Port Williams, Nova Scotia Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Port Williams, Nova Scotia? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $30,139 per year — at a $261 nightly rate, 48.7% occupancy, and a N/A RevPAR.
With just 17 active listings, Port Williams is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Port Williams?
In Port Williams, the headline Airbnb metrics are $30,139 in average annual revenue,48.7% occupancy, $261 ADR, and $0 in RevPAR, and guests book about 86 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Port Williams?
Understanding the monthly revenue variations for Airbnb listings in Port Williams is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Williams is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Williams across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,644+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,020 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,854 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,401, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Williams
What Is the Monthly Airbnb Occupancy Rate in Port Williams?
Maximize your bookings by understanding the Port Williams STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Williams:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Williams
What Is the Average Airbnb Nightly Rate in Port Williams?
Effective short term rental pricing strategy in Port Williams involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Williams typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $632+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Port Williams
What Is the RevPAR for Airbnb in Port Williams?
RevPAR in Port Williams is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Port Williams
RevPAR Insights for Port Williams
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Port Williams benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Port Williams?
Port Williams's peak Airbnb season falls in August, July, October, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $4,410 per month
- Occupancy rates average 55.4%
- Daily rates average $264
Shoulder Season
- Revenue averages $3,037 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $235
Low Season (February, March, December)
- Revenue drops to average $2,001 per month
- Occupancy decreases to average 45.0%
- Daily rates adjust to average $218
Seasonality Insights for Port Williams
- Airbnb seasonality in Port Williams is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Port Williams's highest earning potential, with monthly revenues climbing to $5,245, occupancy reaching 65.2%, and ADRs peaking at $269.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,869, occupancy could drop to 37.7%, and ADRs may adjust to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Williams.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Port Williams, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Port Williams, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Port Williams?
Yes, Port Williams, Nova Scotia, Canada enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Port Williams to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Port Williams?
With a compact short-term rental market, Port Williams gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port Williams Village | A charming village with a rich history, Port Williams is known for its beautiful waterfront and community events. Great for visitors looking for a peaceful retreat with access to local culture. | K.C. Irving Centre, Historic Water Street, Port Williams Farmers Market, The Tide”和“Valley Growers Farm |
| Eagle Brow | A scenic area offering breathtaking views of the Annapolis Valley and the Bay of Fundy. Popular among guests seeking outdoor activities and nature exploration. | Look Off Park, Cape Blomidon, Annapolis Valley Trails, Bay of Fundy National Park, Canning River |
| Blomidon Provincial Park | Best known for its stunning cliffs and hiking trails. Attracts tourists interested in nature, hiking, and photography, especially during the fall. | Blomidon Lookoff Trail, Cape Blomidon Beach, Hiking Trails, Birdwatching Areas, Scenic Picnicking Spots |
| Grand Pré | A UNESCO World Heritage site, Grand Pré is famous for its historical significance and beautiful landscapes. Perfect for visitors interested in history and culture. | Grand Pré Historical Site, Evangelical Lutheran Church, Annapolis Valley Vineyards, Grand Pré National Historic Site, Local Wineries |
| Wolfville | A vibrant university town near Port Williams, known for its arts scene, local breweries, and access to hiking and biking trails. Ideal for younger travelers or those who enjoy cultural activities. | Acadia University, Wolfville Farmers Market, Tide View Trail, Local Art Galleries, Wine Tours |
| New Minas | A growing town with shopping, dining, and entertainment options. Attractive to families and those looking for local conveniences while visiting the area. | New Minas Shopping District, Ken Wo Golf Club, Local Parks, New Minas Sports Centre, Local Restaurants |
| Aylesford | Offers a quiet rural atmosphere with beautiful countryside views. Ideal for guests looking for a retreat from the city bustle, with opportunities for outdoor activities. | Aylesford Lake, Aylesford Baptist Church, Hiking and Camping Spots, Countryside Trails, Local Farmers |
| Cape Blomidon | A unique coastal area with stunning cliffs and rich biodiversity. Ideal for nature lovers and those seeking outdoor adventures in the Annapolis Valley. | Cape Blomidon Beach, Hiking Trails, Scenic Lookouts, Birdwatching, Photography Spots |
Because Port Williams has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Port Williams?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Williams
- The Port Williams Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Williams, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
Port Williams Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Williams
- The dominant room capacity in Port Williams is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Port Williams, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Williams.
Port Williams Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Williams
- The most common guest capacity trend in Port Williams vacation rentals is listings accommodating 4 guests (47.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Port Williams STR market, accounting for 64.7% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Williams.
- On average, properties in Port Williams are equipped to host 4.5 guests.
What Amenities Do Airbnb Guests Expect in Port Williams?
Amenity Prevalence
Amenity Insights for Port Williams
- Essential amenities in Port Williams that guests expect include: Wifi, Free parking on premises, Dishes and silverware, Smoke alarm, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hair dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Williams: Wifi, Free parking on premises, Dishes and silverware, Smoke alarm, Refrigerator.
