St. Martins, New Brunswick Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St. Martins, New Brunswick? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,397 per year — at a $165 nightly rate, 46.6% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 24 active listings, St. Martins is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 7.7% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St. Martins?
In St. Martins, the headline Airbnb metrics are $15,397 in average annual revenue,46.6% occupancy, $165 ADR, and $77 in RevPAR, and guests book about 77 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St. Martins?
Understanding the monthly revenue variations for Airbnb listings in St. Martins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Martins is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Martins across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,494+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,619 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,899 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,299, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Martins
What Is the Monthly Airbnb Occupancy Rate in St. Martins?
Maximize your bookings by understanding the St. Martins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Martins:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Martins
What Is the Average Airbnb Nightly Rate in St. Martins?
Effective short term rental pricing strategy in St. Martins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Martins typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in St. Martins
What Is the RevPAR for Airbnb in St. Martins?
RevPAR in St. Martins is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $82 RevPAR.
- Strong performers (Top 25%) earn $91 RevPAR.
- Best-in-class (Top 10%) achieve $106 RevPAR.
Average Monthly RevPAR Trend in St. Martins
RevPAR Insights for St. Martins
- The average RevPAR in St. Martins is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($106) and bottom 25% ($54) is $53, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St. Martins benchmarks. If your RevPAR falls below the median of $82, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St. Martins?
St. Martins's peak Airbnb season falls in August, July, December, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $3,227 per month
- Occupancy rates average 60.6%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,879 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $154
Low Season (January, March, November)
- Revenue drops to average $1,154 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $167
Seasonality Insights for St. Martins
- Airbnb seasonality in St. Martins is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St. Martins's highest earning potential, with monthly revenues climbing to $3,510, occupancy reaching 65.4%, and ADRs peaking at $170.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $964, occupancy could drop to 17.8%, and ADRs may adjust to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Martins.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St. Martins, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St. Martins?
Low regulation and minimal registration activity in St. Martins, New Brunswick, Canada point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St. Martins to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in St. Martins?
With a compact short-term rental market, St. Martins gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fredericton | The capital of New Brunswick, Fredericton has a vibrant arts and culture scene, with numerous festivals and events throughout the year. It's a great location for tourists who want to explore historical sites and enjoy local cuisine. | Beaverbrook Art Gallery, Historic Garrison District, Fredericton Boyce Farmers Market, Odell Park, University of New Brunswick |
| Saint John | As one of the largest cities in New Brunswick, Saint John offers a mix of urban amenities and historical attractions. Its waterfront and Bay of Fundy views make it particularly appealing to visitors. | Reversing Falls, Saint John City Market, Fundy Trail Parkway, New Brunswick Museum, Saint John Marina |
| Moncton | Known for its vibrant entertainment scene, Moncton is a hub of activity with many attractions, making it a popular choice for those looking to explore the Maritime provinces. | Magnetic Hill, Hopewell Rocks, Moncton Market, Crystal Palace, Resurgo Place |
| Kingsbrae Garden | Located in St. Andrews, Kingsbrae Garden is a beautiful horticultural experience that attracts nature lovers and those looking for a peaceful retreat. | Kingsbrae Garden, St. Andrews Blockhouse, Fundy Discover Aquarium, St. Andrews Golf Club |
| St. Andrews-by-the-Sea | A charming seaside town known for its historical architecture and scenic views. It's popular for whale watching and related marine activities. | Ministers Island, St. Andrews Lighthouse, Water Street, St. Andrews Arts Council |
| Sackville | Home to Mount Allison University, Sackville is lively with students and has a lovely mix of cultural offerings and outdoor activities. | Mount Allison University, Sackville Waterfowl Park, Owls Head Provincial Park |
| Dieppe | Part of the Greater Moncton area, Dieppe offers family-friendly attractions and is a growing community, making it suitable for short-term rentals. | Dieppe Market, Dieppe Aquatic Centre, Gérard D. LeBlanc Civic Centre |
| Bouctouche | A scenic village with beautiful beaches and access to nature, it's a hidden gem for visitors looking for quiet beach experiences and cultural encounters. | Bouctouche Dunes, Irving Eco-Centre, Kouchibouguac National Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St. Martins offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St. Martins?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Martins
- The St. Martins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Martins, House properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
St. Martins Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Martins
- The dominant room capacity in St. Martins is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 70.8% of the active Airbnb listings in St. Martins, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Martins.
