Reims, Grand Est Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Reims, Grand Est? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,621 per year — at a $121 nightly rate, 40.0% occupancy, and a $47 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,532 active listings and moderate demand with room for well-positioned listings to outperform, Reims is an established vacation rental market. Supply grew 118.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 85% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Reims?
In Reims, the headline Airbnb metrics are $13,621 in average annual revenue,40.0% occupancy, $121 ADR, and $47 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Reims?
Understanding the monthly revenue variations for Airbnb listings in Reims is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Reims is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Reims across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,015+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,920 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,120 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $572, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Reims
What Is the Monthly Airbnb Occupancy Rate in Reims?
Maximize your bookings by understanding the Reims STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Reims:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Reims
What Is the Average Airbnb Nightly Rate in Reims?
Effective short term rental pricing strategy in Reims involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Reims typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Reims
What Is the RevPAR for Airbnb in Reims?
RevPAR in Reims is currently $47. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $57 RevPAR.
- Best-in-class (Top 10%) achieve $91 RevPAR.
Average Monthly RevPAR Trend in Reims
RevPAR Insights for Reims
- The average RevPAR in Reims is $47. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($91) and bottom 25% ($22) is $68, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Reims benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Reims?
Reims's peak Airbnb season falls in December, September, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, September, October)
- Revenue averages $1,788 per month
- Occupancy rates average 46.5%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,563 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $118
Low Season (January, February, March)
- Revenue drops to average $1,040 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $120
Seasonality Insights for Reims
- The Airbnb seasonality pattern in Reims shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Reims's highest earning potential, with monthly revenues climbing to $1,842, occupancy reaching 48.9%, and ADRs peaking at $128.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $989, occupancy could drop to 29.3%, and ADRs may adjust to $110.
- Lower occupancy paired with meaningful seasonality means hosts in Reims need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Reims, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Reims seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Reims?
Yes, Reims, Grand Est, France enforces high STR regulations and 85% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Reims to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 85% licensed listings)
What Are the Best Neighborhoods for Airbnb in Reims?
In a large, heavily regulated market like Reims, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Reims, filled with historic sites, shops, and restaurants. Ideal for tourists who want to experience local culture and attractions with easy access to public transport. | Reims Cathedral, Palais du Tau, Place Drouet d'Erlon, Museum of Fine Arts, Basilique Saint-Remi |
| Saint-Remi | A charming neighborhood known for its historic basilica and quieter atmosphere. Great for families and those looking for a relaxing stay while still being close to the city. | Basilique Saint-Remi, Parc Léo Lagrange, Porte de Mars, Champagnes Taittinger, Ruinart Champagne House |
| Chemin-Vert | A peaceful residential area that offers a local feel, popular among longer stays and families visiting Reims. Close to parks and local eateries. | Parc des Loisirs, Local markets, Champagne Tours, Le Parc de Champagne |
| Porte de Mars | A historical area with a mix of ancient architecture and modern amenities, attracting visitors interested in history and urban life. | Porte de Mars, Place des Carmes, Champagne Museum, Local cafes and bistros |
| Clairmarais | A green and quiet residential area perfect for travelers looking to escape the hustle and bustle, while still being close to the city center. | Clairmarais Park, Champagne cellars, Local bakery and shops |
| Willy Brandt | A modern neighborhood with new developments, popular among young professionals and tourists looking for contemporary lodging and amenities. | Modern cafes, Shopping centers, Cultural events spots, Public transport hubs |
| Laon | A nearby area popular for its historical sites and beautiful views, preferred by those looking for a day trip experience from Reims. | Laon Cathedral, Historic old town, Scenic views of the countryside |
| Epernay | Famous for its champagne houses and vineyards, appealing for tourists wanting a local wine experience and tours, making it a great extension to a stay in Reims. | Avenue de Champagne, Moët & Chandon, Epernay Champagne Experience, Local vineyards, Champagne tastings |
Because Reims has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Reims?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Reims
- The Reims Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.7% of the 1,532 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Reims, Apartment/Condo properties are the most common (88.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 2.6%) offer potential for unique stay experiences.
Reims Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Reims
- The dominant room capacity in Reims is 1 bedroom listings, making up 47.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.8% of the active Airbnb listings in Reims, indicating a high concentration in these sizes.
Reims Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Reims
- The most common guest capacity trend in Reims vacation rentals is listings accommodating 2 guests (38%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Reims STR market, accounting for 68.0% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Reims.
- On average, properties in Reims are equipped to host 3.5 guests.
