Le Ficus: Large beachfront villa with pool Entire home · 4 bedrooms Rated 4.96 - Revenue
- €109,079
- Occupancy
- 30.2%
- Daily rate
- €992
Airbnb market data · 202612 months to September 2026
The average Airbnb in Papara brought in €16,009 over the 12 months through September 2026, about 41% less than the French Polynesia average of €26,977.
The short answer
Rates are in line with the French Polynesia average, but bookings trail it. Listings averaged €201 a night and were booked on 33% of available nights, against €200 and 45% for the French Polynesia average.
Timing matters: in July, usually the best month, the average listing earns about 2.1 times as much as in January, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Papara is the 15th-largest of 22 French Polynesia markets AirROI tracks. From a year earlier, average revenue rose 16% while the number of active listings grew 9%.
Browse the live Papara Airbnb market See Every Papara ListingRevenue
Gross bookings per Papara listing averaged €16,009 over the 12 months to September 2026 (French Polynesia average: €26,977), before cleaning, platform and management costs and taxes.
In a typical year, the average Papara listing brings in €2,450 in July, its best month, and €1,160 in January, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.1 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,750. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in December 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,096 | 43.7% | €193 | €70 | 66 days | 4.8 nights |
| Oct 2025 | €2,179 | 42.0% | €191 | €70 | 59 days | 4 nights |
| Nov 2025 | €1,780 | 28.5% | €192 | €59 | 41 days | 4.7 nights |
| Dec 2025 | €1,564 | 28.6% | €198 | €50 | 57 days | 4.7 nights |
| Jan 2026 | €1,193 | 25.5% | €192 | €38 | 91 days | 4.3 nights |
| Feb 2026 | €1,369 | 27.3% | €190 | €49 | 30 days | 3.7 nights |
| Mar 2026 | €1,398 | 27.5% | €191 | €45 | 24 days | 5.4 nights |
| Apr 2026 | €1,819 | 32.7% | €193 | €61 | 68 days | 4.4 nights |
| May 2026 | €2,267 | 42.3% | €194 | €73 | 51 days | 5.4 nights |
| Jun 2026 | €2,004 | 31.4% | €191 | €67 | 59 days | 6.5 nights |
| Jul 2026 | €2,738 | 43.8% | €193 | €88 | 86 days | 5.4 nights |
| Aug 2026 | €2,039 | 36.9% | €194 | €66 | 92 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Papara address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Papara Airbnb took in €16,009 in the 12 months to September 2026, and run by its owner at everyday costs, about €890 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,440 a month.
Cleaning it yourself keeps the €1,180 a year guests pay in cleaning fees, for about €990 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €14,829 | €23,650 |
| Cleaning fees guests pay7% of Papara bookings | €1,180 | €1,890 |
| Gross bookings | €16,009 | €25,540 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Papara listings on Simplified Pricing, 3% for the rest | −€2,260 | −€3,600 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,180 | −€1,890 |
| Utilities and internetAbout 5% of bookings | −€800 | −€1,280 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€320 | −€510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€480 | −€770 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€160 | −€160 |
| Permit and registrationWhere one is required | −€80 | −€80 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€5,280 | −€8,290 |
| Left for housing costs, then profit | €10,729about €890 a month | €17,250about €1,440 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Papara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Papara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,130 a month, against €1,330 for the average one.
Occupancy
Papara listings were booked on 33% of the nights they were open over the past year, 12 percentage points below the French Polynesia average (45%) and 7 points below the France average (40%). In a typical year, occupancy climbs to 44% in July and falls to 24% in January.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
July is usually the busiest month in Papara, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Papara, known as ADR (average daily rate), was €201 over the past year, about the same as the French Polynesia average (€200) and about 30% above the France average of €155. Averaged month by month over the past two years, rates barely change through the year, staying between about €180 and €195.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
Average nightly rate by month in Papara
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €187. The 12-month ADR of €201 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Papara it averaged €60 over the past year, from about €37 in a typical January to about €79 in a typical July.
Per open night, by tier:
July RevPAR is about 2.1 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €57.
