Nurmijärvi, Mainland Finland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Nurmijärvi, Mainland Finland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,023 per year — at a $136 nightly rate, 39.0% occupancy, and a $48 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 24 active listings, Nurmijärvi is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 166.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Nurmijärvi?
In Nurmijärvi, the headline Airbnb metrics are $14,023 in average annual revenue,39.0% occupancy, $136 ADR, and $48 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Nurmijärvi?
Understanding the monthly revenue variations for Airbnb listings in Nurmijärvi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nurmijärvi is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nurmijärvi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,421 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,163 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $516, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nurmijärvi
What Is the Monthly Airbnb Occupancy Rate in Nurmijärvi?
Maximize your bookings by understanding the Nurmijärvi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nurmijärvi:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nurmijärvi
What Is the Average Airbnb Nightly Rate in Nurmijärvi?
Effective short term rental pricing strategy in Nurmijärvi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nurmijärvi typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Nurmijärvi
What Is the RevPAR for Airbnb in Nurmijärvi?
RevPAR in Nurmijärvi is currently $48. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $35 RevPAR.
- Strong performers (Top 25%) earn $51 RevPAR.
- Best-in-class (Top 10%) achieve $93 RevPAR.
Average Monthly RevPAR Trend in Nurmijärvi
RevPAR Insights for Nurmijärvi
- The average RevPAR in Nurmijärvi is $48. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($93) and bottom 25% ($22) is $72, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Nurmijärvi benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $51+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Nurmijärvi?
Nurmijärvi's peak Airbnb season falls in July, August, June, while the softest stretch is February, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,342 per month
- Occupancy rates average 54.1%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,466 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $139
Low Season (February, April, May)
- Revenue drops to average $1,226 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $130
Seasonality Insights for Nurmijärvi
- Airbnb seasonality in Nurmijärvi is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Nurmijärvi's highest earning potential, with monthly revenues climbing to $2,459, occupancy reaching 55.5%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,219, occupancy could drop to 22.6%, and ADRs may adjust to $122.
- Lower occupancy paired with meaningful seasonality means hosts in Nurmijärvi need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Nurmijärvi, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Nurmijärvi?
Low regulation and minimal registration activity in Nurmijärvi, Mainland Finland, Finland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nurmijärvi to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Nurmijärvi?
With a compact short-term rental market, Nurmijärvi gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaukajärvi | Peaceful suburban area ideal for families and those looking for nature. Close to Kaukajärvi lake, providing tranquility and recreational opportunities. | Kaukajärvi Lake, Nature trails, Local parks, Fishing, Swimming areas |
| Nurmijärvi Centre | The heart of Nurmijärvi with local shops, restaurants, and cultural activities. Great for visitors wanting easy access to local amenities and community life. | Town square, Local markets, Cultural events, Restaurants and cafes |
| Klaukkala | A vibrant community with a mix of urban and rural charm. Known for its growing infrastructure and appeal to those seeking a quieter alternative to city life. | Shopping malls, Cafes, Parks, Sports facilities |
| Rajamäki | A charming village known for its historical sites and local craft shops. Attracts visitors interested in traditional Finnish culture and crafts. | Rajamäki Museum, Local craft shops, Nature walks, Community events |
| Porkkala | Ideal for those looking for countryside and recreational activities. Offers outdoor adventures and is popular for summer visits. | Nature reserves, Hiking trails, Fishing spots, Camping areas |
| Loppi | A serene area known for its lakes and forests. Perfect for nature lovers and those seeking a peaceful retreat. | Loppi Lake, Saunas, Hiking trails, Winter sports areas |
| Järvenpää | Larger nearby city with great connections to Helsinki. Appeals to business travelers and those interested in urban living. | Järvenpää Art Museum, Ainola (home of composer Sibelius), Local shops, Restaurants |
| Tuusula | Known for its scenic lakes and cultural heritage. Attracts visitors interested in Finnish art and nature. | Lake Tuusula, Museums, Art galleries, Nature paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Nurmijärvi offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Nurmijärvi?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nurmijärvi
- The Nurmijärvi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nurmijärvi, Apartment/Condo properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.
Nurmijärvi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nurmijärvi
- The dominant room capacity in Nurmijärvi is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.3% of the active Airbnb listings in Nurmijärvi, indicating a high concentration in these sizes.
