Randalstown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Randalstown in 2025? Explore comprehensive Airbnb analytics for Randalstown, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Randalstown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Randalstown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Randalstown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Randalstown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Randalstown (2025)
Understanding the monthly revenue variations for Airbnb listings in Randalstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Randalstown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Randalstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,840 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Randalstown
Randalstown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Randalstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Randalstown:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Randalstown
Average Daily Rate (ADR) Airbnb Trends in Randalstown (2025)
Effective short term rental pricing strategy in Randalstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Randalstown typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Randalstown
Get Live Randalstown Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Randalstown (2025)
Peak Season (August, April, July)
- Revenue averages $1,713 per month
- Occupancy rates average 37.7%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,364 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,007 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $133
Seasonality Insights for Randalstown
- The Airbnb seasonality in Randalstown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Randalstown's highest earning potential, with monthly revenues capable of climbing to $1,784, occupancy reaching a high of 48.0%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $918, occupancy could drop to 26.4%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Randalstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Randalstown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Randalstown (2025)
Exploring the top neighborhoods for short-term rentals in Randalstown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Randalstown Town Centre | The heart of Randalstown, offering access to local shops, restaurants, and cultural experiences. It's convenient for guests looking to explore the town's amenities and nearby attractions. | St. MacNissis Church, Cuilcagh Mountain Park, The River Maine, Randalstown Forest, Nearby Lough Neagh |
| Antrim Castle Gardens | Located just a short drive from Randalstown, this picturesque site offers beautiful gardens and historical significance, attracting visitors looking for scenic beauty and history. | Antrim Castle Gardens, Antrim Round Tower, Massereene Golf Club, Antrim Lough Shore Park |
| Ballymena | A larger nearby town that provides a variety of shopping and dining options. It’s great for guests who want to experience local Northern Irish culture and amenities. | Ballymena Museum, Ecos Nature Park, Ballymena Golf Club, The Braid Arts Centre |
| Lough Neagh | The largest lake in the UK, offering outdoor activities, beautiful views, and opportunities for fishing, boating, and nature walks. Ideal for nature enthusiasts. | Lough Neagh Discovery Centre, Portglenone Forest Park, Water sports activities, Walking trails around the lake |
| Ballyronan | A delightful village on the shores of Lough Neagh, perfect for travelers looking to enjoy lakeside activities, serene views, and peaceful getaways. | Ballyronan Marina, Lough Neagh Walks, Beach Area, Fishing spots |
| The Gobbins | A stunning coastal area with beautiful cliffs and scenic views. Popular for hiking and nature walks, attracting adventure seekers and nature lovers. | The Gobbins Path, Cliff Walk, Rugged coastline views, Visitor Centre |
| Tayto Park | A popular family attraction located near Randalstown, great for family stays and those traveling with children looking for fun activities. | Tayto Park, Amusement rides, Zoo attractions, Food tasting experiences |
| Cushendall | A charming village known for its scenic views and proximity to the Causeway Coast. Perfect for guests looking for a picturesque and relaxing getaway. | Cushendall Harbour, Glens of Antrim, Ballygally Castle, Walking trails along the coast |
Understanding Airbnb License Requirements & STR Laws in Randalstown (2025)
While Randalstown, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Randalstown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Randalstown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Randalstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mary's Lane
Entire Place • 3 bedrooms
The Brambles Holiday Home, 3 Bedrooms, sleeps six
Entire Place • 3 bedrooms
Ruby’s Cottage
Entire Place • 2 bedrooms
Lynn's Lodge
Entire Place • 1 bedroom
Cozy Cottage with stunning countryside views
Entire Place • 2 bedrooms
MILLBROOK - Old Linen Mill, Private Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Randalstown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Randalstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adrian | 1 | $45,022 | 25 | 5.00/5.0 |
| Host #61061543 | 3 | $34,018 | 1 | 0.00/5.0 |
| Amelia | 1 | $23,563 | 71 | 4.80/5.0 |
| Rory | 1 | $22,855 | 113 | 4.98/5.0 |
| Alex | 7 | $22,033 | 47 | 4.08/5.0 |
| Elizabeth | 1 | $18,001 | 117 | 4.95/5.0 |
| Paula | 1 | $17,386 | 62 | 4.89/5.0 |
| Kathy | 1 | $17,167 | 193 | 5.00/5.0 |
| Fionnuala | 1 | $15,258 | 46 | 4.78/5.0 |
| Mandy | 1 | $13,858 | 220 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Randalstown.
Dive Deeper: Advanced Randalstown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Randalstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRandalstown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Randalstown
- The Randalstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Randalstown, Hotel/Boutique properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 28% portion, catering likely to families or larger groups.
- The presence of 44% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 8.0%) offer potential for unique stay experiences.
Randalstown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Randalstown
- The dominant room capacity in Randalstown is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.0% of the active Airbnb listings in Randalstown, indicating a high concentration in these sizes.
Randalstown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Randalstown
- The most common guest capacity trend in Randalstown vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Randalstown STR market, accounting for 44.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Randalstown.
- On average, properties in Randalstown are equipped to host 2.7 guests.
Randalstown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Randalstown
- The most common availability pattern in Randalstown falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Randalstown (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Randalstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
47.6% of total
2 Nights
9 listings
42.9% of total
3 Nights
1 listings
4.8% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Randalstown is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.5%) of the Randalstown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of Randalstown hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Randalstown.
Randalstown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
59.1% of total
Moderate
6 listings
27.3% of total
Firm
2 listings
9.1% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Randalstown
- The prevailing Airbnb cancellation policy trend in Randalstown is Flexible, used by 59.1% of listings.
- The market strongly favors guest-friendly terms, with 86.4% of listings offering Flexible or Moderate policies. This suggests guests in Randalstown may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 59.1% market standard in Randalstown.
- Given the high prevalence of Flexible policies (59.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Randalstown.
Randalstown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Randalstown
- The overall average booking lead time for vacation rentals in Randalstown is 59 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Randalstown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Randalstown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Randalstown (2025)
Amenity Prevalence
Amenity Insights for Randalstown
- Essential amenities in Randalstown that guests expect include: Wifi, Free parking on premises, Smoke alarm, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Randalstown: Wifi, Free parking on premises, Smoke alarm, Essentials, TV.
- Prioritize adding missing essentials: Essentials, TV.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Randalstown to stay competitive.
Randalstown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Randalstown
- The typical guest profile for Airbnb in Randalstown consists of a mix of domestic (61%) and international guests, often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 61.4% of guests.
- Key international markets include United Kingdom (61.4%) and Ireland (13.8%).
- Top languages spoken are English (65.9%) followed by French (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Randalstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Kilchattan Bay | 12 | $3,300 | $310.62 | 51% |
| Port Ellen | 30 | $3,266 | $188.53 | 67% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| Bowmore | 25 | $2,985 | $218.44 | 61% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |