Grasse, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Grasse, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,913 per year — at a $250 nightly rate, 40.5% occupancy, and a $102 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Grasse's 547 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 72.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Grasse?
In Grasse, the headline Airbnb metrics are $15,913 in average annual revenue,40.5% occupancy, $250 ADR, and $102 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Grasse?
Understanding the monthly revenue variations for Airbnb listings in Grasse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grasse is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grasse across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,828+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,491 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,333 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $681, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grasse
What Is the Monthly Airbnb Occupancy Rate in Grasse?
Maximize your bookings by understanding the Grasse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grasse:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grasse
What Is the Average Airbnb Nightly Rate in Grasse?
Effective short term rental pricing strategy in Grasse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grasse typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $552+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Grasse
What Is the RevPAR for Airbnb in Grasse?
RevPAR in Grasse is currently $102. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $114 RevPAR.
- Best-in-class (Top 10%) achieve $265 RevPAR.
Average Monthly RevPAR Trend in Grasse
RevPAR Insights for Grasse
- The average RevPAR in Grasse is $102. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($265) and bottom 25% ($32) is $232, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Grasse benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $114+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Grasse?
Grasse's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,021 per month
- Occupancy rates average 52.3%
- Daily rates average $241
Shoulder Season
- Revenue averages $1,717 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $231
Low Season (January, February, November)
- Revenue drops to average $984 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $244
Seasonality Insights for Grasse
- Airbnb seasonality in Grasse is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Grasse's highest earning potential, with monthly revenues climbing to $4,702, occupancy reaching 61.2%, and ADRs peaking at $247.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $919, occupancy could drop to 22.9%, and ADRs may adjust to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grasse.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Grasse, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Grasse?
With 22% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Grasse. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Grasse to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 22% licensed listings)
What Are the Best Neighborhoods for Airbnb in Grasse?
Location within Grasse matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Grasse | Historical district famous for its perfume industry and charming narrow streets. Attracts tourists interested in culture and history, and offers a picturesque experience. | Fragonard Perfumery, Grasse Cathedral, Place aux Aires, Musée International de la Parfumerie, Villa Fragonard |
| Côte d'Azur | The coastal region nearby Grasse known for its beautiful beaches and luxury lifestyle. Perfect for tourists seeking sun, sand, and a glamorous vacation experience. | Cannes, Antibes, Nice beaches, Saint-Tropez, Promenade des Anglais |
| Mouans-Sartoux | A nearby town known for its arts and culture, offering a more relaxed atmosphere while still being close to Grasse. Great for families and cultural enthusiasts. | Cultural center of Mouans-Sartoux, International Book Fair, Historic village center, Parc de la Valmasque, Local galleries |
| Plan de Grasse | A residential area close to Grasse with local amenities and access to nature. Ideal for longer stays and family vacations. | Le Parc des Collines, Various hiking trails, Local markets |
| Les Hauts de Grasse | A scenic residential area offering stunning views of the countryside and the Mediterranean. Appeals to tourists looking for tranquility and nature. | Scenic viewpoints, Nature trails, Peaceful surroundings |
| Opio | A charming village near Grasse, surrounded by nature and known for its olive groves. Attracts visitors wanting a taste of rural Provençal life. | Olive mill tours, Local vineyards, Traditional markets, Hiking routes |
| Cabris | A village perched atop a hill, famous for its breathtaking views and proximity to Grasse. Ideal for romantic getaways and peaceful retreats. | Panoramic views of the Mediterranean, Charming village streets, Café terraces with views |
| Valbonne | A picturesque village with a vibrant market and restaurants. Hosts visitors looking for a blend of history and modern amenities close to Grasse. | Valbonne Market, Historic village center, Café culture, Nearby park areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Grasse offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Grasse?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grasse
- The Grasse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 547 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grasse, Apartment/Condo properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.8% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Grasse Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grasse
- The dominant room capacity in Grasse is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.5% of the active Airbnb listings in Grasse, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grasse.
Grasse Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grasse
- The most common guest capacity trend in Grasse vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Grasse STR market, accounting for 52.3% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grasse.
- On average, properties in Grasse are equipped to host 4.3 guests.
How Do Listings in Grasse Compare on Quality?
