Tourism statisticsCity2026
Sofia Tourism Statistics: 1.4M Arrivals in 2025
Sofia, Bulgaria, recorded 1.4 million tourist arrivals in 2025, Sofia Municipality reports. AirROI estimates 66,307 Airbnb stays in Sofia in the 12 months to October 2026. The busiest month was September, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 329,985
- Typical Airbnb stay
- 5.0 nights
- Busiest Airbnb month
- September
- From abroad, among guests who left a review
- 84%
Key facts
Sofia Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Sofia Municipality puts Sofia at 1.4 million tourist arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Sofia at 66,307 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Sofia added up to 329,985 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Sofia lasted 5.0 nights in the 12 months to October 2026, booked about 31 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in Sofia in the 12 months to October 2026, followed by August and October, with January the quietest.
- AirROI estimates Airbnb in Sofia had no single high season in the 12 months to October 2026: the three busiest months were September, August and October.
- AirROI estimates Airbnb stays in Sofia in July were booked furthest ahead, about 40 days, against 23 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 84% of Sofia Airbnb guests who left a review as of October 2026 came from abroad, led by the United Kingdom at 13% and the United States at 9.3%.
- Among Sofia Airbnb guests who left a review as of October 2026, Sofia was the top origin city at 7.1%, ahead of London at 4.1%, AirROI estimates.
By place
- AirROI ranks Sofia first for Airbnb stays among the 16 towns it lists in Bulgaria in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Sofia?
Sofia Municipality counted 1.4 million tourist arrivals in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 1.4 millionTourist arrivals | Tourist arrivals to Sofia | 2025 | Sofia Municipality (Столична община) |
Airbnb stays
Airbnb Stays in Sofia
Sofia had 2,696 Airbnb homes in the 12 months to October 2026. They took an estimated 66,307 stays and 329,985 nights. A typical stay lasted 5.0 nights and was booked about 31 days ahead.
- Airbnb homes
- 2,696
- Airbnb stays, estimate
- 66,307
- Airbnb nights, estimate
- 329,985
- Typical stay
- 5.0 nights
- Booked ahead
- 31 days
Busiest months
When Is the Busiest Time in Sofia?
On Airbnb, September was the busiest month in Sofia in the 12 months to October 2026, then August and October. January was the quietest. The busiest months do not sit together, so there is no single high season.
September ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, August, October, December, May, June, July, November, March, April, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 9.5% | 31 days |
| August | 9.3% | 39 days |
| October | 9.3% | 29 days |
| December | 8.7% | 31 days |
| May | 8.7% | 35 days |
| June | 8.7% | 32 days |
| July | 8.3% | 40 days |
| November | 8.1% | 24 days |
| March | 7.9% | 23 days |
| April | 7.5% | 29 days |
| February | 7.2% | 24 days |
| January | 6.7% | 24 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Sofia Airbnb Guests Come From?
Among Sofia Airbnb guests who left a review as of October 2026, 84% came from abroad, led by the United Kingdom at 13% and the United States at 9.3%, AirROI estimates. Among the same guests, Sofia was the top origin city at 7.1%, ahead of London at 4.1%. The figures rest on 181,837 reviews, written over many years.
84% from abroad
Among guests who left a review, as of October 2026
- From abroad 84%
- From within Bulgaria 16%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Sofia
How many tourists visit Sofia?
Sofia had 1.4 million tourist arrivals in 2025, according to Sofia Municipality. AirROI estimates 66,307 Airbnb stays in Sofia in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Sofia?
The busiest Airbnb month in Sofia in the 12 months to October 2026 was September, then August and October.
What is the quietest month in Sofia?
January was the quietest Airbnb month in Sofia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 24 days ahead, against 40 days for July.
How long is a typical Airbnb stay in Sofia?
A typical Airbnb stay in Sofia lasted 5.0 nights in the 12 months to October 2026, booked about 31 days ahead. By month, stays ran from 4.1 nights in September to 5.7 nights in July.
Where do Airbnb guests in Sofia come from?
Of Sofia Airbnb guests who left a review as of October 2026, 84% came from abroad, AirROI estimates. The largest groups were the United Kingdom at 13% and the United States at 9.3%. Among the same guests, the top origin city was Sofia at 7.1%, ahead of London at 4.1%.
Are Airbnb stays the same as tourists?
No. Sofia Municipality counts tourist arrivals (1.4 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 66,307 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 66,307 stays at 4.98 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 181,837 reviews and describes guests who left a review, not everyone who stayed. Read the method page.