Nurmijärvi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nurmijärvi
- The most common guest capacity trend in Nurmijärvi vacation rentals is listings accommodating 2 guests (16.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Nurmijärvi STR market, accounting for 29.2% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nurmijärvi.
- On average, properties in Nurmijärvi are equipped to host 3.7 guests.
How Do Listings in Nurmijärvi Compare on Quality?
Listing quality in Nurmijärvi can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Nurmijärvi
- At 22.4 photos per listing on average, Nurmijärvi hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Nurmijärvi averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Nurmijärvi?
Amenity Prevalence
Amenity Insights for Nurmijärvi
- Essential amenities in Nurmijärvi that guests expect include: Free parking on premises, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nurmijärvi: Free parking on premises, Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Heating, Kitchen.
- Consider adding popular differentiators like Cooking basics or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nurmijärvi to stay competitive.
Which Airbnb Amenities Boost Revenue in Nurmijärvi?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nurmijärvi, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 79.2% | $16,988 | $2,756 | 516.4% |
Pack ’n play/Travel crib | 20.8% | $34,046 | $8,753 | 289.0% |
Sauna | 41.7% | $23,726 | $7,092 | 234.5% |
Indoor fireplace | 37.5% | $24,728 | $7,599 | 225.4% |
Sound system | 25.0% | $28,505 | $9,195 | 210.0% |
Barbecue utensils | 33.3% | $25,185 | $8,442 | 198.3% |
BBQ grill | 45.8% | $21,826 | $7,420 | 194.1% |
TV | 75.0% | $16,747 | $5,850 | 186.3% |
Bidet | 29.2% | $25,884 | $9,139 | 183.2% |
Carbon monoxide alarm | 20.8% | $28,109 | $10,316 | 172.5% |
Revenue Impact Insights for Nurmijärvi
- Wifi tops the revenue impact list with a 516.4% uplift — listings with this amenity earn $16,988 vs. $2,756 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Nurmijärvi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nurmijärvi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNurmijärvi Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nurmijärvi
- The typical guest profile for Airbnb in Nurmijärvi consists of primarily domestic travelers (74%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 74.4% of guests.
- Key international markets include Finland (74.4%) and Switzerland (2.4%).
- Top languages spoken are English (37.4%) followed by Finnish (34.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Ulvila.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Nurmijärvi?
Listings in Nurmijärvi average 4.73 out of 5 overall, with about 66.2 reviews per active listing and 37.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Nurmijärvi
- An average rating of 4.73 places Nurmijärvi in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.9), while Cleanliness (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Nurmijärvi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nurmijärvi
- The most common availability pattern in Nurmijärvi falls within the 181-270 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nurmijärvi (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Nurmijärvi?
Average Booking Lead Time by Month
Booking Lead Time Insights for Nurmijärvi
- The overall average booking lead time for vacation rentals in Nurmijärvi is 41 days.
- Guests book furthest in advance for stays during September (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Nurmijärvi.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Nurmijärvi averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Nurmijärvi?
Guests in Nurmijärvi stay about 5.1 nights on average, generating roughly 530 reservations and 22.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Nurmijärvi
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Nurmijärvi
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (6.9 nights) and shorten in Sep (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Nurmijärvi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
37.5% of total
2 Nights
7 listings
29.2% of total
30+ Nights
8 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Nurmijärvi is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Nurmijärvi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Nurmijärvi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Nurmijärvi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nurmijärvi.
Nurmijärvi Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.2% of total
Flexible
10 listings
41.7% of total
Moderate
11 listings
45.8% of total
Firm
2 listings
8.3% of total
Cancellation Policy Insights for Nurmijärvi
- The prevailing Airbnb cancellation policy trend in Nurmijärvi is Moderate, used by 45.8% of listings.
- The market strongly favors guest-friendly terms, with 87.5% of listings offering Flexible or Moderate policies. This suggests guests in Nurmijärvi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.8% market standard in Nurmijärvi.
- Regularly review your cancellation policy against competitors and market demand shifts in Nurmijärvi.
How Much Are Airbnb Cleaning Fees in Nurmijärvi?
Cleaning fees in Nurmijärvi are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Nurmijärvi
- About 58.3% of Nurmijärvi listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($41) and median ($17) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Nurmijärvi median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Nurmijärvi Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nurmijärvibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stay North - Kesätie
Entire Place • 3 bedrooms
Nice detached house with a hot tub!