How Do Listings in Reims Compare on Quality?
Listing quality in Reims can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Reims
- At 21.5 photos per listing on average, Reims hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 39.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Reims averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Reims?
Amenity Prevalence
Amenity Insights for Reims
- Essential amenities in Reims that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Reims: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Reims to stay competitive.
Which Airbnb Amenities Boost Revenue in Reims?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Reims, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 95.6% | $14,152 | $2,188 | 546.9% |
Fireplace guardsHigh opportunity | 0.8% | $41,920 | $13,397 | 212.9% |
Movie theaterHigh opportunity | 0.9% | $31,483 | $13,456 | 134.0% |
PoolHigh opportunity | 0.5% | $29,725 | $13,547 | 119.4% |
Outlet coversHigh opportunity | 2.0% | $28,898 | $13,305 | 117.2% |
Outdoor kitchenHigh opportunity | 0.3% | $29,178 | $13,570 | 115.0% |
HammockHigh opportunity | 0.4% | $28,613 | $13,562 | 111.0% |
Hot tubHigh opportunity | 4.4% | $27,332 | $12,994 | 110.3% |
Barbecue utensilsHigh opportunity | 2.9% | $27,648 | $13,206 | 109.4% |
Dishwasher | 35.1% | $20,477 | $9,920 | 106.4% |
Revenue Impact Insights for Reims
- Heating tops the revenue impact list with a 546.9% uplift — listings with this amenity earn $14,152 vs. $2,188 without it.
- High-opportunity amenities — Fireplace guards, Movie theater, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fireplace guards — it has the best combination of high revenue impact and low market saturation in Reims.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Reims STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Reims. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsReims Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Reims
- The typical guest profile for Airbnb in Reims consists of a mix of domestic (55%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 55.0% of guests.
- Key international markets include France (55%) and United Kingdom (9.6%).
- Top languages spoken are English (36%) followed by French (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Reims?
Listings in Reims average 4.65 out of 5 overall, with about 86.3 reviews per active listing and 23.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Reims
- An average rating of 4.65 places Reims in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.78), while Value (4.61) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Reims Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Reims
- The most common availability pattern in Reims falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Reims (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Reims?
Average Booking Lead Time by Month
Booking Lead Time Insights for Reims
- The overall average booking lead time for vacation rentals in Reims is 36 days.
- Guests book furthest in advance for stays during May (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Reims.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Reims averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Reims?
Guests in Reims stay about 3.9 nights on average, generating roughly 41,589 reservations and 27.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Reims
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Reims
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (3.8 nights) and shorten in Dec (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Reims Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
855 listings
55.8% of total
2 Nights
256 listings
16.7% of total
3 Nights
10 listings
0.7% of total
4-6 Nights
23 listings
1.5% of total
7-29 Nights
27 listings
1.8% of total
30+ Nights
361 listings
23.6% of total
Key Insights
- The most prevalent minimum stay requirement in Reims is 1 Night, adopted by 55.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.5%) of the Reims Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.6%) caters to monthly stays (30+ nights) in Reims, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.8% of Reims hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Reims.
Reims Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
0.2% of total
Refundable
2 listings
0.1% of total
Limited
13 listings
0.8% of total
Flexible
438 listings
28.6% of total
Moderate
721 listings
47.1% of total
Firm
293 listings
19.1% of total
Strict
61 listings
4% of total
Cancellation Policy Insights for Reims
- The prevailing Airbnb cancellation policy trend in Reims is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 75.7% of listings offering Flexible or Moderate policies. This suggests guests in Reims may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Reims.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Reims.
How Much Are Airbnb Cleaning Fees in Reims?
Cleaning fees in Reims are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Reims
- 83.3% of listings charge a cleaning fee, making it standard practice in Reims. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $51 is close to the median ($41), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Reims median of $41. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Reims Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Reimsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Chapelle du Carmel – City Center – 340 m2 – HOT TUB –
Entire Place • 3 bedrooms
Beautiful house/terrace/seminar/train station/center/arena
Entire Place • 9 bedrooms
Spacious building - hyper center - 15 beds
Entire Place • 7 bedrooms
250 m2 private air-conditioned loft, pool & spa
Entire Place • 3 bedrooms
Comfortable 3 bedrooms with terrace, hypercenter
Entire Place • 3 bedrooms
House with garden near city center
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Reims?
