Auburn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Auburn in 2025? Explore comprehensive Airbnb analytics for Auburn, Alabama, United States to uncover income potential. This 2025 STR market report for Auburn, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 317 active listings.

Whether you're considering an Airbnb investment in Auburn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Auburn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Auburn Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$325
The average rental revenue earned for an occupied room per day in Auburn.
Occupancy Rate(?)
39.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$36,681
Typical annual income for an Airbnb listing in Auburn. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.5%
Positive growth (8.5%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Auburn.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Auburn.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
317
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Auburn (2025)

Understanding the monthly revenue variations for Airbnb listings in Auburn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Auburn is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Auburn across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,805+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,771 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,626 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,409, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Auburn

Auburn Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Auburn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Auburn:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Auburn

Average Daily Rate (ADR) Airbnb Trends in Auburn (2025)

Effective short term rental pricing strategy in Auburn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Auburn typically peaks in September and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $681+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $382 or more.
  • Typical properties (Median) charge around $242 per night.
  • Entry-level properties (Bottom 25%) earn around $153 per night.

Average Daily Rate (ADR) Trend by Month in Auburn

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Airbnb Seasonality Analysis & Trends in Auburn (2025)

Peak Season (April, May, November)
  • Revenue averages $5,603 per month
  • Occupancy rates average 40.8%
  • Daily rates average $369
Shoulder Season
  • Revenue averages $3,879 per month
  • Occupancy maintains around 42.4%
  • Daily rates hold near $360
Low Season (January, February, March)
  • Revenue drops to average $2,395 per month
  • Occupancy decreases to average 34.3%
  • Daily rates adjust to average $310

Seasonality Insights for Auburn

  • The Airbnb seasonality in Auburn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Auburn's highest earning potential, with monthly revenues capable of climbing to $5,947, occupancy reaching a high of 50.1%, and ADRs peaking at $383.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,346, occupancy could drop to 32.5%, and ADRs may adjust down to $301.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Auburn.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Auburn seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Auburn (2025)

Exploring the top neighborhoods for short-term rentals in Auburn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Auburn
Vibrant area located in the heart of Auburn, surrounded by restaurants, shops, and entertainment. Ideal for guests looking to experience local culture and activities.
Auburn University, Toomer's Corner, Jule Collins Smith Museum of Fine Art, Auburn Downtown Historic District, Tiger Town Shopping Center
Auburn University Area
Popular among students and university visitors. Great for short-term rentals catering to families visiting students or prospective students.
Auburn University Campus, Jordan-Hare Stadium, Samford Hall, Auburn Arboretum, Resource Center at Auburn University
Lake Martin
Beautiful location outside of Auburn, ideal for summer getaways. Known for its scenic views and water activities, attracting both locals and tourists.
Lake Martin, Chapel of the Good Shepherd, Kowaliga Restaurant, Wind Creek State Park, Blue Creek Marina
Chewacla State Park
A natural oasis just a short drive from Auburn, popular for outdoor enthusiasts. A great option for guests who love hiking, fishing, and camping.
Chewacla State Park, Hiking trails, Fishing spots, Camping facilities, Bicycling trails
Villages of Anniston
Charming suburban neighborhood with a mix of families and professionals. Great community vibe with local amenities.
Local parks, Shopping centers, Restaurants, Community events
Opelika
Nearby city with a growing arts scene and local attractions. An increasingly popular area for visitors to Auburn who want a quieter stay.
Downtown Opelika, Opelika Railroad Park, Saugahatchee Lake, Opelika Arts Center
Auburn City Parks
Offering a variety of parks and recreational facilities. Ideal for family-oriented rentals and visitors looking for outdoor activities.
Kiesel Park, Duck Samford Park, Community center, Playgrounds, Sports facilities
Farmville
A rural area that provides access to scenic beauty and a peaceful environment. Attractive for guests looking for a countryside experience.
Farmville Historic District, Nature walks, Local farms, Community agriculture events

Understanding Airbnb License Requirements & STR Laws in Auburn (2025)

While Auburn, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Auburn to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Auburn (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Auburnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Southern Tradition

Southern Tradition

Entire Place • 5 bedrooms

$304,038
Revenue
44.1%
Occupancy
$1834.35
Daily Rate
Super Location!  2BR/2BA Condo Across from Campus

Super Location! 2BR/2BA Condo Across from Campus

Entire Place • 2 bedrooms

$200,265
Revenue
57.3%
Occupancy
$1089.09
Daily Rate
Private 4 bedroom home with pool

Private 4 bedroom home with pool

Entire Place • 4 bedrooms

$191,270
Revenue
29.6%
Occupancy
$2270.60
Daily Rate
Game Day Getaway

Game Day Getaway

Entire Place • 7 bedrooms

$181,348
Revenue
42.7%
Occupancy
$1340.63
Daily Rate
4 BR Townhome, close to everything!

