Villa Paahi Entire home · 2 bedrooms Rated 4.95 - Revenue
- CFPF 13.1M
- Occupancy
- 40.2%
- Daily rate
- CFPF 81,087
Airbnb market data · 202612 months to September 2026
The average Airbnb in Bora Bora brought in CFPF 2,692,955 over the 12 months through September 2026, about 10% more than the national average of CFPF 2,451,219.
The short answer
Rates in Bora Bora run ahead of the national average, with bookings close to it. Listings averaged CFPF 24,394 a night and were booked on 46% of available nights, against CFPF 20,800 and 45% for the national average.
Timing matters: in August, the best month, the average listing earned about four times as much as in January, the slowest.
AirROI tracked 50 active listings in Bora Bora.
Browse the live Bora Bora Airbnb market See Every Bora Bora ListingRevenue
Gross bookings per Bora Bora listing averaged CFPF 2,692,955 over the 12 months to September 2026 (French Polynesia average: CFPF 2,451,219), before cleaning, platform and management costs and taxes.
The average Bora Bora listing brought in CFPF 537,000 in August, its best month, and CFPF 138,000 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about four times what January did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, CFPF 348,000.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | CFPF 477,481 | 63.3% | CFPF 25,723 | CFPF 15,916 | 53 days | 7 nights |
| Oct 2025 | CFPF 466,775 | 59.9% | CFPF 25,815 | CFPF 15,057 | 60 days | 3.9 nights |
| Nov 2025 | CFPF 306,334 | 41.9% | CFPF 25,991 | CFPF 10,211 | 66 days | 5.7 nights |
| Dec 2025 | CFPF 235,257 | 34.4% | CFPF 25,900 | CFPF 7,589 | 24 days | 4.3 nights |
| Jan 2026 | CFPF 137,601 | 27.9% | CFPF 25,423 | CFPF 4,439 | 40 days | 3.7 nights |
| Feb 2026 | CFPF 157,757 | 28.2% | CFPF 25,318 | CFPF 5,634 | 42 days | 3.5 nights |
| Mar 2026 | CFPF 231,532 | 36.6% | CFPF 25,353 | CFPF 7,469 | 43 days | 5.7 nights |
| Apr 2026 | CFPF 298,860 | 50.3% | CFPF 25,918 | CFPF 9,962 | 56 days | 3 nights |
| May 2026 | CFPF 388,055 | 59.7% | CFPF 27,908 | CFPF 12,518 | 77 days | 3.4 nights |
| Jun 2026 | CFPF 451,470 | 58.9% | CFPF 25,682 | CFPF 15,049 | 65 days | 3 nights |
| Jul 2026 | CFPF 490,225 | 61.1% | CFPF 25,997 | CFPF 15,814 | 106 days | 5.7 nights |
| Aug 2026 | CFPF 536,694 | 73.2% | CFPF 25,109 | CFPF 17,313 | 96 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Bora Bora address, run it through the Airbnb profit calculator.
Profit
Yes, when it's run well. The average Bora Bora Airbnb took in CFPF 2,692,955 in the 12 months to September 2026, and run by its owner at everyday costs, about CFPF 156,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CFPF 234,000 a month.
Cleaning it yourself keeps the CFPF 178,000 a year guests pay in cleaning fees, for about CFPF 170,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CFPF 135,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CFPF 2,514,955 | CFPF 3,744,000 |
| Cleaning fees guests pay7% of Bora Bora bookings | CFPF 178,000 | CFPF 266,000 |
| Gross bookings | CFPF 2,692,955 | CFPF 4,010,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Bora Bora listings on Simplified Pricing, 3% for the rest | −CFPF 337,000 | −CFPF 501,000 |
| Cleaning and laundryPaid for by the cleaning fee; CFPF 0 if you clean yourself | −CFPF 178,000 | −CFPF 266,000 |
| Utilities and internetAbout 5% of bookings | −CFPF 135,000 | −CFPF 200,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CFPF 54,000 | −CFPF 80,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CFPF 81,000 | −CFPF 120,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CFPF 27,000 | −CFPF 27,000 |
| Permit and registrationWhere one is required | −CFPF 13,000 | −CFPF 13,000 |
| ManagementCFPF 0 when you run it; co-hosts charge from about 10% of nightly bookings | CFPF 0 | CFPF 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CFPF 0 | CFPF 0 |
| Lodging taxesAdded to the guest's bill and passed on | CFPF 0 | CFPF 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −CFPF 825,000 | −CFPF 1,207,000 |
| Left for housing costs, then profit | CFPF 1,867,955about CFPF 156,000 a month | CFPF 2,803,000about CFPF 234,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Bora Bora's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Bora Bora home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CFPF 334,000 a month, against CFPF 224,000 for the average one.