Learn from the best! This table showcases top-performing Airbnb hosts in Reims based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabien | 159 | $2,149,636 | 9183 | 4.55/5.0 |
| Manu Et Maximilien | 67 | $1,046,114 | 2074 | 4.49/5.0 |
| Anne-Gaëlle | 60 | $878,335 | 2861 | 4.78/5.0 |
| Aurelien | 87 | $644,025 | 2019 | 3.95/5.0 |
| Monsieur Le Concierge | 30 | $586,705 | 1812 | 4.70/5.0 |
| Bastian | 12 | $495,495 | 566 | 4.47/5.0 |
| Philémon | 14 | $367,107 | 990 | 4.72/5.0 |
| Sam | 13 | $350,646 | 3682 | 4.81/5.0 |
| Maxime | 46 | $306,428 | 555 | 4.25/5.0 |
| Alexandre | 19 | $300,745 | 992 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Reims.
Who Are the Airbnb Hosts in Reims?
Reims has a relatively balanced host base.
Host Profile Insights for Reims
- A 36.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 8.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Reims averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Reims
These are the highest-grossing professional property management operations in Reims, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Manu Et Maximilien | 67 | $1,046,114 | $155 | 38.3% | 4.49/5 |
| Anne-Gaëlle | 60 | $878,335 | $163 | 30.3% | 4.78/5 |
| HOME Conciergerie | 87 | $644,025 | $101 | 30.7% | 3.95/5 |
| Monsieur Le Concierge | 30 | $586,705 | $137 | 41.4% | 4.70/5 |
| Maxime | 46 | $306,428 | $92 | 32.0% | 4.25/5 |
| Olivier Et Marika | 5 | $94,631 | $120 | 49.7% | 4.79/5 |
| Julia | 5 | $90,414 | $134 | 42.2% | 4.77/5 |
| Appart Spa Privatif | 1 | $25,041 | $295 | 24.8% | 4.78/5 |
| Ouafia | 1 | $21,037 | $118 | 48.6% | 4.82/5 |
| Alexandre | 1 | $20,587 | $197 | 37.6% | 4.90/5 |
Management Company Insights for Reims
- The leading management company, Manu Et Maximilien, operates 67 listings with $1,046,114 in gross revenue — a useful benchmark for what scale looks like in Reims.
- Top managers average 30 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Reims's Airbnb Market Compare to Nearby Cities?
How does the Reims Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dion, Reims has 9 percentage points lower occupancy and about $160 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $5,045 | $429.16 | 35% |
| Anzegem | 10 | $4,558 | $483.27 | 34% |
| Wellin | 12 | $4,405 | $455.76 | 42% |
| Incourt | 13 | $4,379 | $314.05 | 46% |
| Dion | 12 | $4,188 | $280.63 | 49% |
| Aubel | 26 | $4,171 | $295.42 | 45% |
| Ellezelles | 15 | $4,030 | $289.08 | 45% |
| Samrée | 16 | $3,855 | $408.03 | 32% |
| Bazeilles | 11 | $3,836 | $205.49 | 48% |
| Ronse - Renaix | 18 | $3,800 | $427.41 | 32% |
Frequently Asked Questions About Airbnb in Reims
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Reims.
How much do Airbnb hosts make in Reims?
Reims hosts earn about $13,621 per year on average, with an average nightly rate of $121 and RevPAR of $47. Those figures describe the typical revenue environment for active listings in Reims, Grand Est, not the ceiling for the best operators. Source: AirROI 2026 data, Reims market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Reims?
The average Airbnb occupancy rate in Reims is 40.0%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Reims?
Listings in Reims average $121 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Reims?
Reims currently has about 1,532 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Reims?
AirROI currently classifies the short-term rental regulation level in Reims as High. The dataset also shows about 84.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Reims?
RevPAR in Reims is about $47. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Reims?
Occupancy of 40.0% means Reims is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,621, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Reims?
The average booking lead time in Reims is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Reims?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Reims include City Center, Saint-Remi, Chemin-Vert. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Reims?
entire_home listings make up 93.7% of the active supply in Reims. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Reims compare to nearby Airbnb markets?
Among neighboring markets, Mont-de-l'Enclus posts $60,541 in average annual revenue with 35.2% occupancy, compared to Reims's $13,621 and 40.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Reims?
The average Airbnb stay length in Reims is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Reims?
Airbnb listings in Reims average 4.65 out of 5 overall. About 23.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Reims?
Heating and Fireplace guards are among the strongest revenue-linked amenities in Reims. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Reims?
Yes. About 83.3% of active Airbnb listings in Reims charge a cleaning fee, and the average fee is $51. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Reims?
At 36.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.