Villa Nati Entire home · 3 bedrooms Rated 4.90 - Revenue
- CFPF 7.5M
- Occupancy
- 65.9%
- Daily rate
- CFPF 29,080
Airbnb market data · 202612 months to September 2026
The average Airbnb in Papeete brought in CFPF 1,767,539 over the 12 months through September 2026, about 32% less than the Windward Islands average of CFPF 2,580,512.
The short answer
Papeete is priced below the Windward Islands average. Listings averaged CFPF 16,354 a night, about 24% less than that average of CFPF 21,400, and were booked on 44% of available nights, close to its 45% occupancy.
Timing matters: in July, the best month, the average listing earned about 2.1 times as much as in February, the slowest.
With 82 active listings, Papeete is the second-largest of 5 Windward Islands markets AirROI tracks.
Browse the live Papeete Airbnb market See Every Papeete ListingRevenue
Gross bookings per Papeete listing averaged CFPF 1,767,539 over the 12 months to September 2026 (Windward Islands average: CFPF 2,580,512), before cleaning, platform and management costs and taxes.
The average Papeete listing brought in CFPF 337,000 in July, its best month, and CFPF 159,000 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.1 times what February did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, CFPF 234,000.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | CFPF 235,455 | 50.9% | CFPF 15,772 | CFPF 7,848 | 37 days | 5.5 nights |
| Oct 2025 | CFPF 193,285 | 40.0% | CFPF 15,928 | CFPF 6,235 | 31 days | 5.3 nights |
| Nov 2025 | CFPF 213,810 | 47.4% | CFPF 15,805 | CFPF 7,127 | 39 days | 6.5 nights |
| Dec 2025 | CFPF 194,002 | 40.6% | CFPF 15,926 | CFPF 6,258 | 21 days | 4.2 nights |
| Jan 2026 | CFPF 171,120 | 37.5% | CFPF 15,305 | CFPF 5,520 | 29 days | 5.7 nights |
| Feb 2026 | CFPF 158,790 | 38.9% | CFPF 15,227 | CFPF 5,671 | 51 days | 5.6 nights |
| Mar 2026 | CFPF 170,714 | 37.3% | CFPF 15,446 | CFPF 5,507 | 32 days | 4 nights |
| Apr 2026 | CFPF 241,682 | 49.7% | CFPF 15,795 | CFPF 8,056 | 38 days | 5.9 nights |
| May 2026 | CFPF 260,446 | 47.2% | CFPF 17,378 | CFPF 8,401 | 62 days | 5.1 nights |
| Jun 2026 | CFPF 307,597 | 52.1% | CFPF 17,099 | CFPF 10,253 | 53 days | 4 nights |
| Jul 2026 | CFPF 337,167 | 50.5% | CFPF 17,703 | CFPF 10,876 | 67 days | 4.3 nights |
| Aug 2026 | CFPF 324,509 | 56.3% | CFPF 17,593 | CFPF 10,468 | 75 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Papeete listing earns about CFPF 211,000 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Papeete Airbnb took in CFPF 1,767,539 in the 12 months to September 2026, and run by its owner at everyday costs, about CFPF 100,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CFPF 152,000 a month.
Cleaning it yourself keeps the CFPF 140,000 a year guests pay in cleaning fees, for about CFPF 112,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CFPF 86,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CFPF 1,627,539 | CFPF 2,462,000 |
| Cleaning fees guests pay8% of Papeete bookings | CFPF 140,000 | CFPF 212,000 |
| Gross bookings | CFPF 1,767,539 | CFPF 2,674,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Papeete listings on Simplified Pricing, 3% for the rest | −CFPF 225,000 | −CFPF 341,000 |
| Cleaning and laundryPaid for by the cleaning fee; CFPF 0 if you clean yourself | −CFPF 140,000 | −CFPF 212,000 |
| Utilities and internetAbout 5% of bookings | −CFPF 88,000 | −CFPF 134,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CFPF 35,000 | −CFPF 53,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CFPF 53,000 | −CFPF 80,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CFPF 18,000 | −CFPF 18,000 |
| Permit and registrationWhere one is required | −CFPF 9,000 | −CFPF 9,000 |
| ManagementCFPF 0 when you run it; co-hosts charge from about 10% of nightly bookings | CFPF 0 | CFPF 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CFPF 0 | CFPF 0 |
| Lodging taxesAdded to the guest's bill and passed on | CFPF 0 | CFPF 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −CFPF 568,000 | −CFPF 847,000 |
| Left for housing costs, then profit | CFPF 1,199,539about CFPF 100,000 a month | CFPF 1,827,000about CFPF 152,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Papeete's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Papeete home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CFPF 223,000 a month, against CFPF 147,000 for the average one.
