Wimereux, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wimereux, Hauts-de-France? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,434 per year — at a $157 nightly rate, 38.6% occupancy, and a $61 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Wimereux's 438 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 38.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Wimereux?
In Wimereux, the headline Airbnb metrics are $17,434 in average annual revenue,38.6% occupancy, $157 ADR, and $61 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wimereux?
Understanding the monthly revenue variations for Airbnb listings in Wimereux is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wimereux is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wimereux across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,580+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,385 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $907, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wimereux
What Is the Monthly Airbnb Occupancy Rate in Wimereux?
Maximize your bookings by understanding the Wimereux STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wimereux:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wimereux
What Is the Average Airbnb Nightly Rate in Wimereux?
Effective short term rental pricing strategy in Wimereux involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wimereux typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Wimereux
What Is the RevPAR for Airbnb in Wimereux?
RevPAR in Wimereux is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $54 RevPAR.
- Strong performers (Top 25%) earn $79 RevPAR.
- Best-in-class (Top 10%) achieve $109 RevPAR.
Average Monthly RevPAR Trend in Wimereux
RevPAR Insights for Wimereux
- The average RevPAR in Wimereux is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($109) and bottom 25% ($34) is $74, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wimereux benchmarks. If your RevPAR falls below the median of $54, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $79+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wimereux?
Wimereux's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $2,937 per month
- Occupancy rates average 57.9%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,709 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $153
Low Season (January, February, March)
- Revenue drops to average $1,067 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $160
Seasonality Insights for Wimereux
- Airbnb seasonality in Wimereux is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wimereux's highest earning potential, with monthly revenues climbing to $3,597, occupancy reaching 69.2%, and ADRs peaking at $162.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $852, occupancy could drop to 16.2%, and ADRs may adjust to $141.
- Lower occupancy paired with meaningful seasonality means hosts in Wimereux need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wimereux, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wimereux?
While Wimereux, Hauts-de-France, France currently shows low STR regulations, 6% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wimereux to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 6% licensed listings)
What Are the Best Neighborhoods for Airbnb in Wimereux?
Location within Wimereux matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wimereux Beach | Beautiful beach area perfect for families and beach lovers. Attracts tourists looking for sun, sand, and seaside leisure activities. | Wimereux Beach, La Petite Plage, Wimereux Town Centre, Cemeteries of Wimereux, Local cafes and restaurants |
| Wimereux Promenade | Scenic seaside promenade ideal for evening strolls and enjoying the ocean view. A popular spot for tourists and locals alike looking to relax by the sea. | Wimereux Promenade, Sea Front Walk, Local boutiques, Ocean view restaurants, Beach bars |
| Historical Wimereux | Rich in history and charm, this area features beautiful architecture and cultural sites. It's perfect for tourists interested in the local history and culture. | Historically significant buildings, Wimereux Church, Local markets, Cultural events, History tours |
| Dune Area | Natural dune landscapes provide a serene environment, attracting nature lovers and those looking for peace and tranquility near the coast. | Dunes of Wimereux, Walking trails, Bird watching, Natural beauty spots, Picnic areas |
| Near Boulogne-sur-Mer | Proximity to Boulogne-sur-Mer enhances convenience, offering additional attractions and activities for tourists who wish to explore more. | Boulogne-sur-Mer Aquarium, Nausicaá, Castle of Boulogne, Historic old town, Shopping districts |
| Golf de Wimereux | This area is ideal for golf enthusiasts, providing access to beautiful golf courses and surrounding scenic views. | Wimereux Golf Course, Golf Events, Clubhouse amenities, Coastal views, Relaxation areas |
| Wimereux Village | Charming village atmosphere with local shops and restaurants. Attracts people looking for an authentic French experience. | Local shops, Bakeries, Cafés, Community events, Cultural experiences |
| Arts and Culture Hub | A gathering place for art lovers and those interested in local culture. Hosts various events and exhibitions throughout the year. | Art exhibitions, Local artists, Workshops, Performances, Cultural markets |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wimereux offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wimereux?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wimereux
- The Wimereux Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 438 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wimereux, Apartment/Condo properties are the most common (67.1%), reflecting the local real estate landscape.
- Houses represent a significant 31.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.8%) offer potential for unique stay experiences.
Wimereux Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wimereux
- The dominant room capacity in Wimereux is 1 bedroom listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Wimereux, indicating a high concentration in these sizes.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wimereux.
