Waterfront House Abercrombie (Pictou-New Glasgow) Entire home · 3 bedrooms Rated 5.00 - Revenue
- CA$97,616
- Occupancy
- 65.4%
- Daily rate
- CA$365
Airbnb market data · 202612 months to September 2026
The average Airbnb in Pictou brought in CA$22,113 over the 12 months through September 2026, about 31% less than the Nova Scotia average of CA$32,122.
The short answer
Bookings in Pictou trail the Nova Scotia average, at prices about 6% higher. Listings averaged CA$249 a night and were booked on 40% of available nights, against CA$235 and 50% for the Nova Scotia average.
Timing matters: in July, the best month, the average listing earned about 4.6 times as much as in December, the slowest. With only 34 active listings, a few bookings can reorder the months.
With 34 active listings, Pictou is the 20th-largest of 48 Nova Scotia markets AirROI tracks.
Browse the live Pictou Airbnb market See Every Pictou ListingRevenue
Gross bookings per Pictou listing averaged CA$22,113 over the 12 months to September 2026 (Nova Scotia average: CA$32,122), before cleaning, platform and management costs and taxes.
The average Pictou listing brought in CA$6,670 in July, its best month, and CA$1,460 in December, its slowest. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.6 times what December did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, CA$2,840.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | CA$2,194 | 32.6% | CA$247 | CA$73 | 37 days | 1.3 nights |
| Oct 2025 | CA$2,720 | 42.3% | CA$244 | CA$88 | 58 days | 2 nights |
| Nov 2025 | CA$1,799 | 32.2% | CA$236 | CA$60 | 144 days | 1.3 nights |
| Dec 2025 | CA$1,463 | 21.2% | CA$238 | CA$47 | 59 days | 2.5 nights |
| Jan 2026 | CA$1,557 | 18.1% | CA$232 | CA$50 | 55 days | 3.1 nights |
| Feb 2026 | CA$1,781 | 14.7% | CA$231 | CA$64 | 27 days | 4.1 nights |
| Mar 2026 | CA$1,686 | 5.4% | CA$231 | CA$54 | 40 days | 3.8 nights |
| Apr 2026 | CA$1,750 | 20.3% | CA$234 | CA$58 | 43 days | 3.8 nights |
| May 2026 | CA$2,119 | 30.1% | CA$247 | CA$68 | 77 days | 5.7 nights |
| Jun 2026 | CA$4,338 | 52.1% | CA$271 | CA$145 | 70 days | 3.4 nights |
| Jul 2026 | CA$6,672 | 66.6% | CA$288 | CA$215 | 113 days | 3.2 nights |
| Aug 2026 | CA$6,046 | 63.7% | CA$283 | CA$195 | 101 days | 2.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Pictou address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Pictou Airbnb took in CA$22,113 in the 12 months to September 2026, and run by its owner at everyday costs, about CA$1,240 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CA$2,290 a month.
Cleaning it yourself keeps the CA$1,540 a year guests pay in cleaning fees, for about CA$1,370 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CA$1,070 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CA$20,573 | CA$37,510 |
| Cleaning fees guests pay7% of Pictou bookings | CA$1,540 | CA$2,800 |
| Gross bookings | CA$22,113 | CA$40,310 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Pictou listings on Simplified Pricing, 3% for the rest | −CA$3,100 | −CA$5,650 |
| Cleaning and laundryPaid for by the cleaning fee; CA$0 if you clean yourself | −CA$1,540 | −CA$2,800 |
| Utilities and internetAbout 5% of bookings | −CA$1,110 | −CA$2,020 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CA$440 | −CA$810 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CA$660 | −CA$1,210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CA$220 | −CA$220 |
| Permit and registrationWhere one is required | −CA$110 | −CA$110 |
| ManagementCA$0 when you run it; co-hosts charge from about 10% of nightly bookings | CA$0 | CA$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CA$0 | CA$0 |
| Lodging taxesAdded to the guest's bill and passed on | CA$0 | CA$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −CA$7,180 | −CA$12,820 |
| Left for housing costs, then profit | CA$14,933about CA$1,240 a month | CA$27,490about CA$2,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Pictou's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pictou home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CA$3,360 a month, against CA$1,840 for the average one.
Occupancy
Pictou listings were booked on 40% of the nights they were open over the past year, 10 percentage points below the Nova Scotia average (50%) and 5 points below the Canada average (45%). Occupancy swings from 5% in March to 67% in July.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
July was the busiest month in Pictou, March the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Pictou, known as ADR (average daily rate), was CA$249 over the past year, about 6% above the Nova Scotia average of CA$235 and about 11% below the Canada average of CA$280. Rates peak in July and August at about CA$290 and bottom out in February and March at about CA$230.
The top 10% charge about 1.9 times the rate of the bottom quarter.
July rates ran 25% above March's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, CA$248.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pictou it averaged CA$110 over the past year, from about CA$47 in December to about CA$215 in July.
