Bella Vista, Buenos Aires Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bella Vista, Buenos Aires? Based on AirROI's 2026 dataset (March 2025 – February 2026), the short answer is $9,913 per year — at a $111 nightly rate, 28.1% occupancy, and a N/A RevPAR.
With just 18 active listings, Bella Vista is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 200.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Bella Vista?
In Bella Vista, the headline Airbnb metrics are $9,913 in average annual revenue,28.1% occupancy, $111 ADR, and $0 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bella Vista?
Understanding the monthly revenue variations for Airbnb listings in Bella Vista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bella Vista is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bella Vista across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,355+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,993 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $940 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $443, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bella Vista
What Is the Monthly Airbnb Occupancy Rate in Bella Vista?
Maximize your bookings by understanding the Bella Vista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bella Vista:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bella Vista
What Is the Average Airbnb Nightly Rate in Bella Vista?
Effective short term rental pricing strategy in Bella Vista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bella Vista typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Bella Vista
What Is the RevPAR for Airbnb in Bella Vista?
RevPAR in Bella Vista is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Bella Vista
RevPAR Insights for Bella Vista
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bella Vista benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bella Vista?
Bella Vista's peak Airbnb season falls in December, January, November, while the softest stretch is May, June, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, November)
- Revenue averages $2,414 per month
- Occupancy rates average 43.0%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,335 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $111
Low Season (May, June, July)
- Revenue drops to average $543 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $109
Seasonality Insights for Bella Vista
- Airbnb seasonality in Bella Vista is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Bella Vista's highest earning potential, with monthly revenues climbing to $2,828, occupancy reaching 54.3%, and ADRs peaking at $124.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $423, occupancy could drop to 16.6%, and ADRs may adjust to $106.
- Lower occupancy paired with meaningful seasonality means hosts in Bella Vista need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Bella Vista, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Bella Vista?
Low regulation and minimal registration activity in Bella Vista, Buenos Aires, Argentina point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bella Vista to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bella Vista?
With a compact short-term rental market, Bella Vista gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Palermo | A trendy neighborhood known for its parks, vibrant nightlife, and culinary scene. Palermo attracts both locals and tourists, making it a prime spot for Airbnb hosting. | Bosques de Palermo, Plaza Serrano, Malba Museum, Palermo Soho, Botanical Garden |
| San Telmo | This historic district is famous for its colonial architecture and tango culture. San Telmo's charm and proximity to the city center make it popular among tourists. | San Telmo Market, Plaza Dorrego, Museo Histórico Nacional, El Zanjón de Granados, Tango shows |
| Recoleta | An upscale neighborhood known for its European-style architecture, parks, and cultural attractions. Recoleta is a favorite among tourists seeking a luxurious experience. | Recoleta Cemetery, Floralis Genérica, Museo Nacional de Bellas Artes, Centro Cultural Recoleta, El Ateneo Grand Splendid |
| Belgrano | A residential area that blends urban life with green spaces. Belgrano is popular with families and offers a quieter alternative to the busier neighborhoods. | Barrancas de Belgrano, China Town, Plaza Barrancas, Museo de Arte Spanish, Parque de la memoria |
| Puerto Madero | Modern waterfront district known for its high-end restaurants and luxury apartments. Ideal for business travelers and tourists looking for contemporary experiences. | Puente de la Mujer, Costanera Sur Ecological Reserve, Madero Harbour, Hotel Faena, Boca Juniors Stadium |
| La Boca | Famous for its colorful houses and rich immigrant history. La Boca is a cultural hotspot, attracting tourists interested in art and soccer. | Caminito Street, Boca Juniors Stadium, Fundación Proa, La Boca's art galleries, Cultural events |
| Almagro | A charming neighborhood with a bohemian vibe, offering a mix of traditional and modern Buenos Aires culture. Almagro attracts younger visitors and artists. | Parque Centenario, Cabildo, Cafés and bars, Cultural theaters, Galleries |
| Villa Crespo | An up-and-coming neighborhood with a mix of local boutiques and eateries. Villa Crespo is gaining popularity for its authentic Argentine culture and community feel. | Plaza de Villa Crespo, Local markets, Subte Line B, Craft beer bars, Street art |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bella Vista offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bella Vista?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bella Vista
- The Bella Vista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bella Vista, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Bella Vista Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bella Vista
- The dominant room capacity in Bella Vista is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Bella Vista, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bella Vista.
Bella Vista Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bella Vista
- The most common guest capacity trend in Bella Vista vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Bella Vista STR market, accounting for 38.9% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bella Vista.
- On average, properties in Bella Vista are equipped to host 4.8 guests.
What Amenities Do Airbnb Guests Expect in Bella Vista?
Amenity Prevalence
Amenity Insights for Bella Vista
- Popular amenities like Free parking on premises, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bella Vista to stay competitive.
Dive Deeper: Advanced Bella Vista STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bella Vista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBella Vista Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bella Vista
- The typical guest profile for Airbnb in Bella Vista consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 28.6% of guests.
- Key international markets include Argentina (28.6%) and United States (14.3%).
- Top languages spoken are Spanish (33.3%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Bella Vista Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bella Vista
- The most common availability pattern in Bella Vista falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bella Vista (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bella Vista?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bella Vista
- The overall average booking lead time for vacation rentals in Bella Vista is 44 days.
- Guests book furthest in advance for stays during November (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Bella Vista.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Bella Vista averages to identify opportunities for dynamic pricing adjustments.
Bella Vista Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
3 listings
16.7% of total
30+ Nights
7 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Bella Vista is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Bella Vista, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Bella Vista hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bella Vista.
Bella Vista Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
33.3% of total
Moderate
6 listings
33.3% of total
Firm
6 listings
33.3% of total
Cancellation Policy Insights for Bella Vista
- The prevailing Airbnb cancellation policy trend in Bella Vista is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Bella Vista.
- Regularly review your cancellation policy against competitors and market demand shifts in Bella Vista.
What Do the Top Airbnb Listings in Bella Vista Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bella Vistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Country
Entire Place • 3 bedrooms

