Luxurious villa in the mountain Entire home · 4 bedrooms Rated 5.00 - Revenue
- €83,567
- Occupancy
- 40.5%
- Daily rate
- €687
Prices in
Airbnb market data · 202612 months to September 2026
Sofia, Bulgaria Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sofia brought in €7,308 over the 12 months through September 2026, about 34% more than the national average of €5,474.
The short answer
Sofia Airbnb Market at a Glance
Sofia is cheaper but busier than the national average. Listings averaged €66 a night and were booked on 41% of available nights, against €79 and 34% for the national average.
July, usually the best month, brings in about 56% more per listing than January, usually the slowest.
With 1,985 active listings, Sofia is the largest of 10 Sofia-City markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings grew 94%.
Browse the live Sofia Airbnb market
See Every Sofia Listing
Revenue
How Much Do Airbnb Hosts Make in Sofia?
Gross bookings per Sofia listing averaged €7,308 over the 12 months to September 2026 (Bulgaria average: €5,474), before cleaning, platform and management costs and taxes.
In a typical year, the average Sofia listing brings in €1,040 in July, its best month, and €665 in January, its slowest. Both ends are close calls: July leads August by 2%, and January sits just 2% below February, so either pair can swap places in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €1,730+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn €1,220 or more, roughly €440 a month above the median.
- Typical properties (median) earn about €778 a month.
- Entry-level properties (bottom 25%) earn €390 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €1,160 €652
The dashed line is the average of the months shown, €852. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Sofia Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €872 | 47.8% | €62 | €29 | 33 days | 5 nights |
| Oct 2025 | €951 | 48.7% | €62 | €31 | 27 days | 5.3 nights |
| Nov 2025 | €813 | 44.9% | €61 | €27 | 22 days | 4.8 nights |
| Dec 2025 | €920 | 46.8% | €63 | €30 | 28 days | 4.6 nights |
| Jan 2026 | €675 | 35.9% | €62 | €22 | 21 days | 5 nights |
| Feb 2026 | €705 | 42.7% | €60 | €25 | 23 days | 4.8 nights |
| Mar 2026 | €808 | 42.2% | €62 | €26 | 20 days | 4.5 nights |
| Apr 2026 | €840 | 43.1% | €64 | €28 | 26 days | 4.9 nights |
| May 2026 | €1,030 | 45.6% | €73 | €33 | 31 days | 5.1 nights |
| Jun 2026 | €1,075 | 47.9% | €75 | €36 | 30 days | 5 nights |
| Jul 2026 | €1,161 | 44.4% | €76 | €37 | 37 days | 5.8 nights |
| Aug 2026 | €1,146 | 49.2% | €77 | €37 | 37 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Sofia market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Sofia Profitable?
Yes, when it's run well. The average Sofia Airbnb took in €7,308 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €11,430, and run by its owner at everyday costs, about €650 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sofia Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,658 | €10,410 |
| Cleaning fees guests pay9% of Sofia bookings | €650 | €1,020 |
| Gross bookings | €7,308 | €11,430 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 68% of Sofia listings on Simplified Pricing, 3% for the rest | −€840 | −€1,310 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€650 | −€1,020 |
| Utilities and internetAbout 5% of bookings | −€370 | −€570 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€150 | −€230 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€220 | −€340 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€70 | −€70 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€2,340 | −€3,580 |
| Left for housing costs, then profit | €4,968about €410 a month | €7,850about €650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sofia Airbnb Profit
The estimate starts from Sofia's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sofia home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sofia's Top Earners Get There
- More nights booked. The busiest quarter of Sofia listings are booked on 67% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of €56 adds about €561 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €73 a night or more, against a median of €56. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €670 a year.
- Open for the busy months. In a typical year, July brings the average listing about €1,040, against €665 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sofia listings average 4.78 stars, and 42% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €950 a month, against €610 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sofia?
Sofia listings were booked on 41% of the nights they were open over the past year, 7 percentage points above the Bulgaria average (34%). In a typical year, occupancy climbs to 51% in October and falls to 38% in January.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
October is usually the busiest month in Sofia, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 46% 53% 36%
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Sofia?
The average nightly rate in Sofia, known as ADR (average daily rate), was €66 over the past year, about 16% below the Bulgaria average of €79. In a typical year, rates peak in July and August at about €69 and bottom out in September and November at about €56.
