Airbnb market data · 202612 months to April 2026
Santa María, El Salvador Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa María brought in US$8,275 over the 12 months through April 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Santa María run through April 2026.
The short answer
Santa María Airbnb Market at a Glance
Listings averaged $68 a night and were booked on 36% of available nights.
Timing matters: in November, the best month, the average listing earned about 2.7 times as much as in April, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Santa María is the third-largest of 3 Departamento de Usulután markets AirROI tracks.
Browse the live Santa María Airbnb market See Every Santa María ListingRevenue
How Much Do Airbnb Hosts Make in Santa María?
Gross bookings per Santa María listing averaged $8,275 over the 12 months to April 2026 (Departamento de Usulután average: $12,152), before cleaning, platform and management costs and taxes.
The average Santa María listing brought in $1,420 in November, its best month, and $521 in April, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa María's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $1,750+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $1,210 or more, roughly $400 a month above the median.
- Typical properties (median) earn about $809 a month.
- Entry-level properties (bottom 25%) earn $357 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earned about 2.7 times what April did
Average revenue per active listing, by month
Santa María Airbnb Data by Month
Latest 12 months in the April 2026 data.
November led on revenue and nightly rate; bookings peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $628 | 29.5% | $68 | $20 | 15 days | 3.8 nights |
| Jun 2025 | $924 | 42.8% | $72 | $31 | 25 days | 4.4 nights |
| Jul 2025 | $869 | 31.1% | $69 | $28 | 24 days | 3.6 nights |
| Aug 2025 | $753 | 37.1% | $68 | $24 | 39 days | 3.9 nights |
| Sep 2025 | $591 | 26.3% | $68 | $20 | 10 days | 4 nights |
| Oct 2025 | $889 | 33.7% | $71 | $29 | 16 days | 3.9 nights |
| Nov 2025 | $1,418 | 43.8% | $76 | $47 | 21 days | 4.7 nights |
| Dec 2025 | $1,346 | 59.6% | $65 | $43 | 54 days | 6.3 nights |
| Jan 2026 | $1,049 | 47.1% | $65 | $34 | 35 days | 6.4 nights |
| Feb 2026 | $907 | 44.8% | $64 | $32 | 19 days | 5.1 nights |
| Mar 2026 | $893 | 40.6% | $66 | $29 | 15 days | 3.5 nights |
| Apr 2026 | $521 | 26.7% | $69 | $17 | 16 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Santa María address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Santa María Profitable?
Yes, when it's run well. The average Santa María Airbnb took in $8,275 in the 12 months to April 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about $12,430, and run by its owner at everyday costs, about $740 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa María Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $7,975 | $11,970 |
| Cleaning fees guests pay4% of Santa María bookings | $300 | $460 |
| Gross bookings | $8,275 | $12,430 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Santa María listings on Simplified Pricing, 3% for the rest | −$1,180 | −$1,770 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$300 | −$460 |
| Utilities and internetAbout 5% of bookings | −$410 | −$620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$170 | −$250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$250 | −$370 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$80 | −$80 |
| Permit and registrationWhere one is required | −$40 | −$40 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$2,430 | −$3,590 |
| Left for housing costs, then profit | $5,845about $490 a month | $8,840about $740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa María Airbnb Profit
The estimate starts from Santa María's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa María home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa María's Top Earners Get There
- More nights booked. The busiest quarter of Santa María listings are booked on 55% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $57 adds about $566 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $80 a night or more, against a median of $57. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $800 a year.
- Open for the busy months. November brought the average listing about $1,420, against $521 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa María listings average 4.86 stars, and 55% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,040 a month, against $690 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa María?
Santa María listings were booked on 36% of the nights they were open over the past year, 11 percentage points above the Departamento de Usulután average (25%) and 2 points above the El Salvador average (34%). Occupancy swings from 26% in September to 60% in December.
Across Santa María's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
December was the busiest month in Santa María, September the quietest
Share of open nights booked, by month
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa María?
The average nightly rate in Santa María, known as ADR (average daily rate), was $68 over the past year, about 60% below the Departamento de Usulután average of $170 and about 46% below the El Salvador average of $125. Rates peak in November at about $76 and bottom out in January and February at about $64.
Across Santa María's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $115+ a night, about twice the median.
- Strong performers (top 25%) charge $80 or more, about $25 above the median.
- Typical properties (median) charge about $57 a night.
- Entry-level properties (bottom 25%) charge $47 or less, about 17% below the median.
November rates ran 20% above February's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Santa María?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa María it averaged $26 over the past year, from about $17 in April to about $47 in November.
Across Santa María's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $44+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn $35 or more, about $12 a night above the median.
- Typical properties (median) earn about $23 per open night.
- Entry-level properties (bottom 25%) earn $12 or less, about half of the median.
November RevPAR was about 2.7 times April's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $26 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa María
With only 20 active listings, the monthly pattern in Santa María is noisy, since a few long or pricey stays can lift a month; revenue peaked in November and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Santa María?
