Laon, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Laon, Hauts-de-France? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,078 per year — at a $109 nightly rate, 38.2% occupancy, and a $41 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 85 active listings, Laon is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 57.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Laon?

In Laon, the headline Airbnb metrics are $12,078 in average annual revenue,38.2% occupancy, $109 ADR, and $41 in RevPAR, and guests book about 38 days in advance.

Avg. Daily Rate (ADR)(?)

$109

The average rental revenue earned for an occupied room per day in Laon.

Occupancy Rate(?)

38.2%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$12,078

Average annual income for an Airbnb listing in Laon. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$41

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

10.6%

Strong growth (10.6%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

38 days

How far in advance guests typically book in Laon. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

July

The month with the highest average earnings, indicating peak season in Laon.

Lowest Revenue Month(?)

January

The month with the lowest average earnings, indicating the low season in Laon.

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How Much Do Airbnb Hosts Earn Monthly in Laon?

Understanding the monthly revenue variations for Airbnb listings in Laon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laon is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laon across different performance tiers:

Best-in-class properties (Top 10%) achieve $2,197+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $1,395 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $870 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $434, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Laon

What Is the Monthly Airbnb Occupancy Rate in Laon?

Maximize your bookings by understanding the Laon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laon:

Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 36%.
Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Laon

What Is the Average Airbnb Nightly Rate in Laon?

Effective short term rental pricing strategy in Laon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laon typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
Typical properties (Median) charge around $70 per night.
Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Laon

What Is the RevPAR for Airbnb in Laon?

RevPAR in Laon is currently $41. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $19 RevPAR.
Typical properties (Median) generate $30 RevPAR.
Strong performers (Top 25%) earn $41 RevPAR.
Best-in-class (Top 10%) achieve $57 RevPAR.

Average Monthly RevPAR Trend in Laon

RevPAR Insights for Laon

The average RevPAR in Laon is $41. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($57) and bottom 25% ($19) is $38, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Laon benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $41+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Laon?

Laon's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, June)

Revenue averages $1,684 per month
Occupancy rates average 49.5%
Daily rates average $106

Shoulder Season

Revenue averages $1,173 per month
Occupancy maintains around 37.9%
Daily rates hold near $100

Low Season (January, February, November)

Revenue drops to average $896 per month
Occupancy decreases to average 32.3%
Daily rates adjust to average $99

Seasonality Insights for Laon

Airbnb seasonality in Laon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Laon's highest earning potential, with monthly revenues climbing to $1,874, occupancy reaching 55.5%, and ADRs peaking at $106.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $776, occupancy could drop to 27.4%, and ADRs may adjust to $93.
Lower occupancy paired with meaningful seasonality means hosts in Laon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Laon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Laon?

Low regulation and minimal registration activity in Laon, Hauts-de-France, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Laon to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Laon?

Laon is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Laon
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Laon Old Town	Historical area with medieval architecture, cobblestone streets, and a rich history. Attracts visitors interested in heritage and culture, with the opportunity to explore the stunning Cathedral of Laon.	Cathedral of Laon, Palace of the Counts, Ramparts of Laon, Laon Museum, Saint-Jean Church
Parc Naturel Régional de l'Aisne	A beautiful natural park offering outdoor activities such as hiking and bird watching. Popular with nature lovers and those looking for a peaceful retreat away from the city.	Hiking trails, Scenic viewpoints, Wildlife watching, Picnic areas, Cycling routes
Centre Ville	The bustling city center with shops, cafes, and local markets. Offers a vibrant experience for visitors wanting to enjoy local cuisine and culture.	Place de l'Hôtel de Ville, Shops and boutiques, Cafes and restaurants, Local market, Historical buildings
Côteaux de Laon	A residential area with scenic views of the surrounding countryside. Great for families and those wanting a quieter stay while being close to Laon's attractions.	Scenic overlooks, Parks, Local vineyards, Walking paths, Quiet neighborhoods
Laon Train Station Area	Conveniently located for travelers arriving by train. Ideal for guests who prioritize easy access to transportation and nearby amenities.	Train station, Nearby cafes, Access to public transport, Local shopping, Easy access to Laon attractions
Tourist Route	Popular route leading to different regional attractions. Great for tourists who want to explore the region and visit various sites of interest.	Château de Coucy, Historical landmarks, Scenic drive, Cultural sites, Access to nearby towns
Les Faubourgs	A suburban area close to the city center, providing a mix of quiet living and accessibility to amenities. Great for longer stays and family-oriented guests.	Parks, Family-friendly activities, Quiet streets, Local shops, Close to public transport
Cultural District	Area centered around cultural experiences like theaters, galleries, and music venues. Attracts those looking for arts and entertainment during their stay.	Local theaters, Art galleries, Music venues, Cultural festivals, Community events

With 8 distinct neighborhoods showing meaningful short-term rental activity, Laon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Laon?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Laon

The Laon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 85 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Laon, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
Houses represent a significant 34.1% portion, catering likely to families or larger groups.
The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.

