House with 2 pools and grill, near the sea Entire home · 6 bedrooms Rated 5.00 - Revenue
- $22,712
- Occupancy
- 35.4%
- Daily rate
- $236
Airbnb market data · 202612 months to September 2026
The average Airbnb in Playas brought in US$4,581 over the 12 months through September 2026, about 25% more than the Guayas average of $3,662.
The short answer
Playas earns on price rather than volume. Listings averaged $133 a night and were booked on 17% of available nights, against $70 and 25% for the Guayas average.
Timing matters: in July, the best month, the average listing earned about three times as much as in November, the slowest.
With 108 active listings, Playas is the fifth-largest of 5 Guayas markets AirROI tracks.
Browse the live Playas Airbnb market
See Every Playas Listing
Revenue
Gross bookings per Playas listing averaged $4,581 over the 12 months to September 2026 (Guayas average: $3,662), before cleaning, platform and management costs and taxes.
The average Playas listing brought in $1,120 in July, its best month, and $376 in November, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about three times what November did
Average revenue per active listing, by month, September 2025 to August 2026
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $681 | 19.1% | $129 | $23 | 4 days | 4.8 nights |
| Oct 2025 | $710 | 15.0% | $130 | $23 | 22 days | 1.9 nights |
| Nov 2025 | $376 | 12.3% | $130 | $13 | 5 days | 1.7 nights |
| Dec 2025 | $809 | 19.5% | $131 | $26 | 26 days | 2.4 nights |
| Jan 2026 | $799 | 16.7% | $126 | $26 | 12 days | 2 nights |
| Feb 2026 | $689 | 18.9% | $125 | $25 | 15 days | 2.2 nights |
| Mar 2026 | $678 | 17.6% | $126 | $22 | 8 days | 1.5 nights |
| Apr 2026 | $586 | 16.0% | $129 | $20 | 15 days | 2.1 nights |
| May 2026 | $476 | 12.9% | $140 | $15 | 13 days | 1.6 nights |
| Jun 2026 | $964 | 25.4% | $139 | $32 | 9 days | 4.5 nights |
| Jul 2026 | $1,122 | 26.2% | $138 | $36 | 13 days | 4.6 nights |
| Aug 2026 | $915 | 23.0% | $142 | $30 | 10 days | 2.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Playas listing earns about $501 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Playas Airbnb took in $4,581 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about $9,430, and run by its owner at everyday costs, about $550 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $4,391 | $9,040 |
| Cleaning fees guests pay4% of Playas bookings | $190 | $390 |
| Gross bookings | $4,581 | $9,430 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Playas listings on Simplified Pricing, 3% for the rest | −$670 | −$1,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$190 | −$390 |
| Utilities and internetAbout 5% of bookings | −$230 | −$470 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$90 | −$190 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$140 | −$280 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$50 | −$50 |
| Permit and registrationWhere one is required | −$20 | −$20 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$1,390 | −$2,790 |
| Left for housing costs, then profit | $3,191about $270 a month | $6,640about $550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Playas's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Playas home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $790 a month, against $380 for the average one.
Occupancy
Playas listings were booked on 17% of the nights they were open over the past year, 8 percentage points below the Guayas average (25%) and 9 points below the Ecuador average (26%). Occupancy climbs to 26% in July and falls to 12% in November.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
July was the busiest month in Playas, November the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 17% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Playas, known as ADR (average daily rate), was $133 over the past year, about 90% above the Guayas average of $70 and about 75% above the Ecuador average of $76. Rates peak in May and August at about $140 and bottom out in February and March at about $125.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
August rates ran 13% above February's
Average nightly rate (ADR), by month, September 2025 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Playas it averaged $24 over the past year, from about $13 in November to about $36 in July.
Per open night, by tier:
July RevPAR was about 2.9 times November's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
Seasonality
Playas has two high seasons, June–August and December–January, which makes it a moderately seasonal market. Business is slowest in November and slows again in April and May.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $1,000 | 25% | $140 |
| High seasonDecember–January | $804 | 18% | $129 |
| Shoulder seasonFebruary–March, September–October | $690 | 18% | $127 |
| Low seasonApril–May, November | $479 | 14% | $133 |
Guests book Playas stays 14 days ahead on average (about two weeks), so many trips are booked close to arrival. December stays are booked furthest out, about 26 days ahead, and September stays closest to arrival, about 4 days. A typical December booking is made in mid-November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 14 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 108 active listings in Playas display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Playas.
