Roubaix, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Roubaix, Hauts-de-France? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,197 per year — at a $97 nightly rate, 36.2% occupancy, and a $35 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Roubaix's 315 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply expanded 152.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. The data suggests a market where disciplined pricing and strong guest reviews separate top performers from average listings.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Roubaix?
In Roubaix, the headline Airbnb metrics are $9,197 in average annual revenue,36.2% occupancy, $97 ADR, and $35 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Roubaix?
Understanding the monthly revenue variations for Airbnb listings in Roubaix is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roubaix is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roubaix across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,619+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $390, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roubaix
What Is the Monthly Airbnb Occupancy Rate in Roubaix?
Maximize your bookings by understanding the Roubaix STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roubaix:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roubaix
What Is the Average Airbnb Nightly Rate in Roubaix?
Effective short term rental pricing strategy in Roubaix involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roubaix typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Roubaix
What Is the RevPAR for Airbnb in Roubaix?
RevPAR in Roubaix is currently $35. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $24 RevPAR.
- Strong performers (Top 25%) earn $45 RevPAR.
- Best-in-class (Top 10%) achieve $77 RevPAR.
Average Monthly RevPAR Trend in Roubaix
RevPAR Insights for Roubaix
- The average RevPAR in Roubaix is $35. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($77) and bottom 25% ($15) is $62, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Roubaix benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $45+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Roubaix Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Roubaix?
Roubaix's peak Airbnb season falls in December, October, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, October, June)
- Revenue averages $1,414 per month
- Occupancy rates average 42.5%
- Daily rates average $100
Shoulder Season
- Revenue averages $1,207 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $99
Low Season (January, February, March)
- Revenue drops to average $958 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $93
Seasonality Insights for Roubaix
- The Airbnb seasonality pattern in Roubaix shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roubaix's highest earning potential, with monthly revenues climbing to $1,512, occupancy reaching 45.0%, and ADRs peaking at $104.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $916, occupancy could drop to 30.6%, and ADRs may adjust to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roubaix.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Roubaix, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Roubaix seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Roubaix?
Roubaix, Hauts-de-France, France has a high regulation classification, yet only 50% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Roubaix to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 50% licensed listings)
What Are the Best Neighborhoods for Airbnb in Roubaix?
Location within Roubaix matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Colisée | A vibrant and historic area known for its local shops, cultural attractions, and lively atmosphere. It's favored by tourists who want to experience Roubaix's rich history and modern urban life. | Roubaix Swimming Pool Museum, La Piscine, Tourcoing Canal, Lille Metropole Museum of Modern Art, Roubaix Market, Le Palais des Beaux-Arts de Lille |
| Roubaix Centre | The city center of Roubaix, featuring a mix of historical architecture and modern amenities. Attracts both locals and visitors looking for a central location with essential services and attractions. | Place de la Nation, Les Codes Roubaix, Canal de Roubaix, Eglise Saint-Martin, Maison Folie, Parc des Sports |
| Lille Roubaix | Part of the greater Lille metropolitan area, it offers easy access to Lille's attractions while providing a quieter, more residential atmosphere. Ideal for families and longer stays. | Lille Grand Palais, Lille Zoo, Palais des Beaux-Arts de Lille, Euralille Shopping Center, Le Vieux Lille, Parc Jean-Baptiste Lebas |
| La Sars | A charming neighborhood with a local feel, offering tranquility away from the hustle and bustle. Perfect for guests looking for a peaceful retreat close to urban amenities. | Parc de la Sars, Lille Metropole Stadium, Local markets, Community parks, Nearby cafes and restaurants |
| Mairie de Roubaix | Home to the town hall and several important cultural sites. It's a hub for local events and activities, making it attractive for short-term visitors and event-goers. | Mairie de Roubaix, Cimetière de Roubaix, Espace Culturel, Rue de l'Eglise, Public gardens, Nearby festivals |
| Les Écritoires | An artsy, creative neighborhood filled with galleries and studios. Great for guests interested in art, culture, and local creativity. | Lumieres de Lille, Art studios, Cultural events, Local cafes, Art installations, Roubaix's creative workshops |
| Porte de Roubaix | This area features a mix of residential and commercial spaces with good transport connections. It’s suitable for those who want accessibility to both urban and suburban activities. | Transport hubs, Shopping areas, Community centers, Outdoor markets, Cultural festivals |
| Roubaix Nord | A less touristy area that offers a more authentic experience of Roubaix. Great for guests looking to immerse themselves in local life and culture. | Local markets, Community parks, Traditional bakeries, Nearby museums, Local eateries and treat spots |
Because Roubaix has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Roubaix?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roubaix
- The Roubaix Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.2% of the 315 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roubaix, Apartment/Condo properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 38.7% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 0.9%) offer potential for unique stay experiences.
