Santa Maria, Sal Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Maria, Sal? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,344 per year — at a $91 nightly rate, 49.3% occupancy, and a $47 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Santa Maria's 493 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 71.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Santa Maria?
In Santa Maria, the headline Airbnb metrics are $13,344 in average annual revenue,49.3% occupancy, $91 ADR, and $47 in RevPAR, and guests book about 70 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Maria?
Understanding the monthly revenue variations for Airbnb listings in Santa Maria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,859+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,062 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,361 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $768, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria
What Is the Monthly Airbnb Occupancy Rate in Santa Maria?
Maximize your bookings by understanding the Santa Maria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria
What Is the Average Airbnb Nightly Rate in Santa Maria?
Effective short term rental pricing strategy in Santa Maria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $133+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria
What Is the RevPAR for Airbnb in Santa Maria?
RevPAR in Santa Maria is currently $47. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $60 RevPAR.
- Best-in-class (Top 10%) achieve $85 RevPAR.
Average Monthly RevPAR Trend in Santa Maria
RevPAR Insights for Santa Maria
- The average RevPAR in Santa Maria is $47. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($85) and bottom 25% ($25) is $60, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Maria benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $60+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Maria?
Santa Maria's peak Airbnb season falls in January, December, February, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $2,219 per month
- Occupancy rates average 70.9%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,505 per month
- Occupancy maintains around 52.6%
- Daily rates hold near $88
Low Season (May, June, September)
- Revenue drops to average $1,025 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $83
Seasonality Insights for Santa Maria
- Airbnb seasonality in Santa Maria is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Maria's highest earning potential, with monthly revenues climbing to $2,403, occupancy reaching 73.3%, and ADRs peaking at $103.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $980, occupancy could drop to 37.2%, and ADRs may adjust to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Maria, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Maria?
Low regulation and minimal registration activity in Santa Maria, Sal, Cape Verde point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santa Maria?
Location within Santa Maria matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Santa Maria | The most popular beach area in Santa Maria, known for its stunning white sands and crystal-clear waters. It's a hub for tourists, offering a variety of activities and entertainment options. | Santa Maria Beach, Pier Santa Maria, Sandbanks, Kite Beach, local seafood restaurants |
| City Center | The bustling heart of Santa Maria, filled with shops, restaurants, and local markets. It attracts tourists who want to experience the local culture and nightlife. | Santa Maria Market, Cultural Centre, Barca Beach Bar, Avenida 5 Setembro, local arts and crafts shops |
| Suriname Beach | A quieter beach area ideal for visitors looking for a more serene environment, perfect for families and couples. It offers excellent views and a relaxing atmosphere. | Suriname Beach, natural rock pools, peaceful walks along the shore, snorkeling spots |
| Ponta Preta | Famous for its stunning beach and great conditions for water sports like windsurfing and kitesurfing. It's favored by adventure seekers. | Ponta Preta Beach, Kite Beach Festival, beachfront bars, water sports schools, scenic coastline |
| Terra Boa | A hidden gem with a more authentic Cape Verdean experience, featuring beautiful landscapes and local culture. | Terra Boa Valley, hiking trails, traditional markets, authentic local cuisine |
| Salinas de Pedra de Lume | A unique location famous for its salt flats and the natural saltwater pool. It's ideal for tourists interested in wellness and unique experiences. | Salt Mines, Pedra de Lume Salt Pool, guided tours, photography opportunities |
| Chã das Caldeiras | Known for its stunning volcanic landscapes and unique geological features. A great location for ecotourism and nature lovers. | Volcanic landscapes, hiking trails, local flora and fauna, scenic views of the island |
| Cova Figueira | An off-the-beaten-path area providing an authentic experience of rural Cape Verde life, showcasing beautiful natural scenery. | rural landscapes, local farms, traditional Cape Verdean houses, hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Maria offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Maria?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria
- The Santa Maria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 493 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria, Apartment/Condo properties are the most common (93.3%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others (combined 6.7%) offer potential for unique stay experiences.