Occupancy
Bora Bora listings were booked on 46% of the nights they were open over the past year, in line with the French Polynesia average. Occupancy swings from 28% in January to 73% in August.
The busiest tenth of listings are booked about 2.4 times as often as the bottom quarter.
August was the busiest month in Bora Bora, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Bora Bora, known as ADR (average daily rate), was CFPF 24,394 over the past year, about 17% above the French Polynesia average of CFPF 20,800. Averaged month by month, rates peak in May at about CFPF 27,900 and bottom out in February and August at about CFPF 25,100.
Prices span a wide range: the top 10% charge about 4.8 times the rate of the bottom quarter.
May rates ran 11% above August's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, CFPF 25,800. The 12-month ADR of CFPF 24,394 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Bora Bora it averaged CFPF 10,700 over the past year, from about CFPF 4,440 in January to about CFPF 17,300 in August.
Per open night, by tier:
August RevPAR was about four times January's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, CFPF 11,400. The 12-month RevPAR of CFPF 10,700 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Bora Bora has one high season, May through October, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.8 times as much a month in June through August as in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–October | CFPF 468,000 | 63% | CFPF 26,039 |
| Low seasonNovember–April | CFPF 228,000 | 37% | CFPF 25,651 |
Guests book Bora Bora stays 64 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 106 days ahead, and December stays closest to arrival, about 24 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
98% of the 50 active listings in Bora Bora display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Bora Bora.
Neighborhoods
AirROI's area guide picks eight Bora Bora neighborhoods that draw short-term rental guests, led by Matira Beach, Vaitape and Pau Hoeno. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Matira Beach | Famous for its stunning turquoise waters and soft white sand, Matira Beach is the most popular beach on the island, making it ideal for tourists seeking relaxation and beauty. | Matira Point, Matira Beach lagoon, water sports activities, snorkeling excursions, beachfront restaurants |
| Vaitape | The main town of Bora Bora, Vaitape offers a blend of local culture and convenient access to amenities, shopping, and dining for visitors. | Vaitape Market, Mount Otemanu views, local shops and galleries, beachfront dining, cultural tours |
| Pau Hoeno | Located on the northern coast, it’s known for its picturesque views and quieter experience away from the more crowded tourist spots. | Beautiful coral reefs, tranquil lagoons, local fishing culture, sunset views, nature trails |
| Bora Bora Lagoon | Home to luxurious overwater bungalows and resorts, the lagoon area is a top choice for honeymooners and luxury travelers looking for privacy and romance. | overwater bungalows, snorkeling with rays and sharks, private yacht tours, luxury resorts, scenic boat rides |
| Anau | A small village providing authentic island experiences, Anau offers tranquility and access to Bora Bora's famous coral gardens. | Coral gardens snorkeling, local eateries, idyllic beaches, cultural interactions, nature excursions |
| Faanui | A peaceful area known for its lush landscapes and local charm, Faanui attracts guests who want a more authentic Bora Bora experience. | Faanui Bay, historical sites, scenic hiking, local fruit markets, traditional Polynesian culture |
| Sofitel Private Island | An exclusive resort area that combines luxury stay options with serene natural beauty, perfect for guests seeking luxury in isolation. | private island access, luxurious accommodations, beachfront spa services, fine dining, quiet beaches |
| Toopua | A small, less-visited island that offers a unique escape with beautiful landscapes and great snorkeling experiences, suitable for adventurous travelers. | snorkeling spots, hiking trails, secluded beaches, eco-tourism, wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 76% of listings in Bora Bora, alongside 11 private-room listings (22%). Houses are the most common property type at 58%, about 2.9 times the share of hotels, guesthouses and B&Bs (20%).