Entire Place • 4 bedrooms
Villa Hattara - a cottage on the shore of a rapid
Entire Place • 2 bedrooms
Villa Freia
Entire Place • 5 bedrooms
Peaceful log cabin in the country
Entire Place • 2 bedrooms
Top floor apartment with beautiful views!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Nurmijärvi?
Learn from the best! This table showcases top-performing Airbnb hosts in Nurmijärvi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay North | 1 | $75,741 | 66 | 4.91/5.0 |
| Heidi | 2 | $41,270 | 74 | 4.80/5.0 |
| Petteri | 1 | $34,645 | 35 | 4.83/5.0 |
| Jari | 1 | $31,153 | 58 | 4.79/5.0 |
| Ami | 1 | $22,531 | 272 | 4.79/5.0 |
| Röykkä Resort | 3 | $19,332 | 18 | 4.22/5.0 |
| Harri | 1 | $14,227 | 34 | 4.79/5.0 |
| Mikko | 1 | $13,057 | 39 | 4.85/5.0 |
| Janne | 1 | $11,741 | 465 | 4.77/5.0 |
| Juha | 1 | $10,531 | 45 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nurmijärvi.
Who Are the Airbnb Hosts in Nurmijärvi?
Nurmijärvi is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Nurmijärvi
- With 58.3% Superhosts, Nurmijärvi has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Nurmijärvi averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Nurmijärvi's Airbnb Market Compare to Nearby Cities?
How does the Nurmijärvi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lempäälä, Nurmijärvi has 7 percentage points lower occupancy and about $71 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 16 | $2,719 | $295.07 | 37% |
| Lempäälä | 17 | $2,517 | $206.88 | 46% |
| Kirkkonummi | 65 | $2,185 | $227.47 | 40% |
| Pirkkala | 27 | $1,890 | $215.51 | 43% |
| Ingå | 29 | $1,887 | $223.68 | 41% |
| Salo | 107 | $1,855 | $207.24 | 34% |
| Padasjoki | 10 | $1,843 | $182.49 | 39% |
| Sipoo | 28 | $1,797 | $272.88 | 34% |
| Lääne-Harju vald | 40 | $1,721 | $218.03 | 32% |
| Vihti | 30 | $1,696 | $206.95 | 35% |
Frequently Asked Questions About Airbnb in Nurmijärvi
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nurmijärvi.
How much do Airbnb hosts make in Nurmijärvi?
Nurmijärvi hosts earn about $14,023 per year on average, with an average nightly rate of $136 and RevPAR of $48. Those figures describe the typical revenue environment for active listings in Nurmijärvi, Mainland Finland, not the ceiling for the best operators. Source: AirROI 2026 data, Nurmijärvi market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Nurmijärvi?
The average Airbnb occupancy rate in Nurmijärvi is 39.0%. July is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Nurmijärvi?
Listings in Nurmijärvi average $136 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Nurmijärvi?
Nurmijärvi currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Nurmijärvi?
AirROI currently classifies the short-term rental regulation level in Nurmijärvi as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Nurmijärvi?
RevPAR in Nurmijärvi is about $48. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Nurmijärvi?
Occupancy of 39.0% means Nurmijärvi is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,023, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Nurmijärvi?
The average booking lead time in Nurmijärvi is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Nurmijärvi?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nurmijärvi include Kaukajärvi, Nurmijärvi Centre, Klaukkala. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Nurmijärvi?
entire_home listings make up 83.3% of the active supply in Nurmijärvi. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Nurmijärvi compare to nearby Airbnb markets?
Among neighboring markets, Sysmä posts $32,625 in average annual revenue with 37.1% occupancy, compared to Nurmijärvi's $14,023 and 39.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Nurmijärvi?
The average Airbnb stay length in Nurmijärvi is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Nurmijärvi?
Airbnb listings in Nurmijärvi average 4.73 out of 5 overall. About 37.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Nurmijärvi?
Wifi and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Nurmijärvi. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Nurmijärvi?
Yes. About 58.3% of active Airbnb listings in Nurmijärvi charge a cleaning fee, and the average fee is $41. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Nurmijärvi?
A 58.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.