Selkirk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Selkirk in 2025? Explore comprehensive Airbnb analytics for Selkirk, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Selkirk, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Selkirk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Selkirk Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Selkirk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Selkirk (2025)
Understanding the monthly revenue variations for Airbnb listings in Selkirk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Selkirk is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Selkirk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,012 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,279, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Selkirk
Selkirk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Selkirk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Selkirk:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Selkirk
Average Daily Rate (ADR) Airbnb Trends in Selkirk (2025)
Effective short term rental pricing strategy in Selkirk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Selkirk typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Selkirk
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Airbnb Seasonality Analysis & Trends in Selkirk (2025)
Peak Season (August, July, May)
- Revenue averages $4,200 per month
- Occupancy rates average 68.8%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,380 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $184
Low Season (January, November, December)
- Revenue drops to average $1,002 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $142
Seasonality Insights for Selkirk
- The Airbnb seasonality in Selkirk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Selkirk's highest earning potential, with monthly revenues capable of climbing to $4,545, occupancy reaching a high of 84.3%, and ADRs peaking at $269.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $841, occupancy could drop to 20.2%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Selkirk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Selkirk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Selkirk (2025)
Exploring the top neighborhoods for short-term rentals in Selkirk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Selkirk Town Centre | The historic heart of Selkirk, with a range of shops, cafes, and local attractions. Ideal for tourists wanting to explore the town's rich history. | Selkirk Common Riding, Sir Walter Scott's Courtroom, Mertoun Gardens, The Haining, The Scott's View |
| Yarrow Valley | A beautiful valley perfect for outdoor enthusiasts. Popular for hiking and enjoying the stunning views, making it appealing for nature lovers. | Yarrowford, St Mary's Loch, Great Tew, Hawick Golf Club, Yarrow Water |
| Ettrick Forest | A tranquil, forested area ideal for relaxation and outdoor adventures. Great for those seeking a peaceful retreat in nature. | Ettrick Water, Forestry walks, Wildlife spotting, Stargazing, Mountain biking |
| The Haining | A picturesque area with a historic mansion and parkland. Attracts visitors for its beauty and historical significance. | The Haining House, The Haining Park, Play area and walks, Fishing opportunities, Community events |
| Scott's View | A famous viewpoint in the Borders that offers breathtaking scenery. A must-visit for visitors to experience the beauty of the Scottish landscape. | Scott's View viewpoint, Walking trails, Picnic areas, Ruins of the old castle, Photography opportunities |
| Selkirk Hill | An elevated area with panoramic views of Selkirk and surrounding countryside. A scenic location for guests looking for scenic beauty and tranquility. | Selkirk Hill trails, Nature walks, Bird watching, Historical ruins, Photography locations |
| Bowhill Estate | An estate with a mansion and expansive grounds that attracts visitors for its history and outdoor activities. Ideal for families and outdoor enthusiasts. | Bowhill House, Gardens and grounds, Outdoor trails, Cultural events, Wildlife watching |
| Lindean | A small, charming village near Selkirk that provides a peaceful retreat with local attractions and community events. Great for those wanting a quieter option. | Local community events, Nearby farms, Scenic walks, Cultural experiences, Close to Selkirk town |
Understanding Airbnb License Requirements & STR Laws in Selkirk (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Selkirk. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Selkirk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Selkirk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Selkirkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 Bedroom Scottish Borders Home
Entire Place • 4 bedrooms
Dairy Cottage, The Haining
Entire Place • 2 bedrooms
The Ettrick Apartment with a stunning Loch View
Entire Place • 2 bedrooms
Entire Lovely Modern Scottish Cottage
Entire Place • 1 bedroom
Yarrow Flat, Haining Estate
Entire Place • 2 bedrooms
Rural Shepherd's Cottage Megget Reservoir
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Selkirk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Selkirk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 3 | $85,533 | 603 | 4.96/5.0 |
| Lynn | 1 | $51,213 | 129 | 4.91/5.0 |
| Homesly Stays | 9 | $50,795 | 3 | N/A/5.0 |
| Ondrej | 1 | $30,144 | 44 | 4.52/5.0 |
| Henrietta | 1 | $15,324 | 63 | 4.95/5.0 |
| Host #324618789 | 1 | $14,370 | 1 | N/A/5.0 |
| Discover Scotland | 1 | $6,187 | 28 | 4.82/5.0 |
| Host #443054320 | 1 | $5,801 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Selkirk.
Dive Deeper: Advanced Selkirk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Selkirk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSelkirk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Selkirk
- The Selkirk Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Selkirk, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Selkirk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Selkirk
- The dominant room capacity in Selkirk is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Selkirk, indicating a high concentration in these sizes.
Selkirk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Selkirk
- The most common guest capacity trend in Selkirk vacation rentals is listings accommodating 2 guests (22.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Selkirk STR market, accounting for 38.9% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Selkirk.
- On average, properties in Selkirk are equipped to host 2.6 guests.
Selkirk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Selkirk
- The most common availability pattern in Selkirk falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Selkirk (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Selkirk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
64.7% of total
2 Nights
1 listings
5.9% of total
3 Nights
3 listings
17.6% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Selkirk is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Selkirk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of Selkirk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Selkirk.
Selkirk Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
11.8% of total
Flexible
1 listings
5.9% of total
Moderate
10 listings
58.8% of total
Strict
4 listings
23.5% of total
Cancellation Policy Insights for Selkirk
- The prevailing Airbnb cancellation policy trend in Selkirk is Moderate, used by 58.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (23.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.8% market standard in Selkirk.
- Regularly review your cancellation policy against competitors and market demand shifts in Selkirk.
Selkirk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Selkirk
- The overall average booking lead time for vacation rentals in Selkirk is 37 days.
- Guests book furthest in advance for stays during June (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Selkirk.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Selkirk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Selkirk (2025)
Amenity Prevalence
Amenity Insights for Selkirk
- Essential amenities in Selkirk that guests expect include: Heating, TV, Hot water, Carbon monoxide alarm, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Wifi, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Selkirk: Heating, TV, Hot water, Carbon monoxide alarm, Smoke alarm.
- Consider adding popular differentiators like Bed linens or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Selkirk to stay competitive.
Selkirk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Selkirk
- The typical guest profile for Airbnb in Selkirk consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.6% of guests.
- Key international markets include United Kingdom (85.6%) and United States (5.9%).
- Top languages spoken are English (75%) followed by Spanish (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Selkirk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $5,319 | $585.48 | 49% |
| Larbert | 10 | $5,113 | $294.11 | 65% |
| Grinton | 13 | $5,067 | $361.00 | 51% |
| Gorebridge | 16 | $4,975 | $441.17 | 43% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Kenmore | 10 | $4,452 | $435.00 | 42% |
| Leuchars | 16 | $4,154 | $412.62 | 43% |
| Bishop Monkton | 12 | $4,137 | $340.57 | 48% |
| Waverton | 17 | $4,122 | $465.29 | 31% |