Le Portel, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Le Portel, Hauts-de-France? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,916 per year — at a $118 nightly rate, 38.9% occupancy, and a $46 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Le Portel's 226 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 130.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Le Portel?
In Le Portel, the headline Airbnb metrics are $12,916 in average annual revenue,38.9% occupancy, $118 ADR, and $46 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Le Portel?
Understanding the monthly revenue variations for Airbnb listings in Le Portel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Portel is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Portel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,582+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,829 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,187 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $700, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Portel
What Is the Monthly Airbnb Occupancy Rate in Le Portel?
Maximize your bookings by understanding the Le Portel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Portel:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Portel
What Is the Average Airbnb Nightly Rate in Le Portel?
Effective short term rental pricing strategy in Le Portel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Portel typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Le Portel
What Is the RevPAR for Airbnb in Le Portel?
RevPAR in Le Portel is currently $46. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $78 RevPAR.
Average Monthly RevPAR Trend in Le Portel
RevPAR Insights for Le Portel
- The average RevPAR in Le Portel is $46. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($78) and bottom 25% ($30) is $48, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Le Portel benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Le Portel?
Le Portel's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,368 per month
- Occupancy rates average 59.0%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,209 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $113
Low Season (January, February, March)
- Revenue drops to average $735 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $112
Seasonality Insights for Le Portel
- Airbnb seasonality in Le Portel is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Le Portel's highest earning potential, with monthly revenues climbing to $3,112, occupancy reaching 73.5%, and ADRs peaking at $129.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $629, occupancy could drop to 17.5%, and ADRs may adjust to $104.
- Lower occupancy paired with meaningful seasonality means hosts in Le Portel need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Le Portel, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Le Portel?
Low regulation and minimal registration activity in Le Portel, Hauts-de-France, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Le Portel to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 4% licensed listings)
What Are the Best Neighborhoods for Airbnb in Le Portel?
Location within Le Portel matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Le Portel | A beautiful beach area popular among families and tourists, offering a great seaside experience with access to various water sports and activities. | Le Portel Beach, Beachside restaurants, Water sports rentals, Coastal walking paths, Scenic views of the English Channel |
| Le Centre Ville | The city center is bustling with shops, cafés, and cultural venues, making it an attractive area for both tourists and local visitors seeking entertainment and dining options. | Local markets, Cafés and eateries, Cultural festivals, Historical architecture, Nearby parks |
| Boulogne-sur-Mer | Just a short distance away, this town is known for its rich history, stunning architecture, and vibrant fishing port, making it a lovely day trip for guests. | Nausicaá National Sea Centre, Boulogne's historic old town, Church of Saint-Nicolas, Fishing port, Musée de Boulogne-sur-Mer |
| Cap Gris-Nez | This natural area is known for its stunning cliffs and beautiful views, attracting nature lovers and hikers looking for picturesque landscapes. | Nature trails, Panoramic views, Wildlife observation, Picnic spots, Historic lighthouse |
| Équihen-Plage | A charming seaside village known for its tranquil beaches and family-friendly atmosphere, ideal for those looking to escape the hustle and bustle. | Équihen Beach, Seaside cafés, Parks for kids, Coastal paths, Fishing opportunities |
| Wimereux | This coastal town is famous for its elegant villas and charming prom, it's a favorite spot for romantic getaways and beach activities. | Wimereux beach, Promenade, Art galleries, Local restaurants, Cabaret and entertainment venues |
| Le Parc Nausicaá | Adjacent to the Nausicaá aquarium, this area attracts families and children, making it an excellent choice for family-oriented Airbnb hosting. | Nausicaá aquarium, Family-friendly activities, Seaside parks, Nature walks, Outdoor family events |
| Les Jardins de la Mer | Known for its beautiful gardens and green spaces, this area offers a peaceful retreat and is perfect for guests seeking relaxation and nature. | Beautiful gardens, Parks, Walking paths, Picnic areas, Art installations |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Le Portel offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Le Portel?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Portel
- The Le Portel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 226 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Portel, Apartment/Condo properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 32.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.1%) offer potential for unique stay experiences.