Mostly entire homes, with a private-room segment
Bora Bora Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 76.0% | 38 |
| Private room | 22.0% | 11 |
| Shared room | 2.0% | 1 |
Listings by property type
Bora Bora Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 58.0% | 29 |
| Hotel/Boutique | 20.0% | 10 |
| Apartment/Condo | 16.0% | 8 |
| Cabin/Outdoor | 6.0% | 3 |
Bora Bora's homes run small: studios and one-bedrooms make up 62% of entire homes, and only 8% of homes have three or more bedrooms. Shares are of the 37 entire homes that give a bedroom count; rented rooms are left out.
Bora Bora entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 10.8% | 4 |
| 1 bedroom | 51.4% | 19 |
| 2 bedrooms | 29.7% | 11 |
| 3 bedrooms | 5.4% | 2 |
| 5+ bedrooms | 2.7% | 1 |
A typical one-bedroom home in Bora Bora earned CFPF 2,130,000 over the past year, against CFPF 3,020,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 19 | CFPF 2,130,000 | CFPF 2,200,000 | CFPF 16,314 | 54% |
| 2 bedrooms | 11 | CFPF 3,020,000 | CFPF 4,530,000 | CFPF 31,217 | 49% |
Most Bora Bora listings are sized for couples and small families: 81% sleep four guests or fewer, and just 5% take eight or more. Shares are of the 43 listings with a guest capacity on file (86% of the market).
Bora Bora listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.3% | 1 |
| 2 guests | 32.6% | 14 |
| 3 guests | 14.0% | 6 |
| 4 guests | 32.6% | 14 |
| 5 guests | 7.0% | 3 |
| 6 guests | 7.0% | 3 |
| 8+ guests | 4.7% | 2 |
Bora Bora hosts set up an average of 2 beds per listing, close to one bed per bedroom. 58% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Bora Bora: 94% of listings offer it, and 86% have a washer.
Share of Bora Bora listings with each common amenity
Guests
Bora Bora runs on foreign visitors: 96% of guests who left reviews live outside French Polynesia. France leads with 62% of reviewers, ahead of the United States at 13%. Guests speak a mix of languages: English leads at 40%, followed by French and Spanish.
96% of Bora Bora guests come from abroad
Where guests who left reviews live
Where Bora Bora guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 5.7% |
| Toulouse | 2.3% |
| Lyon | 2.1% |
| Puna'auia | 1.3% |
| Nantes | 1.3% |
Where Bora Bora guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 61.8% |
| United States | 13.2% |
| French Polynesia | 4.0% |
| Germany | 4.0% |
| United Kingdom | 2.5% |
Languages spoken by Bora Bora guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.9% |
| French | 34.2% |
| Spanish | 11.2% |
| German | 5.7% |
| Italian | 2.0% |
Bora Bora Airbnbs average 4.75 stars, and 44% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.73.
Communication and check-in score highest in Bora Bora; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.74 |
| Communication | 4.82 |
| Location | 4.75 |
| Check-in | 4.82 |
| Value | 4.73 |
Booking patterns
Nearly nine in ten Bora Bora listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 54% of listings; blocked nights include any the host closes off.
Days a year Bora Bora listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 34.0% | 17 |
| 181-270 days | 54.0% | 27 |
| 91-180 days | 10.0% | 5 |
| 31-90 days | 2.0% | 1 |
Days a year Bora Bora listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.0% | 1 |
| 181-270 days | 14.0% | 7 |
| 91-180 days | 54.0% | 27 |
| 31-90 days | 14.0% | 7 |
| 1-30 days | 16.0% | 8 |
The average Bora Bora booking lasts 4 nights, longest in September and shortest in June. Listings took about 31 bookings each over the year, some 1,560 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Bora Bora
Average nights per booking, by month of stay
94% of listings in Bora Bora accept stays of one or two nights.