Neighborhoods
AirROI's area guide picks seven Playas neighborhoods that draw short-term rental guests, led by Playas de Villamil, San Vicente and Playa El Palmar. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playas de Villamil | A popular beach destination known for its beautiful coastline, making it ideal for vacation rentals. Attracts families and beach lovers looking for a relaxing getaway. | Playas Beach, Water sports activities, Local seafood restaurants, Promenade along the coast |
| San Vicente | A quieter beach area with a local vibe, perfect for those looking for a more peaceful experience away from the crowds. | San Vicente Beach, Fishing opportunities, Local markets, Natural tidal pools |
| Playa El Palmar | Famous for its surf spots and vibrant local culture, attracting surfers and adventure seekers. | Surfing lessons, Beachfront restaurants, Local art shows, Water sports |
| El Morro | A serene coastal area with beautiful views, ideal for nature lovers and those interested in eco-tourism. | El Morro Beach, Fishing and kayaking, Nearby national parks, Wildlife watching |
| General Villamil | Offers a mix of local culture and beach life, attracting both tourists and locals for weekend getaways. | Beachfront bars, Fishing opportunities, Local cuisine, Nearby natural parks |
| Ballenita | A relaxed beach area known for its calm waters, great for families and those looking to escape the hustle and bustle of city life. | Ballenita Beach, Local eateries, Beachside walks, Tranquil surroundings |
| Costa de Oro | An upscale residential area with access to exclusive beaches and amenities, appealing to more upscale travelers and families. | Private beach clubs, Gourmet restaurants, Luxury accommodations, Water activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 86% of listings in Playas, alongside 15 private-room listings (14%). Apartments and condos are the most common property type at 58%, about 1.5 times the share of houses (39%).
Mostly entire homes, with a private-room segment
Playas Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 86.1% | 93 |
| Private room | 13.9% | 15 |
Listings by property type
Playas Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 58.3% | 63 |
| House | 38.9% | 42 |
| Hotel/Boutique | 1.9% | 2 |
| Cabin/Outdoor | 0.9% | 1 |
Most Playas homes are built for groups: 58% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (36%). Shares are of the 91 entire homes that give a bedroom count; rented rooms are left out.
Playas entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.1% | 1 |
| 1 bedroom | 6.6% | 6 |
| 2 bedrooms | 34.1% | 31 |
| 3 bedrooms | 36.3% | 33 |
| 4 bedrooms | 11.0% | 10 |
| 5+ bedrooms | 11.0% | 10 |
A typical two-bedroom home in Playas earned $3,090 over the past year, against $5,690 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 31 | $3,090 | $4,370 | $114 | 19% |
| 3 bedrooms | 33 | $2,950 | $4,260 | $133 | 17% |
| 4 bedrooms | 10 | $4,800 | $6,620 | $195 | 17% |
| 5+ bedrooms | 10 | $5,690 | $7,980 | $242 | 19% |
Playas is a group-trip market: 46% of listings sleep eight or more guests, about 2.6 times the share of the next most common size, six guests (18%). Shares are of the 95 listings with a guest capacity on file (88% of the market).
Playas listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 3.2% | 3 |
| 3 guests | 3.2% | 3 |
| 4 guests | 8.4% | 8 |
| 5 guests | 10.5% | 10 |
| 6 guests | 17.9% | 17 |
| 7 guests | 10.5% | 10 |
| 8+ guests | 46.3% | 44 |
Playas hosts set up an average of 4.8 beds per listing, roughly two for every bedroom. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
Pools are close to standard in Playas: 79% of listings have one, and 72% offer beach access.
Share of Playas listings with each common amenity
Listings in Playas with a pool earned about 2.4 times as much a year, on average, as those without: $5,230 against $2,170. The gap is smaller for a patio or balcony (about twice as much) and a gym (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Playas listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pool | 79% | $5,230 | $2,170 | +141% |
| Patio or balcony | 28% | $7,400 | $3,500 | +112% |
| Gym | 12% | $8,030 | $4,110 | +95% |
| Outdoor furniture | 20% | $7,190 | $3,910 | +84% |
| Backyard | 11% | $7,380 | $4,230 | +74% |
| Pets allowed | 54% | $5,590 | $3,420 | +64% |
| Self check-in | 45% | $5,750 | $3,610 | +59% |
| BBQ grill | 44% | $5,680 | $3,700 | +54% |
| Elevator | 25% | $5,930 | $4,130 | +43% |
| Exercise equipment | 13% | $6,130 | $4,350 | +41% |
Guests
Playas draws mostly domestic guests: nine in ten of those who left reviews live in Ecuador. Guayaquil alone accounts for 59% of reviews. Of the 10% from abroad, most come from the United States and Spain. Spanish is spoken by 61% of guests, and English by 32%.
90% of Playas guests are domestic
Where guests who left reviews live
Where Playas guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Guayaquil | 59.0% |
| Quito | 8.4% |
| Cuenca | 7.9% |
| Machala | 1.9% |
| Riobamba | 1.4% |
Where Playas guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Ecuador | 89.6% |
| United States | 6.2% |
| Spain | 0.8% |
| Argentina | 0.8% |
| Colombia | 0.8% |
Languages spoken by Playas guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 60.6% |
| English | 31.7% |
| Portuguese | 2.5% |
| French | 2.2% |
| German | 1.2% |
Playas Airbnbs average 4.78 stars, and 31% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.73.
Communication scores highest in Playas; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.74 |
| Communication | 4.87 |
| Location | 4.77 |
| Check-in | 4.83 |
| Value | 4.73 |
Booking patterns
All Playas listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 58% of listings; blocked nights include any the host closes off.