St. Martins Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Martins
- The most common guest capacity trend in St. Martins vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the St. Martins STR market, accounting for 58.3% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Martins.
- On average, properties in St. Martins are equipped to host 4.6 guests.
How Do Listings in St. Martins Compare on Quality?
Listing quality in St. Martins can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St. Martins
- At 29.2 photos per listing on average, St. Martins hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St. Martins averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St. Martins?
Amenity Prevalence
Amenity Insights for St. Martins
- Essential amenities in St. Martins that guests expect include: TV, Free parking on premises, Kitchen, Smoke alarm, Heating, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Bed linens, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Martins: TV, Free parking on premises, Kitchen, Smoke alarm, Heating, Essentials, Wifi.
- Prioritize adding missing essentials: TV, Smoke alarm, Heating, Essentials, Wifi.
- Consider adding popular differentiators like Cooking basics or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Martins to stay competitive.
Which Airbnb Amenities Boost Revenue in St. Martins?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St. Martins, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BBQ grill | 79.2% | $18,092 | $5,158 | 250.8% |
Patio or balcony | 62.5% | $19,902 | $7,888 | 152.3% |
Barbecue utensils | 62.5% | $18,733 | $9,837 | 90.4% |
Toaster | 54.2% | $18,396 | $11,852 | 55.2% |
Fire pit | 66.7% | $17,451 | $11,290 | 54.6% |
Hot tub | 20.8% | $20,613 | $14,025 | 47.0% |
Single level home | 20.8% | $20,611 | $14,025 | 47.0% |
Washer | 41.7% | $18,710 | $13,031 | 43.6% |
Dryer | 41.7% | $18,710 | $13,031 | 43.6% |
Coffee | 58.3% | $17,546 | $12,389 | 41.6% |
Revenue Impact Insights for St. Martins
- BBQ grill tops the revenue impact list with a 250.8% uplift — listings with this amenity earn $18,092 vs. $5,158 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St. Martins STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Martins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Martins Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St. Martins
- The typical guest profile for Airbnb in St. Martins consists of primarily domestic travelers (75%), often arriving from nearby Moncton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 74.7% of guests.
- Key international markets include Canada (74.7%) and United States (22.7%).
- Top languages spoken are English (65%) followed by French (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Moncton and Fredericton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St. Martins?
Listings in St. Martins average 4.87 out of 5 overall, with about 82.1 reviews per active listing and 58.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St. Martins
- With an overall rating of 4.87, St. Martins listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St. Martins Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Martins
- The most common availability pattern in St. Martins falls within the 181-270 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Martins (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St. Martins?
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Martins
- The overall average booking lead time for vacation rentals in St. Martins is 77 days.
- Guests book furthest in advance for stays during August (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in St. Martins.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these St. Martins averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St. Martins?
Guests in St. Martins stay about 4.1 nights on average, generating roughly 562 reservations and 23.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in St. Martins
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St. Martins
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (8.2 nights) and shorten in Aug (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St. Martins Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
33.3% of total
2 Nights
12 listings
50% of total
3 Nights
3 listings
12.5% of total
30+ Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in St. Martins is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the St. Martins Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of St. Martins hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Martins.
St. Martins Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
16.7% of total
Moderate
7 listings
29.2% of total
Firm
13 listings
54.2% of total
Cancellation Policy Insights for St. Martins
- The prevailing Airbnb cancellation policy trend in St. Martins is Firm, used by 54.2% of listings.
- A majority (54.2%) of hosts in St. Martins utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.2% market standard in St. Martins.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Martins.
How Much Are Airbnb Cleaning Fees in St. Martins?