Minimum stay set by Bora Bora listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Bora Bora, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Bora Bora listings, from most to least flexible
Share of listings by the policy they use
About eight in ten Bora Bora listings charge a cleaning fee. The typical fee is about CFPF 4,105. Spread over the average stay of 4 nights, that adds roughly CFPF 1,035 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Bora Bora, a two-bedroom unit, took in CFPF 13,100,000 over the past year, about 4.9 times the city's average of CFPF 2,690,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa Paahi Entire home · 2 bedrooms Rated 4.95
Villa Kahaia, Bora Bora Entire home · 3 bedrooms Rated 4.71
2BR A/C Pool BBQ Wi-Fi W/D Near Yacht Club Entire home · 2 bedrooms Rated 4.83
Villa Paorie Entire home · 2 bedrooms Rated 5.00
Villa Alana Entire home · 3 bedrooms
Seaside garden apartment 6 Entire home · 1 bedroom Rated 4.87 Only 4% of Bora Bora listings are classed as professionally managed. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Bora-Bora (187 active listings) has its own page and is left out of the comparison below.
Bora Bora earns about as much per listing as Huahine, the top earner of the five nearby markets in the table, all within 82 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Taha’a France · 30 km | 62 | CFPF 2,075,656 | CFPF 17,234 | 36% |
| Tumaraa France · 39 km | 47 | CFPF 2,782,249 | CFPF 20,696 | 43% |
| Uturoa France · 40 km | 60 | CFPF 2,303,764 | CFPF 25,685 | 43% |
| Taputapuatea France · 49 km | 47 | CFPF 2,536,491 | CFPF 19,405 | 44% |
| Huahine France · 82 km | 135 | CFPF 2,793,126 | CFPF 21,259 | 44% |
See all 2 Leeward Islands Airbnb markets
Markets elsewhere in French Polynesia with a similar nightly rate and occupancy to Bora Bora:
FAQ
An active Bora Bora Airbnb grossed CFPF 2,692,955 on average in the 12 months to September 2026, according to AirROI's tracking of 50 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CFPF 398,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Bora Bora listings earn between CFPF 168,000 and CFPF 398,000 in a typical month, and the top tenth CFPF 754,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Bora Bora were booked on 46% of available nights over the past year. That compares with 45% for the national average. August was the busiest month.
The average booked night in Bora Bora cost CFPF 24,394 before fees. Half of listings charge between CFPF 11,700 and CFPF 23,300; a few high-priced homes pull the average above that range.
In Bora Bora, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Bora Bora Airbnb grossed CFPF 2,692,955 in the 12 months to September 2026, 10% above the national average of CFPF 2,451,219. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CFPF 1,867,955 a year (about CFPF 156,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CFPF 234,000 a month. Check a specific home in the Airbnb estimator.
August paid best over the past year, at CFPF 537,000 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Bora Bora listing was open to book earned CFPF 10,700 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CFPF 21,300 or more.
Bora Bora stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Bora Bora Airbnb stay lasted 4 nights over the past year. A listing took 31 reservations over the year on average.
Guests rate Bora Bora Airbnbs 4.75 out of 5 on average. Guests score communication highest and value lowest.
Matira Beach, Vaitape and Pau Hoeno draw the most short-term rental interest in Bora Bora. The neighborhood guide explains what brings guests to each.
AirROI counted 50 active Airbnb listings in Bora Bora as of September 2026. The closest tracked market is Taha’a, 30 km away.
In Bora Bora, about eight in ten listings add a cleaning fee, and the typical fee is about CFPF 4,105.
Method
Figures on this page cover 50 active Airbnb listings in Bora Bora from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in CFP francs at CFPF 103 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.