Huntly Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Huntly in 2025? Explore comprehensive Airbnb analytics for Huntly, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Huntly, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Huntly, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Huntly Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Huntly Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Huntly (2025)
Understanding the monthly revenue variations for Airbnb listings in Huntly is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Huntly is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Huntly across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,963+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,043 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,115 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,129, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Huntly
Huntly Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Huntly STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Huntly:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Huntly
Average Daily Rate (ADR) Airbnb Trends in Huntly (2025)
Effective short term rental pricing strategy in Huntly involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Huntly typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Huntly
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Airbnb Seasonality Analysis & Trends in Huntly (2025)
Peak Season (July, October, May)
- Revenue averages $3,876 per month
- Occupancy rates average 57.9%
- Daily rates average $189
Shoulder Season
- Revenue averages $3,207 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $191
Low Season (January, March, December)
- Revenue drops to average $2,547 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $183
Seasonality Insights for Huntly
- The Airbnb seasonality in Huntly shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Huntly's highest earning potential, with monthly revenues capable of climbing to $4,049, occupancy reaching a high of 62.2%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,344, occupancy could drop to 33.9%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Huntly.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Huntly seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Huntly (2025)
Exploring the top neighborhoods for short-term rentals in Huntly? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Huntly Town Centre | The heart of Huntly, with local shops, restaurants, and historical significance. Attractive to both tourists and locals seeking convenient access to amenities and attractions. | Huntly Castle, Deveron River, Local eateries, Historical buildings, Shopping facilities |
| Castle Road | A picturesque area near the ruins of Huntly Castle, ideal for visitors interested in history and the scenic outdoors. Offers a unique backdrop for Airbnb guests. | Huntly Castle, Deveron River walks, Nature trails, Historical tours |
| River Deveron | A beautiful area by the river, perfect for outdoor enthusiasts and those looking for a peaceful retreat. Offers fishing, walking paths, and stunning scenery. | Fishing spots, Walking trails, Picnic areas, River views |
| Huntly Golf Club | Attracts golf enthusiasts and visitors looking for a leisurely stay. A great spot for Airbnb hosting during golf seasons and events. | Huntly Golf Club, Scenic views of the countryside, Clubhouse dining |
| Cullen Bay | A short drive from Huntly, this coastal area is popular with beachgoers and families. Offers delightful views and a relaxing atmosphere. | Cullen Beach, Cullen Viaduct, Coastal walking paths, Local seafood restaurants |
| Speyside | Known for its whisky distilleries, Speyside attracts visitors interested in Scotland's whisky culture, providing a unique thematic experience for guests. | Whisky distilleries, Scenic drives, Norfolk Pine forests, River Spey |
| Aberdeenshire Countryside | A haven for nature lovers, this area offers stunning landscapes and opportunities for hiking, cycling, and outdoor activities. | Scenic countryside, Hiking trails, Rural charm, Wildlife spotting |
| Local Historical Sites | Huntly is rich in history with various local historical sites that attract history buffs and educational tourism, ideal for short-term rentals. | Lindores Abbey, Old Chapel ruins, Historical walking tours, Museum exhibits |
Understanding Airbnb License Requirements & STR Laws in Huntly (2025)
While Huntly, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Huntly to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Huntly (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Huntlybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern house with hot tub, perfect night away!
Entire Place • 5 bedrooms
Gardeners Cottage
Entire Place • 3 bedrooms
Alimar, a charming house in the centre of Huntly
Entire Place • 4 bedrooms
Cosy old cottage, close to Huntly train station
Entire Place • 1 bedroom
Bailliesward Cottage
Entire Place • 4 bedrooms
Strathbogie Apartment Huntly
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Huntly (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Huntly based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angie | 4 | $148,673 | 100 | 4.88/5.0 |
| Cottages | 1 | $66,953 | 6 | 5.00/5.0 |
| Mary | 1 | $47,028 | 155 | 4.96/5.0 |
| Anna | 1 | $32,007 | 179 | 4.85/5.0 |
| Toby | 1 | $25,809 | 47 | 4.85/5.0 |
| Holidaycottages | 1 | $18,734 | 3 | 4.00/5.0 |
| Nadia | 1 | $15,511 | 9 | 4.89/5.0 |
| Stephen | 1 | $11,430 | 129 | 4.86/5.0 |
| Claire | 1 | $10,422 | 23 | 5.00/5.0 |
| Lorraine | 3 | $9,043 | 19 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Huntly.
Dive Deeper: Advanced Huntly STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Huntly. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHuntly Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Huntly
- The Huntly Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Huntly, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
Huntly Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Huntly
- The dominant room capacity in Huntly is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Huntly, indicating a high concentration in these sizes.
- A significant 50.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Huntly.
Huntly Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Huntly
- The most common guest capacity trend in Huntly vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Huntly STR market, accounting for 61.1% of listings.
- 55.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Huntly.
- On average, properties in Huntly are equipped to host 5.1 guests.
Huntly Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Huntly
- The most common availability pattern in Huntly falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Huntly (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Huntly Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
20% of total
2 Nights
4 listings
26.7% of total
3 Nights
2 listings
13.3% of total
4-6 Nights
2 listings
13.3% of total
30+ Nights
4 listings
26.7% of total
Key Insights
- The most prevalent minimum stay requirement in Huntly is 2 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.7%) caters to monthly stays (30+ nights) in Huntly, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.7% of Huntly hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Huntly.
Huntly Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
11.1% of total
Flexible
8 listings
44.4% of total
Moderate
2 listings
11.1% of total
Firm
2 listings
11.1% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Huntly
- The prevailing Airbnb cancellation policy trend in Huntly is Flexible, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Huntly.
- Regularly review your cancellation policy against competitors and market demand shifts in Huntly.
Huntly STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Huntly
- The overall average booking lead time for vacation rentals in Huntly is 66 days.
- Guests book furthest in advance for stays during July (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Huntly.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Huntly averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Huntly (2025)
Amenity data is currently unavailable for Huntly.
Huntly Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Huntly
- The typical guest profile for Airbnb in Huntly consists of primarily domestic travelers (70%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 69.7% of guests.
- Key international markets include United Kingdom (69.7%) and Australia (6.6%).
- Top languages spoken are English (61.4%) followed by French (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and Aberdeen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Huntly Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $5,348 | $607.39 | 47% |
| Insh | 13 | $4,951 | $271.67 | 61% |
| Auchtermuchty | 10 | $4,372 | $387.24 | 52% |
| Kenmore | 10 | $4,278 | $439.77 | 40% |
| Leuchars | 16 | $4,118 | $418.18 | 43% |
| Dulnain Bridge | 15 | $3,917 | $310.01 | 48% |
| Gullane | 27 | $3,749 | $290.24 | 53% |
| Gilmerton | 10 | $3,680 | $461.39 | 36% |
| Nethy Bridge | 52 | $3,622 | $259.31 | 51% |
| Culross | 12 | $3,620 | $226.35 | 54% |