Wimereux Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wimereux
- The most common guest capacity trend in Wimereux vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Wimereux STR market, accounting for 58.6% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wimereux.
- On average, properties in Wimereux are equipped to host 4.6 guests.
How Do Listings in Wimereux Compare on Quality?
Listing quality in Wimereux can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wimereux
- At 23.8 photos per listing on average, Wimereux hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wimereux averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wimereux?
Amenity Prevalence
Amenity Insights for Wimereux
- Essential amenities in Wimereux that guests expect include: TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wimereux: TV, Heating, Kitchen.
- Prioritize adding missing essentials: TV, Heating, Kitchen.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wimereux to stay competitive.
Which Airbnb Amenities Boost Revenue in Wimereux?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wimereux, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 98.9% | $17,621 | $1,226 | 1337.1% |
Wifi | 89.7% | $18,648 | $6,836 | 172.8% |
Bikes | 1.1% | $34,131 | $17,241 | 98.0% |
Barbecue utensils | 11.4% | $26,502 | $16,266 | 62.9% |
Indoor fireplace | 7.1% | $27,004 | $16,705 | 61.7% |
BBQ grill | 19.2% | $24,576 | $15,740 | 56.1% |
Hot tub | 1.4% | $26,771 | $17,305 | 54.7% |
Changing table | 6.8% | $25,721 | $16,825 | 52.9% |
Conditioner | 2.1% | $25,200 | $17,271 | 45.9% |
Washer | 65.3% | $19,569 | $13,417 | 45.9% |
Revenue Impact Insights for Wimereux
- Heating tops the revenue impact list with a 1337.1% uplift — listings with this amenity earn $17,621 vs. $1,226 without it.
- Heating, Wifi — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wimereux STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wimereux. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWimereux Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wimereux
- The typical guest profile for Airbnb in Wimereux consists of a mix of domestic (49%) and international guests, with top international origins including Belgium, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 49.4% of guests.
- Key international markets include France (49.4%) and Belgium (33.5%).
- Top languages spoken are French (39.3%) followed by English (33.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wimereux?
Listings in Wimereux average 4.76 out of 5 overall, with about 66.1 reviews per active listing and 28.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wimereux
- An average rating of 4.76 places Wimereux in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.87), while Value (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Wimereux Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wimereux
- The most common availability pattern in Wimereux falls within the 271-366 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wimereux (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wimereux?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wimereux
- The overall average booking lead time for vacation rentals in Wimereux is 59 days.
- Guests book furthest in advance for stays during September (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Wimereux.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Wimereux averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wimereux?
Guests in Wimereux stay about 4.1 nights on average, generating roughly 11,002 reservations and 25.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wimereux
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wimereux
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.9 nights) and shorten in Jan (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wimereux Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
6.4% of total
2 Nights
101 listings
23.1% of total
3 Nights
11 listings
2.5% of total
4-6 Nights
20 listings
4.6% of total
7-29 Nights
9 listings
2.1% of total
30+ Nights
269 listings
61.4% of total
Key Insights
- The most prevalent minimum stay requirement in Wimereux is 30+ Nights, adopted by 61.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (61.4%) caters to monthly stays (30+ nights) in Wimereux, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 61.4% of Wimereux hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 61.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wimereux.
Wimereux Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
0.5% of total
Super Strict 30 Days
16 listings
3.7% of total
Super Strict 60 Days
5 listings
1.1% of total
Flexible
65 listings
14.9% of total
Moderate
128 listings
29.3% of total
Firm
188 listings
43% of total
Strict
33 listings
7.6% of total
Cancellation Policy Insights for Wimereux
- The prevailing Airbnb cancellation policy trend in Wimereux is Firm, used by 43% of listings.
- A majority (50.6%) of hosts in Wimereux utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (7.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43% market standard in Wimereux.
- Using a Strict policy might deter some guests, as only 7.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wimereux.
How Much Are Airbnb Cleaning Fees in Wimereux?
Cleaning fees in Wimereux are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wimereux
- 87.2% of listings charge a cleaning fee, making it standard practice in Wimereux. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $88 is close to the median ($70), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wimereux median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wimereux Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wimereuxbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Wimereusian villa
Entire Place • 6 bedrooms
Villa "Le relais" on the Wimereux dike
Entire Place • 6 bedrooms
Les Portes du Golf - Sea-facing
Entire Place • 4 bedrooms
NEW!! La Maison de la Mer
Entire Place • 4 bedrooms
Villa 12 pers, City center, 200 m from the beach
Entire Place • 6 bedrooms
The Calm
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wimereux?
