La Unión, Azuay Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in La Unión, Azuay? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $10,584 per year — at a $148 nightly rate, 22.8% occupancy, and a N/A RevPAR.
With just 17 active listings, La Unión is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 142.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in La Unión?
In La Unión, the headline Airbnb metrics are $10,584 in average annual revenue,22.8% occupancy, $148 ADR, and $0 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in La Unión?
Understanding the monthly revenue variations for Airbnb listings in La Unión is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Unión is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Unión across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,967 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $460, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Unión
What Is the Monthly Airbnb Occupancy Rate in La Unión?
Maximize your bookings by understanding the La Unión STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Unión:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Unión
What Is the Average Airbnb Nightly Rate in La Unión?
Effective short term rental pricing strategy in La Unión involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Unión typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $239+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in La Unión
What Is the RevPAR for Airbnb in La Unión?
RevPAR in La Unión is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in La Unión
RevPAR Insights for La Unión
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these La Unión benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in La Unión?
La Unión's peak Airbnb season falls in August, July, May, while the softest stretch is April, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $1,836 per month
- Occupancy rates average 35.8%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,199 per month
- Occupancy maintains around 25.4%
- Daily rates hold near $145
Low Season (April, October, November)
- Revenue drops to average $845 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $145
Seasonality Insights for La Unión
- Airbnb seasonality in La Unión is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases La Unión's highest earning potential, with monthly revenues climbing to $2,110, occupancy reaching 39.8%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $837, occupancy could drop to 16.1%, and ADRs may adjust to $144.
- Lower occupancy paired with meaningful seasonality means hosts in La Unión need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like La Unión, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in La Unión?
Low regulation and minimal registration activity in La Unión, Azuay, Ecuador point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for La Unión to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in La Unión?
With a compact short-term rental market, La Unión gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cuenca | The historic city of Cuenca is known for its colonial architecture and rich culture, making it a popular destination for tourists looking to explore Ecuador's heritage. | Catedral Nueva, El Cajas National Park, Pumapungo Museum, Cuenca's Historic Center, Panama Hat Museum |
| Chordeleg | Chordeleg is renowned for its beautiful handcrafted jewelry and vibrant artisan culture, attracting visitors interested in local crafts and traditions. | Chordeleg's Craft Market, Local Jewelry Workshops, Traditional Ecuadorian Cuisine |
| Gualaceo | Known for its picturesque landscapes and traditional way of life, Gualaceo is a perfect spot for travelers wanting an authentic experience in nature and culture. | Gualaceo Market, Cañar River, Nearby Waterfalls |
| Azogues | Azogues is the capital of Cañar Province and offers a blend of historic sites and natural beauty, making it an interesting location for visitors and Airbnb hosts. | Basilica de la Inmaculada, Cerro de la Cruz, Indigenous Markets |
| Sigsig | Sigsig is famous for its textile production and handicrafts, providing a unique cultural experience for tourists interested in local artisan goods. | Textile Workshops, Traditional Festivals, Natural Landscapes |
| Baños de Cuenca | This area is known for its hot springs and natural beauty, attracting tourists looking for relaxation and adventure in nature. | Hot Springs, Waterfall Tours, Outdoor Activities |
| Paute | A small town with beautiful surroundings and a peaceful atmosphere, Paute is ideal for travelers wanting to escape the busyness of larger cities. | Paute River, Hiking Trails, Local Cuisine |
| Cajas National Park | A stunning national park with diverse ecosystems and hiking opportunities, perfect for nature lovers and adventure seekers. | Laguna La Toreadora, Hiking Trails, Wildlife Watching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, La Unión offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in La Unión?
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Unión
- The La Unión Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Unión, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
La Unión Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Unión
- The dominant room capacity in La Unión is 4 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 5+ bedrooms properties represent 76.5% of the active Airbnb listings in La Unión, indicating a high concentration in these sizes.
- A significant 88.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Unión.
La Unión Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Unión
- The most common guest capacity trend in La Unión vacation rentals is listings accommodating 8+ guests (88.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the La Unión STR market, accounting for 94.1% of listings.
- 88.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Unión.
- On average, properties in La Unión are equipped to host 7.4 guests.
What Amenities Do Airbnb Guests Expect in La Unión?
Amenity Prevalence
Amenity Insights for La Unión
- Essential amenities in La Unión that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Pool, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in La Unión.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Unión: Free parking on premises.
- Consider adding popular differentiators like Wifi or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Unión to stay competitive.
Dive Deeper: Advanced La Unión STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Unión. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Unión Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Unión
- The typical guest profile for Airbnb in La Unión consists of primarily domestic travelers (82%), often arriving from nearby Cuenca, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.6% of guests.
