Airbnb market data · 202612 months to October 2026
St. Martins, NB Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in St. Martins brought in CA$24,581 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
St. Martins Airbnb Market at a Glance
Bookings in St. Martins run ahead of the New Brunswick average, at prices about 8% higher. Listings averaged CA$243 a night and were booked on 50% of available nights, against CA$225 and 46% for the New Brunswick average.
Timing matters: in August, usually the best month, the average listing earns about 3.5 times as much as in December, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, St. Martins is the 22nd-largest of 31 New Brunswick markets AirROI tracks.
Browse the live St. Martins Airbnb market See Every St. Martins ListingRevenue
How Much Do Airbnb Hosts Make in St. Martins?
Gross bookings per St. Martins listing averaged CA$24,581 over the 12 months to October 2026 (New Brunswick average: CA$25,289), before cleaning, platform and management costs and taxes.
In a typical year, the average St. Martins listing brings in CA$5,430 in August, its best month, and CA$1,570 in December, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across St. Martins's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn CA$5,510+ a month, about 1.9 times the typical property.
- Strong performers (top 25%) earn CA$4,280 or more, roughly CA$1,300 a month above the median.
- Typical properties (median) earn about CA$2,970 a month.
- Entry-level properties (bottom 25%) earn CA$1,910 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.5 times what December does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, CA$3,160. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
St. Martins Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and nightly rate; bookings peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | CA$2,474 | 28.5% | CA$227 | CA$80 | 62 days | 2.7 nights |
| Nov 2025 | CA$1,848 | 30.0% | CA$223 | CA$62 | 40 days | 3.9 nights |
| Dec 2025 | CA$4,382 | 55.6% | CA$224 | CA$141 | 23 days | 7.8 nights |
| Jan 2026 | CA$1,391 | 17.8% | CA$225 | CA$45 | 21 days | 3 nights |
| Feb 2026 | CA$2,032 | 31.0% | CA$227 | CA$73 | 54 days | 4 nights |
| Mar 2026 | CA$1,566 | 22.6% | CA$227 | CA$51 | 96 days | 6.8 nights |
| Apr 2026 | CA$2,593 | 33.3% | CA$231 | CA$86 | 60 days | 10 nights |
| May 2026 | CA$3,548 | 45.0% | CA$232 | CA$114 | 53 days | 6 nights |
| Jun 2026 | CA$3,262 | 41.2% | CA$254 | CA$109 | 59 days | 3.4 nights |
| Jul 2026 | CA$5,649 | 70.7% | CA$257 | CA$182 | 107 days | 2.7 nights |
| Aug 2026 | CA$5,784 | 70.5% | CA$258 | CA$187 | 110 days | 3 nights |
| Sep 2026 | CA$4,244 | 57.5% | CA$249 | CA$141 | 75 days | 2.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical St. Martins listing earns about CA$2,970 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in St. Martins Profitable?
Yes, when it's run well. The average St. Martins Airbnb took in CA$24,581 in the 12 months to October 2026, and run by its owner at everyday costs, about CA$1,350 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CA$1,970 a month.
Cleaning it yourself keeps the CA$1,950 a year guests pay in cleaning fees, for about CA$1,520 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CA$1,170 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
St. Martins Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CA$22,631 | CA$32,640 |
| Cleaning fees guests pay8% of St. Martins bookings | CA$1,950 | CA$2,820 |
| Gross bookings | CA$24,581 | CA$35,460 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 92% of St. Martins listings on Simplified Pricing, 3% for the rest | −CA$3,560 | −CA$5,140 |
| Cleaning and laundryPaid for by the cleaning fee; CA$0 if you clean yourself | −CA$1,950 | −CA$2,820 |
| Utilities and internetAbout 5% of bookings | −CA$1,230 | −CA$1,770 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CA$490 | −CA$710 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CA$740 | −CA$1,060 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CA$250 | −CA$250 |
| Permit and registrationWhere one is required | −CA$120 | −CA$120 |
| ManagementCA$0 when you run it; co-hosts charge from about 10% of nightly bookings | CA$0 | CA$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CA$0 | CA$0 |
| Lodging taxesAdded to the guest's bill and passed on | CA$0 | CA$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −CA$8,340 | −CA$11,870 |
| Left for housing costs, then profit | CA$16,241about CA$1,350 a month | CA$23,590about CA$1,970 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own St. Martins Airbnb Profit
The estimate starts from St. Martins's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St. Martins home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How St. Martins's Top Earners Get There
- More nights booked. The busiest quarter of St. Martins listings are booked on 54% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of CA$240 adds about CA$2,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge CA$280 a night or more, against a median of CA$240. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about CA$2,260 a year.