Guests book Santa María stays 23 days ahead on average (about three weeks). December stays are booked furthest out, about 54 days ahead, and September stays closest to arrival, about 10 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Santa María
None of the 20 active listings in Santa María display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa María.
Neighborhoods
Best Neighborhoods for Airbnb in Santa María
AirROI's area guide picks seven Santa María neighborhoods that draw short-term rental guests, led by Santa María Center, San Miguelito and Cerro Verde. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Santa María Center | The bustling center of Santa María with local shops and eateries. Ideal for those looking for an authentic local experience and easy access to transportation. | Santa María Central Park, Local Markets, Gastronomy Tours, Cultural Events, Community Festivals |
| San Miguelito | A suburban area with a growing expat community, popular among families and long-term visitors. Peaceful environment with modern amenities. | San Miguelito Park, Residential Amenities, Shopping Centers, Restaurants, Family Activities |
| Cerro Verde | Known for its scenic views and outdoor activities, Cerro Verde attracts nature lovers and adventurers looking for hiking and ecotourism experiences. | Cerro Verde National Park, Hiking Trails, Wildlife Watching, Natural Scenic Areas |
| Jiquilisco Bay | A beautiful coastal area known for its biodiversity and eco-friendly tourism. Perfect for those looking to relax by the water and enjoy nature. | Jiquilisco Bay, Mangrove Tours, Ecotourism Activities, Relaxation Spots, Cultural Experiences with Local Fishermen |
| Los Mangos | An emerging tourist spot with lush mango farms and organic tourism. Great for eco-conscious travelers and those seeking tranquility. | Mango Farms, Organic Markets, Nature Walks, Local Crafts, Fresh Fruit Sampling |
| Metalio | A rural area that offers authentic Salvadoran lifestyle experiences. Great for tourists looking to immerse themselves in local customs and traditions. | Local Cultural Festivals, Traditional Crafts, Agro-Tourism, Rural Activities, Volunteering Opportunities |
| San Marcelino | An up-and-coming destination with affordable accommodations and a friendly community. Good for budget travelers and those exploring the region. | Affordable Guesthouses, Local Eateries, Community Events, Nature Trails, Cultural Exchange Programs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa María vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 94 km, Municipio de San Luis La Herradura (59 km away) earned the most per listing, about 4.6 times as much as Santa María.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Quelepa 26 km | 48 | $8,030 | $93 | 31% |
| Jucuarán 29 km | 33 | $21,228 | $218 | 35% |
| San Miguel 29 km | 550 | $3,676 | $65 | 27% |
| La Unión 58 km | 58 | $16,657 | $172 | 26% |
| Municipio de San Luis La Herradura 59 km | 159 | $37,705 | $331 | 34% |
| San Luis Talpa 75 km | 59 | $18,726 | $171 | 30% |
| Amatecampo 80 km | 37 | $24,012 | $271 | 29% |
| San Diego 94 km | 36 | $19,519 | $259 | 30% |
Other Airbnb Markets in Departamento de Usulután
- Municipio de Jucuarán Airbnb data 32 listings
See all 3 Departamento de Usulután Airbnb markets
Markets Similar to Santa María
Markets elsewhere in El Salvador with a similar nightly rate and occupancy to Santa María:
- Santa Ana Airbnb data El Salvador · $71/night · 32.9%
- Santa Tecla Airbnb data El Salvador · $78/night · 40.4%
- San Salvador Airbnb data El Salvador · $79/night · 40.0%
FAQ
Santa María Airbnb FAQ
How much do Airbnb hosts make in Santa María?
An active Santa María Airbnb grossed US$8,275 on average in the 12 months to April 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in US$1,210 or more in a typical month.
How much can I make on Airbnb in Santa María?
It depends most on the home's size, location and how it's run. The middle half of Santa María listings earn between US$357 and US$1,210 in a typical month, and the top tenth US$1,750 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa María?
Listings in Santa María were booked on 36% of available nights over the past year. That compares with 25% for the Departamento de Usulután average. December was the busiest month.
How much does an Airbnb cost per night in Santa María?
The average booked night in Santa María cost US$68 before fees. Half of listings charge between US$47 and US$80, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa María?
None of the active Santa María listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa María?
Yes, when it's run well. The average Santa María Airbnb grossed US$8,275 in the 12 months to April 2026, 32% below the Departamento de Usulután average of US$12,152, though with only 20 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about US$740 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Santa María?
November paid best over the past year, at US$1,420 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Santa María?
Each night a Santa María listing was open to book earned US$26 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made US$44 or more.
How far in advance do guests book Airbnbs in Santa María?
Santa María stays were booked 23 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Santa María?
The average Santa María Airbnb stay lasted 4.5 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Santa María rated?
Guests rate Santa María Airbnbs 4.86 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Santa María?
Santa María Center, San Miguelito and Cerro Verde draw the most short-term rental interest in Santa María. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa María?
AirROI counted 20 active Airbnb listings in Santa María as of April 2026. The closest tracked market is Quelepa, 26 km away.
How much are Airbnb cleaning fees in Santa María?
In Santa María, 55% of listings add a cleaning fee, and the typical fee is about US$20.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Santa María from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.