The top 10% charge about 2.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €98+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge €73 or more, about €17 above the median.
- Typical properties (median) charge about €56 a night.
- Entry-level properties (bottom 25%) charge €44 or less, about three-quarters of the median.
August rates run 25% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €77 €50
The dashed line is the average of the months shown, €61. The 12-month ADR of €66 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sofia?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sofia it averaged €27 over the past year, from about €21 in a typical January to about €34 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €48+ per open night, about twice the median.
- Strong performers (top 25%) earn €34 or more, about €10 a night above the median.
- Typical properties (median) earn about €24 per open night.
- Entry-level properties (bottom 25%) earn €15 or less, about 61% of the median.
July RevPAR is about 1.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €37 €21
The dashed line is the average of the months shown, €28.
Seasonality
Best and Worst Months for Airbnb in Sofia
Sofia has one high season, June through August, which makes it a moderately seasonal market. Business is slowest from January to March. A listing earns about 38% more a month in June through August than in December through February.
Average revenue by month in Sofia
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €1,040 €665
The dashed line is the average of the 12 calendar months, €852.
Revenue by month in Sofia in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €665 |
| February | Low season | €679 |
| March | Low season | €782 |
| April | Shoulder season | €807 |
| May | Shoulder season | €889 |
| June | High season | €975 |
| July | High season | €1,040 |
| August | High season | €1,020 |
| September | Shoulder season | €839 |
| October | Shoulder season | €893 |
| November | Shoulder season | €786 |
| December | Shoulder season | €856 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | €1,010 | 47% | €69 |
| Shoulder seasonApril–May, September–December | €845 | 48% | €59 |
| Low seasonJanuary–March | €709 | 43% | €59 |
Seasons are grouped by revenue per listing, so a better-paying season can fill fewer nights when higher rates carry it.
How Far in Advance Do Guests Book Airbnb in Sofia?
Guests book Sofia stays 29 days ahead on average (about four weeks). August stays are booked furthest out, about 37 days ahead, and January stays closest to arrival, about 19 days. A typical August booking is made in early July.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 26 days 37 days 16 days
The 12-month figure of 29 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sofia
Fewer than 1% of the 1,985 active listings in Sofia display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sofia.
Neighborhoods
Best Neighborhoods for Airbnb in Sofia
AirROI's area guide picks seven Sofia neighborhoods that draw short-term rental guests, led by City Center, Vitosha Boulevard and Studentski Grad. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| City Center | The vibrant heart of Sofia, filled with historical landmarks, shopping, and dining options. Ideal for tourists who want to explore the city's rich culture and history. | Alexander Nevsky Cathedral, National Palace of Culture, Vitosha Boulevard, Sofia Synagogue, National Museum of History, Borisova Gradina Park |
| Vitosha Boulevard | One of Sofia's most famous streets, known for shopping and dining. Attracts a mix of locals and visitors looking for a vibrant city experience. | Shopping centers, Numerous cafes and restaurants, Street performers, Cultural landmarks, Access to public transport |
| Studentski Grad | Home to numerous universities, this area has a young and lively atmosphere, particularly popular among students. Great for budget travelers and young visitors. | Universities, Nightlife, Cafes and clubs, Parks, Sports facilities |
| Boyana | Located in the foothills of Vitosha Mountain, known for its natural beauty and historical sites. Attracts nature lovers and those looking for a quieter stay. | Boyana Church, Vitosha Nature Park, National Historical Museum, Hiking trails, Scenic views |
| Dragalevtsi | A picturesque neighborhood nestled in the mountains. Perfect for those looking for a peaceful retreat while still being close to the city. | Dragalevtsi Monastery, Vitosha Mountain hikes, Local restaurants, Stunning views, Green parks |
| Mladost | A modern district known for its business centers and proximity to Sofia Airport, making it popular with business travelers and international guests. | Business parks, Arena Armeets Sofia, Shopping malls, Public transport access, Restaurants and cafes |
| Knyazhevo | A quieter suburban area with a local feel, offering a mix of nature and community life. Attractive for families and tourists looking for a more relaxed environment. | Parks, Local shops, Nature walks, Cafes, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Sofia Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Sofia are entire homes (94%), with private rooms at 5%. Apartments and condos account for 95% of the stock; hotels, guesthouses and B&Bs come next at 3%.
