Magherafelt Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Magherafelt in 2025? Explore comprehensive Airbnb analytics for Magherafelt, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Magherafelt, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Magherafelt, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magherafelt Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Magherafelt Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Magherafelt (2025)
Understanding the monthly revenue variations for Airbnb listings in Magherafelt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magherafelt is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magherafelt across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,158 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,279 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $656, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Magherafelt
Magherafelt Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Magherafelt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magherafelt:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Magherafelt
Average Daily Rate (ADR) Airbnb Trends in Magherafelt (2025)
Effective short term rental pricing strategy in Magherafelt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magherafelt typically peaks in June and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Magherafelt
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Airbnb Seasonality Analysis & Trends in Magherafelt (2025)
Peak Season (August, July, December)
- Revenue averages $2,064 per month
- Occupancy rates average 50.4%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,460 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $142
Low Season (April, May, November)
- Revenue drops to average $1,101 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $150
Seasonality Insights for Magherafelt
- The Airbnb seasonality in Magherafelt shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Magherafelt's highest earning potential, with monthly revenues capable of climbing to $2,506, occupancy reaching a high of 61.7%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $947, occupancy could drop to 28.7%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magherafelt.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Magherafelt seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Magherafelt (2025)
Exploring the top neighborhoods for short-term rentals in Magherafelt? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Magherafelt Town Centre | The vibrant heart of Magherafelt, offering a mix of shopping, dining, and entertainment options. It's ideal for tourists wanting to explore local culture and history. | St. rollocks Church, Magherafelt River, Smith & Sons Shopping, Local Restaurants and Pubs, Magherafelt Market |
| City Park | A popular green space providing recreational activities and community events. Appeals to families and outdoor enthusiasts. | City Park Playground, Walking Trails, Lakeside Area, Community Events, Picnic Areas |
| The Jungle | An adventure park offering various outdoor activities such as zip-lining and paintball. Attracts adventure seekers and families alike. | Zip-lining, Paintball, Adventure Courses, Nature Trails, Café and Rest Area |
| Keady | Charming small village near Magherafelt, offering a countryside experience with local heritage. | Keady Park, Historical Sites, Local Craft Shops, Nature Walks |
| Ballyronan | A picturesque lakeside area ideal for relaxation and water sports. Perfect for tourists looking for a serene getaway. | Ballyronan Marina, Lough Neagh, Fishing, Walking Trails, Scenic Views |
| Castledawson | A quaint village with a rich history and access to beautiful countryside. Great for those seeking a peaceful retreat. | Castledawson Bridge, Walking Trails, Local Pubs, Historical Sites |
| Moneymore | A historical village known for its well-preserved architecture and charm. Attractive to those interested in history and culture. | Moneymore Heritage Trail, Local Shops, Historical Pubs, Churches |
| Bellaghy | A village with cultural significance, linked to famous poet Seamus Heaney. Great for literary enthusiasts. | Seamus Heaney HomePlace, Lake Begorret, Local Cultural Events, Walking Trails |
Understanding Airbnb License Requirements & STR Laws in Magherafelt (2025)
While Magherafelt, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magherafelt to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Magherafelt (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magherafeltbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ballyheifer House - a beautiful 5 bedroom home.
Entire Place • 5 bedrooms
Quiet family home
Entire Place • 3 bedrooms
Quiet Basement Apartment.
Entire Place • 1 bedroom
Rosgarron airbnb Cosy rural self catering annex
Entire Place • 1 bedroom
Waterfoot Cottage
Entire Place • 3 bedrooms
Delightful Ronan Cottage - 2 Bedroom Self Catering
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Magherafelt (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Magherafelt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maura | 2 | $53,358 | 55 | 4.94/5.0 |
| Owen | 1 | $46,526 | 56 | 5.00/5.0 |
| Heather | 2 | $28,948 | 442 | 4.96/5.0 |
| Kathleen | 1 | $20,369 | 26 | 5.00/5.0 |
| Bronagh | 4 | $17,374 | 63 | 4.96/5.0 |
| Eamon | 1 | $16,977 | 110 | 4.87/5.0 |
| John | 1 | $16,031 | 33 | 4.67/5.0 |
| Aine | 1 | $15,441 | 94 | 4.91/5.0 |
| Patricia | 1 | $12,741 | 166 | 4.97/5.0 |
| Laurence | 1 | $12,556 | 77 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magherafelt.
Dive Deeper: Advanced Magherafelt STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magherafelt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMagherafelt Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Magherafelt
- The Magherafelt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.3% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Magherafelt, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Magherafelt Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Magherafelt
- The dominant room capacity in Magherafelt is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Magherafelt, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Magherafelt.
Magherafelt Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Magherafelt
- The most common guest capacity trend in Magherafelt vacation rentals is listings accommodating 5 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Magherafelt STR market, accounting for 46.4% of listings.
- 14.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magherafelt.
- On average, properties in Magherafelt are equipped to host 3.2 guests.
Magherafelt Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Magherafelt
- The most common availability pattern in Magherafelt falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Magherafelt (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Magherafelt Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
42.3% of total
2 Nights
9 listings
34.6% of total
3 Nights
1 listings
3.8% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
4 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Magherafelt is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.9%) of the Magherafelt Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Magherafelt, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Magherafelt hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magherafelt.
Magherafelt Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
7.1% of total
Flexible
8 listings
28.6% of total
Moderate
10 listings
35.7% of total
Firm
3 listings
10.7% of total
Strict
5 listings
17.9% of total
Cancellation Policy Insights for Magherafelt
- The prevailing Airbnb cancellation policy trend in Magherafelt is Moderate, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (28.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.7% market standard in Magherafelt.
- Regularly review your cancellation policy against competitors and market demand shifts in Magherafelt.
Magherafelt STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Magherafelt
- The overall average booking lead time for vacation rentals in Magherafelt is 48 days.
- Guests book furthest in advance for stays during March (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (73 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Magherafelt.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Magherafelt averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Magherafelt (2025)
Amenity data is currently unavailable for Magherafelt.
Magherafelt Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Magherafelt
- The typical guest profile for Airbnb in Magherafelt consists of a mix of domestic (62%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 61.6% of guests.
- Key international markets include United Kingdom (61.6%) and Ireland (12.3%).
- Top languages spoken are English (56.1%) followed by French (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Dublin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Magherafelt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,277 | $303.16 | 59% |
| Irvinestown | 10 | $3,962 | $404.65 | 37% |
| Port Ellen | 32 | $3,606 | $194.46 | 67% |
| Kilchattan Bay | 11 | $3,401 | $335.24 | 51% |
| Bowmore | 26 | $3,250 | $222.60 | 61% |
| Kilcoo | 10 | $3,049 | $216.32 | 52% |
| Howth | 36 | $2,867 | $358.36 | 43% |
| Whiting Bay | 30 | $2,865 | $229.63 | 50% |
| Isle of Arran | 10 | $2,859 | $260.51 | 52% |
| Dublin | 2,901 | $2,704 | $234.00 | 51% |