Le Portel Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Portel
- The dominant room capacity in Le Portel is 1 bedroom listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Le Portel, indicating a high concentration in these sizes.
- A significant 27.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Le Portel.
Le Portel Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Portel
- The most common guest capacity trend in Le Portel vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Le Portel STR market, accounting for 65.1% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Portel.
- On average, properties in Le Portel are equipped to host 4.7 guests.
How Do Listings in Le Portel Compare on Quality?
Listing quality in Le Portel can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Le Portel
- At 26.3 photos per listing on average, Le Portel hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Le Portel averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Le Portel?
Amenity Prevalence
Amenity Insights for Le Portel
- Essential amenities in Le Portel that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Portel: Heating, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Portel to stay competitive.
Which Airbnb Amenities Boost Revenue in Le Portel?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Le Portel, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Microwave | 90.7% | $13,672 | $5,543 | 146.7% |
Coffee maker | 90.7% | $13,652 | $5,735 | 138.0% |
Hot water | 92.9% | $13,358 | $7,119 | 87.6% |
Refrigerator | 85.8% | $13,652 | $8,456 | 61.4% |
Outlet covers | 4.0% | $19,998 | $12,622 | 58.4% |
Dishwasher | 44.2% | $16,130 | $10,365 | 55.6% |
Beach essentials | 4.4% | $18,981 | $12,635 | 50.2% |
Dishes and silverware | 90.3% | $13,350 | $8,892 | 50.1% |
Wifi | 77.4% | $13,959 | $9,338 | 49.5% |
TV | 96.9% | $13,047 | $8,811 | 48.1% |
Revenue Impact Insights for Le Portel
- Microwave tops the revenue impact list with a 146.7% uplift — listings with this amenity earn $13,672 vs. $5,543 without it.
- Microwave, Coffee maker, Hot water, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Le Portel STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Portel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Portel Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Le Portel
- The typical guest profile for Airbnb in Le Portel consists of a mix of domestic (60%) and international guests, often arriving from nearby Lille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 59.8% of guests.
- Key international markets include France (59.8%) and Belgium (20.7%).
- Top languages spoken are French (40.1%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Le Portel?
Listings in Le Portel average 4.75 out of 5 overall, with about 69.8 reviews per active listing and 29.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Le Portel
- An average rating of 4.75 places Le Portel in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Le Portel Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Portel
- The most common availability pattern in Le Portel falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Le Portel (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Le Portel?
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Portel
- The overall average booking lead time for vacation rentals in Le Portel is 46 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Le Portel.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Le Portel averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Le Portel?
Guests in Le Portel stay about 3.9 nights on average, generating roughly 5,478 reservations and 24.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Le Portel
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Le Portel
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.4 nights) and shorten in Feb (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Le Portel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
18.6% of total
2 Nights
32 listings
14.2% of total
3 Nights
4 listings
1.8% of total
4-6 Nights
5 listings
2.2% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
142 listings
62.8% of total
Key Insights
- The most prevalent minimum stay requirement in Le Portel is 30+ Nights, adopted by 62.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (62.8%) caters to monthly stays (30+ nights) in Le Portel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 62.8% of Le Portel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 62.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Portel.
Le Portel Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
45 listings
19.9% of total
Moderate
107 listings
47.3% of total
Firm
64 listings
28.3% of total
Strict
10 listings
4.4% of total
Cancellation Policy Insights for Le Portel
- The prevailing Airbnb cancellation policy trend in Le Portel is Moderate, used by 47.3% of listings.
- There's a relatively balanced mix between guest-friendly (67.2%) and stricter (32.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.3% market standard in Le Portel.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Portel.
How Much Are Airbnb Cleaning Fees in Le Portel?