Nearly all listings rent the whole place
Sofia Airbnb listings by room type
- Entire home 94%
- Private room 5%
- Shared room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.8% | 1,862 |
| Private room | 5.1% | 102 |
| Shared room | 1.1% | 21 |
Apartments dominate the property mix
Sofia Airbnb listings by property type
- Apartment/Condo 95%
- Hotel/Boutique 3%
- House 3%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 94.5% | 1,876 |
| Hotel/Boutique | 2.5% | 50 |
| House | 2.5% | 50 |
| Others | 0.5% | 9 |
How Many Bedrooms Do Airbnb Listings in Sofia Have?
Sofia's homes run small: studios and one-bedrooms make up 70% of entire homes, and only 6% of homes have three or more bedrooms. Shares are of the 1,820 entire homes that give a bedroom count; rented rooms are left out.
Sofia entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
12%
58%
24%
5%
1%
<1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 12.0% | 218 |
| 1 bedroom | 58.4% | 1,062 |
| 2 bedrooms | 24.1% | 438 |
| 3 bedrooms | 4.6% | 84 |
| 4 bedrooms | 0.7% | 13 |
| 5+ bedrooms | 0.3% | 5 |
What Each Home Size Earns in Sofia
A typical studio in Sofia earned €4,960 over the past year, against €17,800 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 218 | €4,960 | €5,510 | €49 | 42% |
| 1 bedroom | 1,062 | €5,710 | €6,440 | €60 | 41% |
| 2 bedrooms | 438 | €8,200 | €9,700 | €82 | 44% |
| 3 bedrooms | 84 | €12,500 | €15,300 | €126 | 45% |
| 4 bedrooms | 13 | €17,800 | €25,900 | €222 | 42% |
How Many Guests Do Airbnbs in Sofia Sleep?
Most Sofia listings are sized for couples and small families: 82% sleep four guests or fewer, and just 3% take eight or more.
Sofia listings by guest capacity
Share of listings by the number of guests they sleep
1%
29%
19%
33%
7%
7%
1%
3%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 1.0% | 19 |
| 2 guests | 29.2% | 554 |
| 3 guests | 19.3% | 366 |
| 4 guests | 32.7% | 621 |
| 5 guests | 7.3% | 139 |
| 6 guests | 6.6% | 125 |
| 7 guests | 1.3% | 25 |
| 8+ guests | 2.5% | 48 |
How Sofia Airbnb Listings Are Set Up
Sofia hosts set up an average of 2.1 beds per listing. 57% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 12
- Beds per listing
- 2.1
- Show exact location
- 57%
What Amenities Do Airbnb Listings in Sofia Offer?
Washers are close to standard in Sofia: 90% of listings have one, and 78% offer self check-in.
Share of Sofia listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Sofia
Listings in Sofia with a ping pong table earned about twice as much a year, on average, as those without: €15,100 against €7,230. Listings with a sauna show about the same gap. The gap is smaller for a hammock (about 75% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Sofia listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Ping pong table | 1.0% | €15,100 | €7,230 | +108% |
| Sauna | 0.7% | €14,600 | €7,260 | +101% |
| Hammock | 1% | €12,900 | €7,240 | +77% |
| Sun loungers | 0.7% | €12,700 | €7,270 | +75% |
| Game console | 1% | €11,900 | €7,250 | +64% |
| Self check-in | 78% | €7,850 | €5,380 | +46% |
| Hot tub | 2% | €10,200 | €7,250 | +41% |
| Piano | 0.8% | €10,300 | €7,290 | +41% |
| Single level home | 25% | €9,110 | €6,700 | +36% |
| Arcade games | 1% | €9,680 | €7,280 | +33% |
Guests
Who Books Airbnbs in Sofia?
Sofia runs on foreign visitors: eight in ten guests who left reviews live outside Bulgaria. The United Kingdom sends the most guests from abroad, with 11% of reviewers, ahead of the United States at 9%. Guests speak a mix of languages: English leads at 40%, followed by Bulgarian and German.
79% of Sofia guests come from abroad
Where guests who left reviews live
- International 79%
- Domestic 21%
Where Sofia guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Sofia | 9.1% |
| London | 3.7% |
| Varna | 2.9% |
| Burgas | 1.8% |
Where Sofia guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Bulgaria | 21.1% |
| United Kingdom | 11.4% |
| United States | 9.1% |
| Germany | 8.5% |
| France | 7.2% |
Languages spoken by Sofia guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 39.7% |
| Bulgarian | 9.2% |
| German | 8.0% |
| French | 7.9% |
| Spanish | 7.8% |
What Are Airbnb Guest Ratings in Sofia?
