Boulogne-sur-Mer, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Boulogne-sur-Mer, Hauts-de-France? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,221 per year — at a $105 nightly rate, 38.9% occupancy, and a $41 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Boulogne-sur-Mer's 665 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 76.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Boulogne-sur-Mer?
In Boulogne-sur-Mer, the headline Airbnb metrics are $11,221 in average annual revenue,38.9% occupancy, $105 ADR, and $41 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Boulogne-sur-Mer?
Understanding the monthly revenue variations for Airbnb listings in Boulogne-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Boulogne-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Boulogne-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,407+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,013 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $529, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Boulogne-sur-Mer
What Is the Monthly Airbnb Occupancy Rate in Boulogne-sur-Mer?
Maximize your bookings by understanding the Boulogne-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Boulogne-sur-Mer:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Boulogne-sur-Mer
What Is the Average Airbnb Nightly Rate in Boulogne-sur-Mer?
Effective short term rental pricing strategy in Boulogne-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Boulogne-sur-Mer typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Boulogne-sur-Mer
What Is the RevPAR for Airbnb in Boulogne-sur-Mer?
RevPAR in Boulogne-sur-Mer is currently $41. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $50 RevPAR.
- Best-in-class (Top 10%) achieve $72 RevPAR.
Average Monthly RevPAR Trend in Boulogne-sur-Mer
RevPAR Insights for Boulogne-sur-Mer
- The average RevPAR in Boulogne-sur-Mer is $41. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($72) and bottom 25% ($25) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Boulogne-sur-Mer benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $50+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Boulogne-sur-Mer Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Boulogne-sur-Mer?
Boulogne-sur-Mer's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $1,923 per month
- Occupancy rates average 53.7%
- Daily rates average $107
Shoulder Season
- Revenue averages $1,140 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $100
Low Season (January, February, March)
- Revenue drops to average $751 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $100
Seasonality Insights for Boulogne-sur-Mer
- Airbnb seasonality in Boulogne-sur-Mer is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Boulogne-sur-Mer's highest earning potential, with monthly revenues climbing to $2,406, occupancy reaching 62.8%, and ADRs peaking at $110.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $623, occupancy could drop to 19.5%, and ADRs may adjust to $92.
- Lower occupancy paired with meaningful seasonality means hosts in Boulogne-sur-Mer need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Boulogne-sur-Mer, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Boulogne-sur-Mer?
Boulogne-sur-Mer, Hauts-de-France, France currently shows a low regulation profile despite having 665 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Boulogne-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 9% licensed listings)
What Are the Best Neighborhoods for Airbnb in Boulogne-sur-Mer?
Location within Boulogne-sur-Mer matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Port | Boulogne-sur-Mer’s vibrant port area is bustling with activities and attractions. Ideal for guests looking to explore seafood dining and beach access, with picturesque views of the marina. | Boulogne Fish Market, Nausicaá National Sea Centre, Boulogne-sur-Mer Old Port, Restaurants along the waterfront, Fishing boats and maritime activities |
| Old Town | The historic center of Boulogne-sur-Mer offers a charming atmosphere with cobbled streets and medieval architecture. It's perfect for travelers interested in history and culture. | The Belfry of Boulogne-sur-Mer, St. Nicholas Church, The castle ruins, Old town ramparts, Museums including Musée de la Marine |
| Plage de Boulogne | This beach area is great for sun seekers and families. It has a beautiful beach with various water activities and is a hotspot during the summer months. | Plage de Boulogne Beach, Water sports activities, Beachfront restaurants, Promenade along the beach, Coastal walking paths |
| Naussicaá | As home to one of the largest aquariums in Europe, this area attracts families and marine life enthusiasts. It’s an ideal spot for educational tourism. | Nausicaá National Sea Centre, Seaside parks, Aquarium tours, Educational workshops, Nearby cafes and shops |
| Capécure | Known for its beautiful parks and gardens, this area appeals to nature lovers and those seeking a peaceful environment close to the city amenities. | Capécure Park, Walking and biking trails, Gardens, Wildlife observation, Nearby local markets |
| Centre Ville | The city center offers a mix of shopping, dining, and cultural activities. Perfect for travelers who want accessible amenities and local experiences. | Shopping streets like Rue de Lille, Cafés and restaurants, Cultural events, Boulogne Market, Local artisans and boutiques |
| Boulogne Marina | The Marina area is ideal for guests who enjoy sailing and waterfront activities. It's also a scenic spot for leisure walks and dining. | Marina promenade, Boat rentals, Sailing schools, Maritime events, Restaurants overlooking the marina |
| Les Six Bourgeois | This neighborhood is known for its historic significance and cultural heritage. It's ideal for guests interested in local history and art. | Statue Les Six Bourgeois, Art galleries, Historic walks, Cultural events, Theatre and performances |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Boulogne-sur-Mer offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Boulogne-sur-Mer?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Boulogne-sur-Mer
- The Boulogne-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 665 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Boulogne-sur-Mer, Apartment/Condo properties are the most common (80.8%), reflecting the local real estate landscape.
