Peyruis, Provence-Alpes-Côte d'Azur Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Peyruis, Provence-Alpes-Côte d'Azur? Based on AirROI's 2025 dataset (December 2024 – November 2025), the short answer is $8,742 per year — at a $109 nightly rate, 38.0% occupancy, and a N/A RevPAR.
With just 18 active listings, Peyruis is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 157.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Peyruis?
In Peyruis, the headline Airbnb metrics are $8,742 in average annual revenue,38.0% occupancy, $109 ADR, and $0 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Peyruis?
Understanding the monthly revenue variations for Airbnb listings in Peyruis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Peyruis is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Peyruis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,685+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,451 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $765 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Peyruis
What Is the Monthly Airbnb Occupancy Rate in Peyruis?
Maximize your bookings by understanding the Peyruis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Peyruis:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Peyruis
What Is the Average Airbnb Nightly Rate in Peyruis?
Effective short term rental pricing strategy in Peyruis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Peyruis typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Peyruis
What Is the RevPAR for Airbnb in Peyruis?
RevPAR in Peyruis is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Peyruis
RevPAR Insights for Peyruis
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Peyruis benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Peyruis Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Peyruis?
Peyruis's peak Airbnb season falls in July, August, June, while the softest stretch is February, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $1,999 per month
- Occupancy rates average 45.2%
- Daily rates average $120
Shoulder Season
- Revenue averages $811 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $102
Low Season (February, May, November)
- Revenue drops to average $571 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $104
Seasonality Insights for Peyruis
- Airbnb seasonality in Peyruis is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Peyruis's highest earning potential, with monthly revenues climbing to $2,699, occupancy reaching 51.1%, and ADRs peaking at $126.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $535, occupancy could drop to 23.2%, and ADRs may adjust to $95.
- Lower occupancy paired with meaningful seasonality means hosts in Peyruis need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Peyruis, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Peyruis?
While Peyruis, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, 6% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Peyruis to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 6% licensed listings)
What Are the Best Neighborhoods for Airbnb in Peyruis?
With a compact short-term rental market, Peyruis gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Peyruis Village Center | The charming heart of Peyruis featuring local shops, restaurants, and a sense of community. It’s ideal for guests looking to immerse themselves in Provençal culture. | Peyruis Church, Local Markets, Café de la Place, Historical Landmarks |
| Nearby Lavender Fields | Famous for its picturesque lavender fields, this area draws tourists during blooming season for stunning photographs and relaxation. A unique getaway experience. | Lavender Museum, Scenic Drives, Photography Spots |
| Parc Naturel Régional du Lubéron | A beautiful natural park with opportunities for hiking and outdoor activities, appealing to nature lovers and those seeking tranquility in nature. | Hiking Trails, Biodiversity, Wildlife Watching |
| Forcalquier | A nearby town known for its lively markets, historic sites, and vibrant atmosphere, providing a cultural experience just a short drive away from Peyruis. | Forcalquier Market, Old Town, Saint Michel Castle |
| Sisteron | Known as the 'Gateway to the Alps', this stunning town features a citadel and dramatic landscapes, attracting both history buffs and outdoor enthusiasts. | Sisteron Citadel, Durance River, Historic Streets |
| Mallemort | Home to beautiful golf courses and resorts, Mallemort offers a luxurious experience with leisure activities for those looking to relax and unwind. | Golf Courses, Spas, Leisure Resorts |
| Apt | Famous for its vibrant Saturday market and as a center for local crafts, Apt is perfect for tourists interested in culinary delights and artisan goods. | Apt Market, Local Bakeries, Artisan Shops |
| Cadenet | A quaint village offering a peaceful escape with scenic views and easy access to local vineyards, ideal for guests seeking a rural retreat in Provence. | Vineyards, Scenic Views, Historic Buildings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Peyruis offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Peyruis?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Peyruis
- The Peyruis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Peyruis, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Peyruis Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Peyruis
- The dominant room capacity in Peyruis is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Peyruis, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Peyruis.
Peyruis Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Peyruis
- The most common guest capacity trend in Peyruis vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Peyruis STR market, accounting for 55.6% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Peyruis.
- On average, properties in Peyruis are equipped to host 3.3 guests.
What Amenities Do Airbnb Guests Expect in Peyruis?
Amenity Prevalence
Amenity Insights for Peyruis
- Essential amenities in Peyruis that guests expect include: Hangers, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Outdoor dining area, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Peyruis: Hangers, Free parking on premises.
- Consider adding popular differentiators like Outdoor dining area or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Peyruis to stay competitive.