Occupancy
Papeete listings were booked on 44% of the nights they were open over the past year, in line with the Windward Islands average and in line with the French Polynesia average. Occupancy climbs to 56% in August and falls to 37% in March.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
August was the busiest month in Papeete, March the quietest
Share of open nights booked, by month, September 2025 to August 2026
Nightly rates
The average nightly rate in Papeete, known as ADR (average daily rate), was CFPF 16,354 over the past year, about 24% below the Windward Islands and French Polynesia averages (CFPF 21,400 and CFPF 20,800). Rates peak in July and August at about CFPF 17,700 and bottom out in January and February at about CFPF 15,200.
The top 10% charge about 2.3 times the rate of the bottom quarter.
July rates ran 16% above February's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, CFPF 16,200.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Papeete it averaged CFPF 7,220 over the past year, from about CFPF 5,510 in March to about CFPF 10,900 in July.
Per open night, by tier:
July RevPAR was about twice March's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, CFPF 7,690. The 12-month RevPAR of CFPF 7,220 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Papeete has one high season, May through August, which makes it a moderately seasonal market. Business is slowest from October to March. A listing earns about 85% more a month in June through August than in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | CFPF 307,000 | 52% | CFPF 17,443 |
| Shoulder seasonApril, September | CFPF 239,000 | 50% | CFPF 15,783 |
| Low seasonOctober–March | CFPF 184,000 | 40% | CFPF 15,606 |
Guests book Papeete stays 42 days ahead on average (about six weeks). August stays are booked furthest out, about 75 days ahead, and December stays closest to arrival, about 21 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
99% of the 82 active listings in Papeete display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Papeete.
Neighborhoods
AirROI's area guide picks seven Papeete neighborhoods that draw short-term rental guests, led by Papeete City Center, Point Venus and Arue. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Papeete City Center | The bustling heart of Papeete, rich in culture and commerce, Papeete City Center offers visitors easy access to shops, restaurants, and local markets, making it an ideal location for tourists looking to experience Tahitian life. | Municipal Market, Papeete Harbor, Bougainville Park, Place Vaiete, Papeete Cathedral, Robert Wan Pearl Museum |
| Point Venus | Famous for its historic lighthouse and beautiful beaches, Point Venus is great for guests looking for tranquility and stunning natural beauty without being far from the city's amenities. | Point Venus Lighthouse, Venus Point Beach, Taruru Waterfall, Black Sand Beach, Cultural Center |
| Arue | A peaceful seaside suburb of Papeete, Arue is ideal for those wishing to relax by the coast while still being close to city attractions. It boasts beautiful scenery and a local, picturesque atmosphere. | Bain de Vaima, Arue Beach, Faaroa River, Marae of Taputapuātea, Teva I Uta |
| La Péninsule | A scenic coastal area providing stunning views and watersports opportunities, La Péninsule attracts both adventure seekers and those looking to unwind by the ocean. | Belvédère de la Péninsule, Taurere Beach, Snorkeling spots, Kayaking excursions, Hiking trails |
| Mahina | Known for its laid-back ambiance and beautiful beaches, Mahina offers guests a taste of local life and access to nature, making it a great retreat. | Mahina Beach, Bora Bora Lagoon, Local eateries, Nature trails, Aquatic activities |
| Teahupo'o | World-renowned for its surfing, Teahupo'o attracts adventure tourists and beach lovers. The natural beauty and adrenaline rush of surfing here make it a unique Airbnb opportunity. | Teahupo'o Beach, Surf competitions, Scenic viewpoints, Local surf schools, Marine activities |
| Moorea (ferry access from Papeete) | Although it's an island itself, Moorea is a short ferry ride from Papeete and offers breathtaking landscapes, luxury stays, and outdoor activities, making it perfect for tourists looking for island life. | Belvedere Lookout, Moorea Beach, Tropical Gardens, Snorkeling and diving spots, Water sports |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 88% of listings in Papeete, alongside 9 private-room listings (11%). Apartments and condos are the most common property type at 72%, about 3.3 times the share of houses (22%).