- Houses represent a significant 15.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays, others (combined 3.7%) offer potential for unique stay experiences.
Boulogne-sur-Mer Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Boulogne-sur-Mer
- The dominant room capacity in Boulogne-sur-Mer is 1 bedroom listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Boulogne-sur-Mer, indicating a high concentration in these sizes.
- With over half the market (50.5%) consisting of studios or 1-bedroom units, Boulogne-sur-Mer is particularly well-suited for individuals or couples.
Boulogne-sur-Mer Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Boulogne-sur-Mer
- The most common guest capacity trend in Boulogne-sur-Mer vacation rentals is listings accommodating 4 guests (38.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Boulogne-sur-Mer STR market, accounting for 65.4% of listings.
- 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Boulogne-sur-Mer.
- On average, properties in Boulogne-sur-Mer are equipped to host 3.7 guests.
How Do Listings in Boulogne-sur-Mer Compare on Quality?
Listing quality in Boulogne-sur-Mer can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Boulogne-sur-Mer
- At 20.7 photos per listing on average, Boulogne-sur-Mer hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Boulogne-sur-Mer averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Boulogne-sur-Mer?
Amenity Prevalence
Amenity Insights for Boulogne-sur-Mer
- Essential amenities in Boulogne-sur-Mer that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Boulogne-sur-Mer: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Boulogne-sur-Mer to stay competitive.
Which Airbnb Amenities Boost Revenue in Boulogne-sur-Mer?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Boulogne-sur-Mer, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire pitHigh opportunity | 0.8% | $36,232 | $11,031 | 228.4% |
Pool tableHigh opportunity | 1.4% | $32,814 | $10,925 | 200.4% |
Exercise equipmentHigh opportunity | 0.9% | $27,299 | $11,075 | 146.5% |
Heating | 94.1% | $11,625 | $4,731 | 145.7% |
Sun loungersHigh opportunity | 4.2% | $24,833 | $10,623 | 133.8% |
TV | 95.9% | $11,482 | $5,051 | 127.3% |
Baby monitorHigh opportunity | 1.4% | $24,879 | $11,034 | 125.5% |
Barbecue utensilsHigh opportunity | 5.4% | $23,547 | $10,515 | 123.9% |
Game consoleHigh opportunity | 1.8% | $24,381 | $10,979 | 122.1% |
Indoor fireplaceHigh opportunity | 2.9% | $23,669 | $10,855 | 118.0% |
Revenue Impact Insights for Boulogne-sur-Mer
- Fire pit tops the revenue impact list with a 228.4% uplift — listings with this amenity earn $36,232 vs. $11,031 without it.
- High-opportunity amenities — Fire pit, Pool table, Exercise equipment — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fire pit — it has the best combination of high revenue impact and low market saturation in Boulogne-sur-Mer.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Boulogne-sur-Mer STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Boulogne-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBoulogne-sur-Mer Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Boulogne-sur-Mer
- The typical guest profile for Airbnb in Boulogne-sur-Mer consists of a mix of domestic (61%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 60.6% of guests.
