Pašman, Zadar County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pašman, Zadar County? Based on AirROI's 2026 dataset (January 2025 – December 2025), the short answer is $10,794 per year — at a $175 nightly rate, 40.0% occupancy, and a N/A RevPAR.
With just 18 active listings, Pašman is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 38.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pašman?
In Pašman, the headline Airbnb metrics are $10,794 in average annual revenue,40.0% occupancy, $175 ADR, and $0 in RevPAR, and guests book about 79 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pašman?
Understanding the monthly revenue variations for Airbnb listings in Pašman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pašman is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pašman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,589+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,983 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $682, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pašman
What Is the Monthly Airbnb Occupancy Rate in Pašman?
Maximize your bookings by understanding the Pašman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pašman:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pašman
What Is the Average Airbnb Nightly Rate in Pašman?
Effective short term rental pricing strategy in Pašman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pašman typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Pašman
What Is the RevPAR for Airbnb in Pašman?
RevPAR in Pašman is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Pašman
RevPAR Insights for Pašman
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pašman benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pašman?
Pašman's peak Airbnb season falls in August, July, June, while the softest stretch is April, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,414 per month
- Occupancy rates average 57.8%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,079 per month
- Occupancy maintains around 29.9%
- Daily rates hold near $145
Low Season (April, May, November)
- Revenue drops to average $452 per month
- Occupancy decreases to average 14.5%
- Daily rates adjust to average $144
Seasonality Insights for Pašman
- Airbnb seasonality in Pašman is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pašman's highest earning potential, with monthly revenues climbing to $5,451, occupancy reaching 73.5%, and ADRs peaking at $188.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $373, occupancy could drop to 8.4%, and ADRs may adjust to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pašman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pašman, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pašman?
Low regulation and minimal registration activity in Pašman, Zadar County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pašman to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pašman?
With a compact short-term rental market, Pašman gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pašman Town | The main town on the island, Pašman Town offers a charming waterfront atmosphere with local restaurants and shops. It's a gateway for exploring the beautiful beaches and nature surrounding the area, making it attractive for vacation rentals. | Pašman Beach, St. Michael's Church, Municipal Museum, Local markets, Water sports activities |
| Sukosan | A small coastal village close to Zadar, Sukosan is known for its pleasant beaches and marina. It's an ideal spot for families looking for beach vacations and for those starting their maritime adventures in the Adriatic Sea. | Sukosan Beach, Dalmacija Marina, Local seafood restaurants, Pašman Channel, Proximity to Zadar |
| Biograd na Moru | A popular tourist destination with a rich maritime heritage. Known for its beaches and proximity to national parks, Biograd na Moru attracts many tourists, offering great potential for Airbnb hosting. | Biograd Beach, Vransko Lake Nature Park, Kornati National Park, Historical sites, Local events and festivals |
| Tkon | A serene village on the island of Pašman, Tkon is known for its quiet beaches and laid-back lifestyle. It attracts visitors who are looking for a peaceful retreat away from tourism crowds, offering a unique Airbnb opportunity. | Tkon Beach, Monastery of St. Bernard, Cultural events, Biking trails, Natural parks |
| Zadar Old Town | Although not on Pašman Island, the historic old town of Zadar is a popular destination for travelers exploring the area. Its ancient architecture and vibrant nightlife make it a prime location for short-term rentals. | Sea Organ, Zadar Cathedral, Roman Forum, Museum of Illusions, City Walls |
| Kraj | A quiet village on the waterfront with stunning sunset views over the sea. This area offers a more rural and tranquil experience for travelers, ideal for those seeking a getaway. | Kraj Beach, Fishing opportunities, Cycling paths, Local cuisine, Serenity of nature |
| Pakoštane | Located between the sea and the lakes, Pakoštane is a great location for those seeking natural beauty and water activities. This village is family-friendly and attracts many vacationers. | Pakoštane Beach, Lake Vransko, Local vineyards, Marina, Outdoor activities |
| Vrgada | A small island near Pašman, Vrgada is known for its pristine beaches and untouched nature. It's a perfect spot for eco-tourism and offers a unique experience for travelers looking for isolation and beauty. | Vrgada Beach, Island hiking trails, Crystal-clear waters, Agricultural experiences, Quiet village life |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pašman offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pašman?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pašman
- The Pašman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pašman, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
Pašman Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pašman
- The dominant room capacity in Pašman is 3 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Pašman, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pašman.
Pašman Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pašman
- The most common guest capacity trend in Pašman vacation rentals is listings accommodating 6 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 3 guests dominate the Pašman STR market, accounting for 61.1% of listings.
- 50.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pašman.
- On average, properties in Pašman are equipped to host 4.9 guests.