Sofia Airbnbs average 4.78 stars, and 42% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.76.
Communication and check-in score highest in Sofia; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.76 |
| Communication | 4.87 |
| Location | 4.81 |
| Check-in | 4.87 |
| Value | 4.77 |
Booking patterns
How Guests Book in Sofia: Stays, Rules and Fees
About eight in ten Sofia listings are open to guests more than 180 days a year, but only 22% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Sofia listings are open to guests
Share of listings by days a year
- 271-366 days 47%
- 181-270 days 32%
- 91-180 days 17%
- 31-90 days 4%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 46.8% | 928 |
| 181-270 days | 32.1% | 637 |
| 91-180 days | 17.2% | 341 |
| 31-90 days | 4.0% | 79 |
Days a year Sofia listings are booked or blocked
Share of listings by days a year
- 271-366 days 4%
- 181-270 days 18%
- 91-180 days 33%
- 31-90 days 27%
- 1-30 days 18%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.1% | 82 |
| 181-270 days | 17.9% | 356 |
| 91-180 days | 32.7% | 650 |
| 31-90 days | 27.1% | 538 |
| 1-30 days | 18.1% | 359 |
What Is the Average Length of Stay for Airbnb in Sofia?
The average Sofia booking lasts 5.2 nights, longest in July and shortest in February. Listings took about 22 bookings each over the year, some 43,300 in all. Nearly two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Sofia
Average nights per booking, by month of stay
Average 5.1 nights 5.5 nights 4.7 nights
Two-year average by calendar month.
Sofia Airbnb Minimum Stay Requirements
85% of listings in Sofia accept stays of one or two nights.
Minimum stay set by Sofia listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Sofia?
Moderate is the most common cancellation policy in Sofia, used by 43% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 17% on Firm or stricter ones.
Cancellation policies of Sofia listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Sofia?
About eight in ten Sofia listings charge a cleaning fee. The typical fee is €30, and some higher fees lift the average to €43. Spread over the average stay of 5.2 nights, that adds roughly €6 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- €30
- Average cleaning fee
- €43
- Listings charging a fee
- 79.1%
- Share of gross revenue
- 8.9%
Top earners
Top-Earning Airbnbs and Hosts in Sofia
The top-grossing Airbnb in Sofia, a four-bedroom home, took in €83,600 over the past year, about 11 times the city's average of €7,310. One of the top-grossing listings, a two-bedroom unit at €1,141 a night (about 12 times the €98 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded.
Luxurious villa in the mountain Entire home · 4 bedrooms Rated 5.00 
Spacious 6BR, 2 Apts, Central Sofia Entire home · 6 bedrooms Rated 4.95 - Revenue
- €67,774
- Occupancy
- 66.3%
- Daily rate
- €273
3BR Brand New Spacious Apt. in the Heart of Sofia Entire home · 3 bedrooms Rated 4.77 - Revenue
- €67,695
- Occupancy
- 77.0%
- Daily rate
- €228
3BR Prime Location Wonderful Spacious Apt. Entire home · 3 bedrooms Rated 4.85 - Revenue
- €59,987
- Occupancy
- 76.0%
- Daily rate
- €216
360 Stunning View 2 floors Penthouse 3BD / 2BA Entire home · 3 bedrooms Rated 4.89 - Revenue
- €54,331
- Occupancy
- 72.1%
- Daily rate
- €214
Astonishing Spacious 2BR Ap in the Heart of Sofia Entire home · 2 bedrooms Rated 4.92 - Revenue
- €47,524
- Occupancy
- 82.1%
- Daily rate
- €156
Who Are the Top Airbnb Hosts in Sofia?