Listing quality in Grasse can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Grasse
- At 27.8 photos per listing on average, Grasse hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Grasse averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Grasse?
Amenity Prevalence
Amenity Insights for Grasse
- Essential amenities in Grasse that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grasse: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grasse to stay competitive.
Which Airbnb Amenities Boost Revenue in Grasse?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Grasse, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 92.3% | $16,804 | $5,198 | 223.3% |
SaunaHigh opportunity | 0.9% | $47,228 | $15,624 | 202.3% |
Pool | 44.1% | $24,357 | $9,263 | 163.0% |
Washer | 85.0% | $17,454 | $7,173 | 143.3% |
Children’s bikesHigh opportunity | 1.5% | $37,712 | $15,590 | 141.9% |
Outdoor kitchenHigh opportunity | 5.9% | $34,308 | $14,770 | 132.3% |
Indoor fireplace | 20.8% | $28,415 | $12,622 | 125.1% |
Beach essentialsHigh opportunity | 3.1% | $34,147 | $15,328 | 122.8% |
Free parking on premises | 70.6% | $18,906 | $8,739 | 116.3% |
Dryer | 26.9% | $26,218 | $12,126 | 116.2% |
Revenue Impact Insights for Grasse
- Kitchen tops the revenue impact list with a 223.3% uplift — listings with this amenity earn $16,804 vs. $5,198 without it.
- High-opportunity amenities — Sauna, Children’s bikes, Outdoor kitchen — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Grasse.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Grasse STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grasse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrasse Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Grasse
- The typical guest profile for Airbnb in Grasse consists of a mix of domestic (53%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 53.4% of guests.
- Key international markets include France (53.4%) and Germany (8.3%).
- Top languages spoken are English (36.4%) followed by French (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Grasse?
Listings in Grasse average 4.79 out of 5 overall, with about 32.4 reviews per active listing and 25.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Grasse
- An average rating of 4.79 places Grasse in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Grasse Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grasse
- The most common availability pattern in Grasse falls within the 271-366 days range, representing 66.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Grasse (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Grasse?
Average Booking Lead Time by Month
Booking Lead Time Insights for Grasse
- The overall average booking lead time for vacation rentals in Grasse is 56 days.
- Guests book furthest in advance for stays during August (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Grasse.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Grasse averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Grasse?
Guests in Grasse stay about 6.9 nights on average, generating roughly 7,039 reservations and 13 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Grasse
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Grasse
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (6.9 nights) and shorten in Feb (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Grasse Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
11.9% of total
2 Nights
78 listings
14.3% of total
3 Nights
55 listings
10.1% of total
4-6 Nights
106 listings
19.4% of total
7-29 Nights
53 listings
9.7% of total
30+ Nights
190 listings
34.7% of total
Key Insights
- The most prevalent minimum stay requirement in Grasse is 30+ Nights, adopted by 34.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.7%) caters to monthly stays (30+ nights) in Grasse, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.7% of Grasse hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grasse.
Grasse Airbnb Cancellation Policy Trends Analysis (2026)
Limited
5 listings
0.9% of total
Super Strict 60 Days
7 listings
1.3% of total
Super Strict 30 Days
6 listings
1.1% of total
Flexible
115 listings
21.1% of total
Moderate
145 listings
26.6% of total
Firm
210 listings
38.5% of total
Strict
57 listings
10.5% of total
Cancellation Policy Insights for Grasse
- The prevailing Airbnb cancellation policy trend in Grasse is Firm, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (47.7%) and stricter (49.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.5% market standard in Grasse.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Grasse.
How Much Are Airbnb Cleaning Fees in Grasse?
Cleaning fees in Grasse are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Grasse
- 78.8% of listings charge a cleaning fee, making it standard practice in Grasse. Guests expect it and factor it into their booking decisions.
- The gap between the average ($128) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Grasse median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Grasse Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grassebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Villa 9 pers Private pool near
Entire Place • 4 bedrooms
Sun soaked French luxury villa on the Côte D'Azur
Entire Place • 6 bedrooms
7BR Luxury Côte d’Azur Villa | Spa & Heated Pool
Entire Place • 7 bedrooms
Beyond Hillridge - 6 beds - Views-Private
Entire Place • 6 bedrooms
Luxury Villa & Pool, Amazing Sea views near Cannes
Entire Place • 4 bedrooms
Villa Clairefontaine
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Grasse?