Santa Maria Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria
- The dominant room capacity in Santa Maria is 1 bedroom listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.2% of the active Airbnb listings in Santa Maria, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Maria.
Santa Maria Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria
- The most common guest capacity trend in Santa Maria vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Maria STR market, accounting for 67.4% of listings.
- 14.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria.
- On average, properties in Santa Maria are equipped to host 3.7 guests.
How Do Listings in Santa Maria Compare on Quality?
Listing quality in Santa Maria can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Maria
- At 29.7 photos per listing on average, Santa Maria hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Maria averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Maria?
Amenity Prevalence
Amenity Insights for Santa Maria
- Essential amenities in Santa Maria that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Maria?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Maria, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
DishwasherHigh opportunity | 4.3% | $25,720 | $12,794 | 101.0% |
Cable TV | 16.2% | $22,925 | $11,488 | 99.5% |
Hammock | 3.0% | $25,648 | $12,958 | 97.9% |
Pack ’n play/Travel crib | 25.8% | $20,551 | $10,843 | 89.5% |
High chair | 13.8% | $22,071 | $11,948 | 84.7% |
Sound system | 2.4% | $23,967 | $13,079 | 83.2% |
Sun loungers | 20.3% | $20,908 | $11,419 | 83.1% |
Crib | 21.5% | $20,643 | $11,345 | 82.0% |
Outdoor furniture | 54.2% | $16,740 | $9,332 | 79.4% |
Barbecue utensils | 2.2% | $23,190 | $13,119 | 76.8% |
Revenue Impact Insights for Santa Maria
- Dishwasher tops the revenue impact list with a 101.0% uplift — listings with this amenity earn $25,720 vs. $12,794 without it.
- High-opportunity amenities — Dishwasher — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Dishwasher — it has the best combination of high revenue impact and low market saturation in Santa Maria.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Maria STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Maria
- The typical guest profile for Airbnb in Santa Maria consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include France (25.1%) and United Kingdom (19.8%).
- Top languages spoken are English (36.3%) followed by French (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Maria?
Listings in Santa Maria average 4.69 out of 5 overall, with about 25.4 reviews per active listing and 18.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Maria
- An average rating of 4.69 places Santa Maria in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santa Maria Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria
- The most common availability pattern in Santa Maria falls within the 271-366 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Maria (28.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Maria?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria
- The overall average booking lead time for vacation rentals in Santa Maria is 70 days.
- Guests book furthest in advance for stays during November (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (76 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Santa Maria.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Maria?
Guests in Santa Maria stay about 7.2 nights on average, generating roughly 9,925 reservations and 20.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Santa Maria
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Maria
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 20.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (9 nights) and shorten in Mar (5.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Maria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
6.7% of total
2 Nights
29 listings
5.9% of total
3 Nights
73 listings
14.8% of total
4-6 Nights
199 listings
40.4% of total
7-29 Nights
9 listings
1.8% of total
30+ Nights
150 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria is 4-6 Nights, adopted by 40.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Santa Maria, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 40.4% of Santa Maria hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria.
Santa Maria Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
65 listings
13.2% of total
Limited
8 listings
1.6% of total
Flexible
114 listings
23.2% of total
Moderate
124 listings
25.3% of total
Firm
133 listings
27.1% of total
Strict
47 listings
9.6% of total
Cancellation Policy Insights for Santa Maria
- The prevailing Airbnb cancellation policy trend in Santa Maria is Firm, used by 27.1% of listings.
- There's a relatively balanced mix between guest-friendly (48.5%) and stricter (36.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 27.1% market standard in Santa Maria.
- Using a Strict policy might deter some guests, as only 9.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria.
How Much Are Airbnb Cleaning Fees in Santa Maria?
