Sainte-Marie, Réunion Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sainte-Marie, Réunion? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,721 per year — at a $96 nightly rate, 42.2% occupancy, and a $39 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 104 active listings, Sainte-Marie is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 55.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sainte-Marie?
In Sainte-Marie, the headline Airbnb metrics are $10,721 in average annual revenue,42.2% occupancy, $96 ADR, and $39 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sainte-Marie?
Understanding the monthly revenue variations for Airbnb listings in Sainte-Marie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Marie is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Marie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,523+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,704 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,042 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $480, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sainte-Marie
What Is the Monthly Airbnb Occupancy Rate in Sainte-Marie?
Maximize your bookings by understanding the Sainte-Marie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Marie:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sainte-Marie
What Is the Average Airbnb Nightly Rate in Sainte-Marie?
Effective short term rental pricing strategy in Sainte-Marie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Marie typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Sainte-Marie
What Is the RevPAR for Airbnb in Sainte-Marie?
RevPAR in Sainte-Marie is currently $39. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $51 RevPAR.
- Best-in-class (Top 10%) achieve $73 RevPAR.
Average Monthly RevPAR Trend in Sainte-Marie
RevPAR Insights for Sainte-Marie
- The average RevPAR in Sainte-Marie is $39. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($73) and bottom 25% ($18) is $56, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sainte-Marie benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $51+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sainte-Marie?
Sainte-Marie's peak Airbnb season falls in October, December, August, while the softest stretch is February, March, June. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, December, August)
- Revenue averages $1,489 per month
- Occupancy rates average 49.9%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,254 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $99
Low Season (February, March, June)
- Revenue drops to average $1,009 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $99
Seasonality Insights for Sainte-Marie
- The Airbnb seasonality pattern in Sainte-Marie shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sainte-Marie's highest earning potential, with monthly revenues climbing to $1,556, occupancy reaching 51.7%, and ADRs peaking at $104.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $966, occupancy could drop to 34.5%, and ADRs may adjust to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Marie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sainte-Marie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sainte-Marie?
Low regulation and minimal registration activity in Sainte-Marie, Réunion, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Marie to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sainte-Marie?
Sainte-Marie is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Gilles-les-Bains | Popular beach area known for its beautiful coastline and vibrant nightlife. Ideal for tourists looking for sun, sea, and local dining experiences. | Lagoon of Saint-Gilles, Les Roches Noires Beach, Aquarium de La Réunion, Rue des Bichiques, Casino de Saint-Gilles |
| Cilaos | A stunning mountain area ideal for nature lovers and hikers. Known for its scenic views and cool climate, it attracts visitors seeking adventure and tranquility. | Cirque de Cilaos, Piton des Neiges, Les Thermes de Cilaos, Cilaos vineyards, Sentier des Sources |
| Saint-Denis | The capital city of Réunion, offering a mix of culture, history, and urban life. Convenient for business travelers and tourists interested in local culture. | Jardin de l'État, La Barachois, Musée Léon Dierx, Cathedral of Saint-Denis, La Cite des Arts |
| Saint-Leu | Famous for its surf spots and beautiful beaches, Saint-Leu is perfect for tourists interested in water sports and marine activities. | Lagoon of Saint-Leu, Musee de l'Air, Kelonia (turtle sanctuary), Saint-Leu Beach, Surf spots |
| La Saline-Les-Bains | A quieter beach area, ideal for families and couples looking for relaxation. The beautiful sandy beaches make it a sought-after location for Airbnb hosting. | La Saline Beach, Les Bains de la Réunion, Watersports, Reunion Island Diversity Museum, Lagoon activities |
| Plaine des Cafres | Offering a unique rural experience in the island’s highlands, great for those looking to escape the hustle and bustle. Surrounded by nature and hiking trails. | The Volcano House, Piton de la Fournaise, Scenic trails, Local agriculture tours, Beautiful landscapes |
| Etang-Salé | Known for its unique black sand beaches and nature reserve, this area attracts those who appreciate biodiversity and ecological tourism. | Etang-Salé Beach, La Maison de l'Environnement, Black sand beaches, Nature hikes, Local wildlife |
| Sainte-Marie | A developing area close to the airport and local amenities. Ideal for attracting travelers who want quick access to the island’s attractions. | Sainte-Marie Beach, Le Trou d'Eau, Local markets, Cultural sites in Sainte-Marie, Nearby nature reserves |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sainte-Marie offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sainte-Marie?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sainte-Marie
- The Sainte-Marie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 104 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sainte-Marie, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Sainte-Marie Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sainte-Marie
- The dominant room capacity in Sainte-Marie is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.4% of the active Airbnb listings in Sainte-Marie, indicating a high concentration in these sizes.