Days a year Playas listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 92.6% | 100 |
| 181-270 days | 7.4% | 8 |
Days a year Playas listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 7.4% | 8 |
| 31-90 days | 34.3% | 37 |
| 1-30 days | 58.3% | 63 |
The average Playas booking lasts 2.7 nights, longest in September and shortest in March. Listings took about 8 bookings each over the year. About four in ten listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Playas
Average nights per booking, by month of stay
Nearly all listings in Playas accept stays of one or two nights.
Minimum stay set by Playas listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Playas, used by 44% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 21% on Firm or stricter ones.
Cancellation policies of Playas listings, from most to least flexible
Share of listings by the policy they use
Nearly half of Playas listings charge a cleaning fee. The typical fee is about $23. Spread over the average stay of 2.7 nights, that adds roughly $8 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Playas, a six-bedroom home, took in $22,700 over the past year, about five times the city's average of $4,580.
House with 2 pools and grill, near the sea Entire home · 6 bedrooms Rated 5.00
House near the sea, with pool, bar, and grill Entire home · 7 bedrooms Rated 5.00
701 – Luxury apartment, rooftop and ocean views Entire home · 2 bedrooms Rated 4.99
House with pool and barbecue area, close to the sea Entire home · 4 bedrooms Rated 5.00
601 - Wonderful ocean view and infinity pool Entire home · 2 bedrooms Rated 5.00
General Villamil Vacation Home Entire home · 3 bedrooms Rated 4.67 Lorena AcoF is the top-grossing host in Playas, with $75,400 in bookings across 5 listings over the past year. Together, the ten top-grossing hosts run 31% of the market's 108 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Lorena AcoF | 5 | $75,353 | $15,071 | 5.00/5 | |
| Giaco - The Volare Homes | 2 | $34,130 | $17,065 | 5.00/5 | |
| Luis | 9 | $32,338 | $3,593 | 4.64/5 | |
| 4 | Salinas EcuSuites | 4 | $24,875 | $6,219 | 4.59/5 |
| 5 | Ecusuites | 4 | $24,175 | $6,044 | 4.72/5 |
| 6 | SuitesPlayas | 4 | $18,496 | $4,624 | 4.73/5 |
| 7 | Inmobiliarios | 2 | $15,580 | $7,790 | 4.75/5 |
| 8 | Emanuel Francisco | 1 | $14,496 | $14,496 | 4.67/5 |
| 9 | Julieth Jazmin | 1 | $13,564 | $13,564 | 4.68/5 |
| 10 | Anahí | 1 | $11,073 | $11,073 | 4.96/5 |
Only 2% of Playas listings are classed as professionally managed, though 28% of listings have a co-host. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 84 km, Ayangue (84 km away, 82 listings) earned the most per listing, about 75% more than Playas. Guayaquil was the busiest, booked on 27% of nights against 17% in Playas.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| General Villamil Playas 1 km | 337 | $4,063 | $125 | 14% |
| Punta Blanca 70 km | 92 | $7,168 | $181 | 20% |
| Santa Elena 71 km | 416 | $6,442 | $163 | 17% |
| José Luis Tamayo 73 km | 31 | $2,764 | $100 | 13% |
| La Libertad 73 km | 88 | $3,899 | $101 | 16% |
| Guayaquil 77 km | 1,731 | $3,333 | $52 | 27% |
| Salinas 79 km | 878 | $5,202 | $116 | 20% |
| Ayangue 84 km | 82 | $8,025 | $160 | 19% |
See all 5 Guayas Airbnb markets
Markets elsewhere in Ecuador with a similar nightly rate and occupancy to Playas:
FAQ
An active Playas Airbnb grossed US$4,581 on average in the 12 months to September 2026, according to AirROI's tracking of 108 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in US$1,030 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Playas listings earn between US$247 and US$1,030 in a typical month, and the top tenth US$1,630 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Playas were booked on 17% of available nights over the past year. That compares with 25% for the Guayas average. July was the busiest month.
The average booked night in Playas cost US$133 before fees. Half of listings charge between US$77 and US$165, so bedroom count and location move the price more than the average suggests.
None of the active Playas listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Playas Airbnb grossed US$4,581 in the 12 months to September 2026, 25% above the Guayas average of US$3,662, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about US$550 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July paid best over the past year, at US$1,120 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Playas listing was open to book earned US$24 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made US$48 or more.
Playas stays were booked 14 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
The average Playas Airbnb stay lasted 2.7 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Playas Airbnbs 4.78 out of 5 on average. Guests score communication highest and value lowest.
Playas de Villamil, San Vicente and Playa El Palmar draw the most short-term rental interest in Playas. The neighborhood guide explains what brings guests to each.
AirROI counted 108 active Airbnb listings in Playas as of September 2026. The closest tracked market is General Villamil Playas, 1 km away.
In Playas, nearly half of listings add a cleaning fee, and the typical fee is about US$23.
Method
Figures on this page cover 108 active Airbnb listings in Playas from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.