Jelling, Region of Southern Denmark Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jelling, Region of Southern Denmark? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,599 per year — at a $167 nightly rate, 34.3% occupancy, and a $62 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Jelling is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 29.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jelling?
In Jelling, the headline Airbnb metrics are $10,599 in average annual revenue,34.3% occupancy, $167 ADR, and $62 in RevPAR, and guests book about 103 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jelling?
Understanding the monthly revenue variations for Airbnb listings in Jelling is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jelling is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jelling across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,541 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,348 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $672, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jelling
What Is the Monthly Airbnb Occupancy Rate in Jelling?
Maximize your bookings by understanding the Jelling STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jelling:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jelling
What Is the Average Airbnb Nightly Rate in Jelling?
Effective short term rental pricing strategy in Jelling involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jelling typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $266+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Jelling
What Is the RevPAR for Airbnb in Jelling?
RevPAR in Jelling is currently $62. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $38 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $112 RevPAR.
Average Monthly RevPAR Trend in Jelling
RevPAR Insights for Jelling
- The average RevPAR in Jelling is $62. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($112) and bottom 25% ($20) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jelling benchmarks. If your RevPAR falls below the median of $38, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jelling?
Jelling's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,235 per month
- Occupancy rates average 54.6%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,683 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $695 per month
- Occupancy decreases to average 15.6%
- Daily rates adjust to average $166
Seasonality Insights for Jelling
- Airbnb seasonality in Jelling is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jelling's highest earning potential, with monthly revenues climbing to $3,782, occupancy reaching 59.4%, and ADRs peaking at $178.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $534, occupancy could drop to 14.7%, and ADRs may adjust to $160.
- Lower occupancy paired with meaningful seasonality means hosts in Jelling need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jelling, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jelling?
Low regulation and minimal registration activity in Jelling, Region of Southern Denmark, Denmark point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jelling to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Jelling?
With a compact short-term rental market, Jelling gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jelling Town Center | The heart of Jelling, known for its historical significance and proximity to local shops and eateries. It attracts tourists interested in culture and history, especially those visiting the Jelling Stones. | Jelling Stones, Jelling Mound, Jelling Burial Mounds, Jelling Museum, St. Michael's Church |
| Lindsborg | A charming neighborhood in Jelling that offers a quieter, residential feel while still being close to historical sites. Perfect for families visiting the area. | Local parks, Jelling Heritage Center, Nearby hiking trails, Rural charm of Southern Denmark |
| Jelling Beach | A scenic area for those looking to enjoy the outdoors and nature. It appeals to visitors seeking recreational activities and tranquility near the water. | Jelling Lake, Nature trails, Picnic areas, Fishing spots |
| Borkop | A picturesque village nearby known for its beautiful surroundings and access to the coastline. Ideal for guests looking to explore both land and sea. | Borkop Beach, Vejle Fjord, Hiking and cycling trails, Local eateries |
| Hedensted | A suburb of Jelling that offers a variety of accommodation options and easy access to larger urban amenities. It attracts both business travelers and tourists. | Hedensted Church, Shopping facilities, Local parks |
| Vejle | A larger city nearby with a bustling cultural scene. Excellent for those wanting to explore a variety of attractions, restaurants, and nightlife. | Vejle Museum of Art, Bølgen Cultural Center, Vejle Harbor, Shopping streets |
| Give | A quaint town not far from Jelling that attracts visitors interested in a traditional Danish experience and local events throughout the year. | Give Museum, Give Nature Park, Local craft shops, Cultural festivals |
| Stouby | A small village charm that offers a peaceful retreat for tourists looking to escape the hustle and bustle while still being close to historic sites. | Stouby Church, Local countryside, Cycling paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jelling offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jelling?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jelling
- The Jelling Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jelling, House properties are the most common (86.4%), reflecting the local real estate landscape.
- Houses represent a significant 86.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Jelling Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jelling
- The dominant room capacity in Jelling is 3 bedrooms listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 45.4% of the active Airbnb listings in Jelling, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jelling.
Jelling Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jelling
- The most common guest capacity trend in Jelling vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Jelling STR market, accounting for 45.5% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jelling.
- On average, properties in Jelling are equipped to host 5.0 guests.
How Do Listings in Jelling Compare on Quality?
Listing quality in Jelling can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jelling
- At 21 photos per listing on average, Jelling hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jelling averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jelling?
Amenity Prevalence
Amenity Insights for Jelling
- Essential amenities in Jelling that guests expect include: Wifi, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jelling: Wifi, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jelling to stay competitive.
Which Airbnb Amenities Boost Revenue in Jelling?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jelling, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Body soap | 22.7% | $19,906 | $7,862 | 153.2% |
Wine glasses | 63.6% | $13,419 | $5,666 | 136.8% |
Shower gel | 22.7% | $18,469 | $8,285 | 122.9% |
Microwave | 45.5% | $15,121 | $6,831 | 121.3% |
Stove | 68.2% | $12,740 | $6,013 | 111.9% |
Coffee | 27.3% | $16,270 | $8,473 | 92.0% |
Room-darkening shades | 36.4% | $14,623 | $8,300 | 76.2% |
Clothing storage | 36.4% | $14,533 | $8,352 | 74.0% |
Oven | 72.7% | $11,971 | $6,942 | 72.4% |
Dishwasher | 63.6% | $12,319 | $7,590 | 62.3% |
Revenue Impact Insights for Jelling
- Body soap tops the revenue impact list with a 153.2% uplift — listings with this amenity earn $19,906 vs. $7,862 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jelling STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jelling. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJelling Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jelling
- The typical guest profile for Airbnb in Jelling consists of predominantly international visitors (82%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 18.2% of guests.
