Portaferry Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Portaferry in 2025? Explore comprehensive Airbnb analytics for Portaferry, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Portaferry, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Portaferry, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portaferry Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portaferry Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portaferry (2025)
Understanding the monthly revenue variations for Airbnb listings in Portaferry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portaferry is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portaferry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,418+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,317 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,133 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $504, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portaferry
Portaferry Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portaferry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portaferry:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portaferry
Average Daily Rate (ADR) Airbnb Trends in Portaferry (2025)
Effective short term rental pricing strategy in Portaferry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portaferry typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Portaferry
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Airbnb Seasonality Analysis & Trends in Portaferry (2025)
Peak Season (July, August, May)
- Revenue averages $2,035 per month
- Occupancy rates average 40.4%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,566 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $149
Low Season (February, March, November)
- Revenue drops to average $981 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $141
Seasonality Insights for Portaferry
- The Airbnb seasonality in Portaferry shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portaferry's highest earning potential, with monthly revenues capable of climbing to $2,108, occupancy reaching a high of 44.0%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $840, occupancy could drop to 20.0%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portaferry.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portaferry seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portaferry (2025)
Exploring the top neighborhoods for short-term rentals in Portaferry? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portaferry Town Center | The heart of Portaferry offers charm, easy access to local shops, cafes, and attractions. A hub for visitors looking to explore the area and enjoy local culture. | Exploris Aquarium, Portaferry Lighthouse, Strangford Lough, Shore Road Park, Local restaurants and pubs |
| Strangford Lough | A beautiful scenic area with stunning views and outdoor activities. Ideal for nature lovers and those seeking a peaceful getaway close to water activities. | Strangford Lough National Nature Reserve, Kayaking and sailing, Ballydorn Beach, Walking trails, Birdwatching |
| Kearney Village | A picturesque village near Portaferry known for its old-fashioned charm and coastal beauty. Great for families and couples looking for a quaint stay. | Kearney Beach, Historical buildings, Walking paths, Local fishing spots, Scenic views |
| Whiterock | A coastal area with beautiful beaches and landscapes, perfect for visitors seeking relaxation and outdoor adventures by the sea. | Whiterock beach, Seaside walks, Nature trails, Local wildlife, Picnic areas |
| Cloughey | A quaint village offering a quieter, family-friendly atmosphere with beach access. Popular for its calm environment and community feel. | Cloughey Beach, Local parks, Family-friendly cafes, Community events, Seaside activities |
| Nendrum Monastic Site | An ancient monastic site offering visitors a glimpse of history, ideal for history enthusiasts and those interested in exploring Northern Ireland's rich heritage. | Nendrum Monastic Ruins, Historical tours, Walking trails around the site, Scenic countryside, Cultural heritage |
| Portaferry Marina | A vibrant marina area great for boating enthusiasts and those looking for picturesque waterfront views. Perfect for relaxation and nautical activities. | Marina facilities, Boat rentals, Waterfront dining, Fishing opportunities, Scenic boat tours |
| Castleward | A National Trust property with stunning gardens and parkland, attractive to visitors who appreciate history, architecture, and nature. A unique cultural destination. | Castle Ward Estate, Walking trails, Historic architecture, Cultural events, Gardens and parkland |
Understanding Airbnb License Requirements & STR Laws in Portaferry (2025)
While Portaferry, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portaferry to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portaferry (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portaferrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Harbour View on the Lough Edge with Hot Tub
Entire Place • 3 bedrooms
The Hideaway Portaferry
Entire Place • N/A
Mast House, Portaferry
Entire Place • 1 bedroom
Ropewalk Cottage - A Little Treasure By The Coast
Entire Place • 1 bedroom
Willow Cottage, Portaferry
Entire Place • 3 bedrooms
Historic Lighthouse Keeper’s House #2
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portaferry (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portaferry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 1 | $51,054 | 62 | 4.95/5.0 |
| David | 1 | $31,644 | 165 | 4.97/5.0 |
| Phil | 1 | $27,654 | 68 | 4.91/5.0 |
| Brendan & Ann | 1 | $26,512 | 8 | 5.00/5.0 |
| Dynes | 1 | $24,114 | 16 | 4.94/5.0 |
| Jennifer Jane | 1 | $23,163 | 53 | 4.92/5.0 |
| Krzysztof | 2 | $23,106 | 12 | 4.67/5.0 |
| Paul | 1 | $22,504 | 182 | 4.92/5.0 |
| Lisa | 1 | $21,548 | 16 | 5.00/5.0 |
| Elaine | 4 | $21,306 | 423 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portaferry.
Dive Deeper: Advanced Portaferry STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portaferry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortaferry Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portaferry
- The Portaferry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portaferry, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Portaferry Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portaferry
- The dominant room capacity in Portaferry is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Portaferry, indicating a high concentration in these sizes.
Portaferry Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portaferry
- The most common guest capacity trend in Portaferry vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Portaferry STR market, accounting for 68.2% of listings.
- On average, properties in Portaferry are equipped to host 3.4 guests.
Portaferry Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portaferry
- The most common availability pattern in Portaferry falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portaferry (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portaferry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
52.4% of total
2 Nights
5 listings
23.8% of total
3 Nights
3 listings
14.3% of total
4-6 Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Portaferry is 1 Night, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Portaferry Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.4% of Portaferry hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portaferry.
Portaferry Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
19% of total
Moderate
7 listings
33.3% of total
Firm
6 listings
28.6% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Portaferry
- The prevailing Airbnb cancellation policy trend in Portaferry is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Portaferry.
- Regularly review your cancellation policy against competitors and market demand shifts in Portaferry.
Portaferry STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portaferry
- The overall average booking lead time for vacation rentals in Portaferry is 55 days.
- Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Portaferry.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Portaferry averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portaferry (2025)
Amenity Prevalence
Amenity Insights for Portaferry
- Essential amenities in Portaferry that guests expect include: Wifi, Smoke alarm, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portaferry: Wifi, Smoke alarm, Heating, Essentials.
- Prioritize adding missing essentials: Heating, Essentials.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portaferry to stay competitive.
Portaferry Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portaferry
- The typical guest profile for Airbnb in Portaferry consists of primarily domestic travelers (72%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 72.3% of guests.
- Key international markets include United Kingdom (72.3%) and Ireland (14.7%).
- Top languages spoken are English (64.4%) followed by German (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portaferry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Valley | 18 | $4,042 | $254.80 | 44% |
| Braichmelyn | 41 | $3,894 | $246.43 | 54% |
| Rhoscolyn | 17 | $3,799 | $370.12 | 43% |
| Isle of Man | 11 | $3,767 | $363.18 | 36% |
| Llanbedrgoch | 14 | $3,504 | $248.90 | 50% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Nant Peris | 17 | $3,349 | $226.51 | 48% |
| Glenluce | 10 | $3,345 | $186.90 | 59% |