Seasonality
With only 36 active listings, the monthly pattern in Papara is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Papara
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,750.
| Month | Revenue per listing |
|---|---|
| January | €1,160 |
| February | €1,290 |
| March | €1,440 |
| April | €1,870 |
| May | €1,850 |
| June | €1,760 |
| July | €2,450 |
| August | €1,880 |
| September | €1,710 |
| October | €2,080 |
| November | €1,680 |
| December | €1,790 |
Guests book Papara stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 95 days ahead, and February stays closest to arrival, about 30 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
97% of the 36 active listings in Papara display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Papara.
Neighborhoods
AirROI's area guide picks six Papara neighborhoods that draw short-term rental guests, led by Papara Beach, Maraa Grotto and Mount Aorai. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Papara Beach | Beautiful coastal area known for its stunning beaches and clear waters. A perfect destination for tourists looking for relaxation and water activities. | Papara Beach, Surfing, Scuba Diving, Local Markets |
| Maraa Grotto | A unique natural attraction with crystal-clear water in a picturesque setting. Great for snorkelers and day-trippers. | Maraa Grotto, Natural Pools, Scenic Views |
| Mount Aorai | Offering breathtaking views and hiking opportunities, this area attracts those who enjoy nature and outdoor adventures. | Hiking Trails, Scenic Overlooks, Flora and Fauna |
| Teahupo'o | Famous for its big wave surfing, this location is a must-visit for surfers and nature enthusiasts. | Teahupo'o Surf Spot, Surfing Events, Surrounding beauty |
| Fa'a'ā | Close to the international airport, making it convenient for international travelers. Local markets and culture are highlights. | Markets, Cultural Festivals, Local Cuisine |
| Bora Bora Day Tours | A popular destination for day trips and excursions, it attracts visitors to unique experiences and nature. | Island Hopping, Snorkeling Tours, Relaxing Beaches |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Papara are entire homes (92%), with private rooms at 8%. Houses account for 89% of the stock; hotels, guesthouses and B&Bs come next at 6%.
Nearly all listings rent the whole place
Papara Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.7% | 33 |
| Private room | 8.3% | 3 |
Houses dominate the property mix
Papara Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 88.9% | 32 |
| Hotel/Boutique | 5.6% | 2 |
| Apartment/Condo | 2.8% | 1 |
| Others | 2.8% | 1 |
One-bedroom homes are the most common size in Papara (45% of entire homes), followed by two-bedroom homes (23%). Shares are of the 31 entire homes that give a bedroom count; rented rooms are left out.
Papara entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.2% | 1 |
| 1 bedroom | 45.2% | 14 |
| 2 bedrooms | 22.6% | 7 |
| 3 bedrooms | 12.9% | 4 |
| 4 bedrooms | 9.7% | 3 |
| 5+ bedrooms | 6.5% | 2 |
The most common capacity in Papara is three guests (30% of listings), and 33% of listings sleep six or more. Shares are of the 33 listings with a guest capacity on file (92% of the market).
Papara listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 12.1% | 4 |
| 3 guests | 30.3% | 10 |
| 4 guests | 15.2% | 5 |
| 5 guests | 9.1% | 3 |
| 6 guests | 18.2% | 6 |
| 8+ guests | 15.2% | 5 |
Papara hosts set up an average of 3.3 beds per listing. About four in ten listings (39%) show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Papara: 58% of listings offer it, and 97% offer free parking on site.
Share of Papara listings with each common amenity
Guests
Papara runs on foreign visitors: two-thirds of guests who left reviews live outside France. The United States sends the most guests from abroad, with 26% of reviewers, ahead of French Polynesia at 12%. Guests speak a mix of languages: English leads at 45%, followed by French and Spanish.
66% of Papara guests come from abroad
Where guests who left reviews live
Where Papara guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Windward Islands | 3.2% |
| Austral Islands | 3.2% |
| Lyon | 2.4% |
| Paris | 2.4% |
| Bordeaux | 2.4% |
Where Papara guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 33.6% |
| United States | 25.8% |
| French Polynesia | 11.7% |
| Canada | 4.7% |
| Australia | 3.9% |
Languages spoken by Papara guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.4% |
| French | 34.3% |
| Spanish | 11.1% |
| Italian | 3.7% |
| German | 1.9% |
Papara Airbnbs average 4.76 stars, and 42% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.65, against 4.85 for host communication.