Mostly entire homes, with a private-room segment
Papeete Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.8% | 72 |
| Private room | 11.0% | 9 |
| Shared room | 1.2% | 1 |
Listings by property type
Papeete Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 72.0% | 59 |
| House | 22.0% | 18 |
| Hotel/Boutique | 3.7% | 3 |
| Cabin/Outdoor | 2.4% | 2 |
Papeete's homes run small: studios and one-bedrooms make up 58% of entire homes, and only 12% of homes have three or more bedrooms. Shares are of the 66 entire homes that give a bedroom count; rented rooms are left out.
Papeete entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 18.2% | 12 |
| 1 bedroom | 39.4% | 26 |
| 2 bedrooms | 30.3% | 20 |
| 3 bedrooms | 9.1% | 6 |
| 4 bedrooms | 1.5% | 1 |
| 5+ bedrooms | 1.5% | 1 |
A typical studio in Papeete earned CFPF 1,710,000 over the past year, against CFPF 2,320,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 12 | CFPF 1,710,000 | CFPF 1,850,000 | CFPF 12,663 | 50% |
| 1 bedroom | 26 | CFPF 1,330,000 | CFPF 1,490,000 | CFPF 13,656 | 46% |
| 2 bedrooms | 20 | CFPF 2,320,000 | CFPF 2,350,000 | CFPF 19,763 | 49% |
Most Papeete listings are sized for couples and small families: 75% sleep four guests or fewer, and just 8% take eight or more. Shares are of the 73 listings with a guest capacity on file (89% of the market).
Papeete listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 35.6% | 26 |
| 3 guests | 11.0% | 8 |
| 4 guests | 28.8% | 21 |
| 5 guests | 5.5% | 4 |
| 6 guests | 11.0% | 8 |
| 8+ guests | 8.2% | 6 |
Papeete hosts set up an average of 2.2 beds per listing. 60% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Papeete: 89% of listings have one, and 80% offer free parking on site.
Share of Papeete listings with each common amenity
Guests
Papeete runs on foreign visitors: 87% of guests who left reviews live outside French Polynesia. France leads with 33% of reviewers, ahead of the United States at 25%. Guests speak a mix of languages: English leads at 42%, followed by French and Spanish.
87% of Papeete guests come from abroad
Where guests who left reviews live
Where Papeete guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 4.2% |
| San Francisco | 2.4% |
| Moorea-Maiao | 1.7% |
| Auckland | 1.7% |
| Noumea | 1.4% |
Where Papeete guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 32.6% |
| United States | 25.0% |
| French Polynesia | 13.1% |
| Canada | 4.7% |
| New Zealand | 4.5% |
Languages spoken by Papeete guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 41.6% |
| French | 31.5% |
| Spanish | 11.1% |
| German | 4.0% |
| Portuguese | 1.9% |
Papeete Airbnbs average 4.76 stars, and 28% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.66.
Communication scores highest in Papeete; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.78 |
| Communication | 4.80 |
| Location | 4.67 |
| Check-in | 4.68 |
| Value | 4.66 |
Booking patterns
More than eight in ten Papeete listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Papeete listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 48.8% | 40 |
| 181-270 days | 34.1% | 28 |
| 91-180 days | 15.9% | 13 |
| 31-90 days | 1.2% | 1 |
Days a year Papeete listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.2% | 1 |
| 181-270 days | 15.9% | 13 |
| 91-180 days | 34.1% | 28 |
| 31-90 days | 34.1% | 28 |
| 1-30 days | 14.6% | 12 |
The average Papeete booking lasts 5.6 nights, longest in November and shortest in August. Listings took about 22 bookings each over the year, some 1,740 in all. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Papeete
Average nights per booking, by month of stay
About nine in ten listings in Papeete accept stays of one or two nights.
