Masset, British Columbia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Masset, British Columbia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,508 per year — at a $136 nightly rate, 45.7% occupancy, and a $64 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Masset is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 19.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Masset?
In Masset, the headline Airbnb metrics are $17,508 in average annual revenue,45.7% occupancy, $136 ADR, and $64 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Masset?
Understanding the monthly revenue variations for Airbnb listings in Masset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masset is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,338 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,575 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $911, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masset
What Is the Monthly Airbnb Occupancy Rate in Masset?
Maximize your bookings by understanding the Masset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masset:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masset
What Is the Average Airbnb Nightly Rate in Masset?
Effective short term rental pricing strategy in Masset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masset typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Masset
What Is the RevPAR for Airbnb in Masset?
RevPAR in Masset is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $74 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Masset
RevPAR Insights for Masset
- The average RevPAR in Masset is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($52) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Masset benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $74+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Masset?
Masset's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,692 per month
- Occupancy rates average 61.5%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,627 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $143
Low Season (February, March, November)
- Revenue drops to average $1,024 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $149
Seasonality Insights for Masset
- Airbnb seasonality in Masset is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Masset's highest earning potential, with monthly revenues climbing to $2,872, occupancy reaching 64.7%, and ADRs peaking at $156.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $994, occupancy could drop to 25.5%, and ADRs may adjust to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Masset, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Masset, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Masset?
Yes, Masset, British Columbia, Canada enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Masset to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Masset?
With a compact short-term rental market, Masset gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masset Village | The main hub for amenities, restaurants, and services in Masset. A convenient location for tourists looking for local experiences and easy access to attractions. | Masset Harbor, Masset Historical Museum, Local shops and cafes |
| Naikoon Provincial Park | A stunning natural area known for its beautiful beaches and hiking trails. Ideal for nature lovers and outdoor enthusiasts seeking adventure and tranquility. | Agate Beach, Tow Hill, Hiking Trails, Old Massett's beaches |
| Graham Island | The largest island in the Haida Gwaii, rich in Indigenous culture and stunning landscapes. Perfect for travelers interested in history, culture, and nature. | Haida Heritage Centre, Parks Canada Visitor Centre, Wildlife Viewing, Cultural Experiences |
| Skidegate | A picturesque village known for its art and galleries featuring Haida artists. A great location for guests interested in Indigenous arts and culture. | Skidegate Band Council Gallery, Haida Gwaii Museum, Cultural Tours |
| Rose Spit | A beautiful natural location with scenic views and wildlife, perfect for birdwatching and nature walks. An excellent spot for eco-tourists and photographers. | Rose Spit Bird Sanctuary, Wildlife Viewing, Photography Opportunities |
| Tow Hill | Home to one of the most iconic landmarks in Haida Gwaii. Attractive to hikers and those seeking breathtaking views of the coastline. | Tow Hill Lookout, Hiking Trails, Scenic Beaches |
| Queen Charlotte | A charming community that serves as a gateway to the Haida Gwaii archipelago. Offers cultural experiences and beautiful landscapes. | Queen Charlotte Islands Museum, Local Markets, Kayaking Opportunities |
| Burnaby Island | An less explored destination that offers peace and quiet along with beautiful sceneries. Great for travelers looking for solitude and relaxation. | Secluded Beaches, Camping Areas, Hiking Trails |
Because Masset has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Masset?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masset
- The Masset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masset, Hotel/Boutique properties are the most common (32%), reflecting the local real estate landscape.
- Houses represent a significant 28% portion, catering likely to families or larger groups.
- The presence of 32% Hotel/Boutique listings indicates integration with traditional hospitality.
Masset Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masset
- The dominant room capacity in Masset is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in Masset, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Masset.
Masset Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masset
- The most common guest capacity trend in Masset vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Masset STR market, accounting for 68.0% of listings.
- On average, properties in Masset are equipped to host 3.5 guests.
How Do Listings in Masset Compare on Quality?
Listing quality in Masset can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Masset
- The average of 13.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 8.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Masset averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Masset?
Amenity Prevalence
Amenity Insights for Masset
- Popular amenities like Free parking on premises, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masset to stay competitive.
Which Airbnb Amenities Boost Revenue in Masset?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Masset, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire extinguisher | 80.0% | $20,002 | $7,531 | 165.6% |
Carbon monoxide alarm | 52.0% | $21,273 | $13,429 | 58.4% |
Coffee maker | 76.0% | $19,090 | $12,496 | 52.8% |
Hot water | 72.0% | $19,375 | $12,706 | 52.5% |
Cooking basics | 72.0% | $19,315 | $12,861 | 50.2% |
Coffee | 36.0% | $21,900 | $15,037 | 45.6% |
Conditioner | 44.0% | $21,076 | $14,705 | 43.3% |
Extra pillows and blankets | 36.0% | $21,600 | $15,206 | 42.1% |
Dryer | 40.0% | $21,282 | $14,992 | 42.0% |
Washer | 40.0% | $21,282 | $14,992 | 42.0% |
Revenue Impact Insights for Masset
- Fire extinguisher tops the revenue impact list with a 165.6% uplift — listings with this amenity earn $20,002 vs. $7,531 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Masset STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasset Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Masset
- The typical guest profile for Airbnb in Masset consists of primarily domestic travelers (91%), often arriving from nearby Vancouver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.5% of guests.