- Key international markets include France (60.6%) and Belgium (13.7%).
- Top languages spoken are French (38.3%) followed by English (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Boulogne-sur-Mer?
Listings in Boulogne-sur-Mer average 4.69 out of 5 overall, with about 67.3 reviews per active listing and 20.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Boulogne-sur-Mer
- An average rating of 4.69 places Boulogne-sur-Mer in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Boulogne-sur-Mer Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Boulogne-sur-Mer
- The most common availability pattern in Boulogne-sur-Mer falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Boulogne-sur-Mer (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Boulogne-sur-Mer?
Average Booking Lead Time by Month
Booking Lead Time Insights for Boulogne-sur-Mer
- The overall average booking lead time for vacation rentals in Boulogne-sur-Mer is 38 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Boulogne-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Boulogne-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Boulogne-sur-Mer?
Guests in Boulogne-sur-Mer stay about 3.8 nights on average, generating roughly 15,904 reservations and 23.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Boulogne-sur-Mer
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Boulogne-sur-Mer
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (3.9 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Boulogne-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
188 listings
28.3% of total
2 Nights
140 listings
21.1% of total
3 Nights
15 listings
2.3% of total
4-6 Nights
12 listings
1.8% of total
7-29 Nights
7 listings
1.1% of total
30+ Nights
303 listings
45.6% of total
Key Insights
- The most prevalent minimum stay requirement in Boulogne-sur-Mer is 30+ Nights, adopted by 45.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.6%) caters to monthly stays (30+ nights) in Boulogne-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.6% of Boulogne-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Boulogne-sur-Mer.
Boulogne-sur-Mer Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.2% of total
Limited
8 listings
1.2% of total
Flexible
225 listings
33.9% of total
Moderate
246 listings
37% of total
Firm
154 listings
23.2% of total
Strict
30 listings
4.5% of total
Cancellation Policy Insights for Boulogne-sur-Mer
- The prevailing Airbnb cancellation policy trend in Boulogne-sur-Mer is Moderate, used by 37% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Boulogne-sur-Mer may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37% market standard in Boulogne-sur-Mer.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Boulogne-sur-Mer.
How Much Are Airbnb Cleaning Fees in Boulogne-sur-Mer?
Cleaning fees in Boulogne-sur-Mer are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Boulogne-sur-Mer
- 80.6% of listings charge a cleaning fee, making it standard practice in Boulogne-sur-Mer. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $45 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Boulogne-sur-Mer median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Boulogne-sur-Mer Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Boulogne-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Home - 15pers - 8 Rooms - Jaccuzi/Fitness
Entire Place • 8 bedrooms
"L'imprévue", 12 people in the old town
Entire Place • 6 bedrooms
Villa Au P'tit Bonheur
Entire Place • 6 bedrooms
Serenity view villa face mer
Entire Place • 4 bedrooms
Apartment with balneotherapy
Entire Place • 1 bedroom
New near Nausicaa! A Thousand and One Charms
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Boulogne-sur-Mer?
Learn from the best! This table showcases top-performing Airbnb hosts in Boulogne-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie | 6 | $157,934 | 713 | 4.73/5.0 |
| Hélène & Manu | 3 | $151,129 | 118 | 4.93/5.0 |
| Antoine | 5 | $125,177 | 406 | 4.71/5.0 |
| Robin | 13 | $119,576 | 699 | 4.69/5.0 |
| The Opal Retreat | 1 | $114,540 | 18 | 5.00/5.0 |
| Isabelle & Denis | 5 | $113,425 | 68 | 4.94/5.0 |
| Yanis | 5 | $95,923 | 186 | 4.69/5.0 |
| Rabi | 6 | $95,865 | 778 | 4.75/5.0 |
| Jean Noel | 8 | $83,397 | 50 | 4.03/5.0 |
| Nancy | 1 | $79,620 | 29 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Boulogne-sur-Mer.
Who Are the Airbnb Hosts in Boulogne-sur-Mer?