What Amenities Do Airbnb Guests Expect in Pašman?
Amenity Prevalence
Amenity Insights for Pašman
- Essential amenities in Pašman that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pašman: Kitchen.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pašman to stay competitive.
Dive Deeper: Advanced Pašman STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pašman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPašman Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pašman
- The typical guest profile for Airbnb in Pašman consists of predominantly international visitors (80%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.0% of guests.
- Key international markets include Germany (20%) and Austria (20%).
- Top languages spoken are English (38.5%) followed by German (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Pašman Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pašman
- The most common availability pattern in Pašman falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pašman (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Pašman?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pašman
- The overall average booking lead time for vacation rentals in Pašman is 79 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (2 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Pašman.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Pašman averages to identify opportunities for dynamic pricing adjustments.
Pašman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.6% of total
2 Nights
3 listings
16.7% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
3 listings
16.7% of total
7-29 Nights
5 listings
27.8% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Pašman is 7-29 Nights, adopted by 27.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Pašman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 27.8% of Pašman hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pašman.
Pašman Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
1 listings
5.6% of total
Moderate
1 listings
5.6% of total
Firm
11 listings
61.1% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Pašman
- The prevailing Airbnb cancellation policy trend in Pašman is Firm, used by 61.1% of listings.
- A majority (83.3%) of hosts in Pašman utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 61.1% market standard in Pašman.
- Regularly review your cancellation policy against competitors and market demand shifts in Pašman.
What Do the Top Airbnb Listings in Pašman Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pašmanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Papa's Court Villa III
Entire Place • 3 bedrooms
Papa's Court Villa IV
Entire Place • 3 bedrooms
Papa's Court Villa II
Entire Place • 3 bedrooms
Little Sea House
Entire Place • 3 bedrooms
Awesome home in Pasman with WiFi
Entire Place • 8 bedrooms
Franka by Interhome
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pašman?
Learn from the best! This table showcases top-performing Airbnb hosts in Pašman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lovro | 3 | $100,270 | 11 | 5.00/5.0 |
| Anna | 1 | $19,252 | 4 | 5.00/5.0 |
| Loredana - Interhome | 2 | $16,767 | 2 | Not Rated |
| Novasol | 1 | $15,736 | 2 | Not Rated |
| Elvis | 4 | $15,321 | 66 | 4.72/5.0 |
| David | 1 | $10,299 | 11 | 5.00/5.0 |
| Ivana | 1 | $5,317 | 1 | Not Rated |
| Slavko | 2 | $3,612 | 4 | 5.00/5.0 |
| Morena | 1 | $2,977 | 15 | 4.80/5.0 |
| Marija | 1 | $2,942 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pašman.
How Does Pašman's Airbnb Market Compare to Nearby Cities?
How does the Pašman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Poljica Brig, Pašman has 11 percentage points lower occupancy and about $340 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,060 | $514.63 | 51% |
| Zemunik Gornji | 12 | $3,437 | $324.08 | 49% |
| Kaštel Štafilić | 12 | $3,396 | $641.58 | 44% |
| Općina Klis | 90 | $3,288 | $354.26 | 50% |
| Podstrana | 17 | $3,098 | $486.66 | 45% |
| Strožanac Gornji | 38 | $3,095 | $389.35 | 43% |
| Srinjine | 41 | $3,012 | $369.69 | 46% |
| Gornja Podstrana | 42 | $2,882 | $327.17 | 48% |
| Murvica | 31 | $2,872 | $381.06 | 43% |
| Gornje Sitno | 14 | $2,847 | $362.96 | 48% |
Frequently Asked Questions About Airbnb in Pašman
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pašman.
How much do Airbnb hosts make in Pašman?
Pašman hosts earn about $10,794 per year on average, with an average nightly rate of $175 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Pašman, Zadar County, not the ceiling for the best operators. Source: AirROI 2026 data, Pašman market, January 2025 to December 2025.
What is the average Airbnb occupancy rate in Pašman?
The average Airbnb occupancy rate in Pašman is 40.0%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pašman?
Listings in Pašman average $175 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pašman?
Pašman currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pašman?
AirROI currently classifies the short-term rental regulation level in Pašman as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pašman?
RevPAR in Pašman is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pašman?
At 40.0% occupancy, Pašman can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $10,794, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pašman?
The average booking lead time in Pašman is about 79 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pašman?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pašman include Pašman Town, Sukosan, Biograd na Moru. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pašman?
entire_home listings make up 100.0% of the active supply in Pašman. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pašman compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $48,717 in average annual revenue with 50.9% occupancy, compared to Pašman's $10,794 and 40.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Pašman?
August is the highest-revenue month in Pašman, while April is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-12-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.