Holywood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Holywood in 2025? Explore comprehensive Airbnb analytics for Holywood, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Holywood, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Holywood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Holywood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Holywood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Holywood (2025)
Understanding the monthly revenue variations for Airbnb listings in Holywood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holywood is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holywood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,873+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,039 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,177 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,301, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holywood
Holywood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Holywood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holywood:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holywood
Average Daily Rate (ADR) Airbnb Trends in Holywood (2025)
Effective short term rental pricing strategy in Holywood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holywood typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Holywood
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Airbnb Seasonality Analysis & Trends in Holywood (2025)
Peak Season (August, September, July)
- Revenue averages $2,903 per month
- Occupancy rates average 56.3%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,259 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $163
Low Season (January, March, November)
- Revenue drops to average $1,555 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $151
Seasonality Insights for Holywood
- The Airbnb seasonality in Holywood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holywood's highest earning potential, with monthly revenues capable of climbing to $3,331, occupancy reaching a high of 63.2%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,202, occupancy could drop to 26.5%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holywood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Holywood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Holywood (2025)
Exploring the top neighborhoods for short-term rentals in Holywood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portrush | Portrush is a popular seaside town known for its stunning beaches, golf courses, and access to the famous Giant's Causeway. It's a hotspot for tourists during the summer months, making it ideal for Airbnb investments. | Giant's Causeway, Royal Portrush Golf Club, Portrush East Strand, Barry's Amusements, Dunluce Castle |
| Belfast City Centre | The vibrant heart of Northern Ireland, Belfast City Centre attracts tourists for its rich cultural history, vibrant nightlife, and shopping. It's a prime location for hosting visitors year-round. | Titanic Belfast, Belfast City Hall, St. George's Market, Crumlin Road Gaol, Victoria Square Shopping Centre |
| Ballycastle | A charming coastal town that serves as a gateway to the Causeway Coast, known for its picturesque landscapes and welcoming community, perfect for hosting visitors interested in nature and outdoor activities. | Carrick-a-Rede Rope Bridge, Kinbane Castle, Ballycastle Beach, Murlough Bay, Fair Head |
| Lisburn | As one of the largest cities in Northern Ireland, Lisburn is well-connected and features historical sites along with modern amenities, appealing to both leisure and business travelers. | Lisburn Cathedral, Irish Linen Museum, Hillsborough Castle & Gardens, The Island Arts Centre, Lagan Valley Regional Park |
| Derry/Londonderry | This historic city with its well-preserved ancient walls offers visitors a glimpse into Northern Ireland's turbulent past while providing a vibrant city atmosphere, making it a great spot for Airbnb hosts. | The Peace Bridge, Derry City Walls, Museum of Free Derry, St. Columb's Cathedral, Ebrington Square |
| Carrickfergus | Home to Carrickfergus Castle, this town's rich history and coastal location make it an attractive spot for travelers exploring Northern Ireland's history and coastline. | Carrickfergus Castle, Marine Gardens, The Old Carrick Marina, Carrickfergus Museum, Greenisland Golf Club |
| Newcastle | Nestled at the foot of the Mourne Mountains, Newcastle is a popular destination for hikers and nature lovers, offering beautiful beaches and outdoor activities, ideal for family and adventure travelers. | Mourne Mountains, Tollymore Forest Park, Newcastle Beach, Silent Valley Reservoir, Royal County Down Golf Club |
| Strangford Lough | Known for its stunning natural beauty and rich biodiversity, Strangford Lough offers a peaceful retreat for visitors interested in wildlife and scenic views, perfect for a tranquil Airbnb stay. | Strangford Lough, Castle Ward, Killyleagh Castle, Nendrum Monastic Site, Mount Stewart |
Understanding Airbnb License Requirements & STR Laws in Holywood (2025)
While Holywood, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Holywood to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Holywood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holywoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Holywood Townhouse - Modern and Spacious
Entire Place • 3 bedrooms
Ninety Seven - Coach Road Cottages
Entire Place • 2 bedrooms
Holywood Sea Renity
Entire Place • 1 bedroom
Perfect Townhouse Holywood easy access to Belfast
Entire Place • 2 bedrooms
Revamped Holywood town centre house
Entire Place • 2 bedrooms
Tim’s Place
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Holywood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Holywood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tim | 3 | $65,783 | 329 | 4.93/5.0 |
| Emma | 1 | $43,367 | 44 | 4.95/5.0 |
| Ari | 2 | $40,727 | 79 | 5.00/5.0 |
| Ivan | 1 | $40,519 | 68 | 4.96/5.0 |
| David | 1 | $34,574 | 49 | 4.94/5.0 |
| Heather | 1 | $34,188 | 55 | 4.96/5.0 |
| Suzie | 1 | $33,741 | 96 | 4.98/5.0 |
| Dinah | 1 | $30,029 | 14 | 5.00/5.0 |
| Victoria | 1 | $29,992 | 221 | 4.93/5.0 |
| Nicholas-Pass The Keys | 1 | $27,042 | 30 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holywood.
Dive Deeper: Advanced Holywood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holywood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolywood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holywood
- The Holywood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.3% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holywood, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.8%) offer potential for unique stay experiences.
Holywood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holywood
- The dominant room capacity in Holywood is 2 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.7% of the active Airbnb listings in Holywood, indicating a high concentration in these sizes.
- A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holywood.
Holywood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holywood
- The most common guest capacity trend in Holywood vacation rentals is listings accommodating 4 guests (44.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Holywood STR market, accounting for 64.7% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holywood.
- On average, properties in Holywood are equipped to host 3.6 guests.
Holywood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holywood
- The most common availability pattern in Holywood falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holywood (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Holywood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
30.3% of total
2 Nights
10 listings
30.3% of total
3 Nights
4 listings
12.1% of total
4-6 Nights
4 listings
12.1% of total
7-29 Nights
1 listings
3% of total
30+ Nights
4 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Holywood is 1 Night, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.6%) of the Holywood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Holywood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.3% of Holywood hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holywood.
Holywood Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
18.2% of total
Moderate
11 listings
33.3% of total
Firm
10 listings
30.3% of total
Strict
6 listings
18.2% of total
Cancellation Policy Insights for Holywood
- The prevailing Airbnb cancellation policy trend in Holywood is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.5%) and stricter (48.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Holywood.
- Regularly review your cancellation policy against competitors and market demand shifts in Holywood.
Holywood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Holywood
- The overall average booking lead time for vacation rentals in Holywood is 41 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Holywood.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Holywood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Holywood (2025)
Amenity data is currently unavailable for Holywood.
Holywood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Holywood
- The typical guest profile for Airbnb in Holywood consists of a mix of domestic (57%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 56.6% of guests.
- Key international markets include United Kingdom (56.6%) and Ireland (13.9%).
- Top languages spoken are English (66.7%) followed by French (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Holywood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $6,867 | $695.02 | 40% |
| Bruichladdich | 17 | $4,277 | $303.16 | 59% |
| Langbank | 10 | $4,021 | $351.25 | 53% |
| Braichmelyn | 38 | $3,826 | $251.17 | 52% |
| Valley | 21 | $3,715 | $274.10 | 45% |
| Port Ellen | 32 | $3,606 | $194.46 | 67% |
| Bontnewydd | 30 | $3,581 | $358.02 | 45% |
| Rhoscolyn | 17 | $3,516 | $372.19 | 45% |
| Llanbedrgoch | 14 | $3,428 | $252.34 | 50% |
| Kilchattan Bay | 11 | $3,401 | $335.24 | 51% |