Newtownards Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Newtownards in 2025? Explore comprehensive Airbnb analytics for Newtownards, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Newtownards, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Newtownards, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Newtownards Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Newtownards Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Newtownards (2025)
Understanding the monthly revenue variations for Airbnb listings in Newtownards is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newtownards is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newtownards across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,706+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,553 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,421 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $928, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newtownards
Newtownards Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Newtownards STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newtownards:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newtownards
Average Daily Rate (ADR) Airbnb Trends in Newtownards (2025)
Effective short term rental pricing strategy in Newtownards involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newtownards typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Newtownards
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Airbnb Seasonality Analysis & Trends in Newtownards (2025)
Peak Season (July, August, June)
- Revenue averages $2,362 per month
- Occupancy rates average 63.7%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,860 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $123
Low Season (January, November, December)
- Revenue drops to average $1,425 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $125
Seasonality Insights for Newtownards
- The Airbnb seasonality in Newtownards shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Newtownards's highest earning potential, with monthly revenues capable of climbing to $2,610, occupancy reaching a high of 65.5%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,380, occupancy could drop to 38.2%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newtownards.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Newtownards seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Newtownards (2025)
Exploring the top neighborhoods for short-term rentals in Newtownards? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ballyholme | A picturesque seaside area known for its sandy beaches and scenic views of Belfast Lough. Attractive to families and tourists seeking relaxation by the sea. | Ballyholme Beach, Ballyholme Bay, Groomsport, Bangor Marina, Groomsport Lighthouse |
| Castlebawn Estate | A popular residential area offering convenient access to local amenities and parks. Great for guests looking for a quieter neighborhood while still being close to the town center. | Castlebawn Park, Shore Road Park, Local shops and cafes |
| Newtownards Town Centre | The bustling heart of Newtownards with shops, cafes, and historical sites. Ideal for guests wanting to experience local culture and community. | Newtownards Market, The Old Courthouse, Mount Stewart House and Gardens |
| Comber | A quaint town nearby known for its rich history and charming streets. Perfect for guests interested in exploring the Ards Peninsula. | Comber Greenway, Historic Comber Town, Local shops and cafes |
| Ards Arts Centre | Cultural hub offering various arts events, making it a draw for tourists interested in the arts. Accommodation nearby can attract art enthusiasts. | Ards Arts Centre, Local galleries, Theatre events |
| Kircubbin | A small village on the shores of Strangford Lough, appealing for those looking for the beauty of nature and tranquility. | Strangford Lough, Kircubbin Village, Walking trails |
| Bangor | A nearby town with vibrant community life, a marina, and beautiful beaches, making it a perfect spot for tourists. | Bangor Marina, Ward Park, North Down Museum, Beachfront |
| Portaferry | Famous for its proximity to the beautiful landscapes and the Strangford Lough, attracting nature lovers. | Portaferry Castle, Exploris Aquarium, Strangford Lough |
Understanding Airbnb License Requirements & STR Laws in Newtownards (2025)
While Newtownards, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Newtownards to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Newtownards (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newtownardsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brent Cove Seaside Studio & hot tub, N-Ireland
Entire Place • N/A
Brent lodge - luxury hill top living by the water
Entire Place • 1 bedroom
Willow Cottage. Cosy cottage in rural location
Entire Place • 2 bedrooms
Cherry Blossom House, Newtownards Town Centre
Entire Place • 3 bedrooms
No15 the townhouse, Newtownards, County Down
Entire Place • 2 bedrooms
Adorable one bedroom apartment with balcony
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Newtownards (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Newtownards based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin Shane | 2 | $82,223 | 482 | 4.93/5.0 |
| Heather | 2 | $41,215 | 214 | 4.92/5.0 |
| Gail | 1 | $39,491 | 52 | 4.96/5.0 |
| Patrick | 2 | $26,601 | 331 | 4.72/5.0 |
| Jenny | 1 | $18,974 | 21 | 5.00/5.0 |
| Kris | 4 | $18,277 | 14 | 5.00/5.0 |
| Louise | 1 | $15,864 | 52 | 5.00/5.0 |
| Christina | 1 | $13,415 | 167 | 4.50/5.0 |
| Host #358767922 | 1 | $10,019 | 7 | 5.00/5.0 |
| Host #445861732 | 1 | $7,932 | 130 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newtownards.
Dive Deeper: Advanced Newtownards STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newtownards. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewtownards Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newtownards
- The Newtownards Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Newtownards, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Newtownards Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newtownards
- The dominant room capacity in Newtownards is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Newtownards, indicating a high concentration in these sizes.
Newtownards Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newtownards
- The most common guest capacity trend in Newtownards vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Newtownards STR market, accounting for 61.1% of listings.
- On average, properties in Newtownards are equipped to host 2.7 guests.
Newtownards Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newtownards
- The most common availability pattern in Newtownards falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Newtownards (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Newtownards Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
46.7% of total
2 Nights
7 listings
46.7% of total
3 Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Newtownards is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.4%) of the Newtownards Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Newtownards hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newtownards.
Newtownards Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
7 listings
46.7% of total
Firm
2 listings
13.3% of total
Strict
6 listings
40% of total
Cancellation Policy Insights for Newtownards
- The prevailing Airbnb cancellation policy trend in Newtownards is Moderate, used by 46.7% of listings.
- A majority (53.3%) of hosts in Newtownards utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.7% market standard in Newtownards.
- With 40% using Strict terms, this is a viable option in Newtownards, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Newtownards.
Newtownards STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Newtownards
- The overall average booking lead time for vacation rentals in Newtownards is 42 days.
- Guests book furthest in advance for stays during April (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Newtownards.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Newtownards averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Newtownards (2025)
Amenity Prevalence
Amenity Insights for Newtownards
- Essential amenities in Newtownards that guests expect include: TV, Carbon monoxide alarm, Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Cooking basics, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newtownards: TV, Carbon monoxide alarm, Smoke alarm, Kitchen, Wifi.
- Consider adding popular differentiators like Hair dryer or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newtownards to stay competitive.
Newtownards Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Newtownards
- The typical guest profile for Airbnb in Newtownards consists of a mix of domestic (63%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 63.4% of guests.
- Key international markets include United Kingdom (63.4%) and Ireland (9.7%).
- Top languages spoken are English (66.4%) followed by Spanish (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Newtownards Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $7,453 | $902.96 | 42% |
| Bruichladdich | 17 | $4,221 | $299.64 | 58% |
| Isle of Man | 10 | $4,036 | $407.50 | 36% |
| Valley | 20 | $3,661 | $269.56 | 46% |
| Llanbedrgoch | 14 | $3,603 | $250.77 | 52% |
| Bontnewydd | 29 | $3,455 | $329.15 | 44% |
| Braichmelyn | 41 | $3,437 | $256.35 | 50% |
| Port Ellen | 32 | $3,433 | $190.30 | 66% |
| Langbank | 10 | $3,409 | $320.53 | 49% |
| Cardross | 10 | $3,379 | $284.25 | 44% |