- Key international markets include Denmark (18.2%) and Netherlands (16.7%).
- Top languages spoken are English (30.7%) followed by German (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jelling?
Listings in Jelling average 4.88 out of 5 overall, with about 40.1 reviews per active listing and 45.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jelling
- With an overall rating of 4.88, Jelling listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Cleanliness (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Jelling Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jelling
- The most common availability pattern in Jelling falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jelling (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Jelling?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jelling
- The overall average booking lead time for vacation rentals in Jelling is 103 days.
- Guests book furthest in advance for stays during May (average 148 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (103 days) as a baseline for your pricing and availability strategy in Jelling.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 148 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Jelling averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jelling?
Guests in Jelling stay about 7.4 nights on average, generating roughly 235 reservations and 10.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jelling
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jelling
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 10.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (8.4 nights) and shorten in Feb (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jelling Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
5 listings
22.7% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
5 listings
22.7% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Jelling is 2 Nights, adopted by 22.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Jelling, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 22.7% of Jelling hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jelling.
Jelling Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
12 listings
54.5% of total
Moderate
5 listings
22.7% of total
Firm
4 listings
18.2% of total
Cancellation Policy Insights for Jelling
- The prevailing Airbnb cancellation policy trend in Jelling is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 77.2% of listings offering Flexible or Moderate policies. This suggests guests in Jelling may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Jelling.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Jelling.
How Much Are Airbnb Cleaning Fees in Jelling?
Cleaning fees in Jelling are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jelling
- About 63.6% of Jelling listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $83 is close to the median ($64), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jelling median of $64. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jelling Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jellingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely house close to the forest
Entire Place • 2 bedrooms
Beautiful modern villa
Entire Place • 4 bedrooms
Jelling hus
Entire Place • 3 bedrooms
Close to Legoland, LEGO house, Zoo and Lalandia
Entire Place • 5 bedrooms
Hyggeligt familiehus
Entire Place • 3 bedrooms
Modern log cabin in its own forest
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jelling?
Learn from the best! This table showcases top-performing Airbnb hosts in Jelling based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jørgen | 1 | $31,153 | 20 | 5.00/5.0 |
| Tove | 1 | $28,717 | 8 | 4.75/5.0 |
| Christian | 1 | $25,763 | 40 | 4.90/5.0 |
| Kirsten Grønbæk | 1 | $23,847 | 29 | 4.97/5.0 |
| Mogens | 1 | $19,564 | 12 | 5.00/5.0 |
| Jakob | 1 | $15,832 | 38 | 4.92/5.0 |
| Claus | 1 | $14,287 | 40 | 4.85/5.0 |
| Britta | 1 | $11,569 | 272 | 4.95/5.0 |
| Maria | 1 | $11,485 | 3 | 4.67/5.0 |
| Susse Bredahl | 1 | $10,349 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jelling.
Who Are the Airbnb Hosts in Jelling?
Jelling has a relatively balanced host base.
Host Profile Insights for Jelling
- Only 22.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Jelling averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Jelling's Airbnb Market Compare to Nearby Cities?
How does the Jelling Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ærøskøbing, Jelling has 14 percentage points lower occupancy and about $13 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 14 | $4,440 | $501.34 | 36% |
| Lohals | 21 | $2,838 | $340.26 | 38% |
| Bissee | 13 | $2,409 | $185.80 | 46% |
| Nørre Lyngvig | 10 | $2,228 | $254.86 | 43% |
| Rude Strand | 26 | $2,185 | $257.01 | 41% |
| Blåvand | 16 | $2,180 | $324.65 | 35% |
| Korshavn | 14 | $2,174 | $267.80 | 43% |
| Harmsdorf | 10 | $2,146 | $347.78 | 35% |
| Tørresø Strand | 25 | $2,132 | $237.42 | 42% |
| Ærøskøbing | 30 | $2,119 | $179.10 | 48% |
Frequently Asked Questions About Airbnb in Jelling
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jelling.
How much do Airbnb hosts make in Jelling?
Jelling hosts earn about $10,599 per year on average, with an average nightly rate of $167 and RevPAR of $62. Those figures describe the typical revenue environment for active listings in Jelling, Region of Southern Denmark, not the ceiling for the best operators. Source: AirROI 2026 data, Jelling market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jelling?
The average Airbnb occupancy rate in Jelling is 34.3%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jelling?
Listings in Jelling average $167 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jelling?
Jelling currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jelling?
AirROI currently classifies the short-term rental regulation level in Jelling as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jelling?
RevPAR in Jelling is about $62. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jelling?
Occupancy of 34.3% means Jelling is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,599, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jelling?
The average booking lead time in Jelling is about 103 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jelling?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jelling include Jelling Town Center, Lindsborg, Jelling Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jelling?
entire_home listings make up 81.8% of the active supply in Jelling. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jelling compare to nearby Airbnb markets?
Among neighboring markets, Husum-Ballum posts $53,285 in average annual revenue with 36.3% occupancy, compared to Jelling's $10,599 and 34.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jelling?
The average Airbnb stay length in Jelling is about 7.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jelling?
Airbnb listings in Jelling average 4.88 out of 5 overall. About 45.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jelling?
Body soap and Wine glasses are among the strongest revenue-linked amenities in Jelling. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jelling?
Yes. About 63.6% of active Airbnb listings in Jelling charge a cleaning fee, and the average fee is $83. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jelling?
At 22.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.