- Key international markets include Canada (90.5%) and United States (6.6%).
- Top languages spoken are English (57.1%) followed by French (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Vancouver and Prince Rupert.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Masset?
Listings in Masset average 4.78 out of 5 overall, with about 33.1 reviews per active listing and 44.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Masset
- An average rating of 4.78 places Masset in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.9), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Masset Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masset
- The most common availability pattern in Masset falls within the 181-270 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Masset (56%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Masset?
Average Booking Lead Time by Month
Booking Lead Time Insights for Masset
- The overall average booking lead time for vacation rentals in Masset is 48 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Masset.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Masset averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Masset?
Guests in Masset stay about 6 nights on average, generating roughly 534 reservations and 21.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Masset
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Masset
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (9.4 nights) and shorten in Nov (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Masset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
40% of total
2 Nights
6 listings
24% of total
3 Nights
1 listings
4% of total
7-29 Nights
1 listings
4% of total
30+ Nights
7 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Masset is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the Masset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28%) caters to monthly stays (30+ nights) in Masset, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Masset hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masset.
Masset Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4% of total
Flexible
5 listings
20% of total
Moderate
14 listings
56% of total
Firm
5 listings
20% of total
Cancellation Policy Insights for Masset
- The prevailing Airbnb cancellation policy trend in Masset is Moderate, used by 56% of listings.
- The market strongly favors guest-friendly terms, with 76.0% of listings offering Flexible or Moderate policies. This suggests guests in Masset may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56% market standard in Masset.
- Regularly review your cancellation policy against competitors and market demand shifts in Masset.
How Much Are Airbnb Cleaning Fees in Masset?
Cleaning fees in Masset are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Masset
- About 48.0% of Masset listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $42 is close to the median ($43), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Masset median of $43. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Masset Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Aerie Beach Cabin
Entire Place • N/A
Cheerful 3-bedroom rancher with lovely patio
Entire Place • 3 bedrooms
Sam's Place Group Accommodations
Entire Place • 5 bedrooms
Maple House
Entire Place • 3 bedrooms
2 Bedroom Suite steps from Delkatla Sanctuary
Entire Place • 2 bedrooms
Rm #5 Mile Zero In 1644 Main St
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Masset?
Learn from the best! This table showcases top-performing Airbnb hosts in Masset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steve | 6 | $110,868 | 142 | 4.76/5.0 |
| Patricia | 2 | $37,994 | 123 | 4.64/5.0 |
| Clint | 3 | $37,657 | 24 | 4.71/5.0 |
| Kevin | 1 | $30,773 | 21 | 4.95/5.0 |
| Heather | 1 | $30,100 | 110 | 4.97/5.0 |
| Laverne | 2 | $29,869 | 35 | 4.41/5.0 |
| Kimberly | 1 | $28,126 | 27 | 5.00/5.0 |
| Matthew | 1 | $25,986 | 37 | 4.89/5.0 |
| Holly | 1 | $22,072 | 52 | 4.71/5.0 |
| Peter | 1 | $19,122 | 23 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masset.
Who Are the Airbnb Hosts in Masset?
Masset is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Masset
- With 60.0% Superhosts, Masset has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Masset averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Masset's Airbnb Market Compare to Nearby Cities?
How does the Masset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Daajing Giids, Masset has 5 percentage points lower occupancy and about $13 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Klawock | 15 | $2,243 | $221.76 | 45% |
| Ketchikan | 110 | $1,900 | $245.86 | 44% |
| Craig | 20 | $1,638 | $226.42 | 42% |
| Daajing Giids | 20 | $1,609 | $148.55 | 51% |
| Area D (Graham Island) | 39 | $1,498 | $174.42 | 45% |
| Area E (Moresby Island) | 15 | $1,335 | $227.20 | 32% |
Frequently Asked Questions About Airbnb in Masset
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Masset.
How much do Airbnb hosts make in Masset?
Masset hosts earn about $17,508 per year on average, with an average nightly rate of $136 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in Masset, British Columbia, not the ceiling for the best operators. Source: AirROI 2026 data, Masset market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Masset?
The average Airbnb occupancy rate in Masset is 45.7%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Masset?
Listings in Masset average $136 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Masset?
Masset currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Masset?
AirROI currently classifies the short-term rental regulation level in Masset as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Masset?
RevPAR in Masset is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Masset?
At 45.7% occupancy, Masset can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,508, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Masset?
The average booking lead time in Masset is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Masset?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Masset include Masset Village, Naikoon Provincial Park, Graham Island. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Masset?
entire_home listings make up 72.0% of the active supply in Masset. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Masset compare to nearby Airbnb markets?
Among neighboring markets, Klawock posts $26,917 in average annual revenue with 45.0% occupancy, compared to Masset's $17,508 and 45.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Masset?
The average Airbnb stay length in Masset is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Masset?
Airbnb listings in Masset average 4.78 out of 5 overall. About 44.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Masset?
Fire extinguisher and Carbon monoxide alarm are among the strongest revenue-linked amenities in Masset. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Masset?
Yes. About 48.0% of active Airbnb listings in Masset charge a cleaning fee, and the average fee is $42. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Masset?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.