strangford Lough, Whiterock Beach, Historic Pubs, Local Wildlife |
| Groomsport | A quaint coastal village with sandy beaches and scenic views. It's a desirable spot for those looking to relax by the sea and enjoy outdoor activities. | Groomsport Beach, The Olde Inn, Coastal views, Water sports, Seaside walks |
Understanding Airbnb License Requirements & STR Laws in Ards and North Down (2026)
While Ards and North Down, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ards and North Down to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ards and North Down (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ards and North Downbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Period Cottage, Strangford Lough, Co Down
Entire Place • 4 bedrooms
Historic Lighthouse Keeper’s Cottage. #1
Entire Place • 3 bedrooms
Superb Seaside Cottage
Entire Place • 2 bedrooms
Gorgeous beachfront bungalow on Ballywalter Beach
Entire Place • 3 bedrooms
Wee Hoose -private-Hottub-Romantic Break-2 adults
Entire Place • 1 bedroom
Charming Coastal Stay – Donaghadee Town Centre
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ards and North Down (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Ards and North Down based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tara | 1 | $83,064 | 55 | 5.00/5.0 |
| Jennifer Jane | 1 | $41,698 | 101 | 4.97/5.0 |
| Karen | 1 | $36,756 | 58 | 4.90/5.0 |
| Joshua | 2 | $28,179 | 14 | 4.84/5.0 |
| Louise | 1 | $27,431 | 32 | 4.97/5.0 |
| Shannon | 2 | $24,143 | 18 | 4.90/5.0 |
| Dolores | 1 | $22,842 | 151 | 4.97/5.0 |
| Rachel | 2 | $22,371 | 7 | 5.00/5.0 |
| Molly | 1 | $16,232 | 4 | 4.75/5.0 |
| Kate | 1 | $14,939 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ards and North Down.
Dive Deeper: Advanced Ards and North Down STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ards and North Down. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsArds and North Down Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ards and North Down
- The Ards and North Down Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ards and North Down, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
Ards and North Down Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ards and North Down
- The dominant room capacity in Ards and North Down is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Ards and North Down, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ards and North Down.
Ards and North Down Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ards and North Down
- The most common guest capacity trend in Ards and North Down vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ards and North Down STR market, accounting for 61.1% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ards and North Down.
- On average, properties in Ards and North Down are equipped to host 4.3 guests.
Ards and North Down Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ards and North Down
- The most common availability pattern in Ards and North Down falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ards and North Down (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ards and North Down Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
22.2% of total
2 Nights
7 listings
38.9% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ards and North Down is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Ards and North Down Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Ards and North Down, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Ards and North Down hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ards and North Down.
Ards and North Down Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
5.6% of total
Flexible
4 listings
22.2% of total
Moderate
7 listings
38.9% of total
Firm
5 listings
27.8% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Ards and North Down
- The prevailing Airbnb cancellation policy trend in Ards and North Down is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (33.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Ards and North Down.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ards and North Down.
Ards and North Down STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ards and North Down
- The overall average booking lead time for vacation rentals in Ards and North Down is 43 days.
- Guests book furthest in advance for stays during April (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ards and North Down.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Ards and North Down averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ards and North Down (2026)
Amenity Prevalence
Amenity Insights for Ards and North Down
- Essential amenities in Ards and North Down that guests expect include: Wifi, Washer, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ards and North Down: Wifi, Washer, Kitchen.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ards and North Down to stay competitive.
Ards and North Down Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ards and North Down
- The typical guest profile for Airbnb in Ards and North Down consists of a mix of domestic (59%) and international guests, often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 59.2% of guests.
- Key international markets include United Kingdom (59.2%) and Ireland (16.5%).
- Top languages spoken are English (68.4%) followed by French (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ards and North Down Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Langbank | 11 | $4,447 | $385.29 | 53% |
| Bruichladdich | 17 | $4,237 | $319.79 | 55% |
| Valley | 18 | $4,101 | $295.91 | 45% |
| Kilchattan Bay | 10 | $4,080 | $328.91 | 54% |
| Cardross | 11 | $4,049 | $378.91 | 44% |
| Bontnewydd | 27 | $3,960 | $383.00 | 46% |
| Bull Bay | 14 | $3,925 | $392.30 | 46% |
| Dublin 2 | 15 | $3,771 | $317.51 | 54% |
| Port Ellen | 30 | $3,689 | $201.39 | 66% |
| Nant Peris | 14 | $3,668 | $260.50 | 49% |