Large house - beautiful park and pool
Entire Place • 5 bedrooms

Spacious house - Pool and park
Entire Place • 6 bedrooms

Buenos Aires, Casa en Barrio Privado (Bella Vista)
Entire Place • 4 bedrooms

Casa Armonía, Immersive Kairos Experience
Entire Place • 2 bedrooms

A bright and practical house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bella Vista?
Learn from the best! This table showcases top-performing Airbnb hosts in Bella Vista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalia Andrea | 1 | $32,026 | 15 | 4.87/5.0 |
| Pia | 1 | $27,906 | 40 | 4.95/5.0 |
| Carlos A | 1 | $26,733 | 11 | 4.82/5.0 |
| Apartamentos | 4 | $24,146 | 16 | 4.93/5.0 |
| Paulina | 1 | $16,661 | 33 | 4.88/5.0 |
| Laura | 1 | $15,998 | 50 | 4.92/5.0 |
| Maria | 1 | $15,123 | 9 | 4.78/5.0 |
| Martin | 1 | $6,422 | 3 | 5.00/5.0 |
| Ignacio | 1 | $5,528 | 15 | 4.67/5.0 |
| Geraldina | 1 | $4,644 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bella Vista.
How Does Bella Vista's Airbnb Market Compare to Nearby Cities?
How does the Bella Vista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Luján, Bella Vista has 9 percentage points lower occupancy and about $44 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Open Door | 11 | $1,552 | $220.22 | 26% |
| Colonia Esterella | 13 | $1,519 | $332.54 | 21% |
| Don Torcuato | 13 | $1,466 | $214.26 | 32% |
| El Cazador | 24 | $1,293 | $179.08 | 32% |
| Luján | 48 | $1,284 | $155.26 | 37% |
| General Pacheco | 12 | $1,280 | $199.38 | 34% |
| Lobos | 48 | $1,275 | $260.57 | 27% |
| Carmelo | 40 | $1,274 | $174.86 | 28% |
| Manzanares | 19 | $1,103 | $223.04 | 29% |
| Pilar | 46 | $1,006 | $137.62 | 33% |
Frequently Asked Questions About Airbnb in Bella Vista
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bella Vista.
How much do Airbnb hosts make in Bella Vista?
Bella Vista hosts earn about $9,913 per year on average, with an average nightly rate of $111 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Bella Vista, Buenos Aires, not the ceiling for the best operators. Source: AirROI 2026 data, Bella Vista market, March 2025 to February 2026.
What is the average Airbnb occupancy rate in Bella Vista?
The average Airbnb occupancy rate in Bella Vista is 28.1%. December is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bella Vista?
Listings in Bella Vista average $111 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bella Vista?
Bella Vista currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bella Vista?
AirROI currently classifies the short-term rental regulation level in Bella Vista as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bella Vista?
RevPAR in Bella Vista is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bella Vista?
Occupancy of 28.1% means Bella Vista is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,913, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bella Vista?
The average booking lead time in Bella Vista is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bella Vista?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bella Vista include Palermo, San Telmo, Recoleta. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bella Vista?
entire_home listings make up 88.9% of the active supply in Bella Vista. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bella Vista compare to nearby Airbnb markets?
Among neighboring markets, Open Door posts $18,622 in average annual revenue with 26.3% occupancy, compared to Bella Vista's $9,913 and 28.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Bella Vista?
December is the highest-revenue month in Bella Vista, while June is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.