- Open for the busy months. In a typical year, August brings the average listing about CA$5,430, against CA$1,570 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. St. Martins listings average 4.88 stars, and 64% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CA$2,960 a month, against CA$2,050 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in St. Martins?
St. Martins listings were booked on 50% of the nights they were open over the past year, 4 percentage points above the New Brunswick average (46%) and 5 points above the Canada average (45%). In a typical year, occupancy swings from 24% in December to 68% in August.
Across St. Martins's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 30% or less, under three nights a week.
August is usually the busiest month in St. Martins, December the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 50% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in St. Martins?
The average nightly rate in St. Martins, known as ADR (average daily rate), was CA$243 over the past year, about 8% above the New Brunswick average of CA$225 and about 16% below the Canada average of CA$290. In a typical year, rates peak in July and August at about CA$245 and bottom out in December at about CA$200.
Across St. Martins's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge CA$315+ a night, about 31% above the median.
- Strong performers (top 25%) charge CA$280 or more, about CA$40 above the median.
- Typical properties (median) charge about CA$240 a night.
- Entry-level properties (bottom 25%) charge CA$185 or less, about three-quarters of the median.
August rates run 22% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, CA$226. The 12-month ADR of CA$243 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in St. Martins?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In St. Martins it averaged CA$127 over the past year, from about CA$51 in a typical December to about CA$175 in a typical August.
Across St. Martins's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn CA$192+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn CA$155 or more, about CA$35 a night above the median.
- Typical properties (median) earn about CA$122 per open night.
- Entry-level properties (bottom 25%) earn CA$85 or less, about two-thirds of the median.
August RevPAR is about 3.5 times December's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, CA$104. The 12-month RevPAR of CA$127 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in St. Martins
With only 25 active listings, the monthly pattern in St. Martins is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in December.
December 2025 is left out of these averages as a one-off: listings earned about 2.8 times what they did in December 2024. It still counts in the 12-month figures at the top of the page.
Average revenue by month in St. Martins
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, CA$3,100.
Revenue by month in St. Martins in numbers
| Month | Revenue per listing |
|---|---|
| January | CA$2,680 |
| February | CA$2,160 |
| March | CA$2,320 |
| April | CA$2,610 |
| May | CA$3,350 |
| June | CA$3,000 |
| July | CA$5,160 |
| August | CA$5,430 |
| September | CA$3,720 |
| October | CA$2,840 |
| November | CA$2,370 |
| December | CA$1,570 |
How Far in Advance Do Guests Book Airbnb in St. Martins?
Guests book St. Martins stays 77 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 114 days ahead, and January stays closest to arrival, about 9 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 77 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in St. Martins
None of the 25 active listings in St. Martins display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in St. Martins.