Cleaning fees in Santa Maria are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Maria
- About 59.6% of Santa Maria listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $48 is close to the median ($46), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Maria median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Maria Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Mariabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Superb large private villa with pool
Entire Place • 4 bedrooms
On the beach apartment 2 with breathtaking views
Entire Place • 3 bedrooms
Beach penthouse (12p) + sea rooftopbar, *Starlink*
Entire Place • 4 bedrooms
CABO VERDE PORTO ANTIGO I LUXURY BEACH BUNGALOW
Entire Place • 2 bedrooms
Beach Villa - By Bobbywashere
Entire Place • 2 bedrooms
Old Port 2 Beach Club 17b
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Maria?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bobby-Esther | 39 | $778,327 | 514 | 4.75/5.0 |
| Nina | 14 | $434,368 | 603 | 4.93/5.0 |
| Fabrizio | 20 | $251,495 | 389 | 4.53/5.0 |
| Animoss Apartments | 10 | $182,119 | 642 | 4.82/5.0 |
| Villa Ao Mar | 5 | $153,098 | 285 | 4.78/5.0 |
| Bobbywashere | 18 | $136,886 | 131 | 4.61/5.0 |
| Sylvie | 4 | $126,077 | 295 | 4.89/5.0 |
| Sibylle | 3 | $123,182 | 89 | 4.85/5.0 |
| Germaine | 3 | $115,210 | 112 | 4.76/5.0 |
| Albachiara | 12 | $113,835 | 493 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria.
Who Are the Airbnb Hosts in Santa Maria?
Santa Maria has a relatively balanced host base.
Host Profile Insights for Santa Maria
- Only 25.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 5.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Maria averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Santa Maria
These are the highest-grossing professional property management operations in Santa Maria, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Bobby-Esther | 39 | $778,327 | $118 | 49.8% | 4.75/5 |
| Bobbywashere | 18 | $136,886 | $88 | 38.3% | 4.61/5 |
| Catarina | 3 | $53,540 | $100 | 57.3% | 4.56/5 |
Management Company Insights for Santa Maria
- The leading management company, Bobby-Esther, operates 39 listings with $778,327 in gross revenue — a useful benchmark for what scale looks like in Santa Maria.
- Top managers average 20 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Santa Maria's Airbnb Market Compare to Nearby Cities?
How does the Santa Maria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Murdeira, Santa Maria has 7 percentage points higher occupancy and about $36 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Murdeira | 20 | $972 | $126.86 | 42% |
| Sal Rei | 196 | $650 | $89.29 | 36% |
| Tarrafal | 73 | $545 | $70.79 | 32% |
| Espargos | 11 | $433 | $48.31 | 36% |
| Cidade do Maio | 50 | $376 | $68.87 | 24% |
Frequently Asked Questions About Airbnb in Santa Maria
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Maria.
How much do Airbnb hosts make in Santa Maria?
Santa Maria hosts earn about $13,344 per year on average, with an average nightly rate of $91 and RevPAR of $47. Those figures describe the typical revenue environment for active listings in Santa Maria, Sal, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Maria market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Maria?
The average Airbnb occupancy rate in Santa Maria is 49.3%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Maria?
Listings in Santa Maria average $91 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Maria?
Santa Maria currently has about 493 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Maria?
AirROI currently classifies the short-term rental regulation level in Santa Maria as Low. The dataset also shows about 0.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Maria?
RevPAR in Santa Maria is about $47. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Maria?
At 49.3% occupancy, Santa Maria can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,344, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Maria?
The average booking lead time in Santa Maria is about 70 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Maria?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Maria include Praia de Santa Maria, City Center, Suriname Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Maria?
entire_home listings make up 97.4% of the active supply in Santa Maria. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Maria compare to nearby Airbnb markets?
Among neighboring markets, Murdeira posts $11,661 in average annual revenue with 42.4% occupancy, compared to Santa Maria's $13,344 and 49.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Maria?
The average Airbnb stay length in Santa Maria is about 7.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Maria?
Airbnb listings in Santa Maria average 4.69 out of 5 overall. About 18.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Maria?
Dishwasher and Cable TV are among the strongest revenue-linked amenities in Santa Maria. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Maria?
Yes. About 59.6% of active Airbnb listings in Santa Maria charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Maria?
At 25.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.