Minimum stay set by Papeete listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Papeete, used by 35% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 26% on Firm or stricter ones.
Cancellation policies of Papeete listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Papeete listings charge a cleaning fee. The typical fee is about CFPF 5,952. Spread over the average stay of 5.6 nights, that adds roughly CFPF 1,055 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Papeete, a three-bedroom home, took in CFPF 7,540,000 over the past year, about 4.3 times the city's average of CFPF 1,770,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa Nati Entire home · 3 bedrooms Rated 4.90
Tropical cocoon with 2 bedrooms in the city center Entire home · 2 bedrooms Rated 5.00
VILLA 270m² 12p + Piscine Wifi Parking (Papeete) Entire home · 5 bedrooms Rated 4.42
Fare Ariihau -City Center - Private Pool Entire home · 3 bedrooms Rated 4.95
Downtown apartment - pool and parking Entire home · 2 bedrooms Rated 5.00
Fully Air conditioned Suite near Moorea Ferry Term Entire home · 1 bedroom Rated 4.92 Professional management companies run 15% of Papeete listings and owners run the rest, though 40% of listings have a co-host. Only 29% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Papeete (215 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 26 km, Pāʻea (16 km away, 62 listings) earned the most per listing, about 2.3 times as much as Papeete.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Faʻaʻā France · 3 km | 111 | CFPF 1,815,942 | CFPF 14,899 | 41% |
| Faaa 4 km | 49 | CFPF 1,427,655 | CFPF 15,706 | 39% |
| ʻĀrue France · 6 km | 31 | CFPF 2,796,615 | CFPF 19,999 | 46% |
| Punaʻauiʻa France · 8 km | 258 | CFPF 2,964,079 | CFPF 23,094 | 47% |
| Punaauia 9 km | 62 | CFPF 2,261,488 | CFPF 18,523 | 46% |
| Māhina France · 10 km | 32 | CFPF 2,032,045 | CFPF 16,502 | 44% |
| Pāʻea France · 16 km | 62 | CFPF 3,986,515 | CFPF 24,394 | 54% |
| Papara France · 26 km | 36 | CFPF 1,908,910 | CFPF 23,956 | 33% |
FAQ
An active Papeete Airbnb grossed CFPF 1,767,539 on average in the 12 months to September 2026, according to AirROI's tracking of 82 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CFPF 320,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Papeete listings earn between CFPF 118,000 and CFPF 320,000 in a typical month, and the top tenth CFPF 427,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Papeete were booked on 44% of available nights over the past year. That compares with 45% for the Windward Islands average. August was the busiest month.
The average booked night in Papeete cost CFPF 16,354 before fees. Half of listings charge between CFPF 11,400 and CFPF 18,500, so bedroom count and location move the price more than the average suggests.
In Papeete, 99% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Papeete Airbnb grossed CFPF 1,767,539 in the 12 months to September 2026, 32% below the Windward Islands average of CFPF 2,580,512. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CFPF 1,199,539 a year (about CFPF 100,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CFPF 152,000 a month. Check a specific home in the Airbnb estimator.
July paid best over the past year, at CFPF 337,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Papeete listing was open to book earned CFPF 7,220 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CFPF 12,300 or more.
Papeete stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Papeete Airbnb stay lasted 5.6 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate Papeete Airbnbs 4.76 out of 5 on average. Guests score communication highest and value lowest.
Papeete City Center, Point Venus and Arue draw the most short-term rental interest in Papeete. The neighborhood guide explains what brings guests to each.
AirROI counted 82 active Airbnb listings in Papeete as of September 2026. The closest tracked market is Faʻaʻā, 3 km away.
In Papeete, more than nine in ten listings add a cleaning fee, and the typical fee is about CFPF 5,952.
Method
Figures on this page cover 82 active Airbnb listings in Papeete from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in CFP francs at CFPF 103 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.