Roubaix Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roubaix
- The dominant room capacity in Roubaix is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.3% of the active Airbnb listings in Roubaix, indicating a high concentration in these sizes.
Roubaix Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roubaix
- The most common guest capacity trend in Roubaix vacation rentals is listings accommodating 2 guests (28.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Roubaix STR market, accounting for 42.2% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roubaix.
- On average, properties in Roubaix are equipped to host 2.9 guests.
How Do Listings in Roubaix Compare on Quality?
Listing quality in Roubaix can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Roubaix
- At 21 photos per listing on average, Roubaix hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Roubaix averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Roubaix?
Amenity Prevalence
Amenity Insights for Roubaix
- Essential amenities in Roubaix that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roubaix: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roubaix to stay competitive.
Which Airbnb Amenities Boost Revenue in Roubaix?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Roubaix, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 90.5% | $10,045 | $1,135 | 785.2% |
Bed linens | 77.5% | $10,748 | $3,864 | 178.2% |
Refrigerator | 72.4% | $11,113 | $4,175 | 166.2% |
Cooking basics | 70.2% | $11,211 | $4,460 | 151.3% |
Oven | 58.4% | $12,133 | $5,072 | 139.2% |
Coffee maker | 76.2% | $10,670 | $4,480 | 138.2% |
Hair dryer | 60.3% | $11,852 | $5,160 | 129.7% |
Hot water kettle | 62.9% | $11,506 | $5,288 | 117.6% |
Dishes and silverware | 77.1% | $10,482 | $4,858 | 115.8% |
Microwave | 70.5% | $10,810 | $5,344 | 102.3% |
Revenue Impact Insights for Roubaix
- Heating tops the revenue impact list with a 785.2% uplift — listings with this amenity earn $10,045 vs. $1,135 without it.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Roubaix STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roubaix. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoubaix Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Roubaix
- The typical guest profile for Airbnb in Roubaix consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 72.0% of guests.
- Key international markets include France (72%) and Belgium (5.7%).
- Top languages spoken are French (37.3%) followed by English (32.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Roubaix?
Listings in Roubaix average 4.67 out of 5 overall, with about 41.1 reviews per active listing and 17.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Roubaix
- An average rating of 4.67 places Roubaix in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Location (4.53) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Roubaix Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roubaix
- The most common availability pattern in Roubaix falls within the 271-366 days range, representing 60.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Roubaix (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Roubaix?
Average Booking Lead Time by Month
Booking Lead Time Insights for Roubaix
- The overall average booking lead time for vacation rentals in Roubaix is 37 days.
- Guests book furthest in advance for stays during April (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Roubaix.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Roubaix averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Roubaix?
Guests in Roubaix stay about 6.7 nights on average, generating roughly 5,374 reservations and 17.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Roubaix
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Roubaix
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (6.5 nights) and shorten in Apr (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Roubaix Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
124 listings
39.4% of total
2 Nights
42 listings
13.3% of total
3 Nights
15 listings
4.8% of total
4-6 Nights
20 listings
6.3% of total
7-29 Nights
27 listings
8.6% of total
30+ Nights
87 listings
27.6% of total
Key Insights
- The most prevalent minimum stay requirement in Roubaix is 1 Night, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.6%) caters to monthly stays (30+ nights) in Roubaix, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.4% of Roubaix hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roubaix.
Roubaix Airbnb Cancellation Policy Trends Analysis (2026)
Limited
5 listings
1.6% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
94 listings
29.9% of total
Moderate
131 listings
41.7% of total
Firm
58 listings
18.5% of total
Strict
25 listings
8% of total
Cancellation Policy Insights for Roubaix
- The prevailing Airbnb cancellation policy trend in Roubaix is Moderate, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 71.6% of listings offering Flexible or Moderate policies. This suggests guests in Roubaix may expect booking flexibility.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Roubaix.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Roubaix.
How Much Are Airbnb Cleaning Fees in Roubaix?