- Key international markets include Ecuador (81.6%) and Canada (4.1%).
- Top languages spoken are Spanish (62.2%) followed by English (32.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cuenca and Quito.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
La Unión Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Unión
- The most common availability pattern in La Unión falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Unión (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in La Unión?
Average Booking Lead Time by Month
Booking Lead Time Insights for La Unión
- The overall average booking lead time for vacation rentals in La Unión is 23 days.
- Guests book furthest in advance for stays during April (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (24 days avg.) sees the longest lead times, while Fall (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in La Unión.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these La Unión averages to identify opportunities for dynamic pricing adjustments.
La Unión Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
64.7% of total
2 Nights
4 listings
23.5% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in La Unión is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the La Unión Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in La Unión, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of La Unión hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Unión.
La Unión Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
29.4% of total
Moderate
8 listings
47.1% of total
Firm
4 listings
23.5% of total
Cancellation Policy Insights for La Unión
- The prevailing Airbnb cancellation policy trend in La Unión is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in La Unión may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in La Unión.
- Regularly review your cancellation policy against competitors and market demand shifts in La Unión.
What Do the Top Airbnb Listings in La Unión Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Uniónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern vacation villa
Entire Place • 4 bedrooms
Yunguilla with Style: Family Only
Entire Place • 4 bedrooms
Finca El Cerro
Entire Place • 5 bedrooms
Villa in the Yunguilla Valley
Entire Place • 5 bedrooms
Beautiful house in Yunguilla
Entire Place • 3 bedrooms
Paradise in Yunguilla, near Cuenca
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in La Unión?
Learn from the best! This table showcases top-performing Airbnb hosts in La Unión based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francisco | 1 | $28,200 | 67 | 5.00/5.0 |
| Juan Diego & Lola | 1 | $25,213 | 66 | 4.92/5.0 |
| Sedys Geovanny | 1 | $24,719 | 30 | 4.97/5.0 |
| Karina | 1 | $17,451 | 12 | 4.83/5.0 |
| Martin Santiago | 1 | $16,729 | 15 | 4.53/5.0 |
| Fausto Nicolas | 1 | $16,249 | 11 | 4.82/5.0 |
| Janneth | 1 | $13,190 | 14 | 4.93/5.0 |
| Sarah | 1 | $13,119 | 29 | 4.90/5.0 |
| Maite | 1 | $7,899 | 27 | 4.56/5.0 |
| Marcela | 1 | $5,717 | 15 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Unión.
How Does La Unión's Airbnb Market Compare to Nearby Cities?
How does the La Unión Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Samborondón, La Unión has 11 percentage points lower occupancy and about $58 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sayausi | 12 | $1,300 | $202.55 | 22% |
| District of Canoas de Punta Sal | 212 | $1,144 | $200.70 | 24% |
| Santa Isabel | 20 | $797 | $193.42 | 17% |
| District of Zorritos | 261 | $733 | $158.68 | 21% |
| Abdon Calderon (La Union) | 13 | $623 | $182.60 | 16% |
| Santa Elena | 405 | $600 | $163.79 | 18% |
| Jambelí | 14 | $595 | $107.61 | 16% |
| Samborondón | 89 | $526 | $90.27 | 34% |
| Baños | 27 | $516 | $91.76 | 23% |
| Salinas | 652 | $451 | $112.45 | 20% |
Frequently Asked Questions About Airbnb in La Unión
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for La Unión.
How much do Airbnb hosts make in La Unión?
La Unión hosts earn about $10,584 per year on average, with an average nightly rate of $148 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in La Unión, Azuay, not the ceiling for the best operators. Source: AirROI 2025 data, La Unión market, November 2024 to October 2025.
What is the average Airbnb occupancy rate in La Unión?
The average Airbnb occupancy rate in La Unión is 22.8%. August is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in La Unión?
Listings in La Unión average $148 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in La Unión?
La Unión currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in La Unión?
AirROI currently classifies the short-term rental regulation level in La Unión as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in La Unión?
RevPAR in La Unión is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in La Unión?
Occupancy of 22.8% means La Unión is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,584, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in La Unión?
The average booking lead time in La Unión is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in La Unión?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in La Unión include Cuenca, Chordeleg, Gualaceo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in La Unión?
entire_home listings make up 94.1% of the active supply in La Unión. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does La Unión compare to nearby Airbnb markets?
Among neighboring markets, Sayausi posts $15,603 in average annual revenue with 21.7% occupancy, compared to La Unión's $10,584 and 22.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in La Unión?
August is the highest-revenue month in La Unión, while October is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.