Laon Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Laon

The dominant room capacity in Laon is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Laon, indicating a high concentration in these sizes.
Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Laon.

Laon Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Laon

The most common guest capacity trend in Laon vacation rentals is listings accommodating 4 guests (32.9%). This suggests the primary traveler segment is likely small families or groups.
Properties designed for 4 guests and 2 guests dominate the Laon STR market, accounting for 64.7% of listings.
15.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laon.
On average, properties in Laon are equipped to host 3.1 guests.

How Do Listings in Laon Compare on Quality?

Listing quality in Laon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

24.7

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.1

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

28.2%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Laon

At 24.7 photos per listing on average, Laon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
28.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Laon averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Laon?

Amenity Prevalence

Amenity Insights for Laon

Essential amenities in Laon that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Laon: Wifi.
Prioritize adding missing essentials: Wifi.
Consider adding popular differentiators like Heating or TV to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Laon to stay competitive.

Which Airbnb Amenities Boost Revenue in Laon?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Laon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
TV	90.6%	$13,069	$2,538	415.0%
Heating	94.1%	$12,634	$3,171	298.5%
BBQ grill	10.6%	$34,229	$9,455	262.0%
Children’s books and toys	15.3%	$30,210	$8,804	243.1%
Children’s dinnerwareHigh opportunity	5.9%	$35,377	$10,622	233.1%
High chair	20.0%	$26,188	$8,550	206.3%
Board games	18.8%	$25,169	$9,042	178.4%
Clothing storage	83.5%	$13,430	$5,220	157.3%
Crib	22.4%	$22,631	$9,040	150.4%
Hair dryer	76.5%	$14,057	$5,646	149.0%

Revenue Impact Insights for Laon

TV tops the revenue impact list with a 415.0% uplift — listings with this amenity earn $13,069 vs. $2,538 without it.
High-opportunity amenities — Children’s dinnerware — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
TV, Heating, Clothing storage — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Children’s dinnerware — it has the best combination of high revenue impact and low market saturation in Laon.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Laon STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Laon Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Laon

The typical guest profile for Airbnb in Laon consists of a mix of domestic (59%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
Domestic travelers account for 59.1% of guests.
Key international markets include France (59.1%) and United Kingdom (19.9%).
Top languages spoken are French (37.4%) followed by English (34.4%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Balance marketing efforts between domestic and international channels based on the guest mix.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Laon?

Listings in Laon average 4.72 out of 5 overall, with about 97.5 reviews per active listing and 35.3% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Laon

An average rating of 4.72 places Laon in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Check-in (4.83), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
35.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Laon Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Laon

The most common availability pattern in Laon falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 83.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Laon (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 18.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Laon?

Average Booking Lead Time by Month

Booking Lead Time Insights for Laon

The overall average booking lead time for vacation rentals in Laon is 38 days.
Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
Seasonally, Summer (48 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Laon.
For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
Monitor your own booking lead times against these Laon averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Laon?

Guests in Laon stay about 3.6 nights on average, generating roughly 2,125 reservations and 25 bookings per listing in the latest AirROI dataset. The most common check-in time is 5:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Laon

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Laon

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
At 25 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Jun (3.9 nights) and shorten in Apr (2.7 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 5:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Laon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (68.2%)

1 Night

58 listings

68.2% of total

2 Nights (15.3%)

2 Nights

13 listings

15.3% of total

3 Nights (1.2%)

3 Nights

1 listings

1.2% of total

4-6 Nights (1.2%)

4-6 Nights

1 listings

1.2% of total

30+ Nights (14.1%)

30+ Nights

12 listings

14.1% of total

Key Insights

The most prevalent minimum stay requirement in Laon is 1 Night, adopted by 68.2% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (83.5%) of the Laon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (14.1%) caters to monthly stays (30+ nights) in Laon, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 68.2% of Laon hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laon.