Cleaning fees in St. Martins are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St. Martins
- 79.2% of listings charge a cleaning fee, making it standard practice in St. Martins. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $54 is close to the median ($43), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the St. Martins median of $43. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St. Martins Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Martinsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jacksons by the Bay
Entire Place • 4 bedrooms
FUNDY DOME TENTS - THE CLAYTON
Entire Place • 1 bedroom
Oceanfront Cottage:Best Views In St. Martins
Entire Place • 3 bedrooms
FUNDY DOME TENTS - THE MOORE
Entire Place • 1 bedroom
Sandstone Chalets on the Bay #54 “Serenity”
Entire Place • 2 bedrooms
Magnolia Cottage: Bay of Fundy
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St. Martins?
Learn from the best! This table showcases top-performing Airbnb hosts in St. Martins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin | 5 | $67,336 | 363 | 4.91/5.0 |
| Kelsey | 2 | $58,992 | 386 | 4.81/5.0 |
| Kim | 2 | $38,547 | 421 | 4.92/5.0 |
| Jason | 1 | $33,194 | 117 | 4.97/5.0 |
| Pamela | 1 | $28,241 | 29 | 4.90/5.0 |
| Marc | 1 | $27,880 | 46 | 5.00/5.0 |
| Laurie | 1 | $19,632 | 74 | 4.97/5.0 |
| Pat | 1 | $16,645 | 71 | 4.96/5.0 |
| Andrea | 1 | $16,268 | 63 | 4.76/5.0 |
| Brittany | 1 | $15,179 | 108 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Martins.
Who Are the Airbnb Hosts in St. Martins?
St. Martins is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for St. Martins
- With 70.8% Superhosts, St. Martins has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these St. Martins averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does St. Martins's Airbnb Market Compare to Nearby Cities?
How does the St. Martins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with First South, St. Martins has 8 percentage points lower occupancy and about $28 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fox Point | 10 | $4,292 | $277.49 | 50% |
| First South | 26 | $3,088 | $192.93 | 55% |
| Queensland | 14 | $3,052 | $258.39 | 51% |
| Feltzen South | 21 | $2,737 | $223.44 | 42% |
| Vaughan | 34 | $2,526 | $204.96 | 48% |
| Chester Basin | 11 | $2,473 | $286.39 | 46% |
| Hillsborough | 11 | $2,454 | $157.98 | 53% |
| Chester | 39 | $2,366 | $264.33 | 42% |
| Halls Harbour | 15 | $2,339 | $217.77 | 49% |
| Port Williams | 17 | $2,315 | $264.43 | 43% |
Frequently Asked Questions About Airbnb in St. Martins
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St. Martins.
How much do Airbnb hosts make in St. Martins?
St. Martins hosts earn about $15,397 per year on average, with an average nightly rate of $165 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in St. Martins, New Brunswick, not the ceiling for the best operators. Source: AirROI 2026 data, St. Martins market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in St. Martins?
The average Airbnb occupancy rate in St. Martins is 46.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St. Martins?
Listings in St. Martins average $165 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St. Martins?
St. Martins currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St. Martins?
AirROI currently classifies the short-term rental regulation level in St. Martins as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St. Martins?
RevPAR in St. Martins is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St. Martins?
At 46.6% occupancy, St. Martins can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $15,397, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St. Martins?
The average booking lead time in St. Martins is about 77 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St. Martins?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St. Martins include Fredericton, Saint John, Moncton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St. Martins?
entire_home listings make up 91.7% of the active supply in St. Martins. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St. Martins compare to nearby Airbnb markets?
Among neighboring markets, Fox Point posts $51,502 in average annual revenue with 49.8% occupancy, compared to St. Martins's $15,397 and 46.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St. Martins?
The average Airbnb stay length in St. Martins is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St. Martins?
Airbnb listings in St. Martins average 4.87 out of 5 overall. About 58.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St. Martins?
BBQ grill and Patio or balcony are among the strongest revenue-linked amenities in St. Martins. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St. Martins?
Yes. About 79.2% of active Airbnb listings in St. Martins charge a cleaning fee, and the average fee is $54. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St. Martins?
A 70.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.