Neighborhoods
Best Neighborhoods for Airbnb in St. Martins
AirROI's area guide picks four St. Martins neighborhoods that draw short-term rental guests, led by Kingsbrae Garden, St. Andrews-by-the-Sea and Sackville. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kingsbrae Garden | Located in St. Andrews, Kingsbrae Garden is a beautiful horticultural experience that attracts nature lovers and those looking for a peaceful retreat. | Kingsbrae Garden, St. Andrews Blockhouse, Fundy Discover Aquarium, St. Andrews Golf Club |
| St. Andrews-by-the-Sea | A charming seaside town known for its historical architecture and scenic views. It's popular for whale watching and related marine activities. | Ministers Island, St. Andrews Lighthouse, Water Street, St. Andrews Arts Council |
| Sackville | Home to Mount Allison University, Sackville is lively with students and has a lovely mix of cultural offerings and outdoor activities. | Mount Allison University, Sackville Waterfowl Park, Owls Head Provincial Park |
| Bouctouche | A scenic village with beautiful beaches and access to nature, it's a hidden gem for visitors looking for quiet beach experiences and cultural encounters. | Bouctouche Dunes, Irving Eco-Centre, Kouchibouguac National Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
St. Martins vs. Nearby Airbnb Markets
Of the four nearby markets in the table, all within 99 km, Wolfville (97 km away, 68 listings) earned the most per listing, about 74% more than St. Martins. Alma was the busiest, booked on 53% of nights against 50% in St. Martins.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Saint John 41 km | 221 | CA$21,786 | CA$168 | 49% |
| Alma 56 km | 59 | CA$37,303 | CA$267 | 53% |
| Wolfville 97 km | 68 | CA$42,795 | CA$312 | 51% |
| Riverview 99 km | 45 | CA$22,456 | CA$193 | 42% |
Other Airbnb Markets in New Brunswick
- Moncton Airbnb data 419 listings
- Fredericton Airbnb data 194 listings
- Dieppe Airbnb data 128 listings
- Beaubassin East Airbnb data 96 listings
- Shediac Airbnb data 85 listings
- Pointe-du-Chêne Airbnb data 80 listings
- Town of Saint Andrews Airbnb data 66 listings
- Cap-Pele Airbnb data 56 listings
See all 31 New Brunswick Airbnb markets
Markets Similar to St. Martins
Markets elsewhere in Canada with a similar nightly rate and occupancy to St. Martins:
- Montreal Airbnb data QC · CA$244/night · 48.9%
- Vernon Airbnb data BC · CA$246/night · 49.0%
- Quebec Airbnb data QC · CA$255/night · 49.9%
- Saint John's Airbnb data NL · CA$250/night · 50.4%
- Area E (Nanoose Bay) Airbnb data BC · CA$258/night · 49.8%
- Burnaby Airbnb data BC · CA$241/night · 47.8%
FAQ
St. Martins Airbnb FAQ
How much do Airbnb hosts make in St. Martins?
An active St. Martins Airbnb grossed CA$24,581 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CA$4,280 or more in a typical month.
How much can I make on Airbnb in St. Martins?
It depends most on the home's size, location and how it's run. The middle half of St. Martins listings earn between CA$1,910 and CA$4,280 in a typical month, and the top tenth CA$5,510 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in St. Martins?
Listings in St. Martins were booked on 50% of available nights over the past year. That compares with 46% for the New Brunswick average. August is usually the busiest month.
How much does an Airbnb cost per night in St. Martins?
The average booked night in St. Martins cost CA$243 before fees. Half of listings charge between CA$185 and CA$280, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in St. Martins?
None of the active St. Martins listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in St. Martins?
Yes, when it's run well. The average St. Martins Airbnb grossed CA$24,581 in the 12 months to October 2026, in line with the New Brunswick average, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CA$16,241 a year (about CA$1,350 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CA$1,970 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in St. Martins?
August usually pays best, averaging CA$5,430 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in St. Martins?
Each night a St. Martins listing was open to book earned CA$127 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CA$192 or more.
How far in advance do guests book Airbnbs in St. Martins?
St. Martins stays were booked 77 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in St. Martins?
The average St. Martins Airbnb stay lasted 4.5 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in St. Martins rated?
Guests rate St. Martins Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in St. Martins?
Kingsbrae Garden, St. Andrews-by-the-Sea and Sackville draw the most short-term rental interest in St. Martins. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in St. Martins?
AirROI counted 25 active Airbnb listings in St. Martins as of October 2026. The closest tracked market is Saint John, 41 km away.
How much are Airbnb cleaning fees in St. Martins?
In St. Martins, about three-quarters of listings add a cleaning fee, and the typical fee is about CA$75.
How many tourists visit St. Martins, NB?
All of Canada had 19.9 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 616 Airbnb stays in St. Martins, NB in the 12 months to October 2026, which counts bookings and not tourists. See New Brunswick tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in St. Martins from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Canadian dollars at CA$1.39 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.