Laon Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (64.7%)

Flexible

55 listings

64.7% of total

Moderate (21.2%)

Moderate

18 listings

21.2% of total

Firm (10.6%)

Firm

9 listings

10.6% of total

Strict

3 listings

3.5% of total

Cancellation Policy Insights for Laon

The prevailing Airbnb cancellation policy trend in Laon is Flexible, used by 64.7% of listings.
The market strongly favors guest-friendly terms, with 85.9% of listings offering Flexible or Moderate policies. This suggests guests in Laon may expect booking flexibility.
Strict cancellation policies are quite rare (3.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 64.7% market standard in Laon.
Given the high prevalence of Flexible policies (64.7%), offering this can enhance booking appeal, especially during shoulder seasons.
Using a Strict policy might deter some guests, as only 3.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Laon.

How Much Are Airbnb Cleaning Fees in Laon?

Cleaning fees in Laon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$36

Median Cleaning Fee

$27

Listings Charging a Fee

70.6%

Fee as Revenue Share

7.3%

Cleaning Fee Insights for Laon

70.6% of listings charge a cleaning fee, making it standard practice in Laon. Guests expect it and factor it into their booking decisions.
The average cleaning fee of $36 is close to the median ($27), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Laon median of $27. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$84.48

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Laon?

Learn from the best! This table showcases top-performing Airbnb hosts in Laon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Laon by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Pierre	5	$196,941	137	4.93/5.0
Jérôme	2	$94,386	105	4.95/5.0
Marie Et Florian	4	$51,828	320	4.86/5.0
Mélanie & William	3	$42,213	370	4.75/5.0
Nicolas	1	$39,397	28	5.00/5.0
Guillaume	2	$29,603	124	4.83/5.0
Vivien	1	$26,749	534	4.87/5.0
Isabelle	3	$26,713	166	4.75/5.0
Olivier	2	$24,116	58	4.93/5.0
Anita	3	$23,700	203	4.54/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laon.

Who Are the Airbnb Hosts in Laon?

Laon is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

58.8%

Professional Management

0.0%

Cohosted Listings

37.6%

Instant Book Enabled

8.2%

Simplified Pricing

70.6%

Host Profile Insights for Laon

With 58.8% Superhosts, Laon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
8.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
70.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 37.6% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Laon averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Laon's Airbnb Market Compare to Nearby Cities?

How does the Laon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Dion, Laon has 11 percentage points lower occupancy and about $172 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Laon — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Lo-Reninge	13	$5,946	$466.31	41%
Égreville	12	$5,261	$465.84	37%
Mont-de-l'Enclus	10	$5,045	$429.16	35%
Anzegem	10	$4,558	$483.27	34%
Incourt	13	$4,379	$314.05	46%
Dion	12	$4,188	$280.63	49%
Ellezelles	15	$4,030	$289.08	45%
Morienval	12	$3,839	$375.97	31%
Bazeilles	11	$3,836	$205.49	48%
Ronse - Renaix	18	$3,800	$427.41	32%

Frequently Asked Questions About Airbnb in Laon

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Laon.

How much do Airbnb hosts make in Laon?

Laon hosts earn about $12,078 per year on average, with an average nightly rate of $109 and RevPAR of $41. Those figures describe the typical revenue environment for active listings in Laon, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, Laon market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Laon?

The average Airbnb occupancy rate in Laon is 38.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Laon?

Listings in Laon average $109 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Laon?

Laon currently has about 85 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Laon?

AirROI currently classifies the short-term rental regulation level in Laon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Laon?

RevPAR in Laon is about $41. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Laon?

Occupancy of 38.2% means Laon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,078, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Laon?

The average booking lead time in Laon is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Laon?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Laon include Laon Old Town, Parc Naturel Régional de l'Aisne, Centre Ville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Laon?

entire_home listings make up 78.8% of the active supply in Laon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Laon compare to nearby Airbnb markets?

Among neighboring markets, Lo-Reninge posts $71,356 in average annual revenue with 40.9% occupancy, compared to Laon's $12,078 and 38.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Laon?

The average Airbnb stay length in Laon is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Laon?

Airbnb listings in Laon average 4.72 out of 5 overall. About 35.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Laon?

TV and Heating are among the strongest revenue-linked amenities in Laon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Laon?

Yes. About 70.6% of active Airbnb listings in Laon charge a cleaning fee, and the average fee is $36. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Laon?

A 58.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.