Dive Deeper: Advanced Peyruis STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Peyruis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPeyruis Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Peyruis
- The typical guest profile for Airbnb in Peyruis consists of primarily domestic travelers (87%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.5% of guests.
- Key international markets include France (86.5%) and Germany (3.4%).
- Top languages spoken are French (41%) followed by English (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Peyruis Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Peyruis
- The most common availability pattern in Peyruis falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Peyruis (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Peyruis?
Average Booking Lead Time by Month
Booking Lead Time Insights for Peyruis
- The overall average booking lead time for vacation rentals in Peyruis is 66 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Peyruis.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Peyruis averages to identify opportunities for dynamic pricing adjustments.
Peyruis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
38.9% of total
2 Nights
1 listings
5.6% of total
4-6 Nights
3 listings
16.7% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
6 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Peyruis is 1 Night, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Peyruis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.9% of Peyruis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Peyruis.
Peyruis Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
11.1% of total
Moderate
12 listings
66.7% of total
Firm
3 listings
16.7% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Peyruis
- The prevailing Airbnb cancellation policy trend in Peyruis is Moderate, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Peyruis may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.7% market standard in Peyruis.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Peyruis.
What Do the Top Airbnb Listings in Peyruis Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Peyruisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful villa in the heart of Provence
Entire Place • 3 bedrooms
Comfortable two-room totally new, quiet and beautiful view
Entire Place • 1 bedroom
The belle-vue *air-conditioned
Entire Place • 1 bedroom
The Pirate House
Entire Place • 3 bedrooms
Beautiful villa in the heart of Provence
Entire Place • 5 bedrooms
Bright "Judea" studio
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Peyruis?
Learn from the best! This table showcases top-performing Airbnb hosts in Peyruis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paul | 3 | $34,673 | 69 | 4.71/5.0 |
| Romain | 1 | $24,902 | 8 | 4.75/5.0 |
| Martine | 1 | $14,710 | 80 | 4.96/5.0 |
| Cedric | 4 | $12,885 | 21 | 4.47/5.0 |
| Rémi | 1 | $12,586 | 8 | 4.75/5.0 |
| Nadia | 1 | $12,303 | 5 | 5.00/5.0 |
| Lila | 1 | $10,083 | 203 | 4.70/5.0 |
| Cyril | 1 | $9,754 | 18 | 5.00/5.0 |
| Yoan Et Ophélie | 1 | $8,800 | 3 | 5.00/5.0 |
| Thonny | 1 | $7,434 | 56 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Peyruis.
How Does Peyruis's Airbnb Market Compare to Nearby Cities?
How does the Peyruis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Les Clefs, Peyruis has 11 percentage points lower occupancy and about $215 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 34 | $5,901 | $324.30 | 49% |
| Manigod | 217 | $4,534 | $454.71 | 40% |
| Courzieu | 10 | $4,186 | $323.03 | 48% |
| Saint-Nicolas-la-Chapelle | 26 | $4,082 | $472.93 | 45% |
| Ramatuelle | 219 | $3,915 | $658.04 | 37% |
| Saint-Tropez | 792 | $3,602 | $521.01 | 37% |
| Val-d'Isère | 463 | $3,434 | $400.58 | 48% |
| Les Villards-sur-Thônes | 62 | $3,397 | $298.78 | 48% |
| Chantepérier | 20 | $3,361 | $327.63 | 33% |
| Charvonnex | 12 | $3,342 | $267.51 | 45% |
Frequently Asked Questions About Airbnb in Peyruis
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Peyruis.
How much do Airbnb hosts make in Peyruis?
Peyruis hosts earn about $8,742 per year on average, with an average nightly rate of $109 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Peyruis, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2025 data, Peyruis market, December 2024 to November 2025.
What is the average Airbnb occupancy rate in Peyruis?
The average Airbnb occupancy rate in Peyruis is 38.0%. July is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Peyruis?
Listings in Peyruis average $109 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Peyruis?
Peyruis currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Peyruis?
AirROI currently classifies the short-term rental regulation level in Peyruis as Low. The dataset also shows about 5.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Peyruis?
RevPAR in Peyruis is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Peyruis?
Occupancy of 38.0% means Peyruis is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,742, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Peyruis?
The average booking lead time in Peyruis is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Peyruis?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Peyruis include Peyruis Village Center, Nearby Lavender Fields, Parc Naturel Régional du Lubéron. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Peyruis?
entire_home listings make up 83.3% of the active supply in Peyruis. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Peyruis compare to nearby Airbnb markets?
Among neighboring markets, Les Clefs posts $70,808 in average annual revenue with 49.3% occupancy, compared to Peyruis's $8,742 and 38.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Peyruis?
July is the highest-revenue month in Peyruis, while May is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-11-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.