Boulogne-sur-Mer has a relatively balanced host base.
Host Profile Insights for Boulogne-sur-Mer
- A 36.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Boulogne-sur-Mer averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Boulogne-sur-Mer
These are the highest-grossing professional property management operations in Boulogne-sur-Mer, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Robin | 13 | $119,576 | $91 | 34.0% | 4.69/5 |
| Isabelle & Denis | 5 | $113,425 | $186 | 35.0% | 4.94/5 |
| Alice | 2 | $37,259 | $164 | 33.2% | 4.50/5 |
| Remi | 2 | $35,907 | $121 | 37.6% | 4.58/5 |
| Pauline | 3 | $19,870 | $90 | 26.8% | 4.69/5 |
| Evancy | 3 | $18,255 | $147 | 20.1% | 4.58/5 |
Management Company Insights for Boulogne-sur-Mer
- The leading management company, Robin, operates 13 listings with $119,576 in gross revenue — a useful benchmark for what scale looks like in Boulogne-sur-Mer.
- Top managers average 5 properties each, suggesting professional management in Boulogne-sur-Mer still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Boulogne-sur-Mer's Airbnb Market Compare to Nearby Cities?
How does the Boulogne-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marais-Vernier, Boulogne-sur-Mer has 25 percentage points lower occupancy and about $70 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
| Rosoy-en-Multien | 15 | $3,540 | $343.79 | 45% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Diksmuide | 49 | $3,246 | $321.07 | 38% |
| Heuvelland | 57 | $3,245 | $380.89 | 35% |
| Saint-Pierre-du-Val | 15 | $3,232 | $355.25 | 38% |
| Zonnebeke | 14 | $3,079 | $404.22 | 37% |
| Marais-Vernier | 10 | $3,078 | $175.11 | 64% |
Frequently Asked Questions About Airbnb in Boulogne-sur-Mer
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Boulogne-sur-Mer.
How much do Airbnb hosts make in Boulogne-sur-Mer?
Boulogne-sur-Mer hosts earn about $11,221 per year on average, with an average nightly rate of $105 and RevPAR of $41. Those figures describe the typical revenue environment for active listings in Boulogne-sur-Mer, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, Boulogne-sur-Mer market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Boulogne-sur-Mer?
The average Airbnb occupancy rate in Boulogne-sur-Mer is 38.9%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Boulogne-sur-Mer?
Listings in Boulogne-sur-Mer average $105 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Boulogne-sur-Mer?
Boulogne-sur-Mer currently has about 665 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Boulogne-sur-Mer?
AirROI currently classifies the short-term rental regulation level in Boulogne-sur-Mer as Low. The dataset also shows about 8.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Boulogne-sur-Mer?
RevPAR in Boulogne-sur-Mer is about $41. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Boulogne-sur-Mer?
Occupancy of 38.9% means Boulogne-sur-Mer is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,221, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Boulogne-sur-Mer?
The average booking lead time in Boulogne-sur-Mer is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Boulogne-sur-Mer?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Boulogne-sur-Mer include Le Port, Old Town, Plage de Boulogne. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Boulogne-sur-Mer?
entire_home listings make up 94.9% of the active supply in Boulogne-sur-Mer. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Boulogne-sur-Mer compare to nearby Airbnb markets?
Among neighboring markets, Lo-Reninge posts $71,356 in average annual revenue with 40.9% occupancy, compared to Boulogne-sur-Mer's $11,221 and 38.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Boulogne-sur-Mer?
The average Airbnb stay length in Boulogne-sur-Mer is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Boulogne-sur-Mer?
Airbnb listings in Boulogne-sur-Mer average 4.69 out of 5 overall. About 20.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Boulogne-sur-Mer?
Fire pit and Pool table are among the strongest revenue-linked amenities in Boulogne-sur-Mer. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Boulogne-sur-Mer?
Yes. About 80.6% of active Airbnb listings in Boulogne-sur-Mer charge a cleaning fee, and the average fee is $45. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Boulogne-sur-Mer?
At 36.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.