- Consider adding popular differentiators like Coffee maker or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Williams to stay competitive.
Dive Deeper: Advanced Port Williams STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Williams. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Williams Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Port Williams
- The typical guest profile for Airbnb in Port Williams consists of primarily domestic travelers (84%), often arriving from nearby Halifax, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.1% of guests.
- Key international markets include Canada (84.1%) and United States (8.2%).
- Top languages spoken are English (66.2%) followed by French (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Halifax and Toronto.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Port Williams Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Williams
- The most common availability pattern in Port Williams falls within the 271-366 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Port Williams (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Port Williams?
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Williams
- The overall average booking lead time for vacation rentals in Port Williams is 86 days.
- Guests book furthest in advance for stays during October (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Port Williams.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Port Williams averages to identify opportunities for dynamic pricing adjustments.
Port Williams Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
4 listings
23.5% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
5 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Port Williams is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in Port Williams, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of Port Williams hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Williams.
Port Williams Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
23.5% of total
Moderate
6 listings
35.3% of total
Firm
7 listings
41.2% of total
Cancellation Policy Insights for Port Williams
- The prevailing Airbnb cancellation policy trend in Port Williams is Firm, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.2% market standard in Port Williams.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Williams.
What Do the Top Airbnb Listings in Port Williams Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Williamsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Barracks at Starr's Point
Entire Place • 6 bedrooms
Vineyard Vacation Rental
Entire Place • 1 bedroom
Church Street Farm House
Entire Place • 4 bedrooms
NEW 2 Bed Amazing Views Port Williams Wolfville
Entire Place • 2 bedrooms
Port Williams 2 Bed Beautiful Bright Wolfville A/C
Entire Place • 2 bedrooms
Port Williams/Wolfville
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Port Williams?
Learn from the best! This table showcases top-performing Airbnb hosts in Port Williams based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sasha | 2 | $95,570 | 554 | 4.97/5.0 |
| Stuart | 1 | $60,493 | 53 | 5.00/5.0 |
| Melanie | 1 | $58,906 | 264 | 5.00/5.0 |
| Angela | 1 | $56,139 | 51 | 4.98/5.0 |
| Akinniyi | 2 | $55,025 | 59 | 4.92/5.0 |
| Anne-Marie | 2 | $54,820 | 201 | 4.96/5.0 |
| Daniel | 2 | $45,927 | 25 | 4.73/5.0 |
| Jeffrey | 1 | $23,172 | 51 | 4.98/5.0 |
| Lorraine | 1 | $21,661 | 177 | 4.89/5.0 |
| Amber | 1 | $17,499 | 40 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Williams.
How Does Port Williams's Airbnb Market Compare to Nearby Cities?
How does the Port Williams Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with First South, Port Williams has 10 percentage points lower occupancy and about $67 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Boutiliers Point | 12 | $3,969 | $243.58 | 56% |
| Fox Point | 11 | $3,789 | $259.68 | 50% |
| Granville | 10 | $3,396 | $292.80 | 50% |
| First South | 26 | $3,228 | $194.15 | 59% |
| Queensland | 15 | $3,007 | $251.92 | 50% |
| Feltzen South | 21 | $2,845 | $225.58 | 40% |
| Hammonds Plains | 10 | $2,825 | $190.68 | 49% |
| Augustine Cove | 24 | $2,792 | $241.45 | 52% |
| Bayhead | 12 | $2,767 | $262.06 | 47% |
| Hillsborough | 11 | $2,708 | $158.10 | 56% |
Frequently Asked Questions About Airbnb in Port Williams
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Port Williams.
How much do Airbnb hosts make in Port Williams?
Port Williams hosts earn about $30,139 per year on average, with an average nightly rate of $261 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Port Williams, Nova Scotia, not the ceiling for the best operators. Source: AirROI 2025 data, Port Williams market, November 2024 to October 2025.
What is the average Airbnb occupancy rate in Port Williams?
The average Airbnb occupancy rate in Port Williams is 48.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Port Williams?
Listings in Port Williams average $261 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Port Williams?
Port Williams currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Port Williams?
AirROI currently classifies the short-term rental regulation level in Port Williams as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Port Williams?
RevPAR in Port Williams is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Port Williams?
At 48.7% occupancy, Port Williams can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $30,139, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Port Williams?
The average booking lead time in Port Williams is about 86 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Port Williams?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Port Williams include Port Williams Village, Eagle Brow, Blomidon Provincial Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Port Williams?
entire_home listings make up 100.0% of the active supply in Port Williams. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Port Williams compare to nearby Airbnb markets?
Among neighboring markets, Boutiliers Point posts $47,625 in average annual revenue with 55.6% occupancy, compared to Port Williams's $30,139 and 48.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Port Williams?
August is the highest-revenue month in Port Williams, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.