Portknockie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Portknockie in 2025? Explore comprehensive Airbnb analytics for Portknockie, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Portknockie, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Portknockie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portknockie Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portknockie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portknockie (2025)
Understanding the monthly revenue variations for Airbnb listings in Portknockie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portknockie is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portknockie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,041+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,244 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,137 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,126, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portknockie
Portknockie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portknockie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portknockie:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portknockie
Average Daily Rate (ADR) Airbnb Trends in Portknockie (2025)
Effective short term rental pricing strategy in Portknockie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portknockie typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Portknockie
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Airbnb Seasonality Analysis & Trends in Portknockie (2025)
Peak Season (October, November, May)
- Revenue averages $6,795 per month
- Occupancy rates average 55.2%
- Daily rates average $226
Shoulder Season
- Revenue averages $4,014 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $204
Low Season (March, April, December)
- Revenue drops to average $1,788 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $150
Seasonality Insights for Portknockie
- The Airbnb seasonality in Portknockie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portknockie's highest earning potential, with monthly revenues capable of climbing to $7,582, occupancy reaching a high of 60.2%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,631, occupancy could drop to 33.0%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portknockie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portknockie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portknockie (2025)
Exploring the top neighborhoods for short-term rentals in Portknockie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Coast | Beautiful coastal area known for its stunning views and outdoor activities. Attracts tourists seeking relaxation and adventure by the sea. | Portknockie Harbour, Burghead Bay, Waterfall at Bow Fiddle Rock, Scenic coastal walks, Wildlife watching, Local fishing spots |
| Bow Fiddle Rock | A unique geological formation that is a popular spot for photography and nature walks. Great for visitors who appreciate natural beauty and geology. | Bow Fiddle Rock, Stunning coastal views, Nature trails, Bird watching, Photography spots, Fishing opportunities |
| Findlater Castle | Historical ruins overlooking the sea, offering a taste of local history and stunning scenery. Ideal for history buffs and sightseers. | Findlater Castle, Historic ruins, Scenic walks, Photography, Local legends, Views over the Moray Firth |
| Cullen | Nearby town with beautiful beaches and charming village life. Offers a perfect base for exploring the local area and enjoying seaside activities. | Cullen Beach, Cullen Harbour, Local shops and cafes, Scenic clifftop walks, Cullen's famous ice cream, Fishing and boating activities |
| Rural Moray | Scenic countryside with picturesque landscapes, perfect for visitors looking for a peaceful retreat. Great for outdoor activities and exploring nature. | Nature walks, Cycling routes, Wildlife spotting, Local farms, Scenic drives, Historical sites |
| Local Pubs and Eateries | Experience local Scottish culture through its pubs and restaurants. Ideal for travelers wanting a taste of local cuisine and social life. | Local distilleries, Traditional Scottish food, Live music venues, Warm Scottish hospitality, Cask ales, Seafood specialties |
| Historical Sites | Explore the rich history and traditions of Scotland through local historical sites. Great for culturally curious visitors. | Local museums, Cultural exhibitions, Historic landmarks, Guided heritage walks, Scottish history experience, Local folklore |
| Wildlife Experiences | Scotland's rich wildlife attracts nature lovers and adventure seekers. Great for those wanting unique, memorable experiences in nature. | Whale watching, Dolphin spotting, Bird watching tours, Nature reserves, Eco-tours, Seal colonies |
Understanding Airbnb License Requirements & STR Laws in Portknockie (2025)
With 30% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Portknockie. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portknockie to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 30% licensed listings)
Top Performing Airbnb Properties in Portknockie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portknockiebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cliff Top Cottage, 4 bedrooms with Sea Views
Entire Place • 4 bedrooms
Tradewinds
Entire Place • 2 bedrooms
4 Gordon Street
Entire Place • 3 bedrooms
Claddach House
Entire Place • 3 bedrooms
Fisher-folks cottage, close to sea, pet welcome.
Entire Place • 2 bedrooms
McKenzie Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portknockie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portknockie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 6 | $115,008 | 24 | 4.15/5.0 |
| Susan | 1 | $61,545 | 28 | 4.79/5.0 |
| Host #23701935 | 4 | $57,890 | 0 | 0.00/5.0 |
| Anne | 1 | $26,122 | 218 | 4.96/5.0 |
| Anne | 1 | $25,974 | 60 | 5.00/5.0 |
| Morag | 1 | $25,492 | 49 | 4.86/5.0 |
| Hester | 1 | $22,011 | 98 | 4.88/5.0 |
| Travelnest | 1 | $14,640 | 43 | 4.93/5.0 |
| Sarah | 1 | $14,066 | 23 | 4.91/5.0 |
| Jenny | 1 | $11,093 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portknockie.
Dive Deeper: Advanced Portknockie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portknockie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortknockie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portknockie
- The Portknockie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portknockie, House properties are the most common (95%), reflecting the local real estate landscape.
- Houses represent a significant 95% portion, catering likely to families or larger groups.
Portknockie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portknockie
- The dominant room capacity in Portknockie is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Portknockie, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portknockie.
Portknockie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portknockie
- The most common guest capacity trend in Portknockie vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Portknockie STR market, accounting for 70.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portknockie.
- On average, properties in Portknockie are equipped to host 5.0 guests.
Portknockie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portknockie
- The most common availability pattern in Portknockie falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portknockie (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portknockie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
1 listings
5% of total
3 Nights
6 listings
30% of total
7-29 Nights
1 listings
5% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Portknockie is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Portknockie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Portknockie hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portknockie.
Portknockie Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
35.7% of total
Flexible
2 listings
14.3% of total
Moderate
4 listings
28.6% of total
Firm
2 listings
14.3% of total
Strict
1 listings
7.1% of total
Cancellation Policy Insights for Portknockie
- The prevailing Airbnb cancellation policy trend in Portknockie is Super Strict 60 Days, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (42.9%) and stricter (21.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 35.7% market standard in Portknockie.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Portknockie.
Portknockie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portknockie
- The overall average booking lead time for vacation rentals in Portknockie is 62 days.
- Guests book furthest in advance for stays during August (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Portknockie.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Portknockie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portknockie (2025)
Amenity Prevalence
Amenity Insights for Portknockie
- Essential amenities in Portknockie that guests expect include: Smoke alarm, Heating, Kitchen, TV, Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Fire extinguisher, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portknockie: Smoke alarm, Heating, Kitchen, TV, Wifi, Washer.
- Prioritize adding missing essentials: Washer.
- Consider adding popular differentiators like Bed linens or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portknockie to stay competitive.
Portknockie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portknockie
- The typical guest profile for Airbnb in Portknockie consists of primarily domestic travelers (91%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.5% of guests.
- Key international markets include United Kingdom (90.5%) and United States (3.2%).
- Top languages spoken are English (72%) followed by French (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portknockie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $5,736 | $569.25 | 49% |
| Insh | 14 | $4,599 | $292.60 | 59% |
| Leuchars | 17 | $4,475 | $448.94 | 40% |
| Kenmore | 11 | $4,223 | $419.96 | 39% |
| Mount Melville | 17 | $3,895 | $337.56 | 44% |
| St Andrews | 363 | $3,888 | $377.44 | 51% |
| Auchtermuchty | 11 | $3,880 | $360.38 | 53% |
| North Berwick | 92 | $3,872 | $324.30 | 53% |
| Gleneagles | 11 | $3,844 | $313.44 | 40% |
| Gilmerton | 10 | $3,842 | $446.44 | 35% |