Rousset, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rousset, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,458 per year — at a $179 nightly rate, 41.7% occupancy, and a $81 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 49 active listings, Rousset is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 69.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rousset?
In Rousset, the headline Airbnb metrics are $16,458 in average annual revenue,41.7% occupancy, $179 ADR, and $81 in RevPAR, and guests book about 68 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rousset?
Understanding the monthly revenue variations for Airbnb listings in Rousset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rousset is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rousset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,533+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,645 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,301 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rousset
What Is the Monthly Airbnb Occupancy Rate in Rousset?
Maximize your bookings by understanding the Rousset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rousset:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rousset
What Is the Average Airbnb Nightly Rate in Rousset?
Effective short term rental pricing strategy in Rousset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rousset typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $282 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Rousset
What Is the RevPAR for Airbnb in Rousset?
RevPAR in Rousset is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $93 RevPAR.
- Best-in-class (Top 10%) achieve $221 RevPAR.
Average Monthly RevPAR Trend in Rousset
RevPAR Insights for Rousset
- The average RevPAR in Rousset is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($221) and bottom 25% ($28) is $193, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rousset benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $93+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rousset?
Rousset's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,460 per month
- Occupancy rates average 56.4%
- Daily rates average $222
Shoulder Season
- Revenue averages $1,758 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $208
Low Season (January, February, April)
- Revenue drops to average $1,192 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $200
Seasonality Insights for Rousset
- Airbnb seasonality in Rousset is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rousset's highest earning potential, with monthly revenues climbing to $4,428, occupancy reaching 66.1%, and ADRs peaking at $229.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,056, occupancy could drop to 30.0%, and ADRs may adjust to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rousset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rousset, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rousset?
Low regulation and minimal registration activity in Rousset, Provence-Alpes-Côte d'Azur, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rousset to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 4% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rousset?
With a compact short-term rental market, Rousset gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rousset Village | Charming Provençal village known for its picturesque streets and local markets. Ideal for travelers seeking an authentic French countryside experience with access to local culture and cuisine. | Church of Saint-Pierre, Local Markets, Café de l'Amitié, Hiking trails in the surrounding hills, Nearby vineyards |
| Sainte-Victoire | Famous for the stunning Montagne Sainte-Victoire, this area attracts nature lovers and hikers. Great for hosting outdoor enthusiasts and travelers interested in art and photography inspired by the landscape. | Montagne Sainte-Victoire, Cézanne's studio, Hiking trails, Art galleries, Picnic spots with scenic views |
| Aix-en-Provence | A vibrant city known for its historical architecture, festivals, and cultural offerings. Attracts tourists for its art, food, and vibrant atmosphere, making it a short trip from Rousset. | Cours Mirabeau, Saint-Sauveur Cathedral, Aix Market, Cézanne's artwork locations, Festivals and events throughout the year |
| Luc-en-Provence | A peaceful village offering a relaxing retreat, with easy access to nature and beautiful landscapes. Perfect for those wanting to escape the hustle and bustle of the city. | Old village charm, Walking paths, Nature parks, Bistro dining experiences |
| Trets | Located near Montagne de la Sainte-Victoire, Trets offers historical charm and rural activities. It's great for visitors looking for hiking, cycling, and local culture. | Historical sites, Outdoor activities, Artisan shops, Local festivals, Wine tasting in nearby vineyards |
| Pourrières | A small village surrounded by vineyards and olive groves. Attractive for those seeking a quiet getaway with plenty of outdoor activities. | Vineyard tours, Olive oil tastings, Local hiking paths, Community events |
| Gardanne | A friendly town with historical significance and proximity to Aix-en-Provence, Gardanne is a great base for exploring the area while enjoying local amenities. | Historical mining heritage, Local parks, Markets, Cultural events |
| Peynier | A quaint Provençal village with stunning views and a relaxed atmosphere. Ideal for travelers looking to enjoy nature and the countryside. | Historic village center, Scenic viewpoints, Local cuisine, Artisan shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rousset offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rousset?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rousset
- The Rousset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rousset, House properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 65.3% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Rousset Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rousset
- The dominant room capacity in Rousset is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.1% of the active Airbnb listings in Rousset, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rousset.
Rousset Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rousset
- The most common guest capacity trend in Rousset vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Rousset STR market, accounting for 49.0% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rousset.
- On average, properties in Rousset are equipped to host 4.4 guests.
How Do Listings in Rousset Compare on Quality?
Listing quality in Rousset can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rousset
- At 25.7 photos per listing on average, Rousset hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rousset averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rousset?
Amenity Prevalence
Amenity Insights for Rousset
- Essential amenities in Rousset that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rousset: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rousset to stay competitive.
Which Airbnb Amenities Boost Revenue in Rousset?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rousset, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 85.7% | $18,741 | $2,766 | 577.6% |
Hangers | 85.7% | $18,687 | $3,090 | 504.8% |
Coffee maker | 85.7% | $18,601 | $3,602 | 416.4% |
Cooking basics | 77.6% | $20,033 | $4,112 | 387.2% |
Outdoor playground | 12.2% | $49,456 | $11,854 | 317.2% |
Dishes and silverware | 89.8% | $17,839 | $4,313 | 313.6% |
Hair dryer | 75.5% | $20,194 | $4,942 | 308.6% |
Children's playroom | 10.2% | $49,239 | $12,733 | 286.7% |
Refrigerator | 77.6% | $19,740 | $5,123 | 285.3% |
BBQ grill | 55.1% | $24,423 | $6,684 | 265.4% |
Revenue Impact Insights for Rousset
- Heating tops the revenue impact list with a 577.6% uplift — listings with this amenity earn $18,741 vs. $2,766 without it.