Communication scores highest in Papara; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.71 |
| Communication | 4.85 |
| Location | 4.78 |
| Check-in | 4.79 |
| Value | 4.65 |
Booking patterns
About nine in ten Papara listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Papara listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 55.6% | 20 |
| 181-270 days | 33.3% | 12 |
| 91-180 days | 11.1% | 4 |
Days a year Papara listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 11.1% | 4 |
| 91-180 days | 33.3% | 12 |
| 31-90 days | 41.7% | 15 |
| 1-30 days | 13.9% | 5 |
The average Papara booking lasts 5 nights, longest in May and shortest in January. Listings took about 16 bookings each over the year. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Papara
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Papara accept stays of one or two nights.
Minimum stay set by Papara listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Papara, used by 28% of listings; it refunds guests in full if they cancel at least a day before check-in. 44% of listings offer Flexible or Moderate terms and 53% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Papara listings, from most to least flexible
Share of listings by the policy they use
86% of Papara listings charge a cleaning fee. The typical fee is €52, and some higher fees lift the average to €81. Spread over the average stay of 5 nights, that adds roughly €10 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Papara, a four-bedroom home, took in €109,000 over the past year, about 6.8 times the city's average of €16,000.
Le Ficus: Large beachfront villa with pool Entire home · 4 bedrooms Rated 4.96
Fare Terii with salt pool – PAPARA Entire home · 3 bedrooms Rated 4.97
Tahiti - Domaine Tiamao Entire home · 8 bedrooms
Fare Totara - modern and cozy Entire home · 2 bedrooms Rated 4.91
Pk 35, just 35 km from Papeete's point zero Entire home · 4 bedrooms Rated 5.00
Beach house – Paradise Entire home · 4 bedrooms Rated 4.67 Professional management companies run 36% of Papara listings. Superhosts run a third of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 27 km, Pāʻea (13 km away, 62 listings) earned the most per listing, about twice as much as Papara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pāʻea 13 km | 62 | €33,432 | €205 | 54% |
| Punaauia French Polynesia · 20 km | 62 | €18,965 | €155 | 46% |
| Punaʻauiʻa 21 km | 258 | €24,857 | €194 | 47% |
| Taiarapu-Ouest 23 km | 84 | €17,455 | €186 | 32% |
| Taiarapu-Est 23 km | 58 | €14,596 | €149 | 32% |
| Faʻaʻā 25 km | 111 | €15,229 | €125 | 41% |
| Faaa French Polynesia · 25 km | 49 | €11,973 | €132 | 39% |
| Papeete 27 km | 215 | €17,410 | €144 | 46% |
FAQ
An active Papara Airbnb grossed €16,009 on average in the 12 months to September 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,070 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Papara listings earn between €728 and €2,070 in a typical month, and the top tenth €3,740 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Papara were booked on 33% of available nights over the past year. That compares with 45% for the French Polynesia average. July is usually the busiest month.
The average booked night in Papara cost €201 before fees. Half of listings charge between €84 and €195; a few high-priced homes pull the average above that range.
In Papara, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Papara Airbnb grossed €16,009 in the 12 months to September 2026, 41% below the French Polynesia average of €26,977. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,729 a year (about €890 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,440 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €2,450 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Papara listing was open to book earned €60 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €105 or more.
Papara stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Papara Airbnb stay lasted 5 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Papara Airbnbs 4.76 out of 5 on average. Guests score communication highest and value lowest.
Papara Beach, Maraa Grotto and Mount Aorai draw the most short-term rental interest in Papara. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Papara as of September 2026. The closest tracked market is Pāʻea, 13 km away.
In Papara, 86% of listings add a cleaning fee. The median fee is €52, and some higher fees lift the average to €81.
Method
Figures on this page cover 36 active Airbnb listings in Papara from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.