Troyes, Grand Est Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Troyes, Grand Est? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,242 per year — at a $102 nightly rate, 35.5% occupancy, and a $35 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Troyes's 687 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 132.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 83% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Troyes?
In Troyes, the headline Airbnb metrics are $10,242 in average annual revenue,35.5% occupancy, $102 ADR, and $35 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Troyes?
Understanding the monthly revenue variations for Airbnb listings in Troyes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Troyes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Troyes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,207+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,461 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $868 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $449, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Troyes
What Is the Monthly Airbnb Occupancy Rate in Troyes?
Maximize your bookings by understanding the Troyes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Troyes:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Troyes
What Is the Average Airbnb Nightly Rate in Troyes?
Effective short term rental pricing strategy in Troyes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Troyes typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Troyes
What Is the RevPAR for Airbnb in Troyes?
RevPAR in Troyes is currently $35. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $44 RevPAR.
- Best-in-class (Top 10%) achieve $65 RevPAR.
Average Monthly RevPAR Trend in Troyes
RevPAR Insights for Troyes
- The average RevPAR in Troyes is $35. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($65) and bottom 25% ($19) is $46, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Troyes benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $44+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Troyes?
Troyes's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,469 per month
- Occupancy rates average 44.1%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,122 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $99
Low Season (January, February, March)
- Revenue drops to average $847 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $98
Seasonality Insights for Troyes
- The Airbnb seasonality pattern in Troyes shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Troyes's highest earning potential, with monthly revenues climbing to $1,528, occupancy reaching 46.4%, and ADRs peaking at $105.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $809, occupancy could drop to 28.6%, and ADRs may adjust to $92.
- Lower occupancy paired with meaningful seasonality means hosts in Troyes need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Troyes, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Troyes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Troyes?
Yes, Troyes, Grand Est, France enforces high STR regulations and 83% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Troyes to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 83% licensed listings)
What Are the Best Neighborhoods for Airbnb in Troyes?
Location within Troyes matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The historical heart of Troyes, known for its medieval architecture and charming streets. It attracts tourists looking for culture, dining, and shopping experiences. | Troyes Cathedral, Place de la Liberté, Maison de l'Outil et de la Pensée Ouvrière, Ruelle des Chats, Musée d'Art Moderne |
| Montiéramey | A suburban area close to Troyes, ideal for guests seeking a quiet retreat while being near the city's amenities. It appeals to families and those visiting for business. | Montiéramey Church, natural parks, local markets, small cafes, walking trails |
| Les Halles | A vibrant market area filled with local shops and eateries, perfect for food enthusiasts. It's a prime location for hosting guests who appreciate local cuisine and shopping. | Les Halles Market, Gourmet shops, Bistros, Culinary events, Local crafts |
| Saint-Étienne-Sous-Barstein | A peaceful residential area with access to natural reserves. Great for travelers seeking relaxation and outdoor activities. | Nature parks, Riverside walks, Parks, Cycling paths, Quiet environment |
| Bar-sur-Aube | A nearby town known for its beautiful countryside and historical sites. Attracts those looking for day trips from Troyes. | Bar-sur-Aube Church, Old town, Scenic countryside, Local vineyards, Historical tours |
| Côte des Bar | Renowned for vineyards and Champagne production, this area attracts wine enthusiasts and offers beautiful landscapes. | Champagne houses, Vineyard tours, Scenic drives, Tasting experiences, Local festivals |
| Troyes Champagne Métropole | The metropolitan area surrounding Troyes that includes delightful small towns and rural attractions, catering to a variety of preferences. | Local museums, Historical landmarks, Flea markets, Art exhibitions, Outdoor activities |
| Bréviandes | A quiet suburb known for family-friendly amenities and parks, making it perfect for host families and longer stays. | Playgrounds, Local parks, Community events, Shopping centers, Cultural spaces |
Because Troyes has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Troyes?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Troyes
- The Troyes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 687 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Troyes, Apartment/Condo properties are the most common (86.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Troyes Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Troyes
- The dominant room capacity in Troyes is 1 bedroom listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Troyes, indicating a high concentration in these sizes.
- With over half the market (51.2%) consisting of studios or 1-bedroom units, Troyes is particularly well-suited for individuals or couples.
Troyes Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Troyes
- The most common guest capacity trend in Troyes vacation rentals is listings accommodating 2 guests (38.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Troyes STR market, accounting for 68.7% of listings.
- 15.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Troyes.
- On average, properties in Troyes are equipped to host 3.4 guests.
How Do Listings in Troyes Compare on Quality?