Per open night, by tier:
July RevPAR was about 4.6 times December's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, CA$93. The 12-month RevPAR of CA$110 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 34 active listings, the monthly pattern in Pictou is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in December.
Guests book Pictou stays 68 days ahead on average (about two months), so guests here plan well ahead. November stays are booked furthest out, about 144 days ahead, and February stays closest to arrival, about 27 days. A typical November booking is made in late June.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Permits
All 34 active listings in Pictou display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pictou.
Neighborhoods
AirROI's area guide picks eight Pictou neighborhoods that draw short-term rental guests, led by Pictou Harbour, Downtown Pictou and Caribou Island. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pictou Harbour | A picturesque waterfront area known for its marina and scenic views. Ideal for tourists looking to explore the coastal beauty of Nova Scotia and access various boat tours. | Pictou Marina, Hector Heritage Quay, Pictou Lighthouse, Northumberland Fisheries Museum, Kaleidoscope Art Gallery |
| Downtown Pictou | The heart of Pictou with charming shops, restaurants, and local attractions. Perfect for visitors wanting to experience the local culture and history. | Pictou Waterfront, Old Town Hall, Pictou County Community Museum, local boutiques, restaurants like The Stone Soup Cafe |
| Caribou Island | A tranquil area known for its natural beauty and proximity to ferry services. Great for visitors hoping to explore nearby coastal areas and enjoy outdoor activities. | Caribou-Munroes Island Provincial Park, Caribou Ferry Terminal, beach access, hiking trails, scenic picnic areas |
| Pictou County Beaches | A collection of beautiful beaches perfect for sunbathers and water sports enthusiasts. Ideal for vacationers looking to relax or engage in beach activities. | Melmerby Beach Provincial Park, Caribou Beaches, Sandy Cove, Lighthouse Beach, swimming and kayaking spots |
| Nova Scotia Lighthouses | A region rich in maritime history and stunning lighthouses. Appeals to history buffs and tourists interested in Nova Scotia's nautical heritage. | Cape George Lighthouse, Pictou Island Lighthouse, other coastal lighthouses, ocean views, whale watching opportunities |
| Historical Sites | Pictou's rich history offers numerous sites for history enthusiasts. Perfect for those looking to immerse themselves in the local culture and heritage. | Hector Heritage Quay, Pictou County Museum, The Arm of Gold, Various historic buildings, local historical tours |
| Outdoor Adventure Areas | For those seeking adventure, Pictou offers hiking, biking, and outdoor experiences nearby. A draw for active travelers and nature lovers. | Triton Mountain Trail, Jitney Trail, Pictou to Nova Scotia Trail, bird watching spots, wildlife scenery |
| Cultural Experiences | Pictou celebrates its diverse cultural heritage through festivals and events. A great opportunity for visitors to participate in local traditions and festivals. | New Glasgow Riverfront Jubilee, Pictou Lobster Carnival, local art exhibitions, music festivals, Celtic music events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 85% of listings in Pictou, alongside 5 private-room listings (15%). Houses are the most common property type at 38%, ahead of hotels, guesthouses and B&Bs (29%).
Mostly entire homes, with a private-room segment
Pictou Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.3% | 29 |
| Private room | 14.7% | 5 |
Listings by property type
Pictou Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 38.2% | 13 |
| Hotel/Boutique | 29.4% | 10 |
| Cabin/Outdoor | 23.5% | 8 |
| Apartment/Condo | 5.9% | 2 |
| Others | 2.9% | 1 |
The most common size among Pictou's 29 entire homes with a bedroom count is one bedroom (15 homes).
Pictou entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 51.7% | 15 |
| 2 bedrooms | 20.7% | 6 |
| 3 bedrooms | 24.1% | 7 |
| 5+ bedrooms | 3.4% | 1 |
The most common capacity in Pictou is two guests (31% of listings), and 28% of listings sleep six or more. Shares are of the 29 listings with a guest capacity on file (85% of the market).
Pictou listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 31.0% | 9 |
| 3 guests | 17.2% | 5 |
| 4 guests | 10.3% | 3 |
| 5 guests | 13.8% | 4 |
| 6 guests | 6.9% | 2 |
| 7 guests | 3.4% | 1 |
| 8+ guests | 17.2% | 5 |
Pictou hosts set up an average of 2.1 beds per listing, close to one bed per bedroom. 59% of listings show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are common in Pictou: 71% of listings have one, and 65% have a fire pit.
Share of Pictou listings with each common amenity
Guests
Most Pictou guests are domestic, but a sizeable minority come from abroad: 27% of those who left reviews live outside Canada, led by visitors from the United States and Germany. English is spoken by 60% of guests, and French by 22%.