- Heating, Hangers, Coffee maker, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rousset STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rousset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRousset Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rousset
- The typical guest profile for Airbnb in Rousset consists of primarily domestic travelers (77%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.9% of guests.
- Key international markets include France (76.9%) and Germany (5.4%).
- Top languages spoken are French (37.7%) followed by English (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rousset?
Listings in Rousset average 4.75 out of 5 overall, with about 44.7 reviews per active listing and 28.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rousset
- An average rating of 4.75 places Rousset in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Rousset Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rousset
- The most common availability pattern in Rousset falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rousset (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rousset?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rousset
- The overall average booking lead time for vacation rentals in Rousset is 68 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Rousset.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Rousset averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rousset?
Guests in Rousset stay about 6.2 nights on average, generating roughly 869 reservations and 17.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rousset
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rousset
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (7.8 nights) and shorten in Jan (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rousset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
22.4% of total
2 Nights
12 listings
24.5% of total
3 Nights
6 listings
12.2% of total
4-6 Nights
5 listings
10.2% of total
7-29 Nights
4 listings
8.2% of total
30+ Nights
11 listings
22.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rousset is 2 Nights, adopted by 24.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.4%) caters to monthly stays (30+ nights) in Rousset, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.5% of Rousset hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rousset.
Rousset Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
14.3% of total
Moderate
18 listings
36.7% of total
Firm
21 listings
42.9% of total
Strict
3 listings
6.1% of total
Cancellation Policy Insights for Rousset
- The prevailing Airbnb cancellation policy trend in Rousset is Firm, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (51.0%) and stricter (49.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Rousset.
- Using a Strict policy might deter some guests, as only 6.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rousset.
How Much Are Airbnb Cleaning Fees in Rousset?
Cleaning fees in Rousset are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rousset
- 71.4% of listings charge a cleaning fee, making it standard practice in Rousset. Guests expect it and factor it into their booking decisions.
- The gap between the average ($70) and median ($41) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rousset median of $41. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rousset Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roussetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Provencal Mas near Aix en Provence Tennis and pool
Entire Place • 5 bedrooms
Cozy chalet with lake and mountain views
Entire Place • 4 bedrooms
Mas provençale
Entire Place • 5 bedrooms
Beautiful Provençal Bastide
Entire Place • 4 bedrooms
Mountain house with lake view
Entire Place • 8 bedrooms
Prestigious villa near Aix-en-Provence
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rousset?
Learn from the best! This table showcases top-performing Airbnb hosts in Rousset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 1 | $113,706 | 21 | 5.00/5.0 |
| Sylvie | 3 | $77,168 | 509 | 4.71/5.0 |
| Anne | 2 | $74,142 | 132 | 4.97/5.0 |
| Loic | 1 | $51,161 | 30 | 4.83/5.0 |
| Eloi | 1 | $38,191 | 9 | 4.89/5.0 |
| Christian | 1 | $36,142 | 9 | 5.00/5.0 |
| Sylvie | 1 | $34,084 | 3 | 5.00/5.0 |
| David | 1 | $31,599 | 33 | 4.97/5.0 |
| Geraldine | 1 | $24,073 | 5 | 5.00/5.0 |
| Pascal | 1 | $23,450 | 51 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rousset.
Who Are the Airbnb Hosts in Rousset?
Rousset has a relatively balanced host base.
Host Profile Insights for Rousset
- A 36.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rousset averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Rousset's Airbnb Market Compare to Nearby Cities?
How does the Rousset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cavillargues, Rousset has 6 percentage points lower occupancy and about $170 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Tropez | 825 | $3,562 | $526.14 | 39% |
| Eygalières | 84 | $3,224 | $461.22 | 40% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| La Môle | 19 | $2,899 | $454.39 | 39% |
Frequently Asked Questions About Airbnb in Rousset
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rousset.
How much do Airbnb hosts make in Rousset?
Rousset hosts earn about $16,458 per year on average, with an average nightly rate of $179 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Rousset, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Rousset market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rousset?
The average Airbnb occupancy rate in Rousset is 41.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rousset?
Listings in Rousset average $179 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rousset?
Rousset currently has about 49 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rousset?
AirROI currently classifies the short-term rental regulation level in Rousset as Low. The dataset also shows about 4.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rousset?
RevPAR in Rousset is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rousset?
At 41.7% occupancy, Rousset can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,458, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rousset?
The average booking lead time in Rousset is about 68 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rousset?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rousset include Rousset Village, Sainte-Victoire, Aix-en-Provence. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rousset?
entire_home listings make up 83.7% of the active supply in Rousset. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rousset compare to nearby Airbnb markets?
Among neighboring markets, Ramatuelle posts $48,129 in average annual revenue with 39.4% occupancy, compared to Rousset's $16,458 and 41.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rousset?
The average Airbnb stay length in Rousset is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rousset?
Airbnb listings in Rousset average 4.75 out of 5 overall. About 28.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rousset?
Heating and Hangers are among the strongest revenue-linked amenities in Rousset. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rousset?
Yes. About 71.4% of active Airbnb listings in Rousset charge a cleaning fee, and the average fee is $70. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rousset?
At 36.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.