Listing quality in Troyes can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Troyes
- At 22.8 photos per listing on average, Troyes hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 39.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Troyes averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Troyes?
Amenity Prevalence
Amenity Insights for Troyes
- Essential amenities in Troyes that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Troyes: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Troyes to stay competitive.
Which Airbnb Amenities Boost Revenue in Troyes?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Troyes, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
PoolHigh opportunity | 0.9% | $38,917 | $9,990 | 289.6% |
Baby safety gatesHigh opportunity | 1.0% | $30,504 | $10,034 | 204.0% |
Heating | 97.1% | $10,443 | $3,563 | 193.1% |
Kitchen | 96.4% | $10,434 | $5,177 | 101.6% |
Piano | 0.7% | $19,303 | $10,176 | 89.7% |
Gym | 1.5% | $18,362 | $10,122 | 81.4% |
Indoor fireplace | 5.5% | $17,720 | $9,805 | 80.7% |
Hot tub | 6.3% | $17,295 | $9,772 | 77.0% |
Oven | 61.1% | $12,312 | $6,986 | 76.2% |
Barbecue utensils | 3.5% | $17,443 | $9,982 | 74.8% |
Revenue Impact Insights for Troyes
- Pool tops the revenue impact list with a 289.6% uplift — listings with this amenity earn $38,917 vs. $9,990 without it.
- High-opportunity amenities — Pool, Baby safety gates — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool — it has the best combination of high revenue impact and low market saturation in Troyes.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Troyes STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Troyes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTroyes Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Troyes
- The typical guest profile for Airbnb in Troyes consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 70.9% of guests.
- Key international markets include France (70.9%) and United Kingdom (10.1%).
- Top languages spoken are French (40.5%) followed by English (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Troyes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Troyes?
Listings in Troyes average 4.7 out of 5 overall, with about 74.3 reviews per active listing and 24.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Troyes
- An average rating of 4.7 places Troyes in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.82), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Troyes Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Troyes
- The most common availability pattern in Troyes falls within the 271-366 days range, representing 49.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Troyes (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Troyes?
Average Booking Lead Time by Month
Booking Lead Time Insights for Troyes
- The overall average booking lead time for vacation rentals in Troyes is 28 days.
- Guests book furthest in advance for stays during October (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Troyes.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Troyes averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Troyes?
Guests in Troyes stay about 3.4 nights on average, generating roughly 15,538 reservations and 22.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Troyes
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Troyes
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (3.6 nights) and shorten in Feb (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Troyes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
369 listings
53.7% of total
2 Nights
82 listings
11.9% of total
3 Nights
6 listings
0.9% of total
4-6 Nights
3 listings
0.4% of total
7-29 Nights
4 listings
0.6% of total
30+ Nights
223 listings
32.5% of total
Key Insights
- The most prevalent minimum stay requirement in Troyes is 1 Night, adopted by 53.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Troyes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.5%) caters to monthly stays (30+ nights) in Troyes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.7% of Troyes hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Troyes.
Troyes Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
0.4% of total
Limited
10 listings
1.5% of total
Non-refundable
1 listings
0.1% of total
Flexible
394 listings
57.4% of total
Moderate
190 listings
27.7% of total
Firm
83 listings
12.1% of total
Strict
6 listings
0.9% of total
Cancellation Policy Insights for Troyes
- The prevailing Airbnb cancellation policy trend in Troyes is Flexible, used by 57.4% of listings.
- The market strongly favors guest-friendly terms, with 85.1% of listings offering Flexible or Moderate policies. This suggests guests in Troyes may expect booking flexibility.
- Strict cancellation policies are quite rare (0.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.4% market standard in Troyes.
- Given the high prevalence of Flexible policies (57.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 0.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Troyes.
How Much Are Airbnb Cleaning Fees in Troyes?
Cleaning fees in Troyes are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Troyes
- 79.5% of listings charge a cleaning fee, making it standard practice in Troyes. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $51 is close to the median ($34), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Troyes median of $34. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Troyes Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Troyesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming country house
Entire Place • 5 bedrooms
Accommodation for 18 in the city center, heart of Troyes
Entire Place • 5 bedrooms
Maison Juvénal des Ursins * * * *Historic Center
Entire Place • 6 bedrooms
House with INDOOR POOL and GARAGE
Entire Place • 4 bedrooms
Charming house with garden in the city center
Entire Place • 3 bedrooms
Chez Suzanne Residence: House – Hypercentre
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Troyes?