4 BR Townhome, close to everything!

Entire Place • 4 bedrooms

$147,762
Revenue
37.5%
Occupancy
$1147.45
Daily Rate
Rolling on Legends of Magnolia

Rolling on Legends of Magnolia

Entire Place • 2 bedrooms

$136,762
Revenue
30.0%
Occupancy
$1646.32
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Auburn (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Auburn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Amanda29$966,28914484.17/5.0
Michelle16$491,3914814.92/5.0
Kimberly1$304,03855.00/5.0
Stacey11$254,700814.00/5.0
Carter7$251,9121604.85/5.0
Host #1031334162$246,32600.00/5.0
Prudence6$211,3803504.94/5.0
Toni1$200,265124.92/5.0
Host #4716326361$191,27020.00/5.0
Matt1$181,348134.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Auburn.

Dive Deeper: Advanced Auburn STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Auburn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Auburn Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Auburn

  • The Auburn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 317 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Auburn, House properties are the most common (47.9%), reflecting the local real estate landscape.
  • Houses represent a significant 47.9% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique, others (combined 7.8%) offer potential for unique stay experiences.

Auburn Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Auburn

  • The dominant room capacity in Auburn is 2 bedrooms listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 68.2% of the active Airbnb listings in Auburn, indicating a high concentration in these sizes.
  • A significant 38.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Auburn.

Auburn Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Auburn

  • The most common guest capacity trend in Auburn vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Auburn STR market, accounting for 55.5% of listings.
  • 57.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Auburn.
  • On average, properties in Auburn are equipped to host 5.5 guests.

Auburn Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Auburn

  • The most common availability pattern in Auburn falls within the 181-270 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Auburn (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Auburn Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (33%)

1 Night

98 listings

33% of total

2 Nights (53.2%)

2 Nights

158 listings

53.2% of total

3 Nights (1.7%)

3 Nights

5 listings

1.7% of total

7-29 Nights (0.3%)

7-29 Nights

1 listings

0.3% of total

30+ Nights (11.8%)

30+ Nights

35 listings

11.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Auburn is 2 Nights, adopted by 53.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.2%) of the Auburn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.8%) caters to monthly stays (30+ nights) in Auburn, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 53.2% of Auburn hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Auburn.

Auburn Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.4% of total

Super Strict 60 Days

2 listings

0.7% of total

Flexible (12.4%)

Flexible

34 listings

12.4% of total

Moderate (15.7%)

Moderate

43 listings

15.7% of total

Firm (41.6%)

Firm

114 listings

41.6% of total

Strict (29.2%)

Strict

80 listings

29.2% of total

Cancellation Policy Insights for Auburn

  • The prevailing Airbnb cancellation policy trend in Auburn is Firm, used by 41.6% of listings.
  • A majority (70.8%) of hosts in Auburn utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 41.6% market standard in Auburn.
  • Regularly review your cancellation policy against competitors and market demand shifts in Auburn.

Auburn STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Auburn

  • The overall average booking lead time for vacation rentals in Auburn is 51 days.
  • Guests book furthest in advance for stays during May (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Auburn.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Auburn averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Auburn (2025)

Amenity Prevalence

Amenity Insights for Auburn

  • Essential amenities in Auburn that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Auburn: Air conditioning, Wifi, TV, Smoke alarm, Free parking on premises, Kitchen.
  • Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Free parking on premises, Kitchen.
  • Consider adding popular differentiators like Heating or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Auburn to stay competitive.

Auburn Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Auburn

  • The typical guest profile for Airbnb in Auburn consists of primarily domestic travelers (98%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United States (97.9%) and DC (0.5%).
  • Top languages spoken are English (81.3%) followed by Spanish (9.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Birmingham and Atlanta.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Auburn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Millbrook10$5,723$265.4359%
Shelby11$4,463$312.3747%
Equality10$4,378$588.6929%
Jacksons' Gap46$4,274$409.5841%
Eclectic54$3,771$376.7437%
North Decatur18$3,575$249.5346%
Chattahoochee Hills58$3,333$292.3240%
Valley12$3,284$258.5247%
Alexander City44$3,153$368.7736%
Dadeville132$2,959$347.7435%

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