Vasilena is the top-grossing host in Sofia, with €761,000 in bookings across 95 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 13% of the market's 1,985 listings. Per listing, a smaller operator earns more: Martin grossed €44,500 per listing, about 5.5 times Vasilena's €8,010.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Vasilena | 95 | €761,285 | €8,014 | 4.68/5 | |
| Melih | 33 | €394,055 | €11,941 | 4.67/5 | |
| Nayden | 8 | €329,314 | €41,164 | 4.87/5 | |
| 4 | Drago | 26 | €290,660 | €11,179 | 4.94/5 |
| 5 | Kristina | 22 | €275,784 | €12,536 | 4.90/5 |
| 6 | Alex And Ivelin | 26 | €256,965 | €9,883 | 4.89/5 |
| 7 | Cosher | 25 | €239,115 | €9,565 | 4.80/5 |
| 8 | Julian | 22 | €209,186 | €9,508 | 4.89/5 |
| 9 | Petar | 7 | €178,107 | €25,444 | 4.76/5 |
| 10 | Martin | 3 | €133,390 | €44,463 | 4.76/5 |
Who Are the Airbnb Hosts in Sofia?
Only 4% of Sofia listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run 49% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 68% of listings.
- Superhosts
- 48.5%
- Professional management
- 4.3%
- Cohosted listings
- 36.2%
- Instant Book enabled
- 50.6%
- Simplified Pricing
- 67.8%
Largest Airbnb Management Companies in Sofia
3 management companies run five or more active Airbnb listings in Sofia, and companies run 3% of its 1,985 active listings. Bulgarian Homes is the largest, with 30 listings; the next largest are Stay And Go and Top Kvartiri. Among the three largest, Top Kvartiri's homes rate highest, at 4.88.
The three largest run 2% of Sofia's listings
Share of Sofia's 1,985 active Airbnb listings each company runs as host or co-host
- Bulgarian Homes 2% · 30
- Stay And Go <1% · 6
- Top Kvartiri <1% · 5
- All other listings 98%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies worldwide, with a profile of each.
Nearby markets
Sofia vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 3 km, Sredec earned the most per listing, about 62% more than Sofia. Triadica was the busiest, booked on 46% of nights against 41% in Sofia.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lozenets 0 km | 31 | €6,815 | €57 | 45% |
| Sredec 1 km | 179 | €11,837 | €96 | 44% |
| Triadica 1 km | 200 | €10,392 | €86 | 46% |
| Krasno selo 2 km | 49 | €7,414 | €62 | 41% |
| Oborishte 2 km | 137 | €8,744 | €82 | 44% |
| Vazrajdane 2 km | 149 | €8,418 | €69 | 43% |
| Slatina 3 km | 34 | €5,717 | €51 | 43% |
| Serdika 3 km | 63 | €4,808 | €52 | 38% |
Markets Similar to Sofia
Markets elsewhere in Bulgaria with a similar nightly rate and occupancy to Sofia:
- Slanchev Bryag Airbnb data Bulgaria · €67/night · 42.3%
FAQ
Sofia Airbnb FAQ
How much do Airbnb hosts make in Sofia?
An active Sofia Airbnb grossed €7,308 on average in the 12 months to September 2026, according to AirROI's tracking of 1,985 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,220 or more in a typical month.
How much can I make on Airbnb in Sofia?
It depends most on the home's size, location and how it's run. The middle half of Sofia listings earn between €390 and €1,220 in a typical month, and the top tenth €1,730 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sofia?
Listings in Sofia were booked on 41% of available nights over the past year. That compares with 34% for the national average. October is usually the busiest month.
How much does an Airbnb cost per night in Sofia?
The average booked night in Sofia cost €66 before fees. Half of listings charge between €44 and €73, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sofia?
Fewer than 1% of active Sofia listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sofia?
Yes, when it's run well. The average Sofia Airbnb grossed €7,308 in the 12 months to September 2026, 34% above the national average of €5,474, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €650 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sofia?
July usually pays best, averaging €1,040 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Sofia?
Each night a Sofia listing was open to book earned €27 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €48 or more.
How far in advance do guests book Airbnbs in Sofia?
Sofia stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Sofia?
The average Sofia Airbnb stay lasted 5.2 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Sofia rated?
Guests rate Sofia Airbnbs 4.78 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Sofia?
City Center, Vitosha Boulevard and Studentski Grad draw the most short-term rental interest in Sofia. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sofia?
AirROI counted 1,985 active Airbnb listings in Sofia as of September 2026. The closest tracked market is Sredec, 1 km away.
How much are Airbnb cleaning fees in Sofia?
In Sofia, about eight in ten listings add a cleaning fee. The median fee is €30, and some higher fees lift the average to €43.
Method
About This Data
Figures on this page cover 1,985 active Airbnb listings in Sofia from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.