Portadown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Portadown in 2025? Explore comprehensive Airbnb analytics for Portadown, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Portadown, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Portadown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portadown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portadown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portadown (2025)
Understanding the monthly revenue variations for Airbnb listings in Portadown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portadown is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portadown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,789+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,622 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,294 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portadown
Portadown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portadown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portadown:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portadown
Average Daily Rate (ADR) Airbnb Trends in Portadown (2025)
Effective short term rental pricing strategy in Portadown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portadown typically peaks in June and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Portadown
Get Live Portadown Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Portadown (2025)
Peak Season (July, August, December)
- Revenue averages $2,238 per month
- Occupancy rates average 41.5%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,728 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $139
Low Season (March, April, October)
- Revenue drops to average $1,322 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $138
Seasonality Insights for Portadown
- The Airbnb seasonality in Portadown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portadown's highest earning potential, with monthly revenues capable of climbing to $2,512, occupancy reaching a high of 48.0%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,285, occupancy could drop to 26.1%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portadown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portadown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portadown (2025)
Exploring the top neighborhoods for short-term rentals in Portadown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portadown Town Centre | The heart of Portadown, offering easy access to shops, restaurants, and local amenities. A central hub for tourists and business travelers alike, making it a prime location for short-term rentals. | Portadown Shopping Centre, Cremorne Estate, Portadown Golf Club, Craigavon Loch, Windsor Park |
| Seagoe | A well-established residential area with a mix of local charm and proximity to attractions. You'll find parks and easy access to the town while providing a peaceful setting for guests. | Seagoe Hotel, Portadown Rugby Club, Seagoe Presbyterian Church, Harkness Park, Shamrock Park |
| Mahaghany Park | Desirable for its family-friendly atmosphere, close proximity to schools, and communal parks, making it attractive for families visiting the area. | Mahaghany Park, Portadown College, Local playgrounds, Nearby shops, Community center |
| Richmount | A quieter suburb on the outskirts of Portadown, offering larger properties and green spaces while being just a short drive from the town center. | Richmount Park, Local countryside walks, Small shopping areas, Local pubs, Richmount Church |
| Tandragee | A charming nearby village that offers a historic feel and tourist-friendly attractions, appealing to visitors seeking a rural escape while remaining close to Portadown. | Tandragee Castle, Tandragee Golf Club, Local shops and cafes, Historic sites, Tandragee Nature Reserve |
| Church Street | Home to a mix of historical buildings and modern conveniences, Church Street provides a lively atmosphere with an array of local eateries and shops. | Local restaurants, Historic architecture, Portadown library, Shopping experiences, Community events |
| Craigavon | Offering a more urban experience with shopping and nightlife, Craigavon is close to Portadown and provides ample opportunities for short-term rentals. | Lakeview Park, Rushmere Shopping Centre, Local theaters and cinemas, Walking and cycling trails, Community activities |
| Aghagallon | A quaint village located a short drive from Portadown, it’s appealing for guests looking for tranquility while being connected to the city amenities. | Local parks, Aghagallon Church, Nearby hiking trails, Community social events, Local pubs |
Understanding Airbnb License Requirements & STR Laws in Portadown (2025)
While Portadown, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portadown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portadown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portadownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Shepherd's Hut with a Private Hot Tub
Entire Place • 1 bedroom
New Central Serviced Apartment
Entire Place • 1 bedroom
Number 19
Entire Place • 7 bedrooms
VIP@TheMeadows is a stylish three bedroom property
Entire Place • 3 bedrooms
Willa Cottage
Entire Place • 2 bedrooms
Luxury Open Plan Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portadown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portadown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 4 | $55,706 | 45 | 4.98/5.0 |
| Jason | 1 | $45,856 | 157 | 4.92/5.0 |
| Emma | 1 | $31,678 | 23 | 4.91/5.0 |
| Matt | 2 | $23,549 | 11 | 5.00/5.0 |
| Claire | 1 | $21,543 | 61 | 4.93/5.0 |
| Howard | 1 | $19,284 | 26 | 5.00/5.0 |
| Shirley | 1 | $13,731 | 127 | 4.99/5.0 |
| Host #110100508 | 1 | $8,668 | 57 | 4.95/5.0 |
| Serena | 2 | $7,528 | 36 | 4.93/5.0 |
| Geoff | 4 | $7,508 | 36 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portadown.
Dive Deeper: Advanced Portadown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portadown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortadown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portadown
- The Portadown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portadown, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Portadown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portadown
- The dominant room capacity in Portadown is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Portadown, indicating a high concentration in these sizes.
Portadown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portadown
- The most common guest capacity trend in Portadown vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Portadown STR market, accounting for 52.6% of listings.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portadown.
- On average, properties in Portadown are equipped to host 3.4 guests.
Portadown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portadown
- The most common availability pattern in Portadown falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portadown (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portadown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
66.7% of total
2 Nights
3 listings
20% of total
3 Nights
1 listings
6.7% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Portadown is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.7%) of the Portadown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Portadown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portadown.
Portadown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
89.5% of total
Moderate
2 listings
10.5% of total
Cancellation Policy Insights for Portadown
- The prevailing Airbnb cancellation policy trend in Portadown is Flexible, used by 89.5% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Portadown may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 89.5% market standard in Portadown.
- Given the high prevalence of Flexible policies (89.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Portadown.
Portadown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portadown
- The overall average booking lead time for vacation rentals in Portadown is 32 days.
- Guests book furthest in advance for stays during August (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Portadown.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Portadown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portadown (2025)
Amenity data is currently unavailable for Portadown.
Portadown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portadown
- The typical guest profile for Airbnb in Portadown consists of primarily domestic travelers (65%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 65.2% of guests.
- Key international markets include United Kingdom (65.2%) and Ireland (16.7%).
- Top languages spoken are English (62.8%) followed by Italian (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portadown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,277 | $303.16 | 59% |
| Irvinestown | 10 | $3,962 | $404.65 | 37% |
| Port Ellen | 32 | $3,606 | $194.46 | 67% |
| Kilchattan Bay | 11 | $3,401 | $335.24 | 51% |
| Bowmore | 26 | $3,250 | $222.60 | 61% |
| Kilcoo | 10 | $3,049 | $216.32 | 52% |
| Howth | 36 | $2,867 | $358.36 | 43% |
| Whiting Bay | 30 | $2,865 | $229.63 | 50% |
| Isle of Arran | 10 | $2,859 | $260.51 | 52% |
| Dublin | 2,901 | $2,704 | $234.00 | 51% |