Learn from the best! This table showcases top-performing Airbnb hosts in Grasse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lone | 2 | $177,692 | 13 | 4.93/5.0 |
| Thibaut | 1 | $122,907 | 7 | 5.00/5.0 |
| Ethel | 2 | $118,825 | 17 | 5.00/5.0 |
| Tony | 1 | $102,778 | 37 | 4.97/5.0 |
| Sarah Jean Millicent | 1 | $102,425 | 2 | Not Rated |
| Leona | 1 | $101,224 | 59 | 4.90/5.0 |
| Juliane | 2 | $100,177 | 12 | 5.00/5.0 |
| Michel | 2 | $100,019 | 15 | 4.86/5.0 |
| Eleonore | 2 | $90,163 | 99 | 4.97/5.0 |
| Chrystelle | 2 | $90,159 | 244 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grasse.
Who Are the Airbnb Hosts in Grasse?
Grasse has a relatively balanced host base.
Host Profile Insights for Grasse
- A 30.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Grasse averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Grasse
These are the highest-grossing professional property management operations in Grasse, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lone | 2 | $177,692 | $1,168 | 45.4% | 4.93/5 |
| Thibaut | 1 | $122,907 | $856 | 38.0% | 5.00/5 |
| Aude | 3 | $83,143 | $163 | 52.0% | 4.88/5 |
| Enjoy And Stay | 4 | $58,963 | $237 | 30.7% | 4.70/5 |
| Novasol | 1 | $48,636 | $624 | 56.8% | 4.75/5 |
| Monsieur Folke | 1 | $33,303 | $562 | 58.3% | 4.80/5 |
| Damien | 2 | $30,343 | $137 | 37.1% | 4.93/5 |
| Sunset Riviera Holidays | 1 | $21,288 | $360 | 27.6% | 4.71/5 |
| Jennifer | 1 | $16,405 | $184 | 25.5% | 4.96/5 |
| Novasol | 1 | $12,475 | $201 | 27.8% | N/A |
Management Company Insights for Grasse
- The leading management company, Lone, operates 2 listings with $177,692 in gross revenue — a useful benchmark for what scale looks like in Grasse.
- Top managers average 2 properties each, suggesting professional management in Grasse still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Grasse's Airbnb Market Compare to Nearby Cities?
How does the Grasse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Villefranche-sur-Mer, Grasse has 10 percentage points lower occupancy and about $47 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Saint-Tropez | 825 | $3,562 | $526.14 | 39% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Villefranche-sur-Mer | 486 | $3,052 | $297.00 | 50% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| Monaco | 192 | $2,932 | $512.14 | 35% |
Frequently Asked Questions About Airbnb in Grasse
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Grasse.
How much do Airbnb hosts make in Grasse?
Grasse hosts earn about $15,913 per year on average, with an average nightly rate of $250 and RevPAR of $102. Those figures describe the typical revenue environment for active listings in Grasse, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Grasse market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Grasse?
The average Airbnb occupancy rate in Grasse is 40.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Grasse?
Listings in Grasse average $250 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Grasse?
Grasse currently has about 547 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Grasse?
AirROI currently classifies the short-term rental regulation level in Grasse as Moderate. The dataset also shows about 22.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Grasse?
RevPAR in Grasse is about $102. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Grasse?
At 40.5% occupancy, Grasse can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $15,913, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Grasse?
The average booking lead time in Grasse is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Grasse?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Grasse include Old Town Grasse, Côte d'Azur, Mouans-Sartoux. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Grasse?
entire_home listings make up 91.0% of the active supply in Grasse. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Grasse compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Grasse's $15,913 and 40.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Grasse?
The average Airbnb stay length in Grasse is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Grasse?
Airbnb listings in Grasse average 4.79 out of 5 overall. About 25.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Grasse?
Kitchen and Sauna are among the strongest revenue-linked amenities in Grasse. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Grasse?
Yes. About 78.8% of active Airbnb listings in Grasse charge a cleaning fee, and the average fee is $128. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Grasse?
At 30.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.