Armagh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Armagh in 2025? Explore comprehensive Airbnb analytics for Armagh, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Armagh, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Armagh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Armagh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Armagh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Armagh (2025)
Understanding the monthly revenue variations for Airbnb listings in Armagh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Armagh is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Armagh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,622+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,523 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,405 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $714, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Armagh
Armagh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Armagh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Armagh:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Armagh
Average Daily Rate (ADR) Airbnb Trends in Armagh (2025)
Effective short term rental pricing strategy in Armagh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Armagh typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Armagh
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Airbnb Seasonality Analysis & Trends in Armagh (2025)
Peak Season (August, July, December)
- Revenue averages $2,333 per month
- Occupancy rates average 47.7%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,777 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $151
Low Season (February, March, October)
- Revenue drops to average $1,342 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $148
Seasonality Insights for Armagh
- The Airbnb seasonality in Armagh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Armagh's highest earning potential, with monthly revenues capable of climbing to $2,559, occupancy reaching a high of 56.9%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,106, occupancy could drop to 24.2%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Armagh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Armagh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Armagh (2025)
Exploring the top neighborhoods for short-term rentals in Armagh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Armagh City Centre | The historical heart of Armagh, known for its rich heritage and architecture. Attracts visitors interested in the Armagh Cathedral, museums, and local events. | Armagh Cathedral, Richhill Castle, Armagh Observatory and Planetarium, St. Patrick's Cathedral, The Armagh Museum |
| Tullysaran | A quaint rural area offering beautiful countryside views and a peaceful retreat. Great for tourists looking for a quiet getaway or to explore the rural landscape. | Tullysaran Church, Loughgall Country Park, Cider mill tours, Local farms, Walking trails |
| Keady | A charming town with a vibrant local community and access to the scenic countryside. Suitable for travelers interested in local culture and outdoor activities. | Keady Market, Rolling countryside trails, Local pubs and eateries, Cultural heritage sites |
| Portadown | A nearby town with a rich history and lively community. Good for guests wanting to explore Armagh while enjoying town amenities. | Portadown Town Centre, The People’s Park, Bandstand Park, Local shopping centers |
| Tandragee | Known for its historic buildings and scenic landscapes, Tandragee attracts visitors interested in nature and history. | Tandragee Castle, The Tandragee Railway, Local parks, Nearby nature reserves |
| Markethill | A small market town known for its traditional charm and local markets. Attracts visitors looking for a genuine Northern Irish experience. | Markethill Market, Local artisan shops, Historic buildings, Community events |
| Lurgan | A town rich in history with beautiful parks and green spaces. Ideal for guests wanting both urban and nature experiences. | Lurgan Park, Brownlow House, Local restaurants, Lough Neagh nearby |
| Richhill | A picturesque village known for its lovely surroundings and outdoor activities. Great for guests wanting a serene and scenic vacation. | Richhill Castle, Local walking trails, Richhill village market, Historical walking tours |
Understanding Airbnb License Requirements & STR Laws in Armagh (2025)
While Armagh, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Armagh to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Armagh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Armaghbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Georgian farmhouse in 60 acres
Entire Place • 5 bedrooms
Cosy Hot Tub Getaway Bungalow
Entire Place • 2 bedrooms
Holly House
Entire Place • 3 bedrooms
The Nook- 2 bedroom townhouse
Entire Place • 2 bedrooms
Golfers Lodge Armagh City
Entire Place • 2 bedrooms
Grade II Listed Victorian home Sleeps 8
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Armagh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Armagh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 3 | $67,437 | 106 | 4.87/5.0 |
| Paula | 1 | $49,359 | 7 | 4.86/5.0 |
| Patrick | 1 | $40,853 | 81 | 4.98/5.0 |
| Fiona | 1 | $38,664 | 79 | 4.96/5.0 |
| First Stop Property | 2 | $38,411 | 52 | 4.92/5.0 |
| Hilda | 1 | $37,260 | 67 | 5.00/5.0 |
| Marie-Claire | 1 | $34,862 | 60 | 4.90/5.0 |
| Lewis | 1 | $31,851 | 57 | 4.72/5.0 |
| Jayne | 1 | $29,581 | 143 | 4.85/5.0 |
| Leonne | 1 | $28,332 | 150 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Armagh.
Dive Deeper: Advanced Armagh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Armagh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsArmagh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Armagh
- The Armagh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Armagh, House properties are the most common (43.2%), reflecting the local real estate landscape.
- Houses represent a significant 43.2% portion, catering likely to families or larger groups.
- The presence of 24.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.7%) offer potential for unique stay experiences.
Armagh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Armagh
- The dominant room capacity in Armagh is 1 bedroom listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.4% of the active Airbnb listings in Armagh, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Armagh.
Armagh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Armagh
- The most common guest capacity trend in Armagh vacation rentals is listings accommodating 2 guests (29.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Armagh STR market, accounting for 45.9% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Armagh.
- On average, properties in Armagh are equipped to host 3.2 guests.
Armagh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Armagh
- The most common availability pattern in Armagh falls within the 271-366 days range, representing 40.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Armagh (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Armagh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
40.5% of total
2 Nights
11 listings
29.7% of total
3 Nights
1 listings
2.7% of total
4-6 Nights
1 listings
2.7% of total
30+ Nights
9 listings
24.3% of total
Key Insights
- The most prevalent minimum stay requirement in Armagh is 1 Night, adopted by 40.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.2%) of the Armagh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.3%) caters to monthly stays (30+ nights) in Armagh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.5% of Armagh hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Armagh.
Armagh Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
5.4% of total
Refundable
1 listings
2.7% of total
Flexible
12 listings
32.4% of total
Moderate
13 listings
35.1% of total
Firm
9 listings
24.3% of total
Cancellation Policy Insights for Armagh
- The prevailing Airbnb cancellation policy trend in Armagh is Moderate, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (24.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.1% market standard in Armagh.
- Regularly review your cancellation policy against competitors and market demand shifts in Armagh.
Armagh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Armagh
- The overall average booking lead time for vacation rentals in Armagh is 49 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Armagh.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Armagh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Armagh (2025)
Amenity Prevalence
Amenity Insights for Armagh
- Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Armagh to stay competitive.
Armagh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Armagh
- The typical guest profile for Airbnb in Armagh consists of a mix of domestic (50%) and international guests, with top international origins including Ireland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 50.0% of guests.
- Key international markets include United Kingdom (50%) and Ireland (25.3%).
- Top languages spoken are English (68.6%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Armagh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,292 | $316.82 | 57% |
| Port Ellen | 30 | $3,941 | $204.88 | 66% |
| Kilcoo | 10 | $3,595 | $228.20 | 51% |
| Bowmore | 24 | $3,560 | $239.19 | 59% |
| Dunloy | 10 | $3,529 | $191.96 | 60% |
| Dalkey | 21 | $3,514 | $372.34 | 52% |
| Kilchattan Bay | 10 | $3,421 | $334.40 | 52% |
| Howth | 39 | $3,204 | $363.61 | 44% |
| Mullartown | 15 | $3,115 | $410.52 | 35% |
| Whiting Bay | 30 | $3,092 | $247.43 | 50% |