Learn from the best! This table showcases top-performing Airbnb hosts in Troyes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Capitaine BnB | 96 | $771,654 | 2948 | 4.62/5.0 |
| Mon Groom | 20 | $243,476 | 732 | 4.50/5.0 |
| Marina | 24 | $206,220 | 2541 | 4.54/5.0 |
| Frank Et Elise | 6 | $198,481 | 1251 | 4.80/5.0 |
| Nicolas | 3 | $144,573 | 1033 | 4.89/5.0 |
| Anna Et Andranik | 4 | $113,865 | 167 | 4.86/5.0 |
| Milena | 1 | $106,890 | 24 | 4.92/5.0 |
| David | 6 | $102,507 | 706 | 4.35/5.0 |
| Nicolas | 3 | $96,479 | 228 | 4.83/5.0 |
| Jnj | 5 | $92,519 | 672 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Troyes.
Who Are the Airbnb Hosts in Troyes?
Troyes has a relatively balanced host base.
Host Profile Insights for Troyes
- A 35.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 11.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 44.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Troyes averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Troyes
These are the highest-grossing professional property management operations in Troyes, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mon Groom | 20 | $243,476 | $240 | 26.3% | 4.50/5 |
| Nicolas | 3 | $96,479 | $267 | 31.8% | 4.83/5 |
| Malcolm | 17 | $88,665 | $69 | 32.0% | 4.46/5 |
| Joelle | 6 | $74,476 | $198 | 25.2% | 4.93/5 |
| Camille Et Laura | 9 | $72,879 | $67 | 44.4% | 4.75/5 |
| Kevin | 5 | $72,292 | $195 | 27.8% | 4.46/5 |
| Mathieu | 7 | $68,049 | $94 | 36.0% | 4.73/5 |
| Dinh | 1 | $43,778 | $550 | 25.0% | 4.50/5 |
| Mathieu | 1 | $33,758 | $438 | 23.9% | 4.61/5 |
| Brando | 1 | $27,823 | $362 | 30.0% | 4.36/5 |
Management Company Insights for Troyes
- The leading management company, Mon Groom, operates 20 listings with $243,476 in gross revenue — a useful benchmark for what scale looks like in Troyes.
- Top managers average 7 properties each, suggesting professional management in Troyes still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.61/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Troyes's Airbnb Market Compare to Nearby Cities?
How does the Troyes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bazeilles, Troyes has 13 percentage points lower occupancy and about $103 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bazeilles | 11 | $3,836 | $205.49 | 48% |
| Dizy | 11 | $3,733 | $246.14 | 48% |
| Tintigny | 10 | $3,678 | $283.75 | 39% |
| Chiny | 21 | $3,449 | $270.72 | 40% |
| Momignies | 13 | $3,266 | $322.29 | 40% |
| Léglise | 20 | $3,216 | $271.57 | 43% |
| Saint-Augustin | 17 | $3,037 | $323.65 | 34% |
| Trélou-sur-Marne | 12 | $2,787 | $197.47 | 43% |
| Verdelot | 14 | $2,709 | $329.13 | 34% |
| Saint-Martin-d'Ablois | 11 | $2,702 | $261.82 | 26% |
Frequently Asked Questions About Airbnb in Troyes
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Troyes.
How much do Airbnb hosts make in Troyes?
Troyes hosts earn about $10,242 per year on average, with an average nightly rate of $102 and RevPAR of $35. Those figures describe the typical revenue environment for active listings in Troyes, Grand Est, not the ceiling for the best operators. Source: AirROI 2026 data, Troyes market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Troyes?
The average Airbnb occupancy rate in Troyes is 35.5%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Troyes?
Listings in Troyes average $102 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Troyes?
Troyes currently has about 687 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Troyes?
AirROI currently classifies the short-term rental regulation level in Troyes as High. The dataset also shows about 82.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Troyes?
RevPAR in Troyes is about $35. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Troyes?
Occupancy of 35.5% means Troyes is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,242, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Troyes?
The average booking lead time in Troyes is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Troyes?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Troyes include Centre Ville, Montiéramey, Les Halles. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Troyes?
entire_home listings make up 92.9% of the active supply in Troyes. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Troyes compare to nearby Airbnb markets?
Among neighboring markets, Bazeilles posts $46,035 in average annual revenue with 48.1% occupancy, compared to Troyes's $10,242 and 35.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Troyes?
The average Airbnb stay length in Troyes is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Troyes?
Airbnb listings in Troyes average 4.7 out of 5 overall. About 24.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Troyes?
Pool and Baby safety gates are among the strongest revenue-linked amenities in Troyes. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Troyes?
Yes. About 79.5% of active Airbnb listings in Troyes charge a cleaning fee, and the average fee is $51. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Troyes?
At 35.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.