73% of Pictou guests are domestic
Where guests who left reviews live
Where Pictou guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Halifax | 10.8% |
| Dartmouth | 6.3% |
| Toronto | 4.4% |
| Charlottetown | 3.8% |
| Vancouver | 2.5% |
Where Pictou guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Canada | 73.1% |
| United States | 21.3% |
| Germany | 2.5% |
| Netherlands | 1.3% |
Languages spoken by Pictou guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 60.4% |
| French | 21.9% |
| Spanish | 9.4% |
| German | 3.1% |
| Portuguese | 2.1% |
Pictou Airbnbs average 4.86 stars, and 50% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.94 for host communication.
Communication scores highest in Pictou; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.87 |
| Communication | 4.94 |
| Location | 4.93 |
| Check-in | 4.93 |
| Value | 4.74 |
Booking patterns
94% of Pictou listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 59% of listings; blocked nights include any the host closes off.
Days a year Pictou listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 70.6% | 24 |
| 181-270 days | 23.5% | 8 |
| 91-180 days | 5.9% | 2 |
Days a year Pictou listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 5.9% | 2 |
| 91-180 days | 26.5% | 9 |
| 31-90 days | 58.8% | 20 |
| 1-30 days | 8.8% | 3 |
The average Pictou booking lasts 3.3 nights, longest in May and shortest in September. Listings took about 19 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Pictou
Average nights per booking, by month of stay
94% of listings in Pictou accept stays of one or two nights.
Minimum stay set by Pictou listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Pictou, used by 59% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 24% on Firm or stricter ones.
Cancellation policies of Pictou listings, from most to least flexible
Share of listings by the policy they use
More than eight in ten Pictou listings charge a cleaning fee. The typical fee is CA$51, and some higher fees lift the average to CA$75. Spread over the average stay of 3.3 nights, that adds roughly CA$16 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Pictou, a three-bedroom home, took in CA$97,600 over the past year, about 4.4 times the city's average of CA$22,100.
Waterfront House Abercrombie (Pictou-New Glasgow) Entire home · 3 bedrooms Rated 5.00
Modern Harbourview Home | Clean•Spacious•Parking Entire home · 5 bedrooms Rated 4.87
Beachfront Blvd Entire home · 3 bedrooms Rated 5.00
3BR Home in Historic Harbor Town Entire home · 3 bedrooms Rated 4.65
Chalet 25 - Pictou Lodge & Taphouse Entire home · 3 bedrooms Rated 5.00
Chalet 19 - Pictou Lodge & Taphouse Entire home · 3 bedrooms Rated 4.75 Only 3% of Pictou listings are classed as professionally managed. 82% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 81 km, Wentworth (68 km away, 30 listings) earned the most per listing, about twice as much as Pictou. Cornwall was the busiest, booked on 52% of nights against 40% in Pictou.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| New Glasgow 13 km | 41 | CA$23,395 | CA$190 | 43% |
| Antigonish 56 km | 44 | CA$29,173 | CA$234 | 45% |
| Truro 60 km | 36 | CA$29,506 | CA$204 | 44% |
| Town of Stratford 65 km | 56 | CA$32,303 | CA$287 | 49% |
| Wentworth 68 km | 30 | CA$43,383 | CA$354 | 42% |
| Charlottetown 70 km | 340 | CA$31,402 | CA$262 | 50% |
| Cornwall 71 km | 37 | CA$22,408 | CA$256 | 52% |
| Morell 81 km | 30 | CA$23,766 | CA$296 | 44% |
See all 48 Nova Scotia Airbnb markets
Markets elsewhere in Canada with a similar nightly rate and occupancy to Pictou:
FAQ
An active Pictou Airbnb grossed CA$22,113 on average in the 12 months to September 2026, according to AirROI's tracking of 34 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CA$3,740 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Pictou listings earn between CA$1,300 and CA$3,740 in a typical month, and the top tenth CA$5,580 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Pictou were booked on 40% of available nights over the past year. That compares with 50% for the Nova Scotia average. July was the busiest month.
The average booked night in Pictou cost CA$249 before fees. Half of listings charge between CA$190 and CA$300, so bedroom count and location move the price more than the average suggests.
All active Pictou listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Pictou Airbnb grossed CA$22,113 in the 12 months to September 2026, 31% below the Nova Scotia average of CA$32,122. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CA$14,933 a year (about CA$1,240 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CA$2,290 a month. Check a specific home in the Airbnb calculator.
July paid best over the past year, at CA$6,670 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Pictou listing was open to book earned CA$110 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CA$171 or more.
Pictou stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Pictou Airbnb stay lasted 3.3 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Pictou Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Pictou Harbour, Downtown Pictou and Caribou Island draw the most short-term rental interest in Pictou. The neighborhood guide explains what brings guests to each.
AirROI counted 34 active Airbnb listings in Pictou as of September 2026. The closest tracked market is New Glasgow, 13 km away.
In Pictou, more than eight in ten listings add a cleaning fee. The median fee is CA$51, and some higher fees lift the average to CA$75.
Method
Figures on this page cover 34 active Airbnb listings in Pictou from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Canadian dollars at CA$1.39 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.