Learn from the best! This table showcases top-performing Airbnb hosts in Wimereux based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mélanie | 6 | $133,657 | 106 | 4.84/5.0 |
| Christian | 5 | $129,643 | 331 | 4.86/5.0 |
| Marie | 3 | $126,127 | 84 | 4.96/5.0 |
| Patricia | 5 | $115,349 | 204 | 4.84/5.0 |
| Stéphanie | 3 | $112,292 | 130 | 4.84/5.0 |
| Guillaume | 4 | $106,432 | 163 | 4.80/5.0 |
| Asbl Service Social Du Personn | 6 | $98,259 | 106 | 4.59/5.0 |
| Véronique | 2 | $85,133 | 113 | 4.86/5.0 |
| Olivia | 1 | $83,802 | 31 | 4.81/5.0 |
| Clémence | 1 | $78,416 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wimereux.
Who Are the Airbnb Hosts in Wimereux?
Wimereux has a relatively balanced host base.
Host Profile Insights for Wimereux
- A 40.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wimereux averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wimereux
These are the highest-grossing professional property management operations in Wimereux, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Remi | 4 | $50,887 | $120 | 33.1% | 4.47/5 |
| Bernard | 1 | $35,283 | $191 | 53.2% | 4.89/5 |
| François | 1 | $35,212 | $237 | 39.0% | 4.79/5 |
| Novasol | 1 | $16,835 | $234 | 33.1% | 4.67/5 |
| Novasol | 1 | $14,891 | $148 | 46.7% | 4.80/5 |
| Novasol | 1 | $14,658 | $149 | 60.4% | N/A |
| Bertrand | 2 | $8,790 | $204 | 13.8% | N/A |
| Novasol | 1 | $2,242 | $168 | 15.2% | 5.00/5 |
Management Company Insights for Wimereux
- The leading management company, Remi, operates 4 listings with $50,887 in gross revenue — a useful benchmark for what scale looks like in Wimereux.
- Top managers average 2 properties each, suggesting professional management in Wimereux still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wimereux's Airbnb Market Compare to Nearby Cities?
How does the Wimereux Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marais-Vernier, Wimereux has 25 percentage points lower occupancy and about $19 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
| Rosoy-en-Multien | 15 | $3,540 | $343.79 | 45% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Diksmuide | 49 | $3,246 | $321.07 | 38% |
| Heuvelland | 57 | $3,245 | $380.89 | 35% |
| Saint-Pierre-du-Val | 15 | $3,232 | $355.25 | 38% |
| Zonnebeke | 14 | $3,079 | $404.22 | 37% |
| Marais-Vernier | 10 | $3,078 | $175.11 | 64% |
Frequently Asked Questions About Airbnb in Wimereux
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wimereux.
How much do Airbnb hosts make in Wimereux?
Wimereux hosts earn about $17,434 per year on average, with an average nightly rate of $157 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Wimereux, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, Wimereux market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wimereux?
The average Airbnb occupancy rate in Wimereux is 38.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wimereux?
Listings in Wimereux average $157 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wimereux?
Wimereux currently has about 438 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wimereux?
AirROI currently classifies the short-term rental regulation level in Wimereux as Low. The dataset also shows about 6.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wimereux?
RevPAR in Wimereux is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wimereux?
Occupancy of 38.6% means Wimereux is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,434, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wimereux?
The average booking lead time in Wimereux is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wimereux?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wimereux include Wimereux Beach, Wimereux Promenade, Historical Wimereux. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wimereux?
entire_home listings make up 97.7% of the active supply in Wimereux. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wimereux compare to nearby Airbnb markets?
Among neighboring markets, Lo-Reninge posts $71,356 in average annual revenue with 40.9% occupancy, compared to Wimereux's $17,434 and 38.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wimereux?
The average Airbnb stay length in Wimereux is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wimereux?
Airbnb listings in Wimereux average 4.76 out of 5 overall. About 28.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wimereux?
Heating and Wifi are among the strongest revenue-linked amenities in Wimereux. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wimereux?
Yes. About 87.2% of active Airbnb listings in Wimereux charge a cleaning fee, and the average fee is $88. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wimereux?
A 40.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.