Cleaning fees in Le Portel are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Le Portel
- 73.5% of listings charge a cleaning fee, making it standard practice in Le Portel. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $42 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Le Portel median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Le Portel Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Portelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vacation home 50 m from the seaside
Entire Place • 4 bedrooms
The seaside annex
Entire Place • 1 bedroom
Le Portel, seaside vacation home
Entire Place • 4 bedrooms
La petite Margot
Entire Place • 3 bedrooms
Window overlooking the sea. 4-star apartment. Balcony...
Entire Place • 1 bedroom
Seaside vacation home 150 m away
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Le Portel?
Learn from the best! This table showcases top-performing Airbnb hosts in Le Portel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 15 | $158,737 | 715 | 4.78/5.0 |
| Celine | 4 | $110,775 | 114 | 4.92/5.0 |
| Florent | 4 | $108,700 | 921 | 4.86/5.0 |
| Francois | 3 | $91,914 | 1078 | 4.78/5.0 |
| Frederic | 5 | $82,536 | 1978 | 4.64/5.0 |
| Pascale | 2 | $55,616 | 178 | 4.97/5.0 |
| Céline | 3 | $49,963 | 364 | 4.43/5.0 |
| Dolorès | 3 | $49,516 | 536 | 4.74/5.0 |
| Gemael | 2 | $45,909 | 121 | 4.75/5.0 |
| Mayliss | 4 | $43,098 | 113 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Portel.
Who Are the Airbnb Hosts in Le Portel?
Le Portel has a relatively balanced host base.
Host Profile Insights for Le Portel
- A 42.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Le Portel averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Le Portel's Airbnb Market Compare to Nearby Cities?
How does the Le Portel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marais-Vernier, Le Portel has 25 percentage points lower occupancy and about $58 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
| Rosoy-en-Multien | 15 | $3,540 | $343.79 | 45% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Diksmuide | 49 | $3,246 | $321.07 | 38% |
| Heuvelland | 57 | $3,245 | $380.89 | 35% |
| Saint-Pierre-du-Val | 15 | $3,232 | $355.25 | 38% |
| Zonnebeke | 14 | $3,079 | $404.22 | 37% |
| Marais-Vernier | 10 | $3,078 | $175.11 | 64% |
Frequently Asked Questions About Airbnb in Le Portel
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Le Portel.
How much do Airbnb hosts make in Le Portel?
Le Portel hosts earn about $12,916 per year on average, with an average nightly rate of $118 and RevPAR of $46. Those figures describe the typical revenue environment for active listings in Le Portel, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, Le Portel market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Le Portel?
The average Airbnb occupancy rate in Le Portel is 38.9%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Le Portel?
Listings in Le Portel average $118 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Le Portel?
Le Portel currently has about 226 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Le Portel?
AirROI currently classifies the short-term rental regulation level in Le Portel as Low. The dataset also shows about 3.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Le Portel?
RevPAR in Le Portel is about $46. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Le Portel?
Occupancy of 38.9% means Le Portel is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,916, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Le Portel?
The average booking lead time in Le Portel is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Le Portel?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Le Portel include Plage de Le Portel, Le Centre Ville, Boulogne-sur-Mer. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Le Portel?
entire_home listings make up 97.3% of the active supply in Le Portel. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Le Portel compare to nearby Airbnb markets?
Among neighboring markets, Lo-Reninge posts $71,356 in average annual revenue with 40.9% occupancy, compared to Le Portel's $12,916 and 38.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Le Portel?
The average Airbnb stay length in Le Portel is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Le Portel?
Airbnb listings in Le Portel average 4.75 out of 5 overall. About 29.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Le Portel?
Microwave and Coffee maker are among the strongest revenue-linked amenities in Le Portel. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Le Portel?
Yes. About 73.5% of active Airbnb listings in Le Portel charge a cleaning fee, and the average fee is $42. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Le Portel?
A 42.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.