Cleaning fees in Roubaix are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Roubaix
- About 67.0% of Roubaix listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($78) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Roubaix median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Roubaix Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roubaixbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atypical loft 192 m2, terrace, at the gates of Lille
Entire Place • 3 bedrooms
Canopée du Nord - Large living room, Wi-Fi, Foosball
Entire Place • 6 bedrooms
Cogghe Cozy House 5 bedrooms 3 bathrooms 3 toilets
Entire Place • 5 bedrooms
Mouvaux House 6 bedrooms 2 bathrooms 2 toilets
Entire Place • 6 bedrooms
Charlie Chaplin - The Mansions of Hadrian
Entire Place • 4 bedrooms
Spacious house 10 bedrooms 8 bathrooms 20 people.
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Roubaix?
Learn from the best! This table showcases top-performing Airbnb hosts in Roubaix based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 12 | $237,947 | 822 | 4.54/5.0 |
| Sébastien | 13 | $191,418 | 341 | 4.73/5.0 |
| Maxime | 9 | $175,129 | 273 | 4.64/5.0 |
| Louis | 11 | $168,521 | 86 | 4.63/5.0 |
| NordNest Lille | 3 | $82,652 | 93 | 4.54/5.0 |
| Host U Need | 9 | $70,584 | 236 | 4.36/5.0 |
| Domenico | 3 | $69,754 | 130 | 4.57/5.0 |
| Mo | 4 | $67,837 | 145 | 4.38/5.0 |
| Christelle | 1 | $65,180 | 24 | 4.96/5.0 |
| Camille | 5 | $62,878 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roubaix.
Who Are the Airbnb Hosts in Roubaix?
Roubaix has a relatively balanced host base.
Host Profile Insights for Roubaix
- Only 25.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 8.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Roubaix averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Roubaix
These are the highest-grossing professional property management operations in Roubaix, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Hugo | 12 | $237,947 | $127 | 41.7% | 4.54/5 |
| Conciergerie Lilloise | 9 | $175,129 | $91 | 63.4% | 4.64/5 |
| NordNest Lille | 3 | $82,652 | $174 | 50.0% | 4.54/5 |
| NordNest Lille | 9 | $70,584 | $79 | 40.3% | 4.36/5 |
| Camille | 5 | $62,878 | $183 | 21.0% | 5.00/5 |
Management Company Insights for Roubaix
- The leading management company, Hugo, operates 12 listings with $237,947 in gross revenue — a useful benchmark for what scale looks like in Roubaix.
- Top managers average 8 properties each, suggesting professional management in Roubaix still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Roubaix's Airbnb Market Compare to Nearby Cities?
How does the Roubaix Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Zerkegem, Roubaix has 21 percentage points lower occupancy and about $346 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Mont-de-l'Enclus | 10 | $5,045 | $429.16 | 35% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Anzegem | 10 | $4,558 | $483.27 | 34% |
| Incourt | 13 | $4,379 | $314.05 | 46% |
| Dion | 12 | $4,188 | $280.63 | 49% |
| Ellezelles | 15 | $4,030 | $289.08 | 45% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
Frequently Asked Questions About Airbnb in Roubaix
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Roubaix.
How much do Airbnb hosts make in Roubaix?
Roubaix hosts earn about $9,197 per year on average, with an average nightly rate of $97 and RevPAR of $35. Those figures describe the typical revenue environment for active listings in Roubaix, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, Roubaix market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Roubaix?
The average Airbnb occupancy rate in Roubaix is 36.2%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Roubaix?
Listings in Roubaix average $97 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Roubaix?
Roubaix currently has about 315 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Roubaix?
AirROI currently classifies the short-term rental regulation level in Roubaix as High. The dataset also shows about 50.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Roubaix?
RevPAR in Roubaix is about $35. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Roubaix?
Occupancy of 36.2% means Roubaix is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,197, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Roubaix?
The average booking lead time in Roubaix is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Roubaix?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Roubaix include Le Colisée, Roubaix Centre, Lille Roubaix. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Roubaix?
entire_home listings make up 70.2% of the active supply in Roubaix. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Roubaix compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Roubaix's $9,197 and 36.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Roubaix?
The average Airbnb stay length in Roubaix is about 6.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Roubaix?
Airbnb listings in Roubaix average 4.67 out of 5 overall. About 17.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Roubaix?
Heating and Bed linens are among the strongest revenue-linked amenities in Roubaix. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Roubaix?
Yes. About 67.0% of active Airbnb listings in Roubaix charge a cleaning fee, and the average fee is $78. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Roubaix?
At 25.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.