Sainte-Marie Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sainte-Marie
- The most common guest capacity trend in Sainte-Marie vacation rentals is listings accommodating 2 guests (27.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sainte-Marie STR market, accounting for 53.9% of listings.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Marie.
- On average, properties in Sainte-Marie are equipped to host 3.2 guests.
How Do Listings in Sainte-Marie Compare on Quality?
Listing quality in Sainte-Marie can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sainte-Marie
- The average of 19.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 24.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sainte-Marie averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sainte-Marie?
Amenity Prevalence
Amenity Insights for Sainte-Marie
- Essential amenities in Sainte-Marie that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sainte-Marie: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sainte-Marie to stay competitive.
Which Airbnb Amenities Boost Revenue in Sainte-Marie?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sainte-Marie, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 83.7% | $11,826 | $5,068 | 133.3% |
Dishes and silverware | 81.7% | $11,966 | $5,153 | 132.2% |
Kitchen | 92.3% | $11,211 | $4,848 | 131.3% |
Air conditioning | 60.6% | $13,778 | $6,024 | 128.7% |
Cooking basics | 80.8% | $11,992 | $5,386 | 122.7% |
High chair | 11.5% | $19,816 | $9,535 | 107.8% |
Wine glasses | 50.0% | $14,299 | $7,144 | 100.2% |
Beach essentials | 4.8% | $19,338 | $10,286 | 88.0% |
First aid kit | 20.2% | $16,161 | $9,345 | 72.9% |
Drying rack for clothing | 64.4% | $12,610 | $7,302 | 72.7% |
Revenue Impact Insights for Sainte-Marie
- Hot water tops the revenue impact list with a 133.3% uplift — listings with this amenity earn $11,826 vs. $5,068 without it.
- Hot water, Dishes and silverware, Kitchen, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sainte-Marie STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Marie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSainte-Marie Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sainte-Marie
- The typical guest profile for Airbnb in Sainte-Marie consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.3% of guests.
- Key international markets include France (75.3%) and Réunion (7.5%).
- Top languages spoken are French (47.1%) followed by English (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Saint-Denis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sainte-Marie?
Listings in Sainte-Marie average 4.79 out of 5 overall, with about 61.7 reviews per active listing and 20.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sainte-Marie
- An average rating of 4.79 places Sainte-Marie in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Location (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sainte-Marie Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sainte-Marie
- The most common availability pattern in Sainte-Marie falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sainte-Marie (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sainte-Marie?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sainte-Marie
- The overall average booking lead time for vacation rentals in Sainte-Marie is 44 days.
- Guests book furthest in advance for stays during December (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Sainte-Marie.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Sainte-Marie averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sainte-Marie?
Guests in Sainte-Marie stay about 6.7 nights on average, generating roughly 1,717 reservations and 16.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sainte-Marie
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sainte-Marie
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (7.1 nights) and shorten in Mar (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sainte-Marie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
32.7% of total
2 Nights
16 listings
15.4% of total
3 Nights
12 listings
11.5% of total
4-6 Nights
20 listings
19.2% of total
7-29 Nights
7 listings
6.7% of total
30+ Nights
15 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sainte-Marie is 1 Night, adopted by 32.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in Sainte-Marie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.7% of Sainte-Marie hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Marie.
Sainte-Marie Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
43 listings
41.7% of total
Moderate
34 listings
33% of total
Firm
25 listings
24.3% of total
Strict
1 listings
1% of total
Cancellation Policy Insights for Sainte-Marie
- The prevailing Airbnb cancellation policy trend in Sainte-Marie is Flexible, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 74.7% of listings offering Flexible or Moderate policies. This suggests guests in Sainte-Marie may expect booking flexibility.
- Strict cancellation policies are quite rare (1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Sainte-Marie.
- Using a Strict policy might deter some guests, as only 1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Marie.
How Much Are Airbnb Cleaning Fees in Sainte-Marie?
Cleaning fees in Sainte-Marie are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sainte-Marie
- About 58.7% of Sainte-Marie listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $37 is close to the median ($27), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sainte-Marie median of $27. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sainte-Marie Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Mariebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Mika House
Entire Place • 1 bedroom
La Villa B'Elle
Entire Place • 3 bedrooms
The villa "Le Grand France"
Entire Place • 3 bedrooms
Maison Liette
Entire Place • 2 bedrooms
T3 house near the airport
Entire Place • 2 bedrooms
Nice villa 10 minutes from the airport
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sainte-Marie?
Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Marie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irene | 2 | $56,138 | 207 | 4.75/5.0 |
| Boyer | 1 | $46,344 | 44 | 4.89/5.0 |
| France | 1 | $44,220 | 16 | 4.94/5.0 |
| Pierre | 2 | $42,896 | 154 | 4.77/5.0 |
| Marie-Liette | 1 | $34,347 | 5 | 5.00/5.0 |
| Clement | 1 | $31,707 | 104 | 4.88/5.0 |
| Sarah | 2 | $27,222 | 63 | 4.72/5.0 |
| Sylvie | 1 | $26,755 | 25 | 4.96/5.0 |
| Nathalie | 1 | $25,129 | 56 | 4.84/5.0 |
| Laura | 2 | $23,337 | 231 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Marie.
Who Are the Airbnb Hosts in Sainte-Marie?
Sainte-Marie has a relatively balanced host base.
Host Profile Insights for Sainte-Marie
- A 34.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sainte-Marie averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sainte-Marie
These are the highest-grossing professional property management operations in Sainte-Marie, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Thierry | 2 | $9,736 | $138 | 29.6% | 5.00/5 |
Management Company Insights for Sainte-Marie
- The leading management company, Thierry, operates 2 listings with $9,736 in gross revenue — a useful benchmark for what scale looks like in Sainte-Marie.
- Top managers average 2 properties each, suggesting professional management in Sainte-Marie still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sainte-Marie's Airbnb Market Compare to Nearby Cities?
How does the Sainte-Marie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Salazie, Sainte-Marie has 6 percentage points lower occupancy and about $38 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Petite-Île | 11 | $1,908 | $224.09 | 44% |
| Les Trois-Bassins | 66 | $1,905 | $201.91 | 45% |
| Cilaos | 156 | $1,838 | $149.97 | 45% |
| Salazie | 61 | $1,744 | $134.52 | 48% |
| Saint-Paul | 1,728 | $1,655 | $168.80 | 46% |
| Saint Pierre | 35 | $1,649 | $155.63 | 46% |
| L'Étang-Salé | 18 | $1,607 | $159.80 | 46% |
| Saint-Paul | 98 | $1,481 | $155.72 | 47% |
| Saint-Joseph | 284 | $1,419 | $145.71 | 42% |
| Petite-Île | 128 | $1,405 | $142.41 | 41% |
Frequently Asked Questions About Airbnb in Sainte-Marie
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sainte-Marie.
How much do Airbnb hosts make in Sainte-Marie?
Sainte-Marie hosts earn about $10,721 per year on average, with an average nightly rate of $96 and RevPAR of $39. Those figures describe the typical revenue environment for active listings in Sainte-Marie, Réunion, not the ceiling for the best operators. Source: AirROI 2026 data, Sainte-Marie market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sainte-Marie?
The average Airbnb occupancy rate in Sainte-Marie is 42.2%. October is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sainte-Marie?
Listings in Sainte-Marie average $96 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sainte-Marie?
Sainte-Marie currently has about 104 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sainte-Marie?
AirROI currently classifies the short-term rental regulation level in Sainte-Marie as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sainte-Marie?
RevPAR in Sainte-Marie is about $39. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sainte-Marie?
At 42.2% occupancy, Sainte-Marie can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $10,721, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sainte-Marie?
The average booking lead time in Sainte-Marie is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sainte-Marie?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sainte-Marie include Saint-Gilles-les-Bains, Cilaos, Saint-Denis. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sainte-Marie?
entire_home listings make up 80.8% of the active supply in Sainte-Marie. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sainte-Marie compare to nearby Airbnb markets?
Among neighboring markets, Petite-Île posts $22,894 in average annual revenue with 43.7% occupancy, compared to Sainte-Marie's $10,721 and 42.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sainte-Marie?
The average Airbnb stay length in Sainte-Marie is about 6.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sainte-Marie?
Airbnb listings in Sainte-Marie average 4.79 out of 5 overall. About 20.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sainte-Marie?
Hot water and Dishes and silverware are among the strongest revenue-linked amenities in Sainte-Marie. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sainte-Marie?
Yes. About 58.7% of active Airbnb listings in Sainte-Marie charge a cleaning fee